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Brandformance

Pranav Piyush
B2B Marketing
Incrementality
Linkedin
Marketing
Marketing Measurement
Artificial Intelligence
Post-Purchase Surveys
Attribution
Incrementality Testing
Branding
AI In Marketing
A/B Testing
E-Commerce
Measurement
Customer Feedback
Crypto
Machine Learning
Airops
Kanji
Orita

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.

PublishesTwice monthlyEpisodes65Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Brandformance

Latest Episodes

In this episode, Kristin Fracchia — Head of Marketing at Gamma, the AI presentation and website platform with nearly 100 million users — breaks down what it takes to run marketing inside a hypergrowth AI startup where the playbooks expire every quart... more

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In this episode, Pranay Piyush and Sundar Swaminathan break down the most important concepts behind marketing mix modeling (MMM) and incrementality testing in plain English.

They explain:

•  What baseline and incremental sales really mean 

•  How c... more

YouTube

In this episode, Tye DeGrange — founder and CEO of Round Barn Labs — makes the case that affiliate and partner marketing, done right, is a trust-building channel rather than the “bottom feeder” its reputation suggests. He explains why the modern trus... more

YouTube

Can AI accurately predict marketing incrementality without running a randomized controlled trial?

In this episode, Pranay Piyush and Sundar Swaminathan break down a new marketing science paper introducing Predicted Incrementality by Experimentation ... more

YouTube

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Recent Guests

Sheila Vashee
CMO at Figma
Figma
Episode: How Figma's CMO thinks about community as a channel
Sam Allen
CEO of Iterable
Iterable
Episode: Why the best CMOs think like CEOs
Andrew Faris
CEO of AJF Growth; Meta ads expert for ecommerce brands
AJF Growth
Episode: Why Most Brands Are Fighting Meta’s Algorithm (And Losing)
Sundar Swaminathan
Industry expert in marketing science, former Uber marketing data science leader
Uber (former)
Episode: Why Most Marketing Measurement Is Wrong
Vineet Mehra
Chief Growth Officer, Chief Marketing Officer track record across Walgreens, Good Eggs, Ancestry, Johnson & Johnson
Chime
Episode: The Marketing Trap That Kills Growth
Samyutha Reddy
Brand, comms and AI marketing leader who advised startups and scaled companies on AI narrative
Samyutha Reddy (self-employed)/former Jasper AI
Episode: How to talk about AI when your audience doesn't really care about AI ft. Samyutha Reddy
Daniel Brady
Co-CEO at Orita
Orita
Episode: How a former neuroscientist built a smarter way to think about email targeting ft. Daniel Brady
Tim Doyle
CEO of Eucalyptus
Eucalyptus
Episode: How Eucalyptus's CEO thinks about measurement, creative bets, and why brand vs. performance is a false choice
Patrick Moran
Marketing leader with experience at Netflix, Spotify, eBay, Yik Yak, and Robinhood
Robinhood
Episode: How Patrick Moran ran growth at Robinhood by speaking the language of finance

Host

Pranav
Host of Brandformance

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

How Next-Gen TV Advertising Can Expand Your Audience ft. Tara Silha
Q: How should a brand think about ad length for CTV and linear when starting out?
Start with 30 seconds for a new brand to establish the message and keep viewers engaged; after frequency builds, it can be reduced to 15 seconds to test other networks and dayparts while maintaining impact.
How Next-Gen TV Advertising Can Expand Your Audience ft. Tara Silha
Q: What is Tara's perspective on what's happening with TV, and what are people getting wrong about it?
TV is not just legacy cable; TV now includes CTV and streaming, which blend traditional offline elements with new digital-like targeting. TV still drives awareness, but it works best when integrated with digital in a funnel, where TV creates demand and digital captures and closes with targeted activation.
Brand vs. Performance: The Truth B2B Marketers Ignore
Q: How do you differentiate brand marketing from performance marketing in practice?
Brand marketing is about awareness, perception, and category positioning—it's a communications and market-research function—while performance marketing targets immediate actions and measurable ROI within a shorter horizon.
Brand vs. Performance: The Truth B2B Marketers Ignore
Q: What led you to launch Wynter and what is the role of brand tracking in your approach?
Wynter was built to provide an accessible brand-tracking and message-testing platform that can be used by B2B teams to understand awareness, perception, and preference, emphasizing category entry points and long-term brand health rather than just immediate ROI.
Brand vs. Performance: The Truth B2B Marketers Ignore
Q: First question, you're based in Austin, right? Is that right?
Yes, I am based in Austin, and my event Spring is also in Austin; the discussion then moves to the relevance of in-person connected events for business.

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Frequently Asked Questions About Brandformance

What is Brandformance about and what kind of topics does it cover?

Brandformance features in-depth conversations with senior marketing leaders and growth practitioners who routinely bridge brand-building with performance marketing. Episodes frequently center on measurement, marketing science, AI-enabled marketing, and pragmatic approaches to scaling growth in tech, fintech, and software businesses. Notable throughlines include the tension and synergy between brand and performance, the role of data-driven decision-making, and how leaders design organizations to execute multi-channel strategies. Guests often bring hands-on experience from high-growth companies, discuss experimentation and incrementality, and share concrete tactics for messaging, creative strategy, and go-to-market operations. The format tend... more

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How many listeners does Brandformance get?

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What are the audience demographics for Brandformance?

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How many subscribers and views does Brandformance have?

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Which podcasts are similar to Brandformance?

These podcasts share a similar audience with Brandformance:

1. Marketing Against The Grain
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Brandformance are there?

Brandformance launched 2 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brandformance?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Brandformance from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Brandformance?

Recent guests on Brandformance include:

1. Sheila Vashee
2. Sam Allen
3. Andrew Faris
4. Sundar Swaminathan
5. Vineet Mehra
6. Samyutha Reddy
7. Daniel Brady
8. Tim Doyle

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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