Rephonic
Artwork for The PricePlow Podcast
Sports Nutrition
Glp-1
Energy Drinks
Informed Sport
Functional Ingredients
Vianella
Muscletech
Supplement Testing
Whey Protein
Probiotics
Athlete Performance
Axivite
Creatine
Dietary Supplements
Glanbia Nutritionals
LGC Science
Nutrablend Foods
Anti-Doping
Euphoriq V2
Endurance

The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guest... more

PublishesWeeklyEpisodes231Founded8 years ago
Number of ListenersCategories
NutritionAlternative HealthHealth & Fitness

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Artwork for The PricePlow Podcast

Latest Episodes

Episode #231 of the PricePlow Podcast is a science deep dive, and this one comes with tons of citations. Dr. Daniel Traylor, a protein and amino acid researcher at DePaul University, joins Jim McMahon of Fit Foods to launch PVL’s ISO CLEAAR, a dairy-... more

Whey protein isolate keeps getting more expensive, and the reasons go deeper than most people realize. In Episode #230 of the PricePlow Podcast, Mike and Ben sit down with Kyle Failla, Head of Commercial at Perfect Day, to unpack why whey protein pri... more

YouTube

NNB Nutrition CEO Jake Mulder and Chief Brand Officer Dustin Elliott join us for Episode #229 of the PricePlow Podcast, recorded live at IFT FIRST 2026 in Chicago.

It’s the second of two conversations we recorded with NNB on-site. The first, Episod... more

YouTube

Darin Decker returns to the PricePlow Podcast for Episode #228, his fifth appearance on the show and his first since becoming VP of Sales at Alpha Lion. He joins Mike and Ben for a full walkthrough of the biggest SuperHuman relaunch in years: five re... more

YouTube

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Recent Guests

Jake Mulder
CEO of NNB
NNB Nutrition
Episode: #229: Solving the Protein Problem: NNB Nutrition's Jake Mulder & Dustin Elliott
Dustin Elliott
Chief Brand Officer at NNB
NNB Nutrition
Episode: #229: Solving the Protein Problem: NNB Nutrition's Jake Mulder & Dustin Elliott
Darin Decker
VP of Sales at Alpha Lion
Alpha Lion
Episode: #228: SuperHuman Goes Red: Darin Decker Reveals Alpha Lion's New Pre-Workouts
Shawn Wells
Founder/CEO of NNBN Nutrition (NNB Nutrition), guest on the show
NNB Nutrition
Episode: #227: Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine
Doug Grant
Founder and formulator, Optimal Health Systems
Optimal Health Systems
Episode: #225: Doug Grant - The NBA's First Nutritionist on Microplastics, Digestive Enzymes, and TruShield™ Testing
Scott Dicker
Senior Director of Market Insights at SPINS
SPINS
Episode: #224: SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch
Kaitlyn Kenna Smith
Founder of The Powerhouse Mentality; CrossFit athlete and content creator
The Powerhouse Mentality / The Powerhouse Journal
Episode: #223: Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow
Doss Cunningham
Founder and CEO of Nutrabolt
Nutrabolt / C4 / Cellucor
Episode: #222: Doss Cunningham Sees the Future - C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter
Nick Walker
Prominent bodybuilder and equity partner in Morphogen Nutrition
Morphogen Nutrition
Episode: #221: Ben Hartman on Morphogen's Comeback, Nick Walker's Equity, and the 10g Tyrosine Return

Reviews

5.0 out of 5 stars from 32 ratings
  • Best Nutrition Industry Podcast

    Price Plow pulls back the curtain and gives the inside look into various aspects of the nutrition industry with some of the biggest names in the space. Weekly guest discuss everything from the science, marketing, regulatory, commercialization, creativity and art. Great conversation with thoughtful dialogue.

    Apple Podcasts
    5
    Breckboarder55
    United States3 years ago
  • Educational and fun

    Phenomenal podcast for anyone interested in fitness and supplements. Educational yet lighthearted and fun. Very cool to get further insight into so many awesome, quality brands.

    Apple Podcasts
    5
    Princess359
    United States3 years ago
  • Very enjoyable

    I’ve been listening to priceplow for a little over 3 years now and the content has been improving steadily since I’ve started. Mike and Ben and Cody do so much to inform the supplement and sport nutrition world. Outside of their Instagram YouTube and blog content the podcasts are very informative and the conversations are raw and real which I enjoy. They share so much information and even if you can’t digest it all you learn something new everytime.

    Apple Podcasts
    5
    iliketorateiguess
    United States3 years ago
  • If you’re into fitness, supplements & education this is the spot!

    Always enjoy the content these guys post it’s very informative and I’ve learned a ton from Priceplow.

    Apple Podcasts
    5
    king john 100
    United States3 years ago
  • THE BEST!!!

    These are the go to guys if you want to keep up with what’s hot or not in the industry and what’s worth picking up! Thanks Mike, CJ, and the rest of the Price Plow team for making such great content!

    Apple Podcasts
    5
    Myth00769
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great mix of technical detail and practical takeaways for brands.
Thought-provoking deep dives that blend science and business.
Hosts keep conversations real and actionable for industry players.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#223: Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow
Q: What are your go-to protein sources and supplements?
Her routine includes whey protein isolate (Brand: 1st Phorm), egg whites, lean meats, and whey-based nightly shakes; she also uses greens, multivitamins, omega-3s, probiotics, and digestive enzymes as part of a basic daily stack.
#223: Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow
Q: What does a typical macro split look like for you at peak training volume?
She shares approximately 180-190g protein, 425-450g carbs, and 70-80g fat, with total calories around 3100, tailored to high training load and personal biofeedback.
#223: Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow
Q: Can you walk us through how you got from running to CrossFit and what motivated that transition?
Kaitlyn explains starting with running as a teen, moving into other training like basketball and weightlifting, and eventually discovering CrossFit during the 2019-2020 period as gyms closed, which led to a full commitment to the sport and fueling strategy.
#172: Eric Morato & Jack Sehgal - Selling Supplements in Latin America with SND Distributors
Q: How do you handle marketing and distribution across 32 countries?
We act as an in-country extension for brands, building education platforms, executing on-site activations, adapting flavors, and maintaining ongoing, long-term partnerships rather than rushing market entries.
#172: Eric Morato & Jack Sehgal - Selling Supplements in Latin America with SND Distributors
Q: What are the biggest challenges to introducing a US-brand supplement in LATAM?
The biggest challenges are regulatory registrations that can take up to two years per country, ensuring correct labeling and ingredients compliance, and building local education and marketing to establish brand trust.

Audience Metrics

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Frequently Asked Questions About The PricePlow Podcast

What is The PricePlow Podcast about and what kind of topics does it cover?

Episodes feature a mix of founders, scientists, marketers, and industry insiders within sports nutrition and consumer health. Core threads include regulatory and policy challenges in supplements, brand-building and growth strategies across multi-brand portfolios, scientific deep-dives into ingredients (peptides, Ashwagandha, mushrooms, plant extracts), and practical insights on manufacturing, testing, and go-to-market approaches. Guests often discuss real-world lessons from launching or scaling products, navigating compliance, and communicating complex science to consumers. The show's strength lies in bridging rigorous science with actionable business strategies, making it valuable for founders, marketers, researchers, and product developer... more

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How many listeners does The PricePlow Podcast get?

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Which podcasts are similar to The PricePlow Podcast?

These podcasts share a similar audience with The PricePlow Podcast:

1. Mind Pump: Raw Fitness Truth
2. Perform with Dr. Andy Galpin
3. Muscle Intelligence — Longevity, Training & Human Performance with Ben Pakulski
4. Boundless Life
5. Real Bodybuilding Podcast

How many episodes of The PricePlow Podcast are there?

The PricePlow Podcast launched 8 years ago and published 231 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The PricePlow Podcast?

Recent guests on The PricePlow Podcast include:

1. Jake Mulder
2. Dustin Elliott
3. Darin Decker
4. Shawn Wells
5. Doug Grant
6. Scott Dicker
7. Kaitlyn Kenna Smith
8. Doss Cunningham

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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