The Local Marketing Trends Podcast
Gordon BorrellHear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical a... more
| Publishes | Twice monthly | Episodes | 172 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingNewsBusiness NewsBusiness | |||
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Latest Episodes
Will AI replace ad sales reps? The answer increasingly seems to point to yes. In this episode, the head of IAB's Tech Lab, Anthony Katsur, warns that AI is becoming capable of handling media planning, budget allocation, and campaign analysis, potenti... more
What does it take to turn a local idea into a nationwide phenomenon? In this episode, Gordon and Corey kick off a summer series exploring products that started small and went big with the right marketing. Their guest is David Klein, creator of Jelly ... more
Local broadcasters have been pressuring the FCC to ease up on ownership restrictions so they can more handily compete with out-of-market digital competitors. But won't consolidation lead to fewer choices for the businesses that support radio and TV -... more
As consumers turn to ChatGPT, Gemini and other AI tools for product research, advertisers are scrambling to retain visibility. In this episode, Gordon and Corey explore whether SEO budgets are shifting toward AI optimization. The podcast features an ... more
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Reviews
- Good podcast
Great guests but the hosts dont let them talk!
Apple Podcasts4/:)/ ;)
United Statesa year ago - I don’t really like most podcasts…
…but this one I love. It’s short, insightful, fun to listen to, and the hosts and guests are insiders with real perspective.
Apple Podcasts5K.X.N.United Statesa year ago - Great Local Media Podcast
Great podcast for informative, data-driven, and timely analysis on the local media landscape. Their survey data from local advertisers is extremely beneficial to any media, ad tech platform, or agency working to super-serve local businesses.
Apple Podcasts5MP ArmonUnited States6 years ago - Stumblin ‘n mumblin’
Hey Amazon is a local threat u should pay attention to despite our guest pointing out that they abandoned Local Deals 3 yrs ago!
Did hosts ever realize they were referring to two completely different things ( Amzn partner tools/agencies vs consumer-facing products ) ?
Apple Podcasts1HomergeeUnited States6 years ago - This podcast isn't for you. Unless you want to win at local advertising!
First of all, know that Borrell Associates collectively, and Gordon and Corey specifically, know their stuff cold when it comes to local media advertising. Their annual SMB survey administered through their media company partners is relevant, timely and accurate. And, it's data no media company I know can get their advertisers to share with them. So, Gordon and Corey are established experts in the data, forecasting, consulting and relevance of local media advertising- across multiple media.
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Apple Podcasts5TDFHandyUnited States7 years ago
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Frequently Asked Questions About The Local Marketing Trends Podcast
What is The Local Marketing Trends Podcast about and what kind of topics does it cover?
A fast-paced, data-driven show focusing on local media, advertising, and marketing trends. Hosts dissect current industry shifts—from AI-driven optimization and ROI attribution to programmatic OOH and content-first radio strategies—often anchoring episodes with expert guests and real-world insight. The format blends sharp analysis, practitioner benchmarks, and sponsor context, offering practical takeaways for agencies, brands, and local advertisers while spotlighting how emerging tools and platforms reshape local marketing outcomes. A notable strength lies in the guests' mix of regulatory, technical, and strategic perspectives, giving listeners a balanced view of what's working now and what's likely next in local advertising ecosystems.
Where can I find podcast stats for The Local Marketing Trends Podcast?
Rephonic provides a wide range of podcast stats for The Local Marketing Trends Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Local Marketing Trends Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Local Marketing Trends Podcast get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Local Marketing Trends Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Local Marketing Trends Podcast?
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How many subscribers and views does The Local Marketing Trends Podcast have?
To see how many followers or subscribers The Local Marketing Trends Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Local Marketing Trends Podcast?
These podcasts share a similar audience with The Local Marketing Trends Podcast:
1. The Prof G Pod with Scott Galloway
2. The StoryBrand Podcast
3. Freakonomics Radio
4. The Official BNI Podcast
5. The Bill Simmons Podcast
How many episodes of The Local Marketing Trends Podcast are there?
The Local Marketing Trends Podcast launched 7 years ago and published 172 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Local Marketing Trends Podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Local Marketing Trends Podcast?
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How do I access podcast episode transcripts for The Local Marketing Trends Podcast?
Rephonic provides full transcripts for episodes of The Local Marketing Trends Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Local Marketing Trends Podcast?
Recent guests on The Local Marketing Trends Podcast include:
1. David Klein
2. David Oxenford
3. Cassidy Lewis
4. Jessica Reyna
5. Dave Rivera
6. Kelli Turner
7. Shannon Kinney
8. Bob Pittman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.