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Artwork for The My Wife Quit Her Job Podcast With Steve Chou

The My Wife Quit Her Job Podcast With Steve Chou

Steve Chou
E-Commerce
Amazon
Seller Summit
Content Creation
Youtube
Tiktok
Email Marketing
Google
Tiktok Shop
SEO
Entrepreneurship
Artificial Intelligence
Social Media Marketing
Affiliate Marketing
China
Shopify
Financial Freedom
AI Tools
Tmoo
Influencer Marketing

Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones

PublishesWeeklyEpisodes400Founded12 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The My Wife Quit Her Job Podcast With Steve Chou

Latest Episodes

In this episode, Toni and I are just talking through something we've been putting off for a while, which is finally reworking our content course over at profitableaudience.com. We get into why blogging doesn't really work the way it used to, what's h... more

In this episode, I sit down with Kari Capone, founder of The Spinning Hand, who turned a random conversation with a stranger in her shop into a 10x jump in sales overnight. She walks me through how she built her knitting kit business from nothing, an... more

The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni and I broke down a seven-figure product launch from someone in the ECF forum... more

In this episode, I sit down with Miroki Tong, co-founder and CEO of StoryEngineDeck.com, where she sells a product most people can't describe until they hold it in their hands. Miroki walks through how she and her co-founder turned a set of creative ... more

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Recent Guests

Kari Capone
Founder and CEO of The Spinning Hand
The Spinning Hand
Episode: 649: She Makes 6 Figures Selling Knitting Kits With Kari Capone
Miroki Tong
Co-founder and CEO of Story Engine Deck
Story Engine Deck
Episode: 647: How To Make $2M Selling Creativity In a Box With Miroki Tong
Andrew Youderian
Founder/host of E-commerce Fuel and author of the annual survey
E-commerce Fuel
Episode: 645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian
Sohun Sanka
Head of growth marketing at Reacher
Reacher
Episode: 644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka
Danny Kirk
Founder of ReddiReach, agency helping e-commerce brands be mentioned on Reddit and be recommended by AI models
ReddiReach
Episode: 641: The Reddit Strategy That Gets AI to Recommend Your Brand
Dawn LaFontaine
Founder of Cat in the Box, cat toy designer
Cat in the Box
Episode: 639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine
Leo Sgovio
Founder and operator of Convomat and spliced.io; AI-focused ecommerce entrepreneur
Convomat, spliced.io
Episode: 637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio
Jeff Rose
Founder of Good Financial Sense, early personal finance blogger turned seven-figure online business owner
Good Financial Sense
Episode: 635: How To Get Paid $40K a Month to Post On Facebook With Jeff Rose
Scott Cunningham
Founder of Merchant Mastery; creator of Storyselling Formula
Merchant Mastery (merchantmastery.io)
Episode: 633: A Simple Meta Ads Change That Will 10x Your Returns With Scott Cunningham

Reviews

4.9 out of 5 stars from 1.7k ratings
  • Really informational

    I enjoy the information he shares and has real

    Life application. He genuinely wants to help and is humble and seems like a great guy. Really love his approach and have learned a lot!

    Apple Podcasts
    5
    vandytravel
    United States10 months ago
  • Good Stuff

    Great tips and lots of useful information - love all of Steve Chou’s content across all platforms, especially the podcast!

    Apple Podcasts
    5
    cs$$$$$$$$$
    United States10 months ago
  • Very informative and up to date information

    No nonsense, lots of very useful and up-to-date information on how to start what is. Super helpful for those trying to start an e-commerce business. Goes into details like picking product, sourcing, 3pl, amazon fba, tariffs, marketing, how to use AI, useful tools

    Apple Podcasts
    5
    alleyla81
    United Statesa year ago
  • Best e-commerce content creator

    Steve easily has the best content, education, and training for getting started (and growing a brand) in e-commerce brand. I regularly watch his YouTube videos and also listen to this podcasts. There are a lot of content sketchy creators who peddle cringy “get rich schemes” and obvious advice, but Steve is the real deal. He is one of the few who are experienced, genuine, down-to-earth, and offer real world, relevant advice and education that can actually you help you be successful. I love that he... more

    Apple Podcasts
    5
    Jeff P Moto
    United Statesa year ago
  • Highly recommended

    I’ve been following Steve across various platforms, and he’s truly one of the best in the e-commerce world. With his extensive experience and deep knowledge, he explains everything in such a clear and approachable way. I highly recommend following him—not just on this podcast, but everywhere he shares content. You’ll learn a ton!

    Apple Podcasts
    5
    I Highly recommended
    Israela year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many listeners appreciate family-forward perspectives and transparent discussions of costs and challenges.
Listeners consistently praise practical, actionable advice that translates to real results.
Audiences highlight the show's coverage of current ecommerce trends and platform policy changes as highly valuable.
The host and guests are described as honest, down-to-earth, and focused on achievable business outcomes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

649: She Makes 6 Figures Selling Knitting Kits With Kari Capone
Q: Do Facebook ads work really well for your business, given your audience?
Yes, Facebook ads work well for driving sales, with initial campaigns often delivering strong ROAS (around five to six) before requiring refreshes of creative; video selfies and unboxing videos tend to perform best for converting viewers into buyers.
649: She Makes 6 Figures Selling Knitting Kits With Kari Capone
Q: How did you get your first customers to your Shopify store?
I built an email list from a prior website (allfreenitting.com), ran giveaways and banner ads, and used inexpensive list-building tactics to accumulate about 5,000 subscribers before launching on Shopify. This email audience, combined with early Facebook ads, started driving initial sales as soon as the store opened.
644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka
Q: So Sohun, most of my listeners probably do not know who you are. How did you get started in e-commerce and specifically TikTok Shop?
Sohun explains a generalist background in paid media, how he built an influencer/affiliate vertical for Amazon, moved into TikTok Shop management, and eventually created software to bridge operator, customer, and product needs.
625: The $1M/Month Brand Strategy That Most Amazon Sellers Are Missing with Janelle Page
Q: What is your advice on creating content and building an audience?
You can either pay for distribution or earn it through organic content, but consistency is key.
625: The $1M/Month Brand Strategy That Most Amazon Sellers Are Missing with Janelle Page
Q: What is your process of extracting that information out of your clients?
I talk to clients and look for stories, revealing insights they may not realize are significant.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on building and growing an ecommerce-driven business, with a strong emphasis on actionable, real-world guidance for founders, brand builders, and operators. Episodes routinely cover AI-driven marketing, platform strategies (Amazon, Shopify), content creation, and practical growth tactics for launching, scaling, and optimizing online stores. Notable strengths include hosting a seasoned entrepreneur who blends narrative storytelling with concrete frameworks, frequent guest experts across ecommerce, branding, and AI education, and a consistent focus on sustainable, family-friendly entrepreneurship. Listeners can expect practical playbooks, transparent discussions of costs and risks, and timely takes on evolving platform polici... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Side Hustle Show
2. The Smart Passive Income Online Business and Blogging Podcast
3. My First Million
4. Shopify Masters
5. The Tim Ferriss Show

How many episodes of this podcast are there?

this podcast launched 12 years ago and published 400 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kari Capone
2. Miroki Tong
3. Andrew Youderian
4. Sohun Sanka
5. Danny Kirk
6. Dawn LaFontaine
7. Leo Sgovio
8. Jeff Rose

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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