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Artwork for The Marketing Architects

The Marketing Architects

Marketing Architects
Consumer Behavior
Marketing Effectiveness
Marketing
Advertising
Artificial Intelligence
Marketing Strategies
Advertising Effectiveness
Marketing Research
Marketing Strategy
Brand Loyalty
Digital Marketing
AI In Marketing
Television Advertising
Brand Awareness
TV Advertising
Brand Building
B2B Marketing
Market Research
Market Share
Coca-Cola

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies ac... more

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Artwork for The Marketing Architects

Latest Episodes

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena a... more

Political ad spend is projected to hit $11.07 billion this election cycle, according to eMarketer. That's a 21.4% jump over the last midterm. And broadcast TV alone will claim more than half of it.

This week, Elena, Angela, and Rob break down where... more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena a... more

YouTube

By October, a quarter of shoppers are already hunting for gifts. That's 15 million more people than two years ago. If you wait until Q4 to launch your holiday campaign, you're late to the race.

This week, Elena, Angela, and Rob unpack our 2026 holi... more

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Recent Guests

Rob Demars
Chief misfit at Misfits and Machines
Misfits and Machines
Episode: Your Holiday Campaign is Already Late
Joe McCambley
Chief Marketing Officer
Saatva
Episode: The Physical Laws of Marketing with Joe McCambley, CMO of Saatva
Dale Sperling
Chief Marketing Officer
Trust & Will
Episode: BONUS: 5 Ways to Build a Challenger Brand that Consumers Trust
Dave Reibstein
William S. Woodside Professor of Marketing; expert in competitive marketing strategy, branding, and marketing measurement
Wharton/University of Pennsylvania (as implied by role and prestige)
Episode: What's a Brand Actually Worth? with Professor Dave Reibstein
Kent Grayson
Professor of Marketing at Northwestern's Kellogg School of Management
Northwestern Kellogg School of Management
Episode: Trust is a Growth Strategy with Kent Grayson
Steve Babcock
Chief Creative Officer at Marketing Architects
Marketing Architects
Episode: AI Didn’t Ruin Your Ads with Steve Babcock
Aaron Pelander
Chief Brand Officer at GOVX
GOVX
Episode: Betting on the Long with Aaron Pelander, Chief Brand Officer, GOVX
Daniel Sills
Vice President of Brand Partnerships at NewtonX
NewtonX
Episode: How to be a Confident Marketer with Daniel Sills and Dagmara Szulce
Dagmara Szulce
Group Executive Vice President at the Association of National Advertisers (ANA)
ANA
Episode: How to be a Confident Marketer with Daniel Sills and Dagmara Szulce

Hosts

Elena Jasper
Host of The Marketing Architects; leads the marketing team at Marketing Architects
Rob Demars
Co-host; Chief Product Architect at Misfits and Machines
Angela Voss
CEO of Marketing Architects, co-host

Reviews

4.8 out of 5 stars from 94 ratings
  • Fresh takes

    Solid, research-backed ideas for marketers, delivered with personality

    Apple Podcasts
    5
    Mat10019
    United Statesa year ago
  • Research-based facts

    This podcast is more than ideas. It contains researched based facts for marketers everywhere. You don’t want to miss it.

    Apple Podcasts
    5
    Haven1299
    United Statesa year ago
  • Great discussion of the models driving purchase behavior spanning both B2C and B2B.

    Tldr; buy efficient CPM to optimize for reach

    Podcast Addict
    5
    mharnett
    a year ago
  • Insightful

    A nice mix of conversation types, some interviews, some paper ‘reviews’ etc. I appreciate the focus on effectiveness and find the conversations useful, especially due to the fact the publisher is an agency so they do have credibility in the space. If you follow the world of marketing effectiveness then I think you’ll find this podcast useful.

    Apple Podcasts
    5
    chris463
    United Kingdom2 years ago
  • Good

    The only thing I would like is to get some money to buy it

    Apple Podcasts
    5
    Angel Baby
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful and data-backed with practical takeaways.
Fresh perspectives from seasoned marketers; highly actionable.
Credible, thoughtful, and focused on marketing effectiveness.
Great mix of guests and research-backed discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Physical Laws of Marketing with Joe McCambley, CMO of Saatva
Q: If you had to compete in one sport in the LA Olympics, which would you choose and why?
Joe answers with a personal anecdote about boxing, linking the sport to marketing resilience: stepping into the punch builds courage, counters adversity, and translates into a tougher mindset for building a brand over years of punches and challenges.
The Physical Laws of Marketing with Joe McCambley, CMO of Saatva
Q: Tell us how these channels came to be and how you justify the investment when measuring impact.
Joe explains that after experiencing rising costs in non-branded search due to competition, Saatva broadened its channel mix and built a data-driven framework using three key metrics (R-squared, correlation, and P-value) to understand cross-channel effects and justify upper-funnel investments. He emphasizes long-term, measurable impact rather than short-term wins, including TV, streaming, and sponsorships, which later correlated with branded search and market share.
What's a Brand Actually Worth? with Professor Dave Reibstein
Q: Why might brand value merit placement on a balance sheet, and how could that change management thinking?
Putting brand value on the balance sheet would force a standardized measurement approach, increasing transparency and alignment across the organization about how branding drives profitability and shareholder value.
What's a Brand Actually Worth? with Professor Dave Reibstein
Q: How should brands balance short-term results with long-term brand-building and pricing power?
Brands should balance investments based on current performance and future potential; if acquisition is strong but retention is weak, allocate more to long-term branding and customer lifetime value to secure future revenue streams.
What's a Brand Actually Worth? with Professor Dave Reibstein
Q: What originally interested you in the challenge of linking marketing to financial outcomes?
The motivation was to justify marketing spend across the entire organization by showing measurable links between marketing actions and financial results, moving beyond siloed marketing metrics to a coherent framework.

Audience Metrics

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Frequently Asked Questions About The Marketing Architects

What is The Marketing Architects about and what kind of topics does it cover?

A research-driven discussion show that centers on marketing effectiveness, data-backed insights, and pragmatic growth strategies. Episodes frequently explore how evidence from psychology, economics, and measurement informs creative decisions, channel mix, and long-term brand health, with practical takeaways for marketers, agencies, and brands. Noteworthy traits include a strong emphasis on credibility, real-world case studies (including TV/CTV, audio, and creator-driven formats), and open debates about AI, measurement, and industry practices that aim to cut through hype with evidence. The show often features senior marketers and researchers from its affiliated agency, along with industry guests, creating a consistent thread of actionable gu... more

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Which podcasts are similar to The Marketing Architects?

These podcasts share a similar audience with The Marketing Architects:

1. Uncensored CMO
2. The CMO Podcast
3. Marketing Against The Grain
4. Nudge
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of The Marketing Architects are there?

The Marketing Architects launched 4 years ago and published 321 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Marketing Architects?

Recent guests on The Marketing Architects include:

1. Rob Demars
2. Joe McCambley
3. Dale Sperling
4. Dave Reibstein
5. Kent Grayson
6. Steve Babcock
7. Aaron Pelander
8. Daniel Sills

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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