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A Product Market Fit Show | Startup Podcast for Founders

Pablo Srugo
Product Market Fit
Product-Market Fit
Entrepreneurship
Venture Capital
Startups
Covid-19
Cybersecurity
Fundraising
Artificial Intelligence
E-Commerce
Y Combinator
Startup Funding
AI Technology
Digital Marketing
Shopify
B2B Saas
Customer Experience
Market Fit
Education
Silicon Valley

Every founder has 1 goal: find product-market fit. We interview the world's most successful startup founders on the 0 to 1 part of their journeys. We've had the founders of Reddit, Gusto, Rappi, Glean, Cohere, Huntress, ID.me and many more. We go deep with entrepreneurs & VCs to provide detailed examples you can steal. Our goal is to understand product-market fit better than anyone on the planet.... more

PublishesWeeklyEpisodes305Founded5 years ago
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EntrepreneurshipBusinessTechnology

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Latest Episodes

Jonathan quit his job in early 2023 with no idea and no co-founder. Tim agreed to join only if he raised $3M. He lined up 75 investor meetings a month in advance. SVB crashed on day four and 40% of his meetings canceled. He closed the round anyway, t... more

Most investors told Nick not to hire a salesperson before he had product market fit. He hired the top rep in legal tech anyway and called him a product market fit finder. That rep signed a paid five-year deal in his first week, over lunch. By the tim... more

Dan's first app made over $1M in two months. Then Facebook sent a cease and desist and killed it. His next company, Mode Mobile, grew revenue 32,481% in three years and ranked #1 on the Deloitte Fast 500. Then his crypto advertisers went bankrupt, re... more

Keith raised a $43M Series B for Tome. The product had 20 million users. But retention was terrible and nobody cared enough to complain. So he turned it off before he knew what he'd build next, went from 70 people to 7, and started over. Lightfield j... more

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Recent Guests

Nick Fleisher
Co-Founder & CEO of Sandstone
Sandstone
Episode: He runs 3 dinners a week instead of cold outbound—and closes $500K+ ARR deals. | Nick Fleisher, Co-Founder & CEO of Sandstone
Aaron Schumm
Founder & CEO of Vestwell
Vestwell
Episode: VCs chased crypto and passed on his “boring” startup—then he raised $385M at a $2B valuation. | Aaron Schumm, Founder & CEO of Vestwell
AJ Loiacono
Co-Founder & CEO of Judi Health
Judi Health
Episode: He spent $0 on marketing for 2 years—then raised $400M at a $3.25B valuation. | AJ Loiacono, Co-Founder & CEO of Judi Health
Aaron Powell
Co-founder/Executive team member discussed in interview
Judi Health
Episode: He spent $0 on marketing for 2 years—then raised $400M at a $3.25B valuation. | AJ Loiacono, Co-Founder & CEO of Judi Health
Niklas Lindgren
Co-founder and CEO of Endra
Endra
Episode: He spent $150K on brand before he had a product—then closed $1.5M ARR in 1 month. | Niklas Lindgren, Co-Founder & CEO of Endra
Colin Zima
Co-Founder of Omni
Omni
Episode: He lost all 5 of his first deals—then built the next Looker and raised $250M. | Colin Zima, Co-Founder of Omni
Rafael Broshi
Co-founder of Notch, AI for customer experience
Notch
Episode: He fired almost everyone, kept 2 engineers—then grew 12x and raised a $30M Series A. | Rafael Broshi, Co-Founder of Notch
Damien Lewke
Founder of Nebulock
Nebulock
Episode: 1st-time solo founder does 90 interviews in 90 days—closes a $25M Series A 2 years in. | Damien Lewke, Founder of Nebulock
Anurag Goel
Founder of Render
Render
Episode: He quit Stripe and hit $10M ARR in 4 years—with $0 marketing spend. | Anurag Goel, Founder of Render

Reviews

4.9 out of 5 stars from 605 ratings
  • Amazing podcast!!

    Listen to this every week to help me think through my own startup journey. Love the guests and the host stories 🙏🏿

    Apple Podcasts
    5
    David Mputu
    Canada3 months ago
  • Fav podcast

    Super interesting! Amazing for keeping up with Canadian startups

    Apple Podcasts
    5
    aleja551
    Spaina year ago
  • Mandatory for aspiring founders

    This is one of the best shows for founders and folks working in startups. It’s one of the few podcasts where I’ve listened to every single episode. It’s THAT good!

    Apple Podcasts
    5
    Sebastian Brandes
    Denmarka year ago
  • Founders need to listen

    One of the best podcasts for founders! Really enjoy listening and it’s been immensely helpful in my journey.

    Apple Podcasts
    5
    Seanbmccarthy
    United Statesa year ago
  • Unique insights into early stage companies.

    Where else are you gonna get to see what happened in early stage companies that are not Uber Facebook Google so this is a unique inside into companies that are extremely successful, but not the usual suspects

    Apple Podcasts
    5
    Realmoeabbas
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences feel inspired and informed about outbound strategies and enterprise GTM.
Guest lineup is strong and consistently relevant to early-stage growth.
The show is praised for honest discussions about failures and hard lessons, not just success stories.
Listeners appreciate the practical, no-nonsense PMF playbooks and real-world founder stories.
The host asks sharp questions that surface actionable takeaways for founders and operators.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

He runs 3 dinners a week instead of cold outbound—and closes $500K+ ARR deals. | Nick Fleisher, Co-Founder & CEO of Sandstone
Q: How did you initially approach go-to-market and acquire first customers?
Early design partners were engaged with no upfront payment, committing to use the product for several months while the team built around their use cases, with weekly check-ins and in-person meetings to accelerate validation and conversion to paid customers.
He spent $150K on brand before he had a product—then closed $1.5M ARR in 1 month. | Niklas Lindgren, Co-Founder & CEO of Endra
Q: What does Endra do, and how does it fit into the building engineering workflow?
Endra offers a unified platform that consolidates siloed tools like Revit and other engineering software, enabling autonomous design generation and faster, more accurate building systems modeling, with seamless integration to legacy platforms so teams can adopt Endra without starting from scratch.
He spent $150K on brand before he had a product—then closed $1.5M ARR in 1 month. | Niklas Lindgren, Co-Founder & CEO of Endra
Q: Walk me through the fundraising history, like how long you bootstrapped, when you raised the first money, and how.
They invested initial personal funds, then raised a small pre-seed in 2025, followed by a $20M seed due to a waitlist and strong inbound VC interest, and finally a $50M Series A in June of the current year, driven by rapid enterprise traction and a large, addressable market.
He spent $0 on marketing for 2 years—then raised $400M at a $3.25B valuation. | AJ Loiacono, Co-Founder & CEO of Judi Health
Q: What was the core hiring strategy in the early days to sustain growth?
Hire for mission and high performers who believe in healthcare impact, use references from trusted peers, and prioritize individuals who have personally connected to the mission through experience with healthcare issues.
He spent $0 on marketing for 2 years—then raised $400M at a $3.25B valuation. | AJ Loiacono, Co-Founder & CEO of Judi Health
Q: How did you approach go-to-market in the first two years with almost no marketing?
We focused intensely on service, transparency, and building a world-class call center; we leveraged customer references and on-site reviews to convert and scale, rather than spending on marketing campaigns.

Audience Metrics

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Frequently Asked Questions About A Product Market Fit Show

What is A Product Market Fit Show about and what kind of topics does it cover?

A fast-paced, founder-focused interview show that digs into real-world PMF journeys, GTM tactics, and the messy middle of growing early-stage startups. Episodes center on how teams discover and accelerate product-market fit, often through hands-on experimentation, outbound strategies, and deliberate fundraising plays. Guests frequently discuss pivots, enterprise sales, AI-driven product strategy, and community- or data-driven growth, with candid lessons from both success stories and hard-won pivots. A standout aspect is the strong emphasis on practical playbooks, concrete anecdotes, and the human side of building for scale, which can be especially valuable for founders, operators, and early-stage investors evaluating PMF-first narratives.

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How many listeners does A Product Market Fit Show get?

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Which podcasts are similar to A Product Market Fit Show?

These podcasts share a similar audience with A Product Market Fit Show:

1. Grit
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. Y Combinator Startup Podcast
4. The a16z Show
5. Lenny's Podcast: Product | Career | Growth

How many episodes of A Product Market Fit Show are there?

A Product Market Fit Show launched 5 years ago and published 305 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on A Product Market Fit Show?

Recent guests on A Product Market Fit Show include:

1. Nick Fleisher
2. Aaron Schumm
3. AJ Loiacono
4. Aaron Powell
5. Niklas Lindgren
6. Colin Zima
7. Rafael Broshi
8. Damien Lewke

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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