The Local Marketing Trends Podcast
Gordon BorrellHear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical a... more
| Publishes | Weekly | Episodes | 121 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessBusiness NewsNews | |||
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Latest Episodes
The mad rush to embrace Artificial Intelligence feels a lot like the mad rush to embrace the Internet two decades ago, with one exception: Nobody seems to be tackling AI by "hiring a guy." In this episode, Gordon & Corey talk to Ed Busby, head of str... more
Google may be the dominant search engine, but not within the ranks of GenZ. What are these 20-somethings using to look up products, telephone numbers, store hours, and event information? With Corey absent, Gordon turns the episode into a family affai... more
What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress some media companies have made in building up email relati... more
In the spirit of not wanting to drink from a firehose, Gordon & Corey kick off a series of podcasts looking at the first steps being taken to incorporate Generative AI into company operations. They talk with the president of a small group of radio st... more
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Reviews
- Great Local Media Podcast
Great podcast for informative, data-driven, and timely analysis on the local media landscape. Their survey data from local advertisers is extremely beneficial to any media, ad tech platform, or agency working to super-serve local businesses.
Apple Podcasts5MP Armon
United States3 years ago - Stumblin ‘n mumblin’
Hey Amazon is a local threat u should pay attention to despite our guest pointing out that they abandoned Local Deals 3 yrs ago! more
Apple Podcasts1HomergeeUnited States4 years ago - This podcast isn't for you. Unless you want to win at local advertising!
First of all, know that Borrell Associates collectively, and Gordon and Corey specifically, know their stuff cold when it comes to local media advertising. Their annual SMB survey administered through their media company partners is relevant, timely and accurate. And, it's data no media company I know can get their advertisers to share with them. So, Gordon and Corey are established experts in the data, forecasting, consulting and relevance of local media advertising- across multiple media. more
Apple Podcasts5TDFHandyUnited States5 years ago - Everything means nothing
While I love the concept of using data and research to prove a point, let’s all remember there’s always someone out there who will verify your statement. in the first 3 episodes they make it feel like any medium they’re arguing for at any given second is the most important in that breath. It feels like the they advocate for everything which makes me feel like they advocate for nothing. more
Apple Podcasts3Jon HolmUnited States5 years ago - Slow Start
A weak start. Podcasting might not have been the best choice for a starting topic. Full of broad generic statements on a topic in which the hosts have little expertise. Borrell has always been good at teasing its excellent data but this format needs more substance. Hope they can stay in their lane and be the experts they are.
Apple Podcasts2Kevin SelleUnited States5 years ago
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Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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