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Artwork for The Marketing Architects

The Marketing Architects

Marketing Architects
Marketing Measurement
Digital Advertising
Attention Metrics
Marketing
Advertising Strategy
Marketing Effectiveness
Media Mix Modeling
Eye Tracking
Attribution Models
Privacy Regulations
Artificial Intelligence
In-Housing
Marketing Research
Privacy Changes
Consumer Behavior
Upper Funnel Marketing Channels
Brand Awareness
Performance Marketing
Marketing Technologies
Holistic Measurement

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies ac... more

PublishesTwice weeklyEpisodes232Founded3 years ago
Number of ListenersCategories
CareersBusinessMarketing

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Artwork for The Marketing Architects

Latest Episodes

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena ... more

YouTube

Measuring marketing's impact is hard. There's no silver bullet. And if someone tells you there is, they're probably selling you something that only tracks clicks.

This week, Elena, Angela, and Rob are joined by Chief Analytics Officer Matt Hultgren ... more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena a... more

YouTube

Only 15% of brand assets are truly distinctive. GoodRx broke their industry’s mold with a prairie dog sidekick and singing cowgirl. But behind the bold creative lies a data-driven philosophy that challenges everything performance marketers think they... more

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Recent Guests

Matt Hultgren
the Chief Analytics Officer at Marketing Architects
Marketing Architects
Episode: The Long & Short of Measurement with Matt Hultgren
Ryan Sullivan
Chief Marketing Officer at GoodRx
GoodRx
Episode: Confessions of a Reformed Performance Marketer with Ryan Sullivan, GoodRx CMO
Kevin Goodwin
Senior Vice President of Strategy and Growth at New Engine, a digital marketing agency
New Engine
Episode: Perfecting Digital Marketing Effectiveness with Kevin Goodwin
Kimberley Gardiner
Chief Marketing Officer of Tractor Supply Company
Tractor Supply Company
Episode: How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Nick Asbury
Writer, creative, and co-founder of Asbury and Asbury.
Episode: The Problem with "Purpose" with Nick Asbury
Jenni Romaniuk
Research professor at the Ehrenberg-Bass Institute for Marketing Science
Ehrenberg-Bass Institute for Marketing Science
Episode: Building Brands That Buyers Remember with Jenni Romaniuk
Beth Kuchera
Director of brand at Marketing Architects
Marketing Architects
Episode: Branded House vs House of Brands: What the Research Recommends
Mary Kyriakidi
Global thought leader at Kantar, shaping evidence-based marketing narratives.
Kantar
Episode: The Brand Metrics That Matter with Kantar's Mary Kyriakidi
Liam Moroney
Founder of Storybook Marketing, helping companies make brand strategy tangible and measurable.
Storybook Marketing
Episode: The Dangers of "Wrong-Termism" with Liam Moroney

Hosts

Elena Jasper
Host and member of the marketing team, sharing insights and knowledge in various marketing discussions.
Angela Voss
CEO of Marketing Architects, bringing leadership insights and strategic vision to the discussions.
Rob Demars
Chief Product Architect at Misfits and Machines, providing expertise on marketing strategies and product development.

Reviews

4.8 out of 5 stars from 73 ratings
  • Research-based facts

    This podcast is more than ideas. It contains researched based facts for marketers everywhere. You don’t want to miss it.

    Apple Podcasts
    5
    Haven1299
    United States4 months ago
  • Great discussion of the models driving purchase behavior spanning both B2C and B2B.

    Tldr; buy efficient CPM to optimize for reach

    Podcast Addict
    5
    mharnett
    4 months ago
  • Insightful

    A nice mix of conversation types, some interviews, some paper ‘reviews’ etc. I appreciate the focus on effectiveness and find the conversations useful, especially due to the fact the publisher is an agency so they do have credibility in the space. If you follow the world of marketing effectiveness then I think you’ll find this podcast useful.

    Apple Podcasts
    5
    chris463
    United Kingdom10 months ago
  • Good

    The only thing I would like is to get some money to buy it

    Apple Podcasts
    5
    Angel Baby
    United States10 months ago
  • Authentic and relevant

    Love this podcast! As someone who works with marketing professionals, I find it incredibly insightful and packed with real-world examples.

    They invite excellent marketing leaders who share refreshing perspectives on the industry.

    I’ve become a big fan - it’s definitely one of my go-to listens.

    Apple Podcasts
    5
    Vita Didych
    Ukrainea year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast for its practical and insightful marketing strategies backed by research and data.
Many reviews mention the hosts' expertise and the effective application of marketing principles, making it valuable for professionals in the field.
Comments highlight the blend of expert interviews and discussions that keep the content engaging and relevant.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Confessions of a Reformed Performance Marketer with Ryan Sullivan, GoodRx CMO
Q: Why do you feel strongly about the term "performance marketing"?
Sullivan thinks the term is flawed since it implies that some marketing doesn't perform; he believes all marketing should be aimed at performance and measuring impact effectively.
Confessions of a Reformed Performance Marketer with Ryan Sullivan, GoodRx CMO
Q: What led you to choose this brand?
Sullivan was looking for a brand that could directly benefit consumers, particularly in healthcare, and appreciated GoodRx's mission to save money and time for medication.
Debunking "Attention" with Marc Guldimann
Q: What kind of attention metrics or utilizing attention metrics is valuable for brands?
Guldimann emphasizes using attention to rate media placements rather than focusing solely on the amount of attention drawn to advertisements.
Debunking "Attention" with Marc Guldimann
Q: What does he get right about attention?
Byron Sharp critiques attention metrics but acknowledges the absence of nuance in his comments about measuring attention for advertising.
Perfecting Digital Marketing Effectiveness with Kevin Goodwin
Q: How do you help them move up the funnel towards brand building on the digital side?
We focus on change management and facilitating buy-in for brand building while gradually moving clients up the funnel from performance marketing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Marketing Architects

What is The Marketing Architects about and what kind of topics does it cover?

Focus is on data-driven insights and actionable marketing strategies, where experienced marketers engage in discussions revolving around current marketing trends, psychological principles, and economic research. The content addresses crucial topics such as brand-building, accountability, and effective marketing strategies that have demonstrated success in real-world scenarios. Episodes feature a blend of expert interviews, research discussions, and practical advice that appeal to marketing professionals looking to enhance their effectiveness and adapt to the evolving landscape.

Where can I find podcast stats for The Marketing Architects?

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How many listeners does The Marketing Architects get?

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How many subscribers and views does The Marketing Architects have?

To see how many followers or subscribers The Marketing Architects has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Marketing Architects?

These podcasts share a similar audience with The Marketing Architects:

1. Uncensored CMO
2. The CMO Podcast
3. Marketing Against The Grain
4. Nudge
5. The Knowledge Project

How many episodes of The Marketing Architects are there?

The Marketing Architects launched 3 years ago and published 232 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Marketing Architects?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Marketing Architects?

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What guests have appeared on The Marketing Architects?

Recent guests on The Marketing Architects include:

1. Matt Hultgren
2. Ryan Sullivan
3. Kevin Goodwin
4. Kimberley Gardiner
5. Nick Asbury
6. Jenni Romaniuk
7. Beth Kuchera
8. Mary Kyriakidi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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