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Artwork for The Partnership Economy

The Partnership Economy

David A. Yovanno and Todd Crawford
Influencer Marketing
Affiliate Marketing
Partnerships
Tiktok
B2B Partnerships
Customer Acquisition
Creator Economy
Content Partnerships
Social Media
Campaign Strategy
Digital Marketing
Youtube
E-Commerce
Consumer Behavior
Matter Of Fact
Performance-Based Models
Consumer Trust
Marketing Strategies
Career Growth
Q4 Planning

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

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Artwork for The Partnership Economy

Latest Episodes

Generative AI is quietly reshaping how people shop — 39% of consumers have already used it, from chatbots to visual search, and 53% more plan to join them this year. As product discovery moves from search bars to AI conversations, marketing teams hav... more

As the creator economy, AI, and consumer behavior are evolving faster than ever before, are you keeping up?

Welcome to season 7 of the Partnership Economy. Hosts Dave Yovanno and Todd Crawford are back alongside an exceptional lineup of industry lea... more

Once upon a time, ad agencies ruled with glossy spreads and TV spots. Then came social, creators, and platforms rewrote the rules. So what can you learn from this dramatic evolution?

In this episode, Dave Yovanno sits down with Sam Kimmel, Senior Di... more

We all know the creator economy is evolving — but when done right, what does it look like in its ideal form? In this episode, Dave Yovanno is joined by Lindsey Gamble, an Influencer Marketing Advisor, Founder of Lindsey Gamble Media, and creator hims... more

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Recent Guests

Sam Kimmel
Senior Director of Co-Marketing Partnerships at Hello Sunshine
Hello Sunshine
Episode: The Evolution of Partnerships and Experiential Marketing with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine
Lindsey Gamble
Top influencer marketing and creator economy consultant, founder of Lindsey Gamble Media
Lindsey Gamble Media
Episode: Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
Brian Klais
CEO and founder of URLgenius, an app linking platform
URLgenius
Episode: How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius
Ben Harms
Chief Growth Officer at Archrival, a youth culture agency
Archrival
Episode: Inside the Gen Z Mindset with Ben Harms, Chief Growth Officer at Archrival
Amanda Mount
Director of Affiliate Marketing at Monks
Monks
Episode: Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks
Graeme Boase
Account Director at Growth HQ, a UK-based affiliate marketing agency.
Growth HQ
Episode: Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ
Brianna Doe
Founder of Verbatim and B2B creator
Verbatim
Episode: Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim
Natasha Scholnick
Global Director of Partnership and Influencer Marketing at VistaPrint
VistaPrint
Episode: How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint
Stephanie Harris
Founder and CEO of PartnerCentric
PartnerCentric
Episode: Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric

Hosts

David A. Yovanno
Host of The Partnership Economy; CEO of impact.com
Todd Crawford
Co-founder of impact.com; Host of The Partnership Economy

Reviews

5.0 out of 5 stars from 81 ratings
  • Interesting, Educational and Thought Provoking.

    I always enjoy the impact podcasts. For me some of these concepts are intricate. The relaxed cadence and flow of the information make the delivery easy for me to comprehend and evoke my curiosity to learn more. I really enjoyed hearing Natasha share some of her journey and found new interest in VistaPrint as a provider. Todd is very good at opening the conversation up to expand and encompass the guest and the dialog.

    Apple Podcasts
    5
    JetPorter
    United Statesa year ago
  • MY wife is a very smart woman but i showed her that in every thing a man is always a man well i suspected she was hiding a lot from me, she has a mac-book pro she uses and also a Samsung phone i noticed she was cheating on me so i had to contact a hacker to hack her phone but i found out that nothing was on her phone so they hacked into her mac-book. i could not believe all that i saw on her laptop she has all her major text messages on her mac-book, she uses WhatsApp on her laptop also i found ... more

    Podchaser
    5
    dylanwgibbs186
    2 years ago
  • As a podcast enthusiast, focused on topics centered around business growth and innovation, I find this podcast to be captivating. It dives into the partnerships channel, revealing the transformative impact partnerships holds for businesses of all sizes.

    I enjoy the candid approach to exploring partnerships through real conversations and authentic stories shared by industry leaders. Each episode feels like a masterclass, offering invaluable insights and practical strategies for leveraging partne... more

    Podchaser
    5
    Jane
    2 years ago
  • Great conversations

    As the business landscape evolves, having these conversations becomes more and more important. I’ll be tuning in for more!

    Apple Podcasts
    5
    StevieG56
    Canada2 years ago
  • Inspiring, insightful and exciting!

    This podcast is filled with helpful hints and inspiring conversations. It is fantastic to get so much insight into how brands are using their partnerships in such innovative and exciting ways.

    Apple Podcasts
    5
    KatyOcker
    South Africa4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring diverse expertise from Hello Sunshine to URLgenius, making it a go-to for partnership pros.
Listeners appreciate the candid conversations and actionable tips on measuring impact and building trust.
The show delivers practical, insider perspectives on partnerships and affiliate marketing with clear takeaways for brands and creators.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#161
Ireland/Business/Marketing
Apple Podcasts
#205
Singapore/Business/Marketing
Apple Podcasts
#205
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
Q: What would you suggest it looks like when a brand actually nails it?
A brand that successfully engages with creators will have them fueling all marketing channels, repurposing their content across various platforms, and leveraging their audience insights.
Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
Q: When brands struggle with influencer marketing, what would you say is usually the real problem beneath the surface?
Brands often struggle with letting go of control and trusting creators to authentically convey their messages, which can hinder effective partnerships.
Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
Q: What advice would you give folks who are serious about pursuing this as a career?
It's essential to create opportunities for yourself, leverage technology to build your voice, and put out content to make yourself known.
Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
Q: Can you walk us through what Lindsey Gamble Media actually does day to day?
Lindsey Gamble Media focuses on helping brands build creator programs, advising influencer and affiliate platforms, and partnering with creators to grow their audience and voice.
How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius
Q: Is there anything that surprised you in the study regarding the partnership and creator economy?
Two-thirds of brands have their affiliate teams managing the creator go-to-market, which underscores the importance of the performance-based model in helping creators.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About The Partnership Economy

What is The Partnership Economy about and what kind of topics does it cover?

The show centers on partnerships as a strategic lever for growth, with candid conversations from leaders across brands, platforms, and agencies. Episodes typically explore how collaborations—ranging from influencer and affiliate programs to experiential campaigns and creator economies—drive authentic connections with audiences, supported by practical tactics, evolving compensation models, and the role of trust in brand-partner relationships. A standout throughline is the shift from traditional advertising to long-term, value-driven partnerships that prioritize community and creator collaboration, often with real-world case studies and actionable insights for marketers and executives.

Across episodes, guests bring deep expertise in areas li... more

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Which podcasts are similar to The Partnership Economy?

These podcasts share a similar audience with The Partnership Economy:

1. The CMO Podcast
2. Shopify Masters
3. The Side Hustle Show
4. Social Media Marketing Podcast
5. The Startup Ideas Podcast

How many episodes of The Partnership Economy are there?

The Partnership Economy launched 4 years ago and published 67 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Partnership Economy?

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What guests have appeared on The Partnership Economy?

Recent guests on The Partnership Economy include:

1. Sam Kimmel
2. Lindsey Gamble
3. Brian Klais
4. Ben Harms
5. Amanda Mount
6. Graeme Boase
7. Brianna Doe
8. Natasha Scholnick

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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