Rephonic
Artwork for The PricePlow Podcast
Sports Nutrition
Energy Drinks
Glp-1
Informed Sport
Functional Ingredients
Vianella
Muscletech
Supplement Testing
Whey Protein
Probiotics
Athlete Performance
Axivite
Dietary Supplements
Glanbia Nutritionals
LGC Science
Anti-Doping
Nutrablend Foods
Euphoriq V2
Endurance
GNC

The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guest... more

PublishesWeeklyEpisodes224Founded8 years ago
Number of ListenersCategories
Alternative HealthHealth & FitnessNutrition

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Artwork for The PricePlow Podcast

Latest Episodes

Three years ago, Scott Dicker of SPINS joined us on Episode #082 of the PricePlow Podcast to talk creatine, collagen, and where sports nutrition was heading next. On Episode #224, Scott returns to grade his own predictions and dig into everything tha... more

Episode #223 of the PricePlow Podcast brings one of PricePlow’s own to the mic: Kaitlyn Kenna Smith, content creator for PricePlow and Bevlab, the face behind PricePlow’s TikTok, and host of the Powerhouse Mentality podcast. If you’ve watched PricePl... more

YouTube

Nutrabolt CEO Doss Cunningham has spent more than two decades building Nutrabolt and the C4 brand into global household names, doing it almost entirely from behind the scenes.

In Episode #222 of the PricePlow Podcast, that changes, and we get to sh... more

YouTube

Ben Hartman is back for his third visit to the PricePlow Podcast in Episode #221, and Morphogen Nutrition has never been in a stronger position. Ben walks through everything: the second rebrand’s full backstory, a never-before-told story about a fail... more

YouTube

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Recent Guests

Kaitlyn Kenna Smith
Founder of The Powerhouse Mentality; CrossFit athlete and content creator
The Powerhouse Mentality / The Powerhouse Journal
Episode: #223: Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow
Doss Cunningham
Founder and CEO of Nutrabolt
Nutrabolt / C4 / Cellucor
Episode: #222: Doss Cunningham Sees the Future - C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter
Nick Walker
Prominent bodybuilder and equity partner in Morphogen Nutrition
Morphogen Nutrition
Episode: #221: Ben Hartman on Morphogen's Comeback, Nick Walker's Equity, and the 10g Tyrosine Return
Uday Gosalia
Founder of UGo Beyond; advisor to Future Nutra Foundation
UGo Beyond; Future Nutra Foundation
Episode: #220: Uday Gosalia - Fighting Mandatory Product Listing from the US Capitol
Doug Miller
Founder/CEO with multiple brands in the supplement space; partner in Nova Prime Labs
Core Nutritionals; Unmatched; Nova Prime Labs
Episode: #219: Doug Miller Returns - Nova Prime Labs Peptides Extends Empire Beyond CORE & Unmatched
Blake Ebersole
Founding member of Ashwagandha Standards Alliance
Ashwagandha Standards Alliance
Episode: #218: Blake Ebersole - The Ashwagandha Standards Alliance and India's Leaf Advisory
Luis Gonzalez
VP of Sales, NuLiv Science
NuLiv Science
Episode: #217: NuLiv Science's Full Portfolio with Luis Gonzalez - AstraGin, Senactiv, and a Unique Industry Start
Tom Druke
Senior Marketing Manager, Balchem
Balchem
Episode: #216: Balchem's Tom Druke - VitaCholine®, Albion® Chelated Minerals, K2VITAL®, and the NY Jets
Jim McMahon
Founder and CEO of Fit Foods
Fit Foods / Mutant / PVL Nutrients
Episode: #215: Jim McMahon of Fit Foods: Protein Price Shocks and the Mutant Story

Reviews

5.0 out of 5 stars from 32 ratings
  • Best Nutrition Industry Podcast

    Price Plow pulls back the curtain and gives the inside look into various aspects of the nutrition industry with some of the biggest names in the space. Weekly guest discuss everything from the science, marketing, regulatory, commercialization, creativity and art. Great conversation with thoughtful dialogue.

    Apple Podcasts
    5
    Breckboarder55
    United States3 years ago
  • Educational and fun

    Phenomenal podcast for anyone interested in fitness and supplements. Educational yet lighthearted and fun. Very cool to get further insight into so many awesome, quality brands.

    Apple Podcasts
    5
    Princess359
    United States3 years ago
  • Very enjoyable

    I’ve been listening to priceplow for a little over 3 years now and the content has been improving steadily since I’ve started. Mike and Ben and Cody do so much to inform the supplement and sport nutrition world. Outside of their Instagram YouTube and blog content the podcasts are very informative and the conversations are raw and real which I enjoy. They share so much information and even if you can’t digest it all you learn something new everytime.

    Apple Podcasts
    5
    iliketorateiguess
    United States3 years ago
  • If you’re into fitness, supplements & education this is the spot!

    Always enjoy the content these guys post it’s very informative and I’ve learned a ton from Priceplow.

    Apple Podcasts
    5
    king john 100
    United States3 years ago
  • THE BEST!!!

    These are the go to guys if you want to keep up with what’s hot or not in the industry and what’s worth picking up! Thanks Mike, CJ, and the rest of the Price Plow team for making such great content!

    Apple Podcasts
    5
    Myth00769
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great mix of technical detail and practical takeaways for brands.
Thought-provoking deep dives that blend science and business.
Hosts keep conversations real and actionable for industry players.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#223: Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow
Q: What are your go-to protein sources and supplements?
Her routine includes whey protein isolate (Brand: 1st Phorm), egg whites, lean meats, and whey-based nightly shakes; she also uses greens, multivitamins, omega-3s, probiotics, and digestive enzymes as part of a basic daily stack.
#223: Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow
Q: What does a typical macro split look like for you at peak training volume?
She shares approximately 180-190g protein, 425-450g carbs, and 70-80g fat, with total calories around 3100, tailored to high training load and personal biofeedback.
#223: Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow
Q: Can you walk us through how you got from running to CrossFit and what motivated that transition?
Kaitlyn explains starting with running as a teen, moving into other training like basketball and weightlifting, and eventually discovering CrossFit during the 2019-2020 period as gyms closed, which led to a full commitment to the sport and fueling strategy.
#172: Eric Morato & Jack Sehgal - Selling Supplements in Latin America with SND Distributors
Q: How do you handle marketing and distribution across 32 countries?
We act as an in-country extension for brands, building education platforms, executing on-site activations, adapting flavors, and maintaining ongoing, long-term partnerships rather than rushing market entries.
#172: Eric Morato & Jack Sehgal - Selling Supplements in Latin America with SND Distributors
Q: What are the biggest challenges to introducing a US-brand supplement in LATAM?
The biggest challenges are regulatory registrations that can take up to two years per country, ensuring correct labeling and ingredients compliance, and building local education and marketing to establish brand trust.

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Frequently Asked Questions About The PricePlow Podcast

What is The PricePlow Podcast about and what kind of topics does it cover?

Episodes feature a mix of founders, scientists, marketers, and industry insiders within sports nutrition and consumer health. Core threads include regulatory and policy challenges in supplements, brand-building and growth strategies across multi-brand portfolios, scientific deep-dives into ingredients (peptides, Ashwagandha, mushrooms, plant extracts), and practical insights on manufacturing, testing, and go-to-market approaches. Guests often discuss real-world lessons from launching or scaling products, navigating compliance, and communicating complex science to consumers. The show's strength lies in bridging rigorous science with actionable business strategies, making it valuable for founders, marketers, researchers, and product developer... more

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Which podcasts are similar to The PricePlow Podcast?

These podcasts share a similar audience with The PricePlow Podcast:

1. Huberman Lab
2. RP Strength Podcast
3. The Dr. Layne Norton Podcast
4. My First Million
5. LONGEVITY with Nathalie Niddam

How many episodes of The PricePlow Podcast are there?

The PricePlow Podcast launched 8 years ago and published 224 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The PricePlow Podcast?

Recent guests on The PricePlow Podcast include:

1. Kaitlyn Kenna Smith
2. Doss Cunningham
3. Nick Walker
4. Uday Gosalia
5. Doug Miller
6. Blake Ebersole
7. Luis Gonzalez
8. Tom Druke

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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