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Artwork for The Brand Marketing Show

The Brand Marketing Show

Catherine Langman
E-Commerce
Email Marketing
Black Friday
Marketing Strategies
Digital Marketing
Customer Experience
Customer Retention
Customer Engagement
Meta
Klaviyo
Marketing Strategy
Consumer Behavior
Sales Optimization
Ecommerce
Digital Advertising
Content Marketing
E-Commerce Sales
Marketing
Consumer Psychology
Discounting

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in ... more

PublishesWeeklyEpisodes329Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for The Brand Marketing Show

Latest Episodes

Twenty-one years ago, heavily pregnant and launching her first business from her kitchen table, Catherine Langman's old boss told her she'd never be successful working from home.

In this personal episode of The Brand Marketing Show, Catherine share... more

In early March 2026, Meta restructured its entire attribution model – and the change has disproportionately punished premium ecommerce brands because of the way considered buyers actually shop.

In this episode of The Brand Marketing Show, Catherine... more

You started this business for two reasons. Meaningful work, and more freedom over your time. Somewhere in year two or three, that deal stopped working – you're working harder than you did at your old job, for less money, with less time on the parts o... more

Marketing is the hat that doesn't come off. If you're running a premium eCommerce brand and you've been quietly burning out – not from the hours but from the cognitive weight – this episode is for you. We explore three structural properties that make... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

Recent Guests

Erin Lindwall
Founder of Matcha Yu Tea, passionate about Japanese culture and premium matcha.
Matcha Yu Tea
Episode: Riding the Matcha Wave: How Erin Lindwall Scaled Premium Tea Brand Matcha Yu
Dr. Ross Honeywill
Consumer psychologist and architect of the New Economic Order Framework
therightcustomer.com
Episode: The Hidden Cost of Wrong Customers (& How To Attract The Right Ones)

Host

Cath Langman
Host of The Brand Marketing Show

Reviews

5.0 out of 5 stars from 43 ratings
  • Great resource for thoughtful marketing

    As an owner of an e-commerce brand building it solo and learning on the go, this podcast has been key to understanding how to approach marketing in a way that’s thoughtful and true to the care I put into my products. It’s not about selling aa much as possible as fast as possible as many others seem to be, but about building an authentic voice that connects with your target audience and how to calculate and measure the outcomes. This podcast is a great resource!

    Apple Podcasts
    5
    Stephanie WK
    United Statesa month ago
  • This podcast is something else!

    I love Cath’s podcast! Cath is the real deal, she has incredible understanding of the highs and lows of being in business, and at the same time delivers real solutions and down-to-earth, practical advice that you can take away and use straight away. Thanks Cath, you’re a gem!

    Apple Podcasts
    5
    CycloneLiz
    Australia5 months ago
  • Breath of fresh air

    Lovely to listen to Cath speaking my small boutique brand language. I felt so heard and inspired after the episode on BF25. Keep the gold going xx

    Apple Podcasts
    5
    Maddogyy
    Australia6 months ago
  • Really informative

    I searched for a podcast about klaviyo flows and found a great episode here. Fantastic!

    Subscribed and will work my way through the episodes

    Apple Podcasts
    5
    Dan G UK
    United Kingdoma year ago
  • Amazing podcast full of great, actionable tips!!

    Long time listener of the podcast, and I love the creative, yet data driven ideas and tips that are not only easy to execute but will move the needle. I also found their ‘done with you’ marketing group via the podcast, which is also amazing! It’s like having your very own group of knowledgable mentors who can cut through the noise and help you get stuff done, but without the ridiculous price tag.

    Apple Podcasts
    5
    rvktdbnk
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences appreciate the focus on ecommerce brand premium positioning and long-term growth over quick wins.
Many comment on Cath Langman's down-to-earth style and ability to translate complex topics into solvable steps.
Listeners praise practical, actionable marketing guidance that's grounded in real-world results.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How We Transformed Our Beauty Brand in Just 30 Days: The Secret Strategy Revealed
Q: How did the NEO targeting affect your advertising results?
It significantly improved our cost per acquisition, conversion rates, and average order value.
How We Transformed Our Beauty Brand in Just 30 Days: The Secret Strategy Revealed
Q: What was your experience like before implementing the NEO framework?
We were unable to acquire the ad account of Indagare, leading to difficulties in customer acquisition, especially in a competitive market.
The Hidden Cost of Wrong Customers (& How To Attract The Right Ones)
Q: What would be some practical starting points that they could get moving with?
Get a better understanding of who these NEOs are, through available resources and engagement with customers directly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Brand Marketing Show

What is The Brand Marketing Show about and what kind of topics does it cover?

This show centers on premium-brand growth for ecommerce, marketing strategy, and sustainable, value-led scaling. Episodes challenge quick-fix tactics and highlight structuring marketing leadership, aligning paid and organic experiences, and building long-term brand credibility. Listeners get practical frameworks for discovery, product-page optimization, and post-click experiences, with real-world case studies and actionable steps. A notable through-line is avoiding discount-driven approaches in favor of identity, storytelling, and community to drive durable growth for premium brands. The host's pragmatic, no-nonsense style and emphasis on systems over silver bullets stand out as a key differentiator for marketers and founders seeking measur... more

Where can I find podcast stats for The Brand Marketing Show?

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How many listeners does The Brand Marketing Show get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Brand Marketing Show, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Brand Marketing Show?

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How many subscribers and views does The Brand Marketing Show have?

To see how many followers or subscribers The Brand Marketing Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Brand Marketing Show?

These podcasts share a similar audience with The Brand Marketing Show:

1. Shopify Masters
2. Good Content with Shannon McKinstrie
3. The Foundr Podcast with Nathan Chan
4. The Product Boss with Jacqueline Snyder
5. Big Business with Brittney Saunders

How many episodes of The Brand Marketing Show are there?

The Brand Marketing Show launched 6 years ago and published 329 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Brand Marketing Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Brand Marketing Show?

Rephonic pulls ratings and reviews for The Brand Marketing Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Brand Marketing Show?

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What guests have appeared on The Brand Marketing Show?

Recent guests on The Brand Marketing Show include:

1. Erin Lindwall
2. Dr. Ross Honeywill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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