The Marketing Architects
Marketing ArchitectsIntroducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies ac... more
| Publishes | Daily | Episodes | 310 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessCareers | |||
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Latest Episodes
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena ... more
83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess that number is 82%.
This week, Elena and Angela are joined by Chief Creative Offic... more
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena a... more
The IPA analyzed nearly 1,000 campaigns and found a 60/40 split between brand and performance marketing drives the strongest long-term growth. GOVX tested that research and broke free of a plateau.
This week, Elena, Angela, and Rob talk with Aaron P... more
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- Fresh takes
Solid, research-backed ideas for marketers, delivered with personality
Apple Podcasts5Mat10019
United States10 months ago - Research-based facts
This podcast is more than ideas. It contains researched based facts for marketers everywhere. You don’t want to miss it.
Apple Podcasts5Haven1299United Statesa year ago Great discussion of the models driving purchase behavior spanning both B2C and B2B.
Tldr; buy efficient CPM to optimize for reach
Podcast Addict5a year agomharnett- Insightful
A nice mix of conversation types, some interviews, some paper ‘reviews’ etc. I appreciate the focus on effectiveness and find the conversations useful, especially due to the fact the publisher is an agency so they do have credibility in the space. If you follow the world of marketing effectiveness then I think you’ll find this podcast useful.
Apple Podcasts5chris463
United Kingdom2 years ago - Good
The only thing I would like is to get some money to buy it
Apple Podcasts5Angel BabyUnited States2 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #194 | United States/Business/Marketing |
Apple Podcasts | #231 | United Kingdom/Business/Marketing |
Apple Podcasts | #94 |  Italy/Business/Marketing |
Apple Podcasts | #171 |  France/Business/Marketing |
Apple Podcasts | #188 |  Germany/Business/Marketing |
Apple Podcasts | #226 |  Australia/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About The Marketing Architects
What is The Marketing Architects about and what kind of topics does it cover?
A research-driven discussion show that centers on marketing effectiveness, data-backed insights, and pragmatic growth strategies. Episodes frequently explore how evidence from psychology, economics, and measurement informs creative decisions, channel mix, and long-term brand health, with practical takeaways for marketers, agencies, and brands. Noteworthy traits include a strong emphasis on credibility, real-world case studies (including TV/CTV, audio, and creator-driven formats), and open debates about AI, measurement, and industry practices that aim to cut through hype with evidence. The show often features senior marketers and researchers from its affiliated agency, along with industry guests, creating a consistent thread of actionable gu... more
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How many listeners does The Marketing Architects get?
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What are the audience demographics for The Marketing Architects?
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How many subscribers and views does The Marketing Architects have?
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Which podcasts are similar to The Marketing Architects?
These podcasts share a similar audience with The Marketing Architects:
1. Uncensored CMO
2. The CMO Podcast
3. Nudge
4. Marketing School - Digital Marketing and Online Marketing Tips
5. Marketing Against The Grain
How many episodes of The Marketing Architects are there?
The Marketing Architects launched 3 years ago and published 310 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Marketing Architects?
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Where can I see ratings and reviews for The Marketing Architects?
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What guests have appeared on The Marketing Architects?
Recent guests on The Marketing Architects include:
1. Daniel Sills
2. Dagmara Szulce
3. Catrina McAuliffe
4. Andrew Tindall
5. Rob Demars
6. Catherine Wollstedt
7. Nikki Urkula
8. James Hurman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.