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The Cheer Biz Podcast

Next Generation Gym Owners
Cheerleading
Gym Ownership
Coaching
All Star Cheerleading
Gym Management
Cheerleading Industry
Marketing Strategies
Entrepreneurship
Leadership
Social Media
Business Growth
Artificial Intelligence
Pricing Strategy
Coaching Techniques
Gym Owners
Choreography
NCA Nationals 2025
Youth Sports
Team Dynamics
Mental Health

Calling all Cheerleading and Gymnastics Gym owners. Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast wil... more

PublishesTwice weeklyEpisodes446Founded5 years ago
Number of ListenersCategory
Business

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Artwork for The Cheer Biz Podcast

Latest Episodes

Dan's own ad performance has taken a hit this year, so instead of pretending marketing is easy right now, he's breaking down the three real reasons leads have dried up — for his own gyms and for the Next Gen clients he coaches.

He covers why AI-writ... more

Dan's been obsessed with pricing for four years — obsessed enough to write the book on it — and this episode is him answering the three questions he gets asked more than anything else by gym owners.

He walks through his actual formula for pricing cl... more

Every cheer gym owner hits the wall at some point — the moment you look at your spouse or your business partner and ask, "Is this actually worth it?" Dan's been there more times than he can count, and this episode is a look at exactly what he does wh... more

You've heard it everywhere — as a busy gym owner, you need to delegate. So you think it's time to hire a manager. But according to Dan, it might not be.

In this episode, Dan breaks down what a manager actually is (versus just a fancy title), the fiv... more

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Recent Guests

Kristin Wheeler
Host of the Cheer Mom Podcast
Cheer Mom Podcast
Episode: 3 Lies Cheer Gym Owners Need to Stop Telling Themselves
Kaden Snyder
Elite cheer athlete and coach; competed for MACS All Stars and Weber State; also coaching youth and senior teams
MACS All Stars, Weber State University, North Star Elite (coaching)
Episode: What Happens When You Don't Make Mat
Liz Scumaci
Owner of GlitterStarz
GlitterStarz
Episode: From Startup to Industry Leader
Stephenie Staley
Owner of Dynasty Athletics in Draper, Utah
Dynasty Athletics
Episode: Strong Culture Always Wins
Rocky Rumel
Expert in human anatomy and physical performance with 15+ years coaching athletes
Episode: How to Actually Train Cheer Athletes the Right Way
Cat Haley
Founder of the Cat Haley Method; specialist in flexibility and strength training for cheer
Cat Haley Method
Episode: What Cheer Coaches Are Getting Wrong About Flexibility
Alli Doiron
Gym owner, coach, co-owner of 506 gym in New Brunswick, Canada
506 Cheer Gym
Episode: What It Actually Takes to Start a Cheer Gym From Scratch
Sara Walsh
Owner of SW Marketing and Creative Designs; Marketing Manager for CheerSport Sharks
SW Marketing and Creative Designs; CheerSport Sharks
Episode: Why Your Social Media Isn’t Working
Jason Larkins
Host of Let's Talk Cheer Podcast
Let's Talk Cheer Podcast
Episode: Why Toxic Coaches Exist

Host

Dan Cotton
Host of The Cheer Biz Podcast and associated programs with Next Gen Owners; focuses on cheer business growth, operations, and entrepreneurship.

Reviews

4.8 out of 5 stars from 57 ratings
  • So informative

    These episodes are full of great information. Whether you are a gym owner, coach or parent, you will always learn something when you listen to this podcast! Keep it up Dan!!

    Apple Podcasts
    5
    kcwjones
    United States3 years ago
  • Female gym owner always learning

    Love listening to Dan during my commute and workouts. Although I own a rec only gymnastics school, so many topics relate to my business (even though a lot of cheer episodes). I feel like he is talking just to me and his topics always seem to line up perfectly with issues I am facing. Thank you!

    Kelly from MA

    Apple Podcasts
    5
    Kelly Pucci
    United States4 years ago
  • So great for gym owners!!

    This is a super relatable podcast for cheer gym owners!!

    Apple Podcasts
    5
    DdaniC
    United States4 years ago
  • ⭐️⭐️⭐️⭐️⭐️

    Love this podcast, if you’re a gym owner or a director, this podcast is a must

    Apple Podcasts
    5
    J. Larkins
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host speaks directly to gym owners and staff, making it feel personalized.
Listeners appreciate practical, battle-tested tips for gym ownership.
Guests bring diverse perspectives from across the cheer ecosystem, adding credibility and practical relevance.

Talking Points

Recent interactions between the hosts and their guests.

The Road From All Star Cheer to Elite College Cheer
Q: What happened with your back injury at Trinity Valley and how did you recover to compete again?
She explains a long, initially undiagnosed bilateral fracture in her back, the decision to avoid surgery as a young athlete, a four-month brace plan that was ultimately skipped due to core strength, and a structured physical therapy-led return to tumbling, culminating in a comeback that included learning the Daytona routine just weeks before competition.
The Road From All Star Cheer to Elite College Cheer
Q: How did you get started in cheerleading and how did you progress so quickly to the world team level?
Brooke describes starting in fifth grade after peers challenged her to try a back walkover, then rapidly advancing through small-town programs, moving to bigger gyms, and eventually joining a world-team training group during her time at Steel, with each step driven by a mix of determination, coaching guidance, and seizing opportunities when they appeared.
How to Actually Train Cheer Athletes the Right Way
Q: How can a gym build strength and conditioning with limited equipment and time?
Start small with resistance bands and affordable gear, allocate as little as 20 minutes per week to begin seeing benefits, and gradually scale up as resources allow; focus on consistency and targeted moves to reduce injuries and improve performance.
How to Actually Train Cheer Athletes the Right Way
Q: What top books would you recommend for coaches in sports performance or coaching?
He cites The Essentials of Strength Training and Conditioning (NSCA) and Extreme Ownership by Jocko Willink, emphasizing the leadership and practical application they offer; he also mentions Coach's Guide to Teaching by James Kerr for structured skill development.
How to Actually Train Cheer Athletes the Right Way
Q: Did you find you learned more in the classroom or on the mat during college?
He felt both were essential: textbooks provided theory, while practical application during competitions and coaching allowed real-world insights and immediate impact on athletes.

Audience Metrics

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Frequently Asked Questions About The Cheer Biz Podcast

What is The Cheer Biz Podcast about and what kind of topics does it cover?

The show targets cheer gym owners, coaches, and industry professionals with a strong emphasis on building and scaling cheer businesses. Episodes frequently cover practical operations, marketing, staff development, and cross-podcast collaboration, often weaving in real-world case studies from gym ownership and competitive cheer contexts. Notable strengths include actionable frameworks (time management, delegation, data-driven decisions) and forward-looking topics like AI-driven operations and summer camps, along with a networked, community-driven approach that highlights partnerships within the cheer ecosystem. The format tends to mix solo, interview, and cross-promotion segments, which can help listeners access multiple expert perspectives ... more

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How many listeners does The Cheer Biz Podcast get?

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How many subscribers and views does The Cheer Biz Podcast have?

To see how many followers or subscribers The Cheer Biz Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Cheer Biz Podcast?

These podcasts share a similar audience with The Cheer Biz Podcast:

1. The Fullout Cheer Podcast
2. Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches
3. Here 4 Cheer
4. More Than Counts
5. The Amy Porterfield Show

How many episodes of The Cheer Biz Podcast are there?

The Cheer Biz Podcast launched 5 years ago and published 446 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Cheer Biz Podcast?

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What guests have appeared on The Cheer Biz Podcast?

Recent guests on The Cheer Biz Podcast include:

1. Kristin Wheeler
2. Kaden Snyder
3. Liz Scumaci
4. Stephenie Staley
5. Rocky Rumel
6. Cat Haley
7. Alli Doiron
8. Sara Walsh

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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