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Artwork for The Marketing Architects

The Marketing Architects

Marketing Architects
Marketing Measurement
Digital Advertising
Attention Metrics
Marketing
Advertising Strategy
Marketing Effectiveness
Media Mix Modeling
Eye Tracking
Attribution Models
Privacy Regulations
In-Housing
Artificial Intelligence
Privacy Changes
Consumer Behavior
Upper Funnel Marketing Channels
Brand Awareness
Performance Marketing
Brand Building
Marketing Technologies
Holistic Measurement

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies ac... more

PublishesTwice weeklyEpisodes238Founded3 years ago
Number of ListenersCategories
CareersBusinessMarketing

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Artwork for The Marketing Architects

Latest Episodes

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena a... more

Research from the Ehrenberg-Bass Institute proves 18% of established brands grow market share by 5% or more in a single year. The real question isn't whether growth is possible—it's how to sustain it.

This week, Elena, Angela, and Rob explore what s... more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena a... more

YouTube

When your grandma starts asking ChatGPT for recommendations, you know search has fundamentally changed. Josh Blyskal from Profound tracks billions of real AI search queries, and his data reveals a massive shift in how consumers discover and evaluate ... more

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Recent Guests

Josh Blyskal
Leads AEO strategy and research at Profound, advising Fortune 100 brands on AI search optimization.
Profound
Episode: What Every Brand Should Know About AI Search with Josh Blyskal, Profound
Roscoe Williamson
Global Strategy Director at Massive Music, a creative and research leader helping brands harness the power of sound to drive real business impact
Massive Music
Episode: How the Right Music Can Grow Your Brand
Dale Harrison
Marketing expert and speaker at Brandweek
Brandweek
Episode: Reach More, Waste Less: The Math Behind Smarter TV Advertising
Ryan Sullivan
Chief Marketing Officer at GoodRx
GoodRx
Episode: Confessions of a Reformed Performance Marketer with Ryan Sullivan, GoodRx CMO
Kevin Goodwin
Senior Vice President of Strategy and Growth at New Engine, a digital marketing agency
New Engine
Episode: Perfecting Digital Marketing Effectiveness with Kevin Goodwin
Kimberley Gardiner
Chief Marketing Officer of Tractor Supply Company
Tractor Supply Company
Episode: How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Nick Asbury
Writer, creative, and co-founder of Asbury and Asbury.
Episode: The Problem with "Purpose" with Nick Asbury
Jenni Romaniuk
Research professor at the Ehrenberg-Bass Institute for Marketing Science
Ehrenberg-Bass Institute for Marketing Science
Episode: Building Brands That Buyers Remember with Jenni Romaniuk
Beth Kuchera
Director of brand at Marketing Architects
Marketing Architects
Episode: Branded House vs House of Brands: What the Research Recommends

Hosts

Elena Jasper
Host and member of the marketing team, sharing insights and knowledge in various marketing discussions.
Angela Voss
CEO of Marketing Architects, bringing leadership insights and strategic vision to the discussions.
Rob Demars
Chief Product Architect at Misfits and Machines, providing expertise on marketing strategies and product development.

Reviews

4.8 out of 5 stars from 75 ratings
  • Fresh takes

    Solid, research-backed ideas for marketers, delivered with personality

    Apple Podcasts
    5
    Mat10019
    United States2 months ago
  • Research-based facts

    This podcast is more than ideas. It contains researched based facts for marketers everywhere. You don’t want to miss it.

    Apple Podcasts
    5
    Haven1299
    United States5 months ago
  • Great discussion of the models driving purchase behavior spanning both B2C and B2B.

    Tldr; buy efficient CPM to optimize for reach

    Podcast Addict
    5
    mharnett
    5 months ago
  • Insightful

    A nice mix of conversation types, some interviews, some paper ‘reviews’ etc. I appreciate the focus on effectiveness and find the conversations useful, especially due to the fact the publisher is an agency so they do have credibility in the space. If you follow the world of marketing effectiveness then I think you’ll find this podcast useful.

    Apple Podcasts
    5
    chris463
    United Kingdoma year ago
  • Good

    The only thing I would like is to get some money to buy it

    Apple Podcasts
    5
    Angel Baby
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast for its practical and insightful marketing strategies backed by research and data.
Many reviews mention the hosts' expertise and the effective application of marketing principles, making it valuable for professionals in the field.
Comments highlight the blend of expert interviews and discussions that keep the content engaging and relevant.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What Every Brand Should Know About AI Search with Josh Blyskal, Profound
Q: What KPIs should marketers track for their AEO efforts?
Visibility score is crucial, along with understanding how content appears for critical questions in AI search.
What Every Brand Should Know About AI Search with Josh Blyskal, Profound
Q: What important ranking practices should marketers follow in an AI search context?
Marketers should focus on clarity, conciseness, and providing utility in content, as traditional SEO practices are evolving.
What Every Brand Should Know About AI Search with Josh Blyskal, Profound
Q: When did you first realize that search was going to shift from traditional SEO to something like AEO?
The realization came when ChatGPT launched, showing a clear shift in how information is accessed and the need for adaptation by brands.
Confessions of a Reformed Performance Marketer with Ryan Sullivan, GoodRx CMO
Q: Why do you feel strongly about the term "performance marketing"?
Sullivan thinks the term is flawed since it implies that some marketing doesn't perform; he believes all marketing should be aimed at performance and measuring impact effectively.
Confessions of a Reformed Performance Marketer with Ryan Sullivan, GoodRx CMO
Q: What led you to choose this brand?
Sullivan was looking for a brand that could directly benefit consumers, particularly in healthcare, and appreciated GoodRx's mission to save money and time for medication.

Audience Metrics

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Frequently Asked Questions About The Marketing Architects

What is The Marketing Architects about and what kind of topics does it cover?

Focus is on data-driven insights and actionable marketing strategies, where experienced marketers engage in discussions revolving around current marketing trends, psychological principles, and economic research. The content addresses crucial topics such as brand-building, accountability, and effective marketing strategies that have demonstrated success in real-world scenarios. Episodes feature a blend of expert interviews, research discussions, and practical advice that appeal to marketing professionals looking to enhance their effectiveness and adapt to the evolving landscape.

Where can I find podcast stats for The Marketing Architects?

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How many listeners does The Marketing Architects get?

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What are the audience demographics for The Marketing Architects?

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How many subscribers and views does The Marketing Architects have?

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Which podcasts are similar to The Marketing Architects?

These podcasts share a similar audience with The Marketing Architects:

1. Uncensored CMO
2. The WARC Podcast
3. The Knowledge Project
4. The McKinsey Podcast
5. HBR On Leadership

How many episodes of The Marketing Architects are there?

The Marketing Architects launched 3 years ago and published 238 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Marketing Architects?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Marketing Architects?

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What guests have appeared on The Marketing Architects?

Recent guests on The Marketing Architects include:

1. Josh Blyskal
2. Roscoe Williamson
3. Dale Harrison
4. Ryan Sullivan
5. Kevin Goodwin
6. Kimberley Gardiner
7. Nick Asbury
8. Jenni Romaniuk

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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