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Artwork for The Marketing Architects

The Marketing Architects

Marketing Architects
Consumer Behavior
Marketing Effectiveness
Marketing
Marketing Strategies
Advertising
Advertising Effectiveness
Marketing Research
Artificial Intelligence
Marketing Strategy
Brand Loyalty
Digital Marketing
Television Advertising
TV Advertising
B2B Marketing
AI In Marketing
Brand Awareness
Brand Building
Market Research
Brand Equity
Market Share

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies ac... more

PublishesDailyEpisodes293Founded3 years ago
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Artwork for The Marketing Architects

Latest Episodes

84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy today?

This week, Elena, Angela, and Rob talk with brand strategist and ... more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena a... more

YouTube

This week, we're resharing a favorite episode from the archive. Enjoy, and we'll be back with new content next week!

Our hosts are joined by Nick Asbury, creative writer and author of The Road to Hell: How Purposeful Business Leads to Bad Marketing ... more

According to WARC, TV drives more sales impact than Facebook video and YouTube. GOVX proved the research to be true, growing orders alongside TV impressions.

Recorded live at CommerceNext 2026, this bonus episode features Marketing Architects Chief ... more

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Recent Guests

Peter Sengenberger
25-year media professional, founder of The Grow with Peter Substack, former BambooHR demand generation and brand lead
The Grow with Peter; BambooHR
Episode: The Performance-to-Brand Playbook with Peter Sengenberger
Peter Weinberg
Co-founder of Evidenza, AI market research expert
Evidenza
Episode: Synthetic Research and the Future of Marketing with Peter Weinberg
Mark Ritson
Marketing professor, consultant, and columnist
London Business School; University of Minnesota; Adweek collaborator
Episode: Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson
Phill Agnew
Host of Nudge, UK's number one marketing podcast
Nudge
Episode: The Psychology Marketers are Missing with Phill Agnew
Kim Storin
Chief Marketing and Communications Officer at Zoom
Zoom
Episode: Changing Brand Perception with Kim Storin, CMO of Zoom
Catrina McAuliffe
SVP of Brand Strategy at Marketing Architects
Marketing Architects
Episode: The Business Case for Brand Trust
Josh Wilson
Director of AI Audio at Misfits and Machines
Misfits and Machines
Episode: The Science of Ad Personalization
Catherine Walstad
Chief Media Officer at Marketing Architects
Marketing Architects
Episode: When CPM is King
Jordan Rosler
Vice President of Media Analytics
Marketing Architects
Episode: The Hidden Cost of Media Flighting

Hosts

Elena Jasper
Host on Marketing Architects team and marketing team lead; frequent host and co-host across episodes.
Rob Demars
Co-host; Chief Product Architect at Misfits and Machines; frequent contributor and discussion driver across episodes.
Angela Voss
CEO of Marketing Architects; co-host on several episodes.

Reviews

4.8 out of 5 stars from 79 ratings
  • Fresh takes

    Solid, research-backed ideas for marketers, delivered with personality

    Apple Podcasts
    5
    Mat10019
    United States8 months ago
  • Research-based facts

    This podcast is more than ideas. It contains researched based facts for marketers everywhere. You don’t want to miss it.

    Apple Podcasts
    5
    Haven1299
    United Statesa year ago
  • Great discussion of the models driving purchase behavior spanning both B2C and B2B.

    Tldr; buy efficient CPM to optimize for reach

    Podcast Addict
    5
    mharnett
    a year ago
  • Insightful

    A nice mix of conversation types, some interviews, some paper ‘reviews’ etc. I appreciate the focus on effectiveness and find the conversations useful, especially due to the fact the publisher is an agency so they do have credibility in the space. If you follow the world of marketing effectiveness then I think you’ll find this podcast useful.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Good

    The only thing I would like is to get some money to buy it

    Apple Podcasts
    5
    Angel Baby
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging, credible, and focused on results over hype.
Credible guests and rigorous analysis keep episodes useful for real campaigns.
Analytics-driven insights that translate to action for brands.
Great mix of interviews and paper reviews with a marketing agency perspective.
Thoughtful, data-backed discussions with practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Performance-to-Brand Playbook with Peter Sengenberger
Q: What resources does Peter recommend for marketers looking to improve?
Peter recommends Ogilvy materials and Alan Sugarman's copywriting books, plus classic texts like The 22 Immutable Laws of Marketing and Branding, encouraging marketers to stay curious and learn from direct-to-consumer practice.
The Performance-to-Brand Playbook with Peter Sengenberger
Q: Why is TV considered valuable for credibility and long-term performance?
TV is viewed as a high-credibility, non-skippable medium that builds a lasting association and trust, which in turn supports future purchases and reduces resistance, something digital alone often struggles to achieve.
The Performance-to-Brand Playbook with Peter Sengenberger
Q: Was there a particular moment when Peter shifted his beliefs about brand advertising?
Yes, he describes moving from a DR-first approach to recognizing the value of brand advertising after seeing how TV and omnichannel branding lifted retail performance and long-term memorability, especially when direct response alone could not sustain growth.
Synthetic Research and the Future of Marketing with Peter Weinberg
Q: How are customers using AI and synthetic audiences to improve or replace traditional market research?
They're using synthetic audiences to speed insights, fill data gaps, and replace parts of traditional surveys where sampling is difficult, especially in niche, high-cost B2B segments. The emphasis is on accuracy checks against human responses and using domain-specific models for reliable outputs.
The Psychology Marketers are Missing with Phill Agnew
Q: Can you walk us through some of your favorite experiments and what they revealed?
Some favorite experiments include comparing billboards vs. social ads to show costly signaling, handwritten thank-you notes increasing future spend, and a lab-to-market blend where distinctiveness in ads led to superior memorability and response, underscoring that the signal's cost often drives the perceived value.

Audience Metrics

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Frequently Asked Questions About The Marketing Architects

What is The Marketing Architects about and what kind of topics does it cover?

A data-driven marketing podcast that foregrounds research-backed discussions on brand, strategy, and measurement. Episodes regularly explore marketing effectiveness, branding systems, category leadership, and how new tech like AI and TV-driven personalization reshapes strategy. With hosts who favor empirical insights and guest experts spanning brand and analytics, the show combines rigorous evidence with practical takeaways for B2B marketers, agency teams, and advertisers seeking measurable results. A notable strength is the blend of scholarly concepts with real-world campaigns and hands-on frameworks that listeners can reuse in their own work, making it a strong fit for teams focused on accountability and growth through credible, data-back... more

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Which podcasts are similar to The Marketing Architects?

These podcasts share a similar audience with The Marketing Architects:

1. Uncensored CMO
2. Nudge
3. The CMO Podcast
4. Marketing School - Digital Marketing and Online Marketing Tips
5. My First Million

How many episodes of The Marketing Architects are there?

The Marketing Architects launched 3 years ago and published 293 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Marketing Architects?

Recent guests on The Marketing Architects include:

1. Peter Sengenberger
2. Peter Weinberg
3. Mark Ritson
4. Phill Agnew
5. Kim Storin
6. Catrina McAuliffe
7. Josh Wilson
8. Catherine Walstad

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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