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The Opportunity Podcast

Empire Flippers
E-Commerce
SEO
Entrepreneurship
Digital Marketing
Mergers and Acquisitions
Empire Flippers
Private Equity
Amazon
Automation
Amazon FBA
Affiliate Marketing
Digital Businesses
Leadership
Networking
AI Startups
Shopify
Hawke Media
Niche Marketing
Systainers
Conferences

Welcome to the Opportunity Podcast, where entrepreneurs come to learn from real buyers, sellers, and industry experts, the lesser-known growth opportunities to build their online business empires. This podcast series will help you uncover tactics veteran online business entrepreneurs have used to build, buy, flip, and sell their way towards personal wealth. Learn from tech insiders and digital bus... more

PublishesWeeklyEpisodes237Founded6 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for The Opportunity Podcast

Latest Episodes

Entrepreneurship isn't a linear path.

Some entrepreneurs spend decades building a single business. Others buy, grow, and sell businesses repeatedly. Some focus on building a portfolio of businesses.

And then there are entrepreneurs who take it a ... more

Most entrepreneurs don't get it right the first time. In fact, the average founder fails around four times before they land something that really works. What matters isn't avoiding failure, it's what you do to bounce back.In this episode of The Oppor... more

YouTube

What separates great entrepreneurs from everyone else is not avoiding failure. It's their ability to get back up and keep trying new things.Grant Hensel started 10 businesses, watched seven fail, scaled one into a 60-person company, shifted from buil... more

YouTube

Most founders think selling a business is the finish line. For Beth Mazza, it was the start of a completely different challenge.

After selling her first consulting firm for a modest valuation, Beth rebuilt her next company with an exit in mind from... more

YouTube

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Recent Guests

Grant Hensel
Founder of Entrepreneurial Capital
Entrepreneurial Capital
Episode: How to Raise $12M to Buy Small Businesses With Grant Hensel [Ep.214]
Beth Mazza
Founder of Female Mavericks, two-time exit founder
Female Mavericks
Episode: Building for Acquisition: Lessons From a $40 Million Exit With Beth Mazza [Ep.213]
Matthew Holman
Founder of Commerce Catalyst; operates Subscription Prescription and other ventures
Commerce Catalyst; Subscription Prescription
Episode: Subscription Strategies for Ecommerce Growth With Matt Holman [Ep.212]
Hernan Vazquez
Episode: Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211]
Nancy Harhut
Founder of HBT Marketing; author of Using Behavioral Science in Marketing
HBT Marketing
Episode: Neuromarketing: The Science Behind What Makes People Buy With Nancy Harhut [Ep.210]
Terry Kyle
Co-founder of WPX Hosting; founder of Every Dog Matters
WPX Hosting; Every Dog Matters
Episode: Finding Purpose Beyond Profit With Terry Kyle [Ep.209]
Mads Singers
Management coaching consultant and founder/owner of Aristo Sourcing and Aristo Search
Aristo Sourcing; Aristo Search
Episode: Hiring Mistakes That Slow Down Your Business Growth With Mads Singers [Ep.208]
Paul Lajoie
Entrepreneur and author, specializing in business acquisitions
BizBuyPro
Episode: Real World Lessons in Acquisitions and Deal Making With Paul Lajoie [Ep.207]
Jon Tilley
Founder of ZonGuru, an AI-focused Amazon agency.
ZonGuru
Episode: Optimizing Your Amazon Listings for Rufus and AI Search With Jon Tilley [Ep.206]

Hosts

Greg Elfring
Head of Marketing at Empire Flippers; multiple episodes featured
Greg Alfrein/Alfrein
Host with Empire Flippers; appears across episodes

Reviews

4.7 out of 5 stars from 58 ratings
  • Great Podcast!

    This podcast episode "Reducing Your Tax Burden When Selling Your Business" is a must-listen for any entrepreneur who wants to grow and sell their business without losing a big chunk of their profits to taxes. Thank you for this great content!

    Apple Podcasts
    5
    Genevieve0721
    Philippines3 years ago
  • I started listening to this earlier this year and its been a game change!

    Hearing about how Nate Ginsburg breaks down the acquisition and concern of key person risk and underestimating the opportunity. Its crazy how his team has to recreate a P&L! Top episode!

    Apple Podcasts
    5
    Eddie J. Soto
    United States4 years ago
  • Start listening! 🔥

    Greg is absolutely killing it as the host of The Opportunity! These episodes are full of actionable insights and genuinely engaging conversation. Do yourself (and your business) a favor and start listening!

    Apple Podcasts
    5
    oliviabaker13
    United States4 years ago
  • Amazing Content!

    The Opportunity Podcast does such a good job covering a variety of topics. The guests offer valuable insight as well. I would recommend this podcast to anyone looking to be inspired and informed!

    Apple Podcasts
    5
    megan@podcastingyou
    United States5 years ago
  • I love this podcast!!

    I work in e-commerce and I have found this show to be so helpful for learning all about the online business space. Each episode digs into useful topics that help me realize all kinds of ways we could improve our business. Highly recommend this podcast if you want to improve as an online entrepreneur!!

    Apple Podcasts
    5
    Tata Conet
    Russia5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest lineup often includes seasoned founders and marketers with real exit experience.
Listeners praise actionable insights and practical, battle-tested tactics.
Production quality and interview pacing are consistently strong, with clear, useful takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Subscription Strategies for Ecommerce Growth With Matt Holman [Ep.212]
Q: What makes a good fit for a subscription model in e-commerce, and when might it not be a good idea?
A good fit is when the product has natural, repeat consumption and a meaningful value proposition that customers can perceive early. If the product is difficult to use or doesn't deliver an obvious ongoing benefit, subscription tends to underperform. In cases where consumption is highly variable or where the upfront experience isn't clear, it may be better to focus on improving product experience and retention first before adding a subscription layer.
Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211]
Q: What is the best hidden growth opportunity in paid ads today?
Putting content out there with a little paid support and using the platform's engagement signals to drive action is the best hidden growth tactic. Focus on content that converts engaged viewers into buyers, and back it with a lightweight, fast-win offer to accelerate validation and growth.
Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211]
Q: Talk to me about these different funnels. When should you use them?
Funnel choice depends on your end goal and position in front-end offers. Book funnels attract high-quality buyers; low-ticket offers provide quick wins and scale; and a mix with high-ticket calls can optimize lead quality and conversion. Start with end goals in mind and build a multi-funnel ecosystem that feeds into a scalable backend.
Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211]
Q: From your experience, what would you tell someone who's trying to decide where to put their money, organic versus paid?
Two years ago I'd say go all-in on ads, but now it's smarter to do both when possible. Organic and paid should complement each other, and you should test how paid content accelerates organic results while building a durable, multi-channel funnel ecosystem.
Real World Lessons in Acquisitions and Deal Making With Paul Lajoie [Ep.207]
Q: How did you manage owning multiple businesses?
I didn't own them all at the same time, and many were partnerships, with others running operations while I focused on aspects like accounting and taxes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Opportunity Podcast

What is The Opportunity Podcast about and what kind of topics does it cover?

The program consistently explores how online businesses are built, bought, grown, and exited, with a strong emphasis on real-world playbooks from operators who've sold companies or scaled them to multi-million dollar outcomes. Episodes frequently cover acquisition strategies, financing, private equity, ESG and branding, paid media, neuromarketing, and AI-enabled optimization in marketplaces like Amazon and SEO-driven discovery. Interviews blend tactical frameworks, case studies, and practical tips for founders, with notable attention to scaling systems, reducing risk, and understanding buyer psychology and deal structures. A standout trait is the mix of hands-on experience from operators, investors, and marketing veterans, often tied to act... more

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How many listeners does The Opportunity Podcast get?

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To see how many followers or subscribers The Opportunity Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Opportunity Podcast?

These podcasts share a similar audience with The Opportunity Podcast:

1. Digital Investors
2. The Exit - Presented By Flippa
3. AM/PM Podcast
4. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
5. My First Million

How many episodes of The Opportunity Podcast are there?

The Opportunity Podcast launched 6 years ago and published 237 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Opportunity Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Opportunity Podcast?

Rephonic pulls ratings and reviews for The Opportunity Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Opportunity Podcast?

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What guests have appeared on The Opportunity Podcast?

Recent guests on The Opportunity Podcast include:

1. Grant Hensel
2. Beth Mazza
3. Matthew Holman
4. Hernan Vazquez
5. Nancy Harhut
6. Terry Kyle
7. Mads Singers
8. Paul Lajoie

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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