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Brandformance

Pranav Piyush
B2B Marketing
Incrementality
Linkedin
Marketing
Marketing Measurement
Artificial Intelligence
Post-Purchase Surveys
Attribution
Incrementality Testing
AI In Marketing
Branding
A/B Testing
E-Commerce
Measurement
Customer Feedback
Crypto
Machine Learning
Airops
Kanji
Orita

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.

PublishesTwice monthlyEpisodes61Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Brandformance

Latest Episodes

In this episode, Sheila Vashee — CMO of Figma and a former marketing leader at Dropbox, Opendoor and Ethos — breaks down how Figma turned its community into its most powerful marketing channel. She argues that great marketing comes down to three thin... more

YouTube

In this episode, Pranav Piyush sits down with Sam Allen, CEO of Iterable and former Chief Pipeline Officer at Salesforce, to discuss the evolving role of marketing leadership.

They explore:

Why CMOs often struggle in boardrooms

The tension between s... more

YouTube

What if the biggest thing holding back your marketing team isn't budget, attribution, or data...

What if it's your assumptions?

In this episode, Pranav and Sundar  break down some of the most common myths in marketing measurement, experimentation, ... more

YouTube

Meta's advertising platform has become one of the most sophisticated machine learning systems ever built.

Yet most marketers still try to outsmart it.

In this live Office Hours session, Andrew Faris (CEO of AJF Growth) joins Pranav Piyush to break ... more

YouTube

Key Facts

Accepts Guests
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Sam Allen
CEO of Iterable
Iterable
Episode: Why the best CMOs think like CEOs
Andrew Faris
CEO of AJF Growth; Meta ads expert for ecommerce brands
AJF Growth
Episode: Why Most Brands Are Fighting Meta’s Algorithm (And Losing)
Sundar Swaminathan
Industry expert in marketing science, former Uber marketing data science leader
Uber (former)
Episode: Why Most Marketing Measurement Is Wrong
Vineet Mehra
Chief Growth Officer, Chief Marketing Officer track record across Walgreens, Good Eggs, Ancestry, Johnson & Johnson
Chime
Episode: The Marketing Trap That Kills Growth
Samyutha Reddy
Brand, comms and AI marketing leader who advised startups and scaled companies on AI narrative
Samyutha Reddy (self-employed)/former Jasper AI
Episode: How to talk about AI when your audience doesn't really care about AI ft. Samyutha Reddy
Daniel Brady
Co-CEO at Orita
Orita
Episode: How a former neuroscientist built a smarter way to think about email targeting ft. Daniel Brady
Tim Doyle
CEO of Eucalyptus
Eucalyptus
Episode: How Eucalyptus's CEO thinks about measurement, creative bets, and why brand vs. performance is a false choice
Patrick Moran
Marketing leader with experience at Netflix, Spotify, eBay, Yik Yak, and Robinhood
Robinhood
Episode: How Patrick Moran ran growth at Robinhood by speaking the language of finance
Nicole Baer
Chief Marketing Officer, Carta
Carta
Episode: How Carta's CMO builds brand in a category no one thinks is emotional ft. Nicole Baer

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#100
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why Most Brands Are Fighting Meta’s Algorithm (And Losing)
Q: What are your thoughts on incremental attribution and its effectiveness for large brands?
Incremental attribution can outperform traditional windows for some large consumer brands, though results vary; it's not universally better, and brands should test in stages and observe where it adds value.
Why Most Brands Are Fighting Meta’s Algorithm (And Losing)
Q: Is broad versus interest targeting still valuable, or is Meta effectively building lookalikes at the ad level?
Broad is generally preferred as Meta builds lookalikes based on how audiences engage with the ad; targeting is less about precision and more about letting creative and signal drive reach.
Why Most Brands Are Fighting Meta’s Algorithm (And Losing)
Q: What is your take on testing versus scaling with ABO and CBO, and how should advertisers structure their scaling vs testing program?
Focus on using Meta's machine learning to forecast outcomes by setting clear financial targets, launch ads together, and let Meta optimize; avoid manual micromanagement of every ad, and replace separate testing campaigns with a holistic approach where winners are scaled automatically as data accumulates.
Why the best CMOs think like CEOs
Q: How should CMOs be measured and what is the balance between long-term branding and short-term pipeline?
CMOs should drive both brand maturation and pipeline, but the portfolio must be managed with a clear focus on multi-quarter outcomes, not just quarterly numbers, using frameworks like the CMO-CRO collaboration to balance activity and impact.
Why the best CMOs think like CEOs
Q: What makes a good relationship between the CEO and the CMO in a growth-stage company?
A CMO must be deeply plugged into market signals, maintain transparency about what is going well or not, and build trust with the CEO, while aligning on resource pivots and long-term strategic outcomes rather than short-term fixes.

Audience Metrics

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Frequently Asked Questions About Brandformance

What is Brandformance about and what kind of topics does it cover?

The content features enlightening interviews with industry leaders, focusing on critical elements of marketing such as measurement, behavioral science, and brand performance. Episodes often probe into the complexities of marketing strategies, aiming to unveil the practical methods behind successful campaigns rather than just discussing fleeting trends and buzzwords. Noteworthy is the emphasis on data-driven insights and the psychological aspects that influence consumer behavior, making it relevant for marketers seeking comprehensive strategies to enhance brand performance.

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Rephonic provides a wide range of podcast stats for Brandformance. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Brandformance and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Brandformance get?

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What are the audience demographics for Brandformance?

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How many subscribers and views does Brandformance have?

To see how many followers or subscribers Brandformance has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Brandformance are there?

Brandformance launched 2 years ago and published 61 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brandformance?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Brandformance from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Brandformance?

Rephonic provides full transcripts for episodes of Brandformance. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Brandformance?

Recent guests on Brandformance include:

1. Sam Allen
2. Andrew Faris
3. Sundar Swaminathan
4. Vineet Mehra
5. Samyutha Reddy
6. Daniel Brady
7. Tim Doyle
8. Patrick Moran

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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