The Local Marketing Trends Podcast
Gordon BorrellHear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical a... more
| Publishes | Twice monthly | Episodes | 174 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessBusiness NewsNews | |||
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Latest Episodes
National video advertising may be on the verge of a dramatic shift—and local media could be the biggest beneficiary. Locality CEO Michael Collins explains why national brands are beginning to think market by market and predicts just how much money co... more
As part of a continuing series on how marketing made small ideas big, this episode focuses on an unlikely suspect -- a retired sheriff's detective with a passion for history. West Virginia native David Taylor created a unique heritage project that mi... more
Will AI replace ad sales reps? The answer increasingly seems to point to yes. In this episode, the head of IAB's Tech Lab, Anthony Katsur, warns that AI is becoming capable of handling media planning, budget allocation, and campaign analysis, potenti... more
What does it take to turn a local idea into a nationwide phenomenon? In this episode, Gordon and Corey kick off a summer series exploring products that started small and went big with the right marketing. Their guest is David Klein, creator of Jelly ... more
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Reviews
- Good podcast
Great guests but the hosts dont let them talk!
Apple Podcasts4/:)/ ;)
United Statesa year ago - I don’t really like most podcasts…
…but this one I love. It’s short, insightful, fun to listen to, and the hosts and guests are insiders with real perspective.
Apple Podcasts5K.X.N.United States2 years ago - Great Local Media Podcast
Great podcast for informative, data-driven, and timely analysis on the local media landscape. Their survey data from local advertisers is extremely beneficial to any media, ad tech platform, or agency working to super-serve local businesses.
Apple Podcasts5MP ArmonUnited States6 years ago - Stumblin ‘n mumblin’
Hey Amazon is a local threat u should pay attention to despite our guest pointing out that they abandoned Local Deals 3 yrs ago!
Did hosts ever realize they were referring to two completely different things ( Amzn partner tools/agencies vs consumer-facing products ) ?
Apple Podcasts1HomergeeUnited States7 years ago - This podcast isn't for you. Unless you want to win at local advertising!
First of all, know that Borrell Associates collectively, and Gordon and Corey specifically, know their stuff cold when it comes to local media advertising. Their annual SMB survey administered through their media company partners is relevant, timely and accurate. And, it's data no media company I know can get their advertisers to share with them. So, Gordon and Corey are established experts in the data, forecasting, consulting and relevance of local media advertising- across multiple media.
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Apple Podcasts5TDFHandyUnited States7 years ago
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Frequently Asked Questions About The Local Marketing Trends Podcast
What is The Local Marketing Trends Podcast about and what kind of topics does it cover?
A brisk, data-driven show focused on local media, advertising, and marketing trends, with two seasoned analysts sharing sharp analysis and a dash of wit. Episodes typically cover three to four topics—ranging from AI's impact on ad sales and budgeting to local broadcast dynamics and OOH growth—often featuring expert guests who illuminate practical lessons for agencies, brands, and local advertisers. The program stands out for its emphasis on benchmark data, industry forecasts, and actionable takeaways, all delivered in a concise, 20-minute format that favors clear conclusions over fluff.
Where can I find podcast stats for The Local Marketing Trends Podcast?
Rephonic provides a wide range of podcast stats for The Local Marketing Trends Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Local Marketing Trends Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Local Marketing Trends Podcast get?
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What are the audience demographics for The Local Marketing Trends Podcast?
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How many subscribers and views does The Local Marketing Trends Podcast have?
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Which podcasts are similar to The Local Marketing Trends Podcast?
These podcasts share a similar audience with The Local Marketing Trends Podcast:
1. "E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
2. Pivot
3. The Daily
4. The Diary Of A CEO with Steven Bartlett
5. The Headlines
How many episodes of The Local Marketing Trends Podcast are there?
The Local Marketing Trends Podcast launched 7 years ago and published 174 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Local Marketing Trends Podcast?
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How do I access podcast episode transcripts for The Local Marketing Trends Podcast?
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What guests have appeared on The Local Marketing Trends Podcast?
Recent guests on The Local Marketing Trends Podcast include:
1. Michael Collins
2. David Taylor
3. Anthony Katsur
4. David Klein
5. David Oxenford
6. Cassidy Lewis
7. Jessica Reyna
8. Dave Rivera
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.