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The Marketing Scientists

Pranav Piyush
B2B Marketing
Marketing
Post-Purchase Surveys
Attribution
AI In Marketing
E-Commerce
Crypto
Customer Feedback
Marketing Measurement
Incrementality Testing
Brand Performance
Content Marketing
CRO
CMO
Measurement
Privacy-First Marketing
Mqls
Experimentation
Data Science
Cmos

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.

PublishesTwice monthlyEpisodes41Foundeda year ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Marketing Scientists

Latest Episodes

In this episode of The Marketing Scientists, LinkedIn Senior Director of Product Management Jae Oh challenges marketers to rethink how they measure ad performance. He explains why LinkedIn's new Conversion Lift Testing—which compares exposed and cont... more

In this episode of The Marketing Scientists Podcast, Josh Grant, VP of Growth at Webflow, shares his winning formula for the art and science of growth. He explains how AI is leveling the playing field and making creativity a key differentiator, as br... more

YouTube

In this episode of the Marketing Scientists Podcast, former Head of Growth at Grammarly, dives deep into his recipe for success with YouTube Ads. He explains how to decide if YouTube could be a winning platform for your brand, and how to build your s... more

YouTube

In this episode of the Marketing Scientists Podcast, VEED.io CMO Leila Woodington and VP of Growth Roberto Wong reveal why the future of marketing growth lies in interconnected funnels. Drawing inspiration from their integrated org structure, Leila a... more

YouTube

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Recent Guests

Keith Putnam-Delaney
CEO and co-founder of Primer
Primer
Episode: How This Startup Is Hacking B2B Ads on TikTok, Instagram, and Amazon
Kerry Cunningham
Research and thought leader at 6sense
6sense
Episode: Why 97% of B2B Leads Fail—And What to Do Instead
Neha Mittal
CEO of Just Words and former Head of Growth and Retention at Twitter and Pinterest
Just Words
Episode: How AI-Driven Experiments are Changing Growth Marketing!
David Herrmann
A leading media buyer with extensive experience in digital marketing and advertising across multiple platforms.
Herrmann Digital
Episode: Brand vs. Performance is a LIE! Here's the TRUTH! With Guest David Herrmann
Kyle Poyar
Author of Growth Unhinged, former VC at OpenView
Episode: The SECRET to SaaS Growth No One Talks About
Bill Macaitis
Former CMO of Slack and Zendesk
Episode: The great debate: Marketing's role in B2B with Bill Macaitis
Matt Henderson
Growth marketing leader at Sentry
Sentry
Episode: Growing a business without invading privacy with Matt Henderson, Sentry
Rishabh Jain
CEO and co-founder of Fermàt.
Fermàt
Episode: Marketing experiments: How to get it right and what to avoid with Rishabh Jain
Sahil Mansuri
CEO of Bravado, an expert in sales hiring.
Bravado
Episode: Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

Host

Keith Putnam-Delaney
CEO and co-founder of Primer

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#137
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
Q: What marketing dangers are present that might actually hurt sales?
Most marketing, even ineffective campaigns, won't significantly hurt sales, as audiences are largely indifferent.
Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
Q: What is your belief about brand marketing's effectiveness for sales?
Brand marketing is significantly more effective than direct marketing for supporting sales.
Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
Q: How do you see the relationship between marketing and sales evolving?
The relationship between marketing and sales is essential; marketing must create warm entry points for go-to-market motions.
The great debate: Marketing's role in B2B with Bill Macaitis
Q: What advice would you give to a CEO or board member on holding a new marketing leader accountable?
Focus on establishing the right marketing metrics that align with the company's priorities, including experience-based metrics and stakeholder relationships.
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
Q: What strategies do you use to measure the effectiveness of your marketing efforts?
We use a mix of short-term KPIs, fan engagement metrics, brand awareness assessments, and revenue impacts from partnerships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About The Marketing Scientists

What is The Marketing Scientists about and what kind of topics does it cover?

Engaging discussions with industry leaders are central to the content, focusing on an array of themes related to marketing, such as measurement, behavioral science, and brand performance. Prominent guests share their views on effective strategies, digital advertising, and the changing landscapes of B2B marketing, providing practical insights to listeners. A distinctive aspect is the emphasis on integrating creative strategies with media effectiveness, highlighting the transformative potential of innovative practices and data-driven approaches in the marketing sphere. Episodes often challenge conventional wisdom, offering listeners a deeper understanding of the factors that drive successful marketing efforts in today's ever-evolving environm... more

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Which podcasts are similar to The Marketing Scientists?

These podcasts share a similar audience with The Marketing Scientists:

1. a16z Podcast
2. Stuff You Should Know
3. The Purposeful Marketing Podcast
4. This Day in AI Podcast
5. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of The Marketing Scientists are there?

The Marketing Scientists launched a year ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Marketing Scientists?

Recent guests on The Marketing Scientists include:

1. Keith Putnam-Delaney
2. Kerry Cunningham
3. Neha Mittal
4. David Herrmann
5. Kyle Poyar
6. Bill Macaitis
7. Matt Henderson
8. Rishabh Jain

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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