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Artwork for The Marketing Architects

The Marketing Architects

Marketing Architects
Marketing Measurement
Digital Advertising
Attention Metrics
Marketing
Advertising Strategy
Marketing Effectiveness
Media Mix Modeling
Eye Tracking
Attribution Models
Privacy Regulations
In-Housing
Artificial Intelligence
Marketing Research
Privacy Changes
Consumer Behavior
Upper Funnel Marketing Channels
Performance Marketing
Brand Awareness
Marketing Technologies
Brand Building

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies ac... more

PublishesDailyEpisodes215Founded3 years ago
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Artwork for The Marketing Architects

Latest Episodes

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena a... more

YouTube

Performance marketing has crowded out brand building. One executive even admitted, "We're great at performance marketing, but our brand sucks." Nike learned this the hard way when they pivoted too hard toward performance and lost what made them famou... more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena ... more

YouTube

Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to connect with audiences.

This week, Elena, Angela,... more

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Recent Guests

Kimberley Gardiner
Chief Marketing Officer of Tractor Supply Company
Tractor Supply Company
Episode: How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Nick Asbury
Writer, creative, and co-founder of Asbury and Asbury.
Episode: The Problem with "Purpose" with Nick Asbury
Jenni Romaniuk
Research professor at the Ehrenberg-Bass Institute for Marketing Science
Ehrenberg-Bass Institute for Marketing Science
Episode: Building Brands That Buyers Remember with Jenni Romaniuk
Beth Kuchera
Director of brand at Marketing Architects
Marketing Architects
Episode: Branded House vs House of Brands: What the Research Recommends
Mary Kyriakidi
Global thought leader at Kantar, shaping evidence-based marketing narratives.
Kantar
Episode: The Brand Metrics That Matter with Kantar's Mary Kyriakidi
Liam Moroney
Founder of Storybook Marketing, helping companies make brand strategy tangible and measurable.
Storybook Marketing
Episode: The Dangers of "Wrong-Termism" with Liam Moroney
Jonathan Elfreich
Head AI architect at Misfits and Machines
Misfits and Machines
Episode: When AI is Your Buyer with Jonathan Elfreich
Mark Ritson
A renowned marketing professor, consultant and thought leader.
MarketingWeek Mini-NBA
Episode: From the Archive: The Battle for Effectiveness with Mark Ritson
Matt Maynard
VP of Global Brand and Advertising at Asana, previously led Global Brand and Creative at American Airlines.
Asana
Episode: Marketing's Dangerous Defaults with Matt Maynard

Hosts

Elena Jasper
Co-host and marketing team member at Marketing Architects, she brings a wealth of experience in strategic marketing and team leadership.
Rob Demars
Chief Product Architect at Misfits and Machines, he specializes in leveraging research and data for impactful marketing solutions.
Angela Voss
CEO of Marketing Architects, she plays a key role in driving strategic initiatives and guiding marketing direction for the firm.

Reviews

4.8 out of 5 stars from 73 ratings
  • Research-based facts

    This podcast is more than ideas. It contains researched based facts for marketers everywhere. You don’t want to miss it.

    Apple Podcasts
    5
    Haven1299
    United States2 months ago
  • Great discussion of the models driving purchase behavior spanning both B2C and B2B.

    Tldr; buy efficient CPM to optimize for reach

    Podcast Addict
    5
    mharnett
    2 months ago
  • Insightful

    A nice mix of conversation types, some interviews, some paper ‘reviews’ etc. I appreciate the focus on effectiveness and find the conversations useful, especially due to the fact the publisher is an agency so they do have credibility in the space. If you follow the world of marketing effectiveness then I think you’ll find this podcast useful.

    Apple Podcasts
    5
    chris463
    United Kingdom8 months ago
  • Good

    The only thing I would like is to get some money to buy it

    Apple Podcasts
    5
    Angel Baby
    United States8 months ago
  • Authentic and relevant

    Love this podcast! As someone who works with marketing professionals, I find it incredibly insightful and packed with real-world examples.

    They invite excellent marketing leaders who share refreshing perspectives on the industry.

    I’ve become a big fan - it’s definitely one of my go-to listens.

    Apple Podcasts
    5
    Vita Didych
    Ukraine10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience reviews commend the credibility of the guests and the focus on practical advice that can be implemented to improve marketing effectiveness.
The content is frequently described as refreshing, countering common marketing myths with objective analysis and research-backed conclusions.
Listeners appreciate the research-based approach, noting the podcast's effectiveness in providing data-driven insights for marketing professionals.
Many find the discussions insightful and relevant, highlighting the combination of empirical studies and real-world applications in marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#221
United States/Business/Marketing
Apple Podcasts
#154
Australia/Business/Marketing
Apple Podcasts
#241
France/Business/Marketing
Apple Podcasts
#248
Italy/Business/Marketing
Apple Podcasts
#28
Mexico/Business/Marketing
Apple Podcasts
#29
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to Capitalize on Live Sports Season
Q: How should brands think about the premium costs of live sports compared to effectiveness?
Brands should balance the costs by focusing on incremental reach and lifting sales through detailed measurement of their investment impacts.
How to Capitalize on Live Sports Season
Q: Could you please break down what buying live sports on TV looks like today?
The TV landscape is complex with rights split across many platforms, requiring brands to adopt a portfolio approach to buying that accounts for fragmentation.
How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Q: What is your most contrarian marketing opinion?
Kimberley believes that brand marketing and performance marketing should not be seen as separate concepts, emphasizing that effective marketing combines both.
How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Q: How do you think about using marketing strategically at Tractor Supply?
Kimberley talks about starting with expected outcomes in financial terms and being relevant to the business to drive growth.
How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Q: When we talked, you mentioned that you, even as CMO, you personally interview every new hire. What does that say about how you think about building teams and culture at this brand?
Kimberley stresses the importance of culture and values at Tractor Supply, explaining that humility and curiosity are essential for team members.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Marketing Architects

What is The Marketing Architects about and what kind of topics does it cover?

This podcast offers insightful discussions that combine research and practical strategies to address contemporary marketing trends and challenges. Regularly featuring experienced marketers, it emphasizes the importance of data-backed decision-making, psychology, and economics within the marketing landscape. The hosts engage in deep conversations around various topics, including marketing effectiveness, brand building, and consumer behavior, often referencing empirical studies and expert opinions to support their views. A unique aspect of this show is its commitment to demystifying complex marketing concepts, catering to both seasoned professionals and those new to the field.

Where can I find podcast stats for The Marketing Architects?

Rephonic provides a wide range of podcast stats for The Marketing Architects. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Marketing Architects and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Marketing Architects get?

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What are the audience demographics for The Marketing Architects?

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How many subscribers and views does The Marketing Architects have?

To see how many followers or subscribers The Marketing Architects has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Marketing Architects?

These podcasts share a similar audience with The Marketing Architects:

1. Uncensored CMO
2. The CMO Podcast
3. Nudge
4. The CEO’s Guide to Marketing 
5. The Digital Marketing Podcast

How many episodes of The Marketing Architects are there?

The Marketing Architects launched 3 years ago and published 215 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Marketing Architects?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Marketing Architects?

Rephonic pulls ratings and reviews for The Marketing Architects from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Marketing Architects?

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What guests have appeared on The Marketing Architects?

Recent guests on The Marketing Architects include:

1. Kimberley Gardiner
2. Nick Asbury
3. Jenni Romaniuk
4. Beth Kuchera
5. Mary Kyriakidi
6. Liam Moroney
7. Jonathan Elfreich
8. Mark Ritson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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