
Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.
| Publishes | Twice monthly | Episodes | 52 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

In this episode, we dig into how Patrick Moran thinks about growth marketing as a discipline rooted in unit economics, not just distribution. He shares how he approaches CAC, LTV, and incrementality as a shared language across marketing, product, and... more
In this episode, we dig into how Nicole Baer thinks about B2B marketing as an emotional discipline, not a rational one. She shares how she rebuilt Carta's brand through customer storytelling, why brand investment shouldn't be sacrificed for performan... more
In this Brandformance Office Hours episode, we dig into why clicks don't always turn into pipeline and what B2B marketers should actually be optimizing for. Rex walks through how to feed the right conversion signals back to ad platforms, why proxy me... more
In this episode, we dig into how the brain actually processes marketing and why most “attention” metrics fail to capture what really drives behavior. We talk about the difference between being seen and being remembered, why subconscious decision-maki... more
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Apple Podcasts | #75 |
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The content features enlightening interviews with industry leaders, focusing on critical elements of marketing such as measurement, behavioral science, and brand performance. Episodes often probe into the complexities of marketing strategies, aiming to unveil the practical methods behind successful campaigns rather than just discussing fleeting trends and buzzwords. Noteworthy is the emphasis on data-driven insights and the psychological aspects that influence consumer behavior, making it relevant for marketers seeking comprehensive strategies to enhance brand performance.
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Brandformance launched 2 years ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Brandformance include:
1. Keith Putnam-Delaney
2. Kerry Cunningham
3. Neha Mittal
4. Kyle Poyar
5. David Herrmann
6. Bill Macaitis
7. Matt Henderson
8. Rishabh Jain
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