The Revenue Formula
Toni Hohlbein & Raul PorojanThis podcast is about scaling tech startups. Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If th... more
| Publishes | Weekly | Episodes | 241 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusiness | |||
Listen to this Podcast
Latest Episodes
Most companies still hire salespeople wrong in 2025.
They rely on resumes, gut feeling, and vague interviews instead of testing real skills. In this episode, Raul and Toni explain why that approach fails and how to replace it with a system that actu... more
What does the future AE look like in the age of AI?
Toni and Raul break down how AI could transform sales productivity, reshape go-to-market structures, and create the $5M ARR AE. From hyper-optimized workflows to the rise of the “celebrity AE,” thi... more
James Roth, CRO at ZoomInfo, joins Toni to break down how AI is reshaping go-to-market. From the collapse of inbound demand to the rise of intelligent outbound, he explains how teams can stay efficient, use AI without the hype, and turn data into rea... more
Feeling burned out or stuck in your job? Chris Walker says the real problem might not be your boss or your paycheck, it’s the frequency you operate in.
In this episode, he shares with Toni how trusting his intuition led him to sell Refine Labs and s... more
Key Facts
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Reviews
- The Revenue Formula is essential listening for GTM leaders
Hosts Toni and Mikkel are wizards of B2B SaaS, sharing golden nuggets on current topics and all things Go-To-Market. Each episode offers top-tier perspectives from the best and most talented GTM leaders in the business. A must-listen for RevOps, Sales, and Marketing pros, and C-level leaders. I've been hooked since day one and always walk away with something actionable.
Apple Podcasts5The Nardz
United Statesa year ago - A must follow!
Toni and Mikkel really have a great line up of operators and know how to keep topics and conversations very entertaining.
Apple Podcasts5Honest_reviwer2342United Statesa year ago - True European SaaS scaleup lessons
I started listening to the Revenue Formula more than 12 months ago looking for a more European voice towards SaaS and scaling. I simply didn’t stop listening since. Highly recommend the practical approach from Toni and Mikkel.
Apple Podcasts5KoenStam
Netherlandsa year ago - Love the chemistry and insights
This is a great podcast full of insights and laughter.
Apple Podcasts5Rgertsen14
Denmarka year ago - Really educational
Useful tips and concepts that give food for thought for everyday work (working in revops).
Apple Podcasts5atte12#
Finland2 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #72 |  Ireland/Business/Management |
Apple Podcasts | #113 | Denmark/Business/Management |
Apple Podcasts | #132 |  Belgium/Business/Management |
Apple Podcasts | #146 |  Spain/Business/Management |
Apple Podcasts | #187 |  United Arab Emirates/Business/Management |
Apple Podcasts | #199 |  Russia/Business/Management |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
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Frequently Asked Questions About The Revenue Formula
What is The Revenue Formula about and what kind of topics does it cover?
Focusing primarily on the challenges of scaling tech startups, the content explores a wide array of topics related to revenue generation, sales strategies, and operational efficiency. The hosts draw from their extensive experience in the B2B SaaS sector, highlighting insights and actionable takeaways that can be directly applied to business practices. Each episode typically features industry leaders or founders who provide their perspectives on overcoming common obstacles faced during various stages of growth, making the podcast a valuable resource for professionals in revenue operations, sales, marketing, and other related fields.
Listeners can expect not only to gain practical advice but also to engage with discussions that challenge con... more
Where can I find podcast stats for The Revenue Formula?
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How many listeners does The Revenue Formula get?
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What are the audience demographics for The Revenue Formula?
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How many subscribers and views does The Revenue Formula have?
To see how many followers or subscribers The Revenue Formula has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Revenue Formula?
These podcasts share a similar audience with The Revenue Formula:
1. The Official SaaStr Podcast: SaaS | Founders | Investors
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. The RevOps Review
4. RevOps Lab
5. GTM Science - A show for GTM and RevOps leaders
How many episodes of The Revenue Formula are there?
The Revenue Formula launched 3 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Revenue Formula?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Revenue Formula?
Rephonic pulls ratings and reviews for The Revenue Formula from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Revenue Formula?
Rephonic provides full transcripts for episodes of The Revenue Formula. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Revenue Formula?
Recent guests on The Revenue Formula include:
1. James Roth
2. Antoine Fort
3. Sam Dunning
4. Chris Tottman
5. Morgan Ingram
6. Maja Voje
7. Gal Aga
8. Ulrik Bo Larsen
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.