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Artwork for The Cheer Biz Podcast

The Cheer Biz Podcast

Next Generation Gym Owners
Cheerleading
Gym Ownership
Gym Management
Coaching
Marketing Strategies
Cheerleading Industry
All Star Cheerleading
Business Growth
Entrepreneurship
Leadership
All-Star Cheerleading
Coaching Techniques
Gym Owners
Social Media
Youth Sports
Pricing Strategy
NCA Nationals 2025
Marketing
Team Dynamics
Mental Health

Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast wil... more

PublishesTwice weeklyEpisodes401Founded4 years ago
Number of ListenersCategory
Business

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Artwork for The Cheer Biz Podcast

Latest Episodes

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Rocky Rumel to talk about one of the biggest gaps in the cheer industry: how we train athletes beyond just reps, routines, and skill progressions.

With an interdisciplinary backgrou... more

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In this episode of the Cheer Biz Podcast, Dan Cotton breaks down a problem that quietly hurts a lot of cheer gym owners: listening to the wrong people.

From anonymous moms in Facebook groups, to random opinions online, to well-meaning friends and fa... more

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In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Cat Haley of the Cat Haley Method to talk about one of the most misunderstood parts of athlete development in all star cheer: flexibility, strength, and safe body training.

Cat shar... more

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In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Alli Doiron and Jordan Arsenault, the co-owners of 506 Elite, to talk about what it really looks like to build a cheer gym from the ground up. From joking about opening a gym togethe... more

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Key Facts

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Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Fullout Cheer Podcast
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The Cheer Mom Podcast
The Cheer Mom PodcastThe Cheer Mom Blog, Bleav
The MotUS Edge
The MotUS EdgeStacy Rowe | Cole Stott | Kevin Brubaker | Casey Jones
The Cheer Athlete
The Cheer AthleteLaura Turner

Recent Guests

Cat Haley
Founder of the Cat Haley Method; specialist in flexibility and strength training for cheer
Cat Haley Method
Episode: What Cheer Coaches Are Getting Wrong About Flexibility
Alli Doiron
Gym owner, coach, co-owner of 506 gym in New Brunswick, Canada
506 Cheer Gym
Episode: What It Actually Takes to Start a Cheer Gym From Scratch
Sara Walsh
Owner of SW Marketing and Creative Designs; Marketing Manager for CheerSport Sharks
SW Marketing and Creative Designs; CheerSport Sharks
Episode: Why Your Social Media Isn’t Working
Matt Becker
Mergers & Acquisitions attorney; focuses on gym ownership issues
gymlawyers.com
Episode: The Truth About Selling a Cheer Gym
Kristin Wheeler
Host of The Cheer Mom Podcast
The Cheer Mom Podcast
Episode: Great Coaches Do THIS Differently
Mimi Deserre
Full-time international cheerleading judge, known as Judge Mimi
Judge Mimi (Instagram/TikTok)
Episode: What Judges Wish Coaches Knew
Joey Cuthbert
Former cheer athlete, coach, gym owner, and founder of Squad Safe, a consultancy advocating for safeguarding education in cheer and dance.
Squad Safe
Episode: Systems Protect Athletes - Not Just Policies
Chris Rack
Owner of Cheer Athletics Chicago; former corporate executive with extensive experience in B2B revenue marketing.
Cheer Athletics Chicago
Episode: Why Parents Don’t “Trust the Process”
Tiffany Hayes
Founder of Chico Cheer and director for 20 years
Chico Cheer
Episode: The Long Game of Cheer Gym Ownership

Host

Dan Cotton
Host of The Cheer Biz Podcast; Next Gen Owners / Next Generation Consulting; experienced gym owner and business mentor.

Reviews

4.9 out of 5 stars from 52 ratings
  • So informative

    These episodes are full of great information. Whether you are a gym owner, coach or parent, you will always learn something when you listen to this podcast! Keep it up Dan!!

    Apple Podcasts
    5
    kcwjones
    United States2 years ago
  • Female gym owner always learning

    Love listening to Dan during my commute and workouts. Although I own a rec only gymnastics school, so many topics relate to my business (even though a lot of cheer episodes). I feel like he is talking just to me and his topics always seem to line up perfectly with issues I am facing. Thank you!

    Kelly from MA

    Apple Podcasts
    5
    Kelly Pucci
    United States3 years ago
  • So great for gym owners!!

    This is a super relatable podcast for cheer gym owners!!

    Apple Podcasts
    5
    DdaniC
    United States4 years ago
  • ⭐️⭐️⭐️⭐️⭐️

    Love this podcast, if you’re a gym owner or a director, this podcast is a must

    Apple Podcasts
    5
    J. Larkins
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Relatable and actionable, with tips you can apply next week.
Strong emphasis on revenue, pricing, and stability for cheer businesses.
Audience appreciates candid, experience-based insights from a seasoned host.
Informative, practical guidance for gym owners and coaches.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

What Cheer Coaches Are Getting Wrong About Flexibility
Q: What are the top three mistakes you see gym programs making in flexibility training?
Holding stretches too long, neglecting strength work, and pushing on athletes are the three biggest errors; each triggers the nervous system to tighten unnecessarily and increases injury risk, so finding a middle ground is essential.
What Cheer Coaches Are Getting Wrong About Flexibility
Q: What inspired you to pivot from tumbling to a focus on flexibility and strength training?
COVID shortages and safety concerns drove me to explore a hands-off, research-backed approach. I kept teaching virtually, saw demand from coaches, and realized a scalable model built around biomechanics and neurological principles could help more athletes without the risks of traditional spotting and pushing.
Why Your Social Media Isn’t Working
Q: What is the best use of AI in social media today?
Use AI for drafts and keyword generation, but always edit to preserve a human voice and avoid robotic captions; treat AI as a starting point, not a replacement for human creativity.
The Truth About Selling a Cheer Gym
Q: If I'm an owner-operator thinking about selling in four to five years, what should I focus on to maximize value?
Focus on profitability, reduce owner dependence through SOPs and staff retention, diversify offerings, and start valuing the business early with a formal valuation to understand current leverage and what changes will raise the multiplier.
What Judges Wish Coaches Knew
Q: Tell everyone a little bit about yourself, what it is you do, and how you got started on this path.
Mimi shares her background as a former athlete and coach, her transition to judging, the pivot to education through TikTok/Instagram, and her aim to make judging more accessible and understandable while growing the community.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Cheer Biz Podcast

What is The Cheer Biz Podcast about and what kind of topics does it cover?

This show targets business-minded people running cheerleading and gymnastic programs, offering practical guidance on growing revenues, marketing, branding, and operations. Across episodes, listeners hear from experienced gym owners, industry experts, and practitioners who share concrete tactics—from pricing and registrations to recruiting, retention, and safeguarding athlete welfare. The conversations tend to blend business strategy with frontline coaching insights, highlighting real-world challenges like cash flow, seasonality, and compliance, and often looping in cross-industry comparisons to inform better decision-making. A notable strength is the actionable, playbook-ready advice layered with personal anecdotes from years building and e... more

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Which podcasts are similar to The Cheer Biz Podcast?

These podcasts share a similar audience with The Cheer Biz Podcast:

1. The Fullout Cheer Podcast
2. Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches
3. The Cheer Mom Podcast
4. The MotUS Edge
5. The Cheer Athlete

How many episodes of The Cheer Biz Podcast are there?

The Cheer Biz Podcast launched 4 years ago and published 401 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Cheer Biz Podcast?

Recent guests on The Cheer Biz Podcast include:

1. Cat Haley
2. Alli Doiron
3. Sara Walsh
4. Matt Becker
5. Kristin Wheeler
6. Mimi Deserre
7. Joey Cuthbert
8. Chris Rack

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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