The Marketing Share
Alec Cheung & Barb VanSomerenRunning a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing lea... more
| Publishes | Twice monthly | Episodes | 62 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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Latest Episodes
What happens when marketing becomes responsible for everything, but doesn’t have the systems, workflows, or structure to keep up?
In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Lisa Cole, CMO of 2X, about what mode... more
What does it actually take to succeed as a CMO today?
In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren continue with the Marketing Leader Series, and this time they are joined by Karl Van Den Bergh, CMO at Illumio, about the r... more
To all marketers leading GEO SEO:
What if we told you that reviews are actually one of the most powerful marketing and conversion channels out there?
In this episode of The Marketing Share Podcast, Alec Cheung and Barb VanSomeren talk with George ... more
AI is reshaping marketing as we know it, and its impact is reaching the CMO role.
In this episode of The Marketing Share, our co-hosts Alec Cheung and Barb VanSomeren talk with Kate Johnson, CMO at Dscout, about her transition from VP of Marketing t... more
What happens when a company has great technology but struggles to explain why it matters?
In this episode of The Marketing Share, our co-hosts Alec Cheung and Barb VanSomeren explore, in a conversation with Virtual CMO Mark Donnigan, what tends to b... more
Welcome back to The Marketing Share Podcast.
In this kickoff interview episode of 2026, hosts Alec Cheung and Barb VanSomeren are joined by Michael Barber, CMO at StarTech, to talk about what it’s really like stepping into a CMO role for the first t... more
As we kick off 2026, co-hosts Alec Cheung and Barb VanSomeren take the stage to reflect on the biggest lessons from 2025 and what those lessons are telling us about the year ahead.
This episode has been shaped by dozens of interviews with CMOs, busi... more
In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren have a conversation with returning guest Noah Goldfarb, Head of SEO at Fire and Spark, to unpack what’s actually happening to SEO in an AI-driven world, especially in digital hea... more
Key Facts
Reviews
- Long time listener, first time guest
I’ve had the pleasure of listening to Alec and Barb’s guests for quite some time and now I’m guest on Episode 57! Love the perspectives past guests bring, along with the timely and relevant questions Alec and Barb bring to their conversations.
Apple Podcasts5michaeljbarber
United States3 months ago - I love this show.
I really enjoy the expert guests. Every episode I learn something new to apply to my business.
Apple Podcasts5scottcateUnited Statesa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #189 |  Canada/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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The Marketing Share launched 3 years ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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