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The Rare Mind

Alex M H Smith
Ownable Idea
10x Goals
80-20 Rule

The Rare Mind is a new podcast from strategist and No Bullsh*t Strategy author Alex M H Smith. In an era when any old idiot can access best practice tactics from AI, it's going to be the ways you think unpredictably that actually count. Each episode, Alex sits down with the business leaders who've been there and done it - to unpack their unique strategic lessons in a way that makes them relevant a... more

PublishesTwice monthlyEpisodes5Founded3 months ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Latest Episodes

Every leader thinks their advice is more useful than it is. Michael Bungay Stanier has sold nearly two million books arguing exactly that, and he reckons AI has just proved his point.

If you want the full thinking blueprint behind this podcast, grab... more

Most founders think a deal is won or lost in the pitch. April Dunford, the world's leading authority on positioning, says it's already lost before the pitch starts.

Get the full thinking behind this podcast in my book, No Bullshit Strategy: https://... more

Katelyn Bourgoin has spent years studying why people buy, and she's arrived at an uncomfortable conclusion for anyone trying to build a name for themselves online. Being good at what you do is no longer enough.

Everything we talk about here sits on ... more

The fastest way to grow your business isn't to add. It's to subtract.

That's the argument Eric Partaker makes in this episode, and it's one I needed to hear as much as anyone. (I should probably take his advice myself.)

Eric coaches CEOs for a livi... more

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Recent Guests

Katelyn Bourgoin
Marketing expert discussing ownable ideas and personal brands
Episode: Katelyn Bourgoin: You don't need a personal brand. You need an ownable idea.
Eric Partaker
CEO coach and former founder/CEO of Chilango; widely regarded as an authority on CEO leadership
No Bullshit Strategy / CEO Coach
Episode: Eric Partaker: The fastest way to grow a business is to subtract

Chart Rankings

Talking Points

Recent interactions between the hosts and their guests.

Katelyn Bourgoin: You don't need a personal brand. You need an ownable idea.
Q: How do you translate a broad concept into a product or service people will actually buy?
Start with a macro content theme to attract, then narrow to a product or service that embodies the core idea—in practice, a single central claim that's consistently reinforced and that justifies a stronger, more concrete offering such as a service or program.
Katelyn Bourgoin: You don't need a personal brand. You need an ownable idea.
Q: What makes an ownable idea more effective than a hot take or general expertise?
An ownable idea has a distinctive viewpoint that is truly owned by the creator, backed by earned credibility, and expressed through a repeatable central argument that can travel and resonate with a specific audience.

Audience Metrics

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Frequently Asked Questions About The Rare Mind

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Which podcasts are similar to The Rare Mind?

These podcasts share a similar audience with The Rare Mind:

1. Uncensored CMO
2. The Tim Ferriss Show
3. The Knowledge Project
4. 2Bobs—with David C. Baker and Blair Enns
5. Nudge

How many episodes of The Rare Mind are there?

The Rare Mind launched 3 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Rare Mind?

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What guests have appeared on The Rare Mind?

Recent guests on The Rare Mind include:

1. Katelyn Bourgoin
2. Eric Partaker

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