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The Marketing Architects

Marketing Architects

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies ac... more

PublishesTwice weeklyEpisodes143Founded2 years ago
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Latest Episodes

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena a... more

A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separates the memorable ads from the forgettable ones?

Elena, Angela, and Rob explore what makes Super Bo... more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena a... more

Since 2010, the efficiency of highly creative campaigns has halved according to research by Peter Field. And the cost of dull advertising? U.S. brands would need to spend an additional $189 billion annually to make underperforming ads as effective as... more

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Reviews

4.9 out of 5 stars from 61 ratings
  • Authentic and relevant

    Love this podcast! As someone who works with marketing professionals, I find it incredibly insightful and packed with real-world examples.

    They invite excellent marketing leaders who share refreshing perspectives on the industry.

    I’ve become a big fan - it’s definitely one of my go-to listens.

    Apple Podcasts
    5
    Vita Didych
    Ukrainea month ago
  • yeah

    i just came here for 14 jurassic world cash thank you but its 4 stars because you shouldve made it 50 cash

    Apple Podcasts
    4
    yessiered
    United States5 months ago
  • Data-based discussions on diverse topics

    Every episode is full of entertaining banter and thought-provoking hot takes about marketing effectiveness, trends, and news. The episodes cover diverse topics and have a range of interesting guests, too. What I appreciate most is that these discussions are firmly grounded in data, research, and real-world observations. A great podcast to listen to if you’re looking to parse through all the marketing hype that’s out there!

    Apple Podcasts
    5
    Susan_9
    United States10 months ago
  • Refreshing view!

    I’m so happy to find a podcast that operates on data instead of hype. A useful addition to my marketing database. Well done!

    Apple Podcasts
    5
    GA bostock
    United Statesa year ago
  • Insightful Marketing Leadership Show

    I’m so glad I stumbled onto this podcast. Such good convos as a “younger” leader; just a breath of fresh air to my day which is already helping me see things differently!

    Apple Podcasts
    5
    Richard40
    United States2 years ago

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The Marketing Architects launched 2 years ago and published 143 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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