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Artwork for The Partnership Economy

The Partnership Economy

David A. Yovanno and Todd Crawford
Influencer Marketing
Affiliate Marketing
Partnerships
Tiktok
Customer Acquisition
Creator Economy
Content Partnerships
Social Media
Campaign Strategy
Digital Marketing
B2B Partnerships
Youtube
E-Commerce
Consumer Behavior
Matter Of Fact
Performance-Based Models
Getty Images
Consumer Trust
Marketing Strategies
Career Growth

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

PublishesTwice monthlyEpisodes65Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Partnership Economy

Latest Episodes

Once upon a time, ad agencies ruled with glossy spreads and TV spots. Then came social, creators, and platforms rewrote the rules. So what can you learn from this dramatic evolution?

In this episode, Dave Yovanno sits down with Sam Kimmel, Senior Di... more

We all know the creator economy is evolving — but when done right, what does it look like in its ideal form? In this episode, Dave Yovanno is joined by Lindsey Gamble, an Influencer Marketing Advisor, Founder of Lindsey Gamble Media, and creator hims... more

AI this, AI that… but what about the creator economy!? With all the buzz around artificial intelligence, it’s time to connect the dots to creator marketing. In this episode of The Partnership Economy, Todd is joined by Brian Klais, Founder of URLgeni... more

Understanding Gen Z might feel like navigating uncharted territory, but what if your brand's success depends on it? In this episode, Dave Yovanno sits down with Ben Harms, Chief Growth Officer at Archrival, a creative agency built to help brands trul... more

Key Facts

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Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Sam Kimmel
Senior Director of Co-Marketing Partnerships at Hello Sunshine
Hello Sunshine
Episode: The Evolution of Partnerships and Experiential Marketing with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine
Lindsey Gamble
Top influencer marketing and creator economy consultant, founder of Lindsey Gamble Media
Lindsey Gamble Media
Episode: Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
Brian Klais
CEO and founder of URLgenius, an app linking platform
URLgenius
Episode: How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius
Ben Harms
Chief Growth Officer at Archrival, a youth culture agency
Archrival
Episode: Inside the Gen Z Mindset with Ben Harms, Chief Growth Officer at Archrival
Amanda Mount
Director of Affiliate Marketing at Monks
Monks
Episode: Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks
Graeme Boase
Account Director at Growth HQ, a UK-based affiliate marketing agency.
Growth HQ
Episode: Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ
Brianna Doe
Founder of Verbatim and B2B creator
Verbatim
Episode: Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim
Natasha Scholnick
Global Director of Partnership and Influencer Marketing at VistaPrint
VistaPrint
Episode: How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint
Stephanie Harris
Founder and CEO of PartnerCentric
PartnerCentric
Episode: Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric

Hosts

Todd Crawford
Co-founder of impact.com and host of The Partnership Economy, Todd brings extensive insight into the intersection of partnerships and marketing.
David A. Yovanno
CEO of impact.com and co-host, David focuses on exploring strategic partnerships in the marketing landscape.

Reviews

5.0 out of 5 stars from 81 ratings
  • Interesting, Educational and Thought Provoking.

    I always enjoy the impact podcasts. For me some of these concepts are intricate. The relaxed cadence and flow of the information make the delivery easy for me to comprehend and evoke my curiosity to learn more. I really enjoyed hearing Natasha share some of her journey and found new interest in VistaPrint as a provider. Todd is very good at opening the conversation up to expand and encompass the guest and the dialog.

    Apple Podcasts
    5
    JetPorter
    United States6 months ago
  • MY wife is a very smart woman but i showed her that in every thing a man is always a man well i suspected she was hiding a lot from me, she has a mac-book pro she uses and also a Samsung phone i noticed she was cheating on me so i had to contact a hacker to hack her phone but i found out that nothing was on her phone so they hacked into her mac-book. i could not believe all that i saw on her laptop she has all her major text messages on her mac-book, she uses WhatsApp on her laptop also i found ... more

    Podchaser
    5
    dylanwgibbs186
    a year ago
  • As a podcast enthusiast, focused on topics centered around business growth and innovation, I find this podcast to be captivating. It dives into the partnerships channel, revealing the transformative impact partnerships holds for businesses of all sizes.

    I enjoy the candid approach to exploring partnerships through real conversations and authentic stories shared by industry leaders. Each episode feels like a masterclass, offering invaluable insights and practical strategies for leveraging partne... more

    Podchaser
    5
    Jane
    2 years ago
  • Great conversations

    As the business landscape evolves, having these conversations becomes more and more important. I’ll be tuning in for more!

    Apple Podcasts
    5
    StevieG56
    Canada2 years ago
  • Inspiring, insightful and exciting!

    This podcast is filled with helpful hints and inspiring conversations. It is fantastic to get so much insight into how brands are using their partnerships in such innovative and exciting ways.

    Apple Podcasts
    5
    KatyOcker
    South Africa3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Practical tips for improving affiliate strategies.
Candid conversations that enhance understanding.
Valuable insights into partnership marketing.
Great resource for both novices and experts in the field.
Engaging discussions with industry leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#17
Denmark/Business/Marketing
Apple Podcasts
#174
Denmark/Business
Apple Podcasts
#228
South Africa/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
Q: What would you suggest it looks like when a brand actually nails it?
A brand that successfully engages with creators will have them fueling all marketing channels, repurposing their content across various platforms, and leveraging their audience insights.
Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
Q: When brands struggle with influencer marketing, what would you say is usually the real problem beneath the surface?
Brands often struggle with letting go of control and trusting creators to authentically convey their messages, which can hinder effective partnerships.
Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
Q: What advice would you give folks who are serious about pursuing this as a career?
It's essential to create opportunities for yourself, leverage technology to build your voice, and put out content to make yourself known.
Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
Q: Can you walk us through what Lindsey Gamble Media actually does day to day?
Lindsey Gamble Media focuses on helping brands build creator programs, advising influencer and affiliate platforms, and partnering with creators to grow their audience and voice.
How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius
Q: Is there anything that surprised you in the study regarding the partnership and creator economy?
Two-thirds of brands have their affiliate teams managing the creator go-to-market, which underscores the importance of the performance-based model in helping creators.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Partnership Economy

What is The Partnership Economy about and what kind of topics does it cover?

Focused on the evolving landscape of partnerships within the marketing sector, this series features engaging dialogues with industry experts sharing insights into the intersection of affiliate and influencer marketing. Episodes highlight diverse topics such as brand trust, effective partnership strategies, and the significance of authenticity in consumer engagement. The dynamic discussions aim to equip listeners with actionable knowledge and innovative ideas on leveraging partnerships for business growth. Unique for its blend of expert perspectives, the series offers listeners a comprehensive understanding of how to navigate the partnership economy and adapt to its changes.

Noteworthy is the podcast's emphasis on fostering genuine relation... more

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How many episodes of The Partnership Economy are there?

The Partnership Economy launched 4 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Partnership Economy?

Recent guests on The Partnership Economy include:

1. Sam Kimmel
2. Lindsey Gamble
3. Brian Klais
4. Ben Harms
5. Amanda Mount
6. Graeme Boase
7. Brianna Doe
8. Natasha Scholnick

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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