The Scaling Lab
Tried and True MediaThe podcast for founders, marketers, and operators who want to scale DTC brands with precision and profitability. We break down the systems, strategies, and signals behind predictable growth: offer design, creative strategy, customer acquisition, funnel optimization, unit economics, retention, LTV, and full-funnel performance. Each episode delivers frameworks, case studies, and actionable insights... more
| Publishes | Daily | Episodes | 4 | Founded | 10 days ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
In this episode of The Scaling Lab, Jairet and Kira break down the costly, everyday errors holding back DTC brands and the research-backed shifts needed to unlock profitable scale.
Learn the five critical mistakes that top direct response brands are... more
Are VSLs dead? Definitely the ugly ones.
In this episode of The Scaling Lab, Jairet Crum explores the evolving landscape of direct response funnels, focusing on the shift from VSLs to LTV-focused strategies.
Using insights from a private Meta repo... more
On The Scaling Lab, Jairet and Kira sit down with Performance Manager, Sohail Chatur, for a deep dive into the strategy and experimentation that scaled one brand’s monthly ad spend from $100K to $1.5M in just four months.
Sohail shares his transiti... more
In this podcast episode, Tried and True Media’s Jairet Crum reflects on the major performance marketing trends and challenges of 2025 and offers predictions for 2026.
He explores the challenges faced by direct response affiliates and VSL marketers,... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #231 |  Canada/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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The Scaling Lab launched 10 days ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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