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Artwork for The Brand Marketing Show

The Brand Marketing Show

Catherine Langman
E-Commerce
Email Marketing
Black Friday
Marketing Strategies
Digital Marketing
Customer Retention
Customer Experience
Customer Engagement
Premium Brands
Marketing
Meta
Marketing Strategy
Consumer Behavior
Klaviyo
Content Marketing
Ecommerce
Sales Optimization
Artificial Intelligence
Digital Advertising
E-Commerce Sales

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in ... more

PublishesWeeklyEpisodes354Founded7 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Brand Marketing Show

Latest Episodes

Is your eCommerce brand not getting enough traffic or sales, no matter how much you spend on Meta ads?

Ad costs keep rising, and the free traffic is drying up. More shoppers now get their answers from Google's AI results and ChatGPT before they eve... more

YouTube

How do you launch a premium product into a crowded category where nothing much has changed in generations? The hard part isn't making something better. It's convincing customers to swap a habit they've had for years for something they don't yet under... more

YouTube

Do you really know who your best customers are, or just the ones who comment? Customers have gone quiet on social media. They scroll, lurk and share what they love in private messages, while their feeds fill up with brand content, AI posts and bots. ... more

YouTube

Klaviyo flows make up just over 5% of the emails brands send, but they bring in around 41% of the email revenue. So why are they so often broken, boring or switched off?

In this episode, Catherine Langman from Productpreneur Marketing goes through ... more

YouTube

Key Facts

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Recent Guests

Erin Lindwall
Founder of Matcha Yu Tea, passionate about Japanese culture and premium matcha.
Matcha Yu Tea
Episode: Riding the Matcha Wave: How Erin Lindwall Scaled Premium Tea Brand Matcha Yu
Dr. Ross Honeywill
Expert on the NEO framework and customer psychology
Episode: How We Transformed Our Beauty Brand in Just 30 Days: The Secret Strategy Revealed

Host

Cath Langman
Brand marketing strategist focused on premium product and e-commerce businesses

Reviews

5.0 out of 5 stars from 43 ratings
  • Great resource for thoughtful marketing

    As an owner of an e-commerce brand building it solo and learning on the go, this podcast has been key to understanding how to approach marketing in a way that’s thoughtful and true to the care I put into my products. It’s not about selling aa much as possible as fast as possible as many others seem to be, but about building an authentic voice that connects with your target audience and how to calculate and measure the outcomes. This podcast is a great resource!

    Apple Podcasts
    5
    Stephanie WK
    United States7 months ago
  • This podcast is something else!

    I love Cath’s podcast! Cath is the real deal, she has incredible understanding of the highs and lows of being in business, and at the same time delivers real solutions and down-to-earth, practical advice that you can take away and use straight away. Thanks Cath, you’re a gem!

    Apple Podcasts
    5
    CycloneLiz
    Australia10 months ago
  • Breath of fresh air

    Lovely to listen to Cath speaking my small boutique brand language. I felt so heard and inspired after the episode on BF25. Keep the gold going xx

    Apple Podcasts
    5
    Maddogyy
    Australiaa year ago
  • Really informative

    I searched for a podcast about klaviyo flows and found a great episode here. Fantastic!

    Subscribed and will work my way through the episodes

    Apple Podcasts
    5
    Dan G UK
    United Kingdom2 years ago
  • Amazing podcast full of great, actionable tips!!

    Long time listener of the podcast, and I love the creative, yet data driven ideas and tips that are not only easy to execute but will move the needle. I also found their ‘done with you’ marketing group via the podcast, which is also amazing! It’s like having your very own group of knowledgable mentors who can cut through the noise and help you get stuff done, but without the ridiculous price tag.

    Apple Podcasts
    5
    rvktdbnk
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value practical, actionable guidance tailored to product-based and e-commerce businesses.
The content is praised for staying on topic and offering useful frameworks without overwhelming listeners.
Listeners appreciate the focus on thoughtful, authentic marketing rather than fast sales or generic tactics.
Cath's advice is described as grounded, easy to understand and realistic about the challenges of running a business.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How We Transformed Our Beauty Brand in Just 30 Days: The Secret Strategy Revealed
Q: How did the NEO targeting affect your advertising results?
It significantly improved our cost per acquisition, conversion rates, and average order value.
How We Transformed Our Beauty Brand in Just 30 Days: The Secret Strategy Revealed
Q: What was your experience like before implementing the NEO framework?
We were unable to acquire the ad account of Indagare, leading to difficulties in customer acquisition, especially in a competitive market.
The Hidden Cost of Wrong Customers (& How To Attract The Right Ones)
Q: What would be some practical starting points that they could get moving with?
Get a better understanding of who these NEOs are, through available resources and engagement with customers directly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Brand Marketing Show

What is The Brand Marketing Show about and what kind of topics does it cover?

Practical, strategy-led guidance for founders and marketers building premium product and e-commerce brands. Regular host Cath Langman usually works solo, using customer journeys, brand examples and business scenarios to explain topics such as pricing, content, promotions, retention and profitable growth. The advice connects brand positioning with the commercial mechanics behind it, including contribution margin, channel mix and customer experience, rather than treating marketing as a collection of isolated tactics. Episodes offer frameworks and concrete steps that listeners can apply to their own businesses, with a consistent emphasis on protecting brand value and building sustainable growth instead of relying on constant discounting or sho... more

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How many listeners does The Brand Marketing Show get?

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How many subscribers and views does The Brand Marketing Show have?

To see how many followers or subscribers The Brand Marketing Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Brand Marketing Show?

These podcasts share a similar audience with The Brand Marketing Show:

1. Big Business with Brittney Saunders
2. Conversations
3. Shopify Masters
4. Add To Cart: Australia’s eCommerce Show
5. A Bit of Optimism

How many episodes of The Brand Marketing Show are there?

The Brand Marketing Show launched 7 years ago and published 354 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Brand Marketing Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Brand Marketing Show?

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What guests have appeared on The Brand Marketing Show?

Recent guests on The Brand Marketing Show include:

1. Erin Lindwall
2. Dr. Ross Honeywill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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