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The Cheer Biz Podcast

Next Generation Gym Owners
Cheerleading
Staff Loyalty
Gym Management
Business Growth
Marketing
Business Operations
Team Placements
Supportive Leadership
Fair Compensation
Coaching
Tryout Season
Delegation
Personal Connections
Customer Retention
Sales Process
Jackrabbit Class
Cheerleading Business
Management In Cheerleading
Business Efficiency
Lead Conversion

Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast wil... more

PublishesTwice weeklyEpisodes375Founded4 years ago
Number of ListenersCategory
Business

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Artwork for The Cheer Biz Podcast

Latest Episodes

Cheer gym owners are some of the hardest-working business owners out there, yet many are running packed practices, full seasons, and nonstop schedules while still feeling broke at the end of the month.

In this episode of the Cheer Biz Podcast, Dan C... more

YouTube

Every cheer gym owner gets hit with opinions. The problem is, most of those opinions come from people who don’t understand your business—and taking their advice can cost you money, create chaos, and slow your growth. In this episode of the Cheer Biz ... more

YouTube

If you want to be a stronger leader in your cheer gym in 2026, you need better questions—not more hustle. In this episode of the Cheer Biz Podcast, Dan Cotton shares seven questions every leader should ask themselves to level up leadership, strengthe... more

YouTube

If you own a cheer gym in a rural area or you’re the first program in your community, your biggest challenge is simple: education. Parents can’t buy what they don’t understand. In this episode of the Cheer Biz Podcast, Dan Cotton shares how to educat... more

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Recent Guests

Chris Rack
Owner of Cheer Athletics Chicago; former corporate executive with extensive experience in B2B revenue marketing.
Cheer Athletics Chicago
Episode: Why Parents Don’t “Trust the Process”
Tiffany Hayes
Founder of Chico Cheer and director for 20 years
Chico Cheer
Episode: The Long Game of Cheer Gym Ownership
Alyssa Mendoza
Co-founder and owner of Tri Cities Edge, with a strong background in cheerleading and coaching.
Tri Cities Edge
Episode: What Every New Cheer Gym Owner Needs to Hear
Jenna Wolf
Co-founder and owner of Tri Cities Edge, with a unique perspective on business and operations.
Tri Cities Edge
Episode: What Every New Cheer Gym Owner Needs to Hear
Alicia Shaffer
Owner and driving force behind GPX Cheer.
GPX Cheer
Episode: Big Lessons From a Small Gym Owner: Alicia Shaffer
Dan Cotton
Host of the Cheer Biz Podcast
Cheer Biz Podcast
Episode: From Amateur to Expert: Mastering ChatGPT in 20 Minutes
Jason Larkins
Host of the Let's Talk Cheer Podcast
Episode: What Happens When Your Team Doesn’t Hit: Processing a Worlds Letdown
Kristin Wheeler
Host of the Cheer Mom Podcast
Episode: What Happens When Your Team Doesn’t Hit: Processing a Worlds Letdown
John Neville
Owner of OC All-Stars and co-creator of CheerSync App
OC All-Stars
Episode: Streamline your tryouts with the Cheersync App!

Host

Dan Cotton
Host of The Cheer Biz Podcast, focusing on the intersection of cheerleading business management and athlete development. He shares insights from years of experience in the cheer gym ownership space.

Reviews

4.9 out of 5 stars from 52 ratings
  • So informative

    These episodes are full of great information. Whether you are a gym owner, coach or parent, you will always learn something when you listen to this podcast! Keep it up Dan!!

    Apple Podcasts
    5
    kcwjones
    United States2 years ago
  • Female gym owner always learning

    Love listening to Dan during my commute and workouts. Although I own a rec only gymnastics school, so many topics relate to my business (even though a lot of cheer episodes). I feel like he is talking just to me and his topics always seem to line up perfectly with issues I am facing. Thank you!

    Kelly from MA

    Apple Podcasts
    5
    Kelly Pucci
    United States3 years ago
  • So great for gym owners!!

    This is a super relatable podcast for cheer gym owners!!

    Apple Podcasts
    5
    DdaniC
    United States3 years ago
  • ⭐️⭐️⭐️⭐️⭐️

    Love this podcast, if you’re a gym owner or a director, this podcast is a must

    Apple Podcasts
    5
    J. Larkins
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a strong sentiment that this resource is invaluable for personal and professional growth within the cheerleading community.
Listeners appreciate the wealth of information provided for gym owners and coaches, highlighting its practical tips and relatable content.
Many find the host engaging and knowledgeable, making complex topics easier to understand for the audience involved in cheerleading and gymnastics.

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Talking Points

Recent interactions between the hosts and their guests.

Why Parents Don’t “Trust the Process”
Q: How are you navigating cheer coaches to trust in you as the leader?
By being involved in the gym daily, showing commitment, asking questions, and emphasizing people management skills to create buy-in from both athletes and coaches.
Why Parents Don’t “Trust the Process”
Q: What have been some things you've seen that have surprised you about the industry?
The cheerleading industry is tough for newcomers, and I've realized that there is a strong sense of belonging among elite participants, which can make integration challenging for outsiders.
The Growth of Canadian Cheer: Nick Verburg’s Journey
Q: What does that growth look like from year one to now?
Nick explains the impressive growth from 375 athletes to over 300 athletes, emphasizing their focus on retention and creating an enjoyable environment.
The Truth About "Hit Zero"
Q: How do you navigate the balance of being tough while maintaining a psychologically safe environment for your athletes?
Being hard on kids can look different and it is important to manage reactions and maintain respect.
Why Not Us? The Rise of the Association of International All-Star (AIA)
Q: What is the ultimate goal here?
The ultimate goal is to create the largest international organization that brings like-minded people together to discuss the future of All-Star cheerleading.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Cheer Biz Podcast

What is The Cheer Biz Podcast about and what kind of topics does it cover?

Content focuses on the nuances of cheerleading and gymnastics business ownership, providing insights for gym owners and coaches. It discusses various operational challenges such as employee communication, competition strategies, and effectively leveraging technology like AI. The host emphasizes building a positive gym culture, accountability, and fostering strong relationships among staff and athletes. There is a recurring theme of collaboration within the cheerleading community, encouraging gym owners to unite for the greater good of the sport. The unique blend of actionable advice, personal anecdotes, and interviews with industry experts creates a practical resource for those involved in recreational and competitive cheerleading businesse... more

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How many listeners does The Cheer Biz Podcast get?

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Which podcasts are similar to The Cheer Biz Podcast?

These podcasts share a similar audience with The Cheer Biz Podcast:

1. The Fullout Cheer Podcast
2. Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches
3. The Cheer Mom Podcast
4. The Ramsey Show
5. The EntreLeadership Podcast

How many episodes of The Cheer Biz Podcast are there?

The Cheer Biz Podcast launched 4 years ago and published 375 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Cheer Biz Podcast?

Recent guests on The Cheer Biz Podcast include:

1. Chris Rack
2. Tiffany Hayes
3. Alyssa Mendoza
4. Jenna Wolf
5. Alicia Shaffer
6. Dan Cotton
7. Jason Larkins
8. Kristin Wheeler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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