The Marketing Architects
Marketing ArchitectsIntroducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies ac... more
| Publishes | Twice weekly | Episodes | 263 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessCareers | |||
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Latest Episodes
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena a... more
Many brands treat Connected TV like another form of digital advertising. That's a mistake.
This week, we’re sharing a bonus episode with a special presentation from Shoptalk. Catherine Walstad, Chief Media Officer at Marketing Architects, breaks dow... more
Marketers are being told to stop buying media on CPM. But is that actually good advice?
This week, Elena and Angela are joined by Chief Media Officer Catherine Walstad and Chief Analytics Officer Matt Hultgren to dig into one of advertising's most d... more
Nerd Alert: What 100 Studies Taught Us About Marketing
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and t... more
Key Facts
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- Fresh takes
Solid, research-backed ideas for marketers, delivered with personality
Apple Podcasts5Mat10019
United States4 months ago - Research-based facts
This podcast is more than ideas. It contains researched based facts for marketers everywhere. You don’t want to miss it.
Apple Podcasts5Haven1299United States8 months ago Great discussion of the models driving purchase behavior spanning both B2C and B2B.
Tldr; buy efficient CPM to optimize for reach
Podcast Addict58 months agomharnett- Insightful
A nice mix of conversation types, some interviews, some paper ‘reviews’ etc. I appreciate the focus on effectiveness and find the conversations useful, especially due to the fact the publisher is an agency so they do have credibility in the space. If you follow the world of marketing effectiveness then I think you’ll find this podcast useful.
Apple Podcasts5chris463
United Kingdoma year ago - Good
The only thing I would like is to get some money to buy it
Apple Podcasts5Angel BabyUnited Statesa year ago
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Chart Rankings
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Apple Podcasts | #142 | United States/Business/Marketing |
Apple Podcasts | #150 | United Kingdom/Business/Marketing |
Apple Podcasts | #176 |  Canada/Business/Marketing |
Apple Podcasts | #84 |  Australia/Business/Marketing |
Apple Podcasts | #199 |  Italy/Business/Marketing |
Apple Podcasts | #201 |  France/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About The Marketing Architects
What is The Marketing Architects about and what kind of topics does it cover?
A research-forward show that blends marketing, psychology, and economics to test ideas with data and real-world blueprints. Episodes cover topics like narrative imagery, premium media value, privacy-first advertising, and the science of ad memorability, often featuring agency leaders and practitioners who share actionable frameworks, case studies, and evidence-based takeaways. A standout trait is the rigorous, data-backed approach to marketing questions, paired with accessible storytelling and guest appearances from senior marketing leaders who illuminate practical strategies for building brands and driving revenue. Potential listeners include strategists, marketers, and agency professionals who want grounded insights over hype, with a pref... more
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How many listeners does The Marketing Architects get?
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What are the audience demographics for The Marketing Architects?
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How many subscribers and views does The Marketing Architects have?
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Which podcasts are similar to The Marketing Architects?
These podcasts share a similar audience with The Marketing Architects:
1. Uncensored CMO
2. The CMO Podcast
3. Worklife with Adam Grant
4. The Curiosity Shop with Brené Brown and Adam Grant
5. Nudge
How many episodes of The Marketing Architects are there?
The Marketing Architects launched 3 years ago and published 263 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Marketing Architects?
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Where can I see ratings and reviews for The Marketing Architects?
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How do I access podcast episode transcripts for The Marketing Architects?
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What guests have appeared on The Marketing Architects?
Recent guests on The Marketing Architects include:
1. Jordan Rosler
2. Brent Longwall
3. Nikki Erkkila
4. Professor Tyler Milfeld
5. Josh Blyskal
6. Roscoe Williamson
7. Dale Harrison
8. Ryan Sullivan
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.