The Local Marketing Trends Podcast
Gordon BorrellHear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical a... more
| Publishes | Twice monthly | Episodes | 156 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | NewsMarketingBusiness NewsBusiness | |||
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Latest Episodes
While Target, Kroger, and Walmart and other bit stores create their own retail media networks, Paypal plans to one-up them all by democratizing things. Corey & Gordon offer their thoughts on Paypal's plan to facilitate ad placement on millions of SMB... more
In this episode of Local Marketing Trends, Gordon & Corey dive into Amazon’s move into the audio landscape. As Amazon forges partnerships with Spotify, SiriusXM, and traditional AM/FM radio groups, the e-commerce giant is redefining how SMBs can buy ... more
What's Amazon doing in the local advertising space? Beyond offering geotargeted video and display ads on its own massive network, will Amazon make purchasing a radio, TV, or newspaper ad as simple as its "BUY NOW" button? In this episode, Gordon & Co... more
Could a radio company that snubbed digital advertising for two decades wind up with the industry's winning strategy? This episode features an interview with Saga Communications CEO Chris Forgy, who forsees a steep decline in radio advertising and an ... more
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Reviews
- Good podcast
Great guests but the hosts dont let them talk!
Apple Podcasts4/:)/ ;)
United States8 months ago - I don’t really like most podcasts…
…but this one I love. It’s short, insightful, fun to listen to, and the hosts and guests are insiders with real perspective.
Apple Podcasts5K.X.N.United States9 months ago - Great Local Media Podcast
Great podcast for informative, data-driven, and timely analysis on the local media landscape. Their survey data from local advertisers is extremely beneficial to any media, ad tech platform, or agency working to super-serve local businesses.
Apple Podcasts5MP ArmonUnited States5 years ago - Stumblin ‘n mumblin’
Hey Amazon is a local threat u should pay attention to despite our guest pointing out that they abandoned Local Deals 3 yrs ago!
Did hosts ever realize they were referring to two completely different things ( Amzn partner tools/agencies vs consumer-facing products ) ?
Apple Podcasts1HomergeeUnited States6 years ago - This podcast isn't for you. Unless you want to win at local advertising!
First of all, know that Borrell Associates collectively, and Gordon and Corey specifically, know their stuff cold when it comes to local media advertising. Their annual SMB survey administered through their media company partners is relevant, timely and accurate. And, it's data no media company I know can get their advertisers to share with them. So, Gordon and Corey are established experts in the data, forecasting, consulting and relevance of local media advertising- across multiple media.
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Apple Podcasts5TDFHandyUnited States6 years ago
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Apple Podcasts | #124 |  Denmark/Business/Marketing |
Apple Podcasts | #182 |  Israel/Business/Marketing |
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Frequently Asked Questions About The Local Marketing Trends Podcast
What is The Local Marketing Trends Podcast about and what kind of topics does it cover?
Focus is placed on uncovering the latest trends and predictions in local media, advertising, and marketing, utilizing insights from both hosts alongside industry guests. Noteworthy topics frequently include the integration of technology, changes in consumer behavior toward media subscriptions, and the profitability of local journalism. Each episode, typically about 20 minutes long, is fast-paced and combines expert analysis with an engaging style, making it appealing to professionals seeking to stay informed about the evolving landscape of local marketing and advertising.
Where can I find podcast stats for The Local Marketing Trends Podcast?
Rephonic provides a wide range of podcast stats for The Local Marketing Trends Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Local Marketing Trends Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Local Marketing Trends Podcast get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Local Marketing Trends Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Local Marketing Trends Podcast?
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How many subscribers and views does The Local Marketing Trends Podcast have?
To see how many followers or subscribers The Local Marketing Trends Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Local Marketing Trends Podcast?
These podcasts share a similar audience with The Local Marketing Trends Podcast:
1. Pivot
2. Channels with Peter Kafka
3. The Prof G Pod with Scott Galloway
4. SmartLess
5. Conan O’Brien Needs A Friend
How many episodes of The Local Marketing Trends Podcast are there?
The Local Marketing Trends Podcast launched 6 years ago and published 156 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Local Marketing Trends Podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Local Marketing Trends Podcast?
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How do I access podcast episode transcripts for The Local Marketing Trends Podcast?
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What guests have appeared on The Local Marketing Trends Podcast?
Recent guests on The Local Marketing Trends Podcast include:
1. Meredith Goldman
2. Jen Mock Donohue
3. Chris Forgy
4. Patrick Briggs
5. Mike Reed
6. Dave Santrella
7. Caroline Beasley
8. Matt Britton
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.