The Marketing Architects
Marketing ArchitectsIntroducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies ac... more
| Publishes | Daily | Episodes | 286 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingCareersBusiness | |||
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Latest Episodes
Rebalancing toward brand from a performance-only mix lifts revenue ROI by a median of 90%. Yet 67% of senior marketers are still shifting budget the wrong direction. The gap between what marketers know and what they do turns out to be one of the cost... more
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena ... more
A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's entire belief system.
In this ep... more
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena ... more
Key Facts
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- Fresh takes
Solid, research-backed ideas for marketers, delivered with personality
Apple Podcasts5Mat10019
United States7 months ago - Research-based facts
This podcast is more than ideas. It contains researched based facts for marketers everywhere. You don’t want to miss it.
Apple Podcasts5Haven1299United States10 months ago Great discussion of the models driving purchase behavior spanning both B2C and B2B.
Tldr; buy efficient CPM to optimize for reach
Podcast Addict5a year agomharnett- Insightful
A nice mix of conversation types, some interviews, some paper ‘reviews’ etc. I appreciate the focus on effectiveness and find the conversations useful, especially due to the fact the publisher is an agency so they do have credibility in the space. If you follow the world of marketing effectiveness then I think you’ll find this podcast useful.
Apple Podcasts5chris463
United Kingdoma year ago - Good
The only thing I would like is to get some money to buy it
Apple Podcasts5Angel BabyUnited Statesa year ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #97 | United States/Business/Marketing |
Apple Podcasts | #223 |  Canada/Business/Marketing |
Apple Podcasts | #99 |  Australia/Business/Marketing |
Apple Podcasts | #197 |  Italy/Business/Marketing |
Apple Podcasts | #249 |  Germany/Business/Marketing |
Apple Podcasts | #49 |  United Arab Emirates/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About The Marketing Architects
What is The Marketing Architects about and what kind of topics does it cover?
A data-driven marketing podcast that foregrounds research-backed discussions on brand, strategy, and measurement. Episodes regularly explore marketing effectiveness, branding systems, category leadership, and how new tech like AI and TV-driven personalization reshapes strategy. With hosts who favor empirical insights and guest experts spanning brand and analytics, the show combines rigorous evidence with practical takeaways for B2B marketers, agency teams, and advertisers seeking measurable results. A notable strength is the blend of scholarly concepts with real-world campaigns and hands-on frameworks that listeners can reuse in their own work, making it a strong fit for teams focused on accountability and growth through credible, data-back... more
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How many listeners does The Marketing Architects get?
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What are the audience demographics for The Marketing Architects?
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How many subscribers and views does The Marketing Architects have?
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Which podcasts are similar to The Marketing Architects?
These podcasts share a similar audience with The Marketing Architects:
1. Uncensored CMO
2. Marketing Against The Grain
3. The CMO Podcast
4. HBR On Leadership
5. Coaching Real Leaders
How many episodes of The Marketing Architects are there?
The Marketing Architects launched 3 years ago and published 286 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Marketing Architects?
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What guests have appeared on The Marketing Architects?
Recent guests on The Marketing Architects include:
1. Peter Weinberg
2. Mark Ritson
3. Phill Agnew
4. Kim Storin
5. Catrina McAuliffe
6. Josh Wilson
7. Matt Hultgren
8. Jordan Rosler
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.