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Artwork for The Revenue Formula

The Revenue Formula

Toni Hohlbein & Raul Porojan
Revenue Operations
Annual Planning
Conversion Rates
Business Intelligence
Product-Led Growth
Indecision
Sales Quotas
Sales Cycle
Sales Performance
Revops
Revenue Planning
Saas
Hiring Practices
Lead Generation
Sales Process
Proof Of Concept
Hiring Process
Customer Retention
B2B Saas
Go-To-Market Teams

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If th... more

PublishesWeeklyEpisodes240Founded3 years ago
Number of ListenersCategories
BusinessManagement

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Artwork for The Revenue Formula

Latest Episodes

What does the future AE look like in the age of AI?

Toni and Raul break down how AI could transform sales productivity, reshape go-to-market structures, and create the $5M ARR AE. From hyper-optimized workflows to the rise of the “celebrity AE,” thi... more

YouTube

James Roth, CRO at ZoomInfo, joins Toni to break down how AI is reshaping go-to-market. From the collapse of inbound demand to the rise of intelligent outbound, he explains how teams can stay efficient, use AI without the hype, and turn data into rea... more

YouTube

Feeling burned out or stuck in your job? Chris Walker says the real problem might not be your boss or your paycheck, it’s the frequency you operate in.

In this episode, he shares with Toni how trusting his intuition led him to sell Refine Labs and s... more

YouTube

Automation and cheap data turned outbound into spam and Google’s new rules are shutting the door on mass email. AI only made the noise louder. 

In this episode we break down how the predictable-revenue model collapsed, why reply rates keep falling, ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

James Roth
Chief Revenue Officer at ZoomInfo
ZoomInfo
Episode: $1.2B ARR CRO on AI in GTM (w/ James Roth from ZoomInfo)
Antoine Fort
CEO of Qobra
Qobra
Episode: The Practical Guide to Piss Off Your Best Reps (w/ Antoine Fort, Co-founder & CEO of Qobra)
Sam Dunning
SEO expert and founder of Breaking B2B
Breaking B2B
Episode: Did AI Kill SEO? (with Sam Dunning from Breaking B2B)
Chris Tottman
General Partner at Notion VC, previously co-founder and CCO of Message Labs
Notion Capital
Episode: Why weak Product-Market Fit is quietly destroying your Go-To-Market strategy (with Chris Tottman of Notion Capital)
Morgan Ingram
Sales expert and creator known for his work on LinkedIn strategies for sales development representatives
LinkedIn
Episode: LinkedIn blueprint: How SDRs can book more meetings (with Morgan Ingram)
Maja Voje
Go-to-market strategist and expert in leveraging AI for business growth
Episode: How to scale past $10M ARR and more (With Maja Voje)
Gal Aga
CEO of Aligned
Aligned
Episode: Your champion is probably fake (With Gal Aga)
Ulrik Bo Larsen
President at Pitch and former CEO of Falcon IO
Pitch
Episode: How pitch narrowed their ICP and accelerated growth (with Ulrik Bo Larsen)
Roee Hartuv
Formerly worked with pre-IPO companies on go-to-market strategies
Winning by Design
Episode: When unicorns become zombies (With Roee Hartuv)

Hosts

Toni Hohlbein
Co-host with extensive experience in B2B SaaS, focusing on growth challenges faced by startups. Known for emphasizing execution and specific actionable takeaways.
Raul Porojan
Co-host with significant experience in B2B SaaS and entrepreneurship, dedicated to discussing revenue strategies and business scaling in tech contexts.

Reviews

4.9 out of 5 stars from 79 ratings
  • The Revenue Formula is essential listening for GTM leaders

    Hosts Toni and Mikkel are wizards of B2B SaaS, sharing golden nuggets on current topics and all things Go-To-Market. Each episode offers top-tier perspectives from the best and most talented GTM leaders in the business. A must-listen for RevOps, Sales, and Marketing pros, and C-level leaders. I've been hooked since day one and always walk away with something actionable.

    Apple Podcasts
    5
    The Nardz
    United Statesa year ago
  • A must follow!

    Toni and Mikkel really have a great line up of operators and know how to keep topics and conversations very entertaining.

    Apple Podcasts
    5
    Honest_reviwer2342
    United Statesa year ago
  • True European SaaS scaleup lessons

    I started listening to the Revenue Formula more than 12 months ago looking for a more European voice towards SaaS and scaling. I simply didn’t stop listening since. Highly recommend the practical approach from Toni and Mikkel.

    Apple Podcasts
    5
    KoenStam
    Netherlandsa year ago
  • Love the chemistry and insights

    This is a great podcast full of insights and laughter.

    Apple Podcasts
    5
    Rgertsen14
    Denmarka year ago
  • Really educational

    Useful tips and concepts that give food for thought for everyday work (working in revops).

    Apple Podcasts
    5
    atte12#
    Finland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience feedback highlights the hosts' engaging chemistry and expertise, with many considering it a must-listen in the SaaS and startup community.
Listeners praise the show for its practical approach and actionable takeaways, making it highly regarded among professionals in tech and revenue operations.
The podcast is appreciated for providing concrete insights into scaling challenges and operational strategies, which resonate well with its target demographic.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Chris Walker on why you should look for a new job
Q: What advice would you give to someone feeling in tier one, miserable at their job?
Chris recommends listening to the We Are Encoded podcast episode titled Invisible Contracts to help recognize societal rules that don't have to apply.
Stop Spamming, Do This Instead (w/ JB Daguené, CEO of Evergrowth)
Q: What are your views on the current sales training and methodologies?
There is a need for significant training for younger generations who aren't familiar with traditional sales methods and phone communication.
Stop Spamming, Do This Instead (w/ JB Daguené, CEO of Evergrowth)
Q: What do you believe is the likely path forward for sales with the introduction of AI?
We need to focus more on customer-centric strategies rather than relying on automation alone, which leads to poor engagement.
Why weak Product-Market Fit is quietly destroying your Go-To-Market strategy (with Chris Tottman of Notion Capital)
Q: What are the three recurring biggest mistakes that founders and SaaS executives run into on the go-to-market side?
Founders often generalize their positioning without understanding customer nuances, fail to focus on their ideal customer profile, and neglect the importance of ongoing market research.
$10M ARR per founder. No Employees. All Agents. (with Amos Bar-Joseph)
Q: How should go-to-market leaders adapt in this changing landscape influenced by AI?
They should focus on the specific context of their business and how AI can enhance their unique go-to-market motions rather than rely on general trends.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Revenue Formula

What is The Revenue Formula about and what kind of topics does it cover?

Focusing primarily on the challenges of scaling tech startups, the content explores a wide array of topics related to revenue generation, sales strategies, and operational efficiency. The hosts draw from their extensive experience in the B2B SaaS sector, highlighting insights and actionable takeaways that can be directly applied to business practices. Each episode typically features industry leaders or founders who provide their perspectives on overcoming common obstacles faced during various stages of growth, making the podcast a valuable resource for professionals in revenue operations, sales, marketing, and other related fields.

Listeners can expect not only to gain practical advice but also to engage with discussions that challenge con... more

Where can I find podcast stats for The Revenue Formula?

Rephonic provides a wide range of podcast stats for The Revenue Formula. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Revenue Formula and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Revenue Formula get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Revenue Formula, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Revenue Formula?

Rephonic provides comprehensive predictive audience data for The Revenue Formula, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Revenue Formula have?

To see how many followers or subscribers The Revenue Formula has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Revenue Formula?

These podcasts share a similar audience with The Revenue Formula:

1. The Official SaaStr Podcast: SaaS | Founders | Investors
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. Grit
4. The Diary Of A CEO with Steven Bartlett
5. Revenue Builders

How many episodes of The Revenue Formula are there?

The Revenue Formula launched 3 years ago and published 240 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Revenue Formula?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Revenue Formula?

Rephonic pulls ratings and reviews for The Revenue Formula from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Revenue Formula?

Rephonic provides full transcripts for episodes of The Revenue Formula. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Revenue Formula?

Recent guests on The Revenue Formula include:

1. James Roth
2. Antoine Fort
3. Sam Dunning
4. Chris Tottman
5. Morgan Ingram
6. Maja Voje
7. Gal Aga
8. Ulrik Bo Larsen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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