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Brandformance

Pranav Piyush
B2B Marketing
Marketing
Post-Purchase Surveys
Attribution
AI In Marketing
E-Commerce
Crypto
Customer Feedback
Marketing Measurement
Incrementality Testing
Brand Performance
Content Marketing
CRO
CMO
Measurement
Privacy-First Marketing
Mqls
Experimentation
Data Science
Cmos

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.

PublishesTwice monthlyEpisodes44Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Brandformance

Latest Episodes

In this episode of Brandformance, Paramark CEO Pranav Piyush sits down with Sylvia LePoidevin, a B2B SaaS marketing leader who helped scale two startups from the ground up into multi billion dollar businesses. Sylvia shares what she has learned about... more

In this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to ... more

YouTube

In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way fe... more

YouTube

In this episode of The Marketing Scientists, LinkedIn Senior Director of Product Management Jae Oh challenges marketers to rethink how they measure ad performance. He explains why LinkedIn's new Conversion Lift Testing—which compares exposed and cont... more

YouTube

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Recent Guests

Keith Putnam-Delaney
CEO and co-founder of Primer
Primer
Episode: How This Startup Is Hacking B2B Ads on TikTok, Instagram, and Amazon
Kerry Cunningham
Research and thought leader at 6sense
6sense
Episode: Why 97% of B2B Leads Fail—And What to Do Instead
Neha Mittal
CEO of Just Words and former Head of Growth and Retention at Twitter and Pinterest
Just Words
Episode: How AI-Driven Experiments are Changing Growth Marketing!
Kyle Poyar
Author of Growth Unhinged, former VC at OpenView
Episode: The SECRET to SaaS Growth No One Talks About
David Herrmann
A leading media buyer with extensive experience in digital marketing and advertising across multiple platforms.
Herrmann Digital
Episode: Brand vs. Performance is a LIE! Here's the TRUTH! With Guest David Herrmann
Bill Macaitis
Former CMO of Slack and Zendesk
Episode: The great debate: Marketing's role in B2B with Bill Macaitis
Matt Henderson
Growth marketing leader at Sentry
Sentry
Episode: Growing a business without invading privacy with Matt Henderson, Sentry
Rishabh Jain
CEO and co-founder of Fermàt.
Fermàt
Episode: Marketing experiments: How to get it right and what to avoid with Rishabh Jain
Sahil Mansuri
CEO of Bravado, an expert in sales hiring.
Bravado
Episode: Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

Host

Pritav
Host with a focus on marketing insights and industry trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
Q: What marketing dangers are present that might actually hurt sales?
Most marketing, even ineffective campaigns, won't significantly hurt sales, as audiences are largely indifferent.
Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
Q: What is your belief about brand marketing's effectiveness for sales?
Brand marketing is significantly more effective than direct marketing for supporting sales.
Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
Q: How do you see the relationship between marketing and sales evolving?
The relationship between marketing and sales is essential; marketing must create warm entry points for go-to-market motions.
The great debate: Marketing's role in B2B with Bill Macaitis
Q: What advice would you give to a CEO or board member on holding a new marketing leader accountable?
Focus on establishing the right marketing metrics that align with the company's priorities, including experience-based metrics and stakeholder relationships.
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
Q: What strategies do you use to measure the effectiveness of your marketing efforts?
We use a mix of short-term KPIs, fan engagement metrics, brand awareness assessments, and revenue impacts from partnerships.

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Frequently Asked Questions About Brandformance

What is Brandformance about and what kind of topics does it cover?

This podcast features in-depth conversations with industry leaders, focusing on a range of marketing topics including measurement techniques, behavioral science, and brand performance. Discussions often explore the intricacies of B2B advertising, innovative marketing strategies, and the significance of understanding buyer intent in lead conversion. By addressing both theoretical frameworks and practical implications in marketing, the content aims to empower professionals with actionable insights that go beyond common trends and buzzwords. Unique to this podcast is its strong emphasis on measurable ROI and effective campaign strategies, making it an invaluable resource for marketers looking to enhance their effectiveness and drive business s... more

Where can I find podcast stats for Brandformance?

Rephonic provides a wide range of podcast stats for Brandformance. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Brandformance and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Brandformance get?

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What are the audience demographics for Brandformance?

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How many subscribers and views does Brandformance have?

To see how many followers or subscribers Brandformance has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Brandformance?

These podcasts share a similar audience with Brandformance:

1. The Dave Gerhardt Show
2. The Daily
3. The Ezra Klein Show

How many episodes of Brandformance are there?

Brandformance launched 2 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brandformance?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Brandformance?

Rephonic pulls ratings and reviews for Brandformance from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Brandformance?

Recent guests on Brandformance include:

1. Keith Putnam-Delaney
2. Kerry Cunningham
3. Neha Mittal
4. Kyle Poyar
5. David Herrmann
6. Bill Macaitis
7. Matt Henderson
8. Rishabh Jain

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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