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Brandformance

Pranav Piyush
B2B Marketing
Incrementality
Linkedin
Marketing
Marketing Measurement
Post-Purchase Surveys
Artificial Intelligence
Attribution
AI In Marketing
Branding
E-Commerce
Measurement
Customer Feedback
Crypto
Incrementality Testing
Machine Learning
Airops
Kanji
Orita
Customer Lifetime Value

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.

PublishesTwice monthlyEpisodes59Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Brandformance

Latest Episodes

What if the biggest thing holding back your marketing team isn't budget, attribution, or data...

What if it's your assumptions?

In this episode, Pranav and Sundar  break down some of the most common myths in marketing measurement, experimentation, ... more

Meta's advertising platform has become one of the most sophisticated machine learning systems ever built.

Yet most marketers still try to outsmart it.

In this live Office Hours session, Andrew Faris (CEO of AJF Growth) joins Pranav Piyush to break ... more

YouTube

What if the metrics your company relies on every day… are giving you the wrong answers?

In this episode, Pranav &  Sundar break down:

Why Uber cut $35M in Meta spend

The real meaning of incrementality

Why CAC swings can mislead entire organizations... more

YouTube

In this episode of Brandformance, Pranav sits down with Vineet Mehra, Chief Growth Officer at Chime, to break down one of marketing’s biggest false choices: brand vs. performance.

Vineet explains why the best modern marketers are no longer choosing ... more

YouTube

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Recent Guests

Sundar Swaminathan
Industry expert in marketing science, former Uber marketing data science leader
Uber (former)
Episode: Why Most Marketing Measurement Is Wrong
Vineet Mehra
Chief Growth Officer, Chief Marketing Officer track record across Walgreens, Good Eggs, Ancestry, Johnson & Johnson
Chime
Episode: The Marketing Trap That Kills Growth
Samyutha Reddy
Brand, comms and AI marketing leader who advised startups and scaled companies on AI narrative
Samyutha Reddy (self-employed)/former Jasper AI
Episode: How to talk about AI when your audience doesn't really care about AI ft. Samyutha Reddy
Daniel Brady
Co-CEO at Orita
Orita
Episode: How a former neuroscientist built a smarter way to think about email targeting ft. Daniel Brady
Tim Doyle
CEO of Eucalyptus
Eucalyptus
Episode: How Eucalyptus's CEO thinks about measurement, creative bets, and why brand vs. performance is a false choice
Patrick Moran
Marketing leader with experience at Netflix, Spotify, eBay, Yik Yak, and Robinhood
Robinhood
Episode: How Patrick Moran ran growth at Robinhood by speaking the language of finance
Nicole Baer
Chief Marketing Officer, Carta
Carta
Episode: How Carta's CMO builds brand in a category no one thinks is emotional ft. Nicole Baer
Rex Gelb
Former Head of Paid Media at HubSpot (11 years)
HubSpot
Episode: How the ex-Head of Paid Media at Hubspot drives growth ft. Rex Gelb
Pranav Yadav
CEO of Neuro-Insight, expert in applying neuroscience to advertising and marketing
Neuro-Insight
Episode: How neuroscience can make your marketing more memorable ft. Pranav Yadav

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#24
Ukraine/Business/Marketing
Apple Podcasts
#145
India/Business/Marketing
Apple Podcasts
#152
Sweden/Business/Marketing
Apple Podcasts
#152
Ukraine/Business
Apple Podcasts
#187
United Arab Emirates/Business/Marketing
Apple Podcasts
#236
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How Grammarly Made YouTube Ads a Hit ft. Shanik Patel
Q: Can you explain how incrementality testing ties back to YouTube spend and measurement?
They used controlled lift studies across geos to show that increasing YouTube spend raised signups and purchases, with a stable or improved LTV to CAC and payback, proving YouTube's causal impact beyond correlation.
How Grammarly Made YouTube Ads a Hit ft. Shanik Patel
Q: Is there an ad length that you have found to be most effective for start-up campaigns?
He suggests 30 to 60 seconds for direct response, noting shorter formats for branding and awareness, with many viewers skipping if the hook isn't strong; platform format flexibility is key for testing.
How Grammarly Made YouTube Ads a Hit ft. Shanik Patel
Q: Did you produce these in house? Or did you hire an agency? What was the creative process?
Shanik explains they used a mix: in-house for one explainer, but generally collaborated with external agencies, starting small and expanding production quality as confidence grew.
The Real Reason Startups Don’t Scale (It’s Not Product)
Q: Why did you choose the contextual route over traditional personalization for your approach?
Contextual marketing focuses on actual signals and real-time context, not just inserting names or basic tokens. It centers the experience on what matters to the prospect and aligns channels, content, and timing with their current buying cycle, which leads to more meaningful engagement than static personalization.
How Webflow's Growth VP Mixes Creativity With Data-Driven (and Predicts Consumer Actions with 85% Confidence) ft. Josh Grant
Q: How do you structure a growth team to cover acquisition, expansion, and analytics?
Create a centralized growth crew that includes growth marketing, product growth, and finance, with marketing analytics guiding decisions for both self-serve and sales-led motions, ensuring cohesive, cross-functional execution.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Brandformance

What is Brandformance about and what kind of topics does it cover?

The content features enlightening interviews with industry leaders, focusing on critical elements of marketing such as measurement, behavioral science, and brand performance. Episodes often probe into the complexities of marketing strategies, aiming to unveil the practical methods behind successful campaigns rather than just discussing fleeting trends and buzzwords. Noteworthy is the emphasis on data-driven insights and the psychological aspects that influence consumer behavior, making it relevant for marketers seeking comprehensive strategies to enhance brand performance.

Where can I find podcast stats for Brandformance?

Rephonic provides a wide range of podcast stats for Brandformance. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Brandformance and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Brandformance get?

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What are the audience demographics for Brandformance?

Rephonic provides comprehensive predictive audience data for Brandformance, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Brandformance have?

To see how many followers or subscribers Brandformance has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Brandformance?

These podcasts share a similar audience with Brandformance:

1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. All-In with Chamath, Jason, Sacks & Friedberg
3. Ecommerce Playbook: Numbers, Struggles & Growth

How many episodes of Brandformance are there?

Brandformance launched 2 years ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brandformance?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Brandformance?

Rephonic pulls ratings and reviews for Brandformance from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Brandformance?

Rephonic provides full transcripts for episodes of Brandformance. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Brandformance?

Recent guests on Brandformance include:

1. Sundar Swaminathan
2. Vineet Mehra
3. Samyutha Reddy
4. Daniel Brady
5. Tim Doyle
6. Patrick Moran
7. Nicole Baer
8. Rex Gelb

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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