The Brand Marketing Show
Catherine LangmanWelcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in ... more
| Publishes | Weekly | Episodes | 344 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
A premium brand in its second decade raised its ad spend by around sixty per cent. Revenue rose around twenty. Profit fell, and the founder was certain the cause was her advertising.
The advertising accounted for one seventh of the decline. The oth... more
Your gross margin looks healthy – and it's probably lying to you.
In this episode of The Brand Marketing Show, I show you how to price a premium brand for profitable growth, with real numbers from two brands (including Babiators). Why gross margin ... more
Your best advertising isn't an ad – it's someone else's shelf. And "just go direct" probably talked you out of it.
Everyone is telling premium brands to cut out the middleman and go direct-to-consumer. In this episode of The Brand Marketing Show, I... more
If your content doesn't stop the scroll, it's not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her that packing videos contain nothing new.
When co... more
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- Great resource for thoughtful marketing
As an owner of an e-commerce brand building it solo and learning on the go, this podcast has been key to understanding how to approach marketing in a way that’s thoughtful and true to the care I put into my products. It’s not about selling aa much as possible as fast as possible as many others seem to be, but about building an authentic voice that connects with your target audience and how to calculate and measure the outcomes. This podcast is a great resource!
Apple Podcasts5Stephanie WK
United States5 months ago - This podcast is something else!
I love Cath’s podcast! Cath is the real deal, she has incredible understanding of the highs and lows of being in business, and at the same time delivers real solutions and down-to-earth, practical advice that you can take away and use straight away. Thanks Cath, you’re a gem!
Apple Podcasts5CycloneLiz
Australia8 months ago - Breath of fresh air
Lovely to listen to Cath speaking my small boutique brand language. I felt so heard and inspired after the episode on BF25. Keep the gold going xx
Apple Podcasts5MaddogyyAustralia9 months ago - Really informative
I searched for a podcast about klaviyo flows and found a great episode here. Fantastic!
Subscribed and will work my way through the episodes
Apple Podcasts5Dan G UK
United Kingdoma year ago - Amazing podcast full of great, actionable tips!!
Long time listener of the podcast, and I love the creative, yet data driven ideas and tips that are not only easy to execute but will move the needle. I also found their ‘done with you’ marketing group via the podcast, which is also amazing! It’s like having your very own group of knowledgable mentors who can cut through the noise and help you get stuff done, but without the ridiculous price tag.
Apple Podcasts5rvktdbnkAustralia2 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #111 | Australia/Business/Marketing |
Apple Podcasts | #26 |  New Zealand/Business/Marketing |
Apple Podcasts | #152 |  South Africa/Business/Marketing |
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Frequently Asked Questions About The Brand Marketing Show
What is The Brand Marketing Show about and what kind of topics does it cover?
The show centers on building premium brands and e-commerce success through customer insight, storytelling, and disciplined growth. Episodes critique common marketing pitfalls, emphasize durable content, and advocate for a systems view of growth—prioritizing real customer needs, clear value propositions, and lasting brand momentum over quick hacks. Listeners are likely founders and marketing leaders who crave practical, data-informed guidance on positioning, messaging, and channel strategy, with a bias toward authentic storytelling and sustainable profitability. A standout trait across episodes is the emphasis on premium branding, customer intelligence, and a holistic approach to growth that blends strategy with tangible execution.
Where can I find podcast stats for The Brand Marketing Show?
Rephonic provides a wide range of podcast stats for The Brand Marketing Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Brand Marketing Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Brand Marketing Show get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Brand Marketing Show, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Brand Marketing Show?
Rephonic provides comprehensive predictive audience data for The Brand Marketing Show, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Brand Marketing Show have?
To see how many followers or subscribers The Brand Marketing Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Brand Marketing Show?
These podcasts share a similar audience with The Brand Marketing Show:
1. The Product Boss with Jacqueline Snyder
2. Shopify Masters
3. My First Million
4. Big Business with Brittney Saunders
5. Add To Cart: Australia’s eCommerce Show
How many episodes of The Brand Marketing Show are there?
The Brand Marketing Show launched 7 years ago and published 344 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Brand Marketing Show?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Brand Marketing Show?
Rephonic pulls ratings and reviews for The Brand Marketing Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Brand Marketing Show?
Rephonic provides full transcripts for episodes of The Brand Marketing Show. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Brand Marketing Show?
Recent guests on The Brand Marketing Show include:
1. Erin Lindwall
2. Dr. Ross Honeywill
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.