The Local Marketing Trends Podcast
Gordon BorrellHear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical a... more
| Publishes | Twice monthly | Episodes | 170 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness NewsNewsBusiness | |||
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Latest Episodes
Local broadcasters have been pressuring the FCC to ease up on ownership restrictions so they can more handily compete with out-of-market digital competitors. But won't consolidation lead to fewer choices for the businesses that support radio and TV -... more
As consumers turn to ChatGPT, Gemini and other AI tools for product research, advertisers are scrambling to retain visibility. In this episode, Gordon and Corey explore whether SEO budgets are shifting toward AI optimization. The podcast features an ... more
Digital growth rates are in the low single digits and are forecast to continue falling for the foreseeable future. So, shat happens when digital stops growing? This episode breaks down three key trends—from AI-driven disruption to changing local busi... more
The gap is widening between marketers who strategically adapt and those who dwell at the bottom of the marketing funnel. In this episode, Gordon and Corey pressure-test what’s actually working on the front lines by turning to a seasoned CMO, who reve... more
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Reviews
- Good podcast
Great guests but the hosts dont let them talk!
Apple Podcasts4/:)/ ;)
United Statesa year ago - I don’t really like most podcasts…
…but this one I love. It’s short, insightful, fun to listen to, and the hosts and guests are insiders with real perspective.
Apple Podcasts5K.X.N.United Statesa year ago - Great Local Media Podcast
Great podcast for informative, data-driven, and timely analysis on the local media landscape. Their survey data from local advertisers is extremely beneficial to any media, ad tech platform, or agency working to super-serve local businesses.
Apple Podcasts5MP ArmonUnited States6 years ago - Stumblin ‘n mumblin’
Hey Amazon is a local threat u should pay attention to despite our guest pointing out that they abandoned Local Deals 3 yrs ago!
Did hosts ever realize they were referring to two completely different things ( Amzn partner tools/agencies vs consumer-facing products ) ?
Apple Podcasts1HomergeeUnited States6 years ago - This podcast isn't for you. Unless you want to win at local advertising!
First of all, know that Borrell Associates collectively, and Gordon and Corey specifically, know their stuff cold when it comes to local media advertising. Their annual SMB survey administered through their media company partners is relevant, timely and accurate. And, it's data no media company I know can get their advertisers to share with them. So, Gordon and Corey are established experts in the data, forecasting, consulting and relevance of local media advertising- across multiple media.
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Apple Podcasts5TDFHandyUnited States7 years ago
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Apple Podcasts | #187 | United States/Business/Marketing |
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Frequently Asked Questions About The Local Marketing Trends Podcast
What is The Local Marketing Trends Podcast about and what kind of topics does it cover?
Two advertising analysts collectively synthesize trends in local media, advertising, and marketing through fast-paced, data-driven discussions. Episodes repeatedly explore how traditional local channels are evolving with digital platforms, AI, and new buying models, often featuring high-profile leaders from radio, TV, and ad tech. Listeners can expect sharp takeaways on how local advertisers can navigate shifting budgets, emerging formats, and partnerships with tech platforms, along with practical commentary on measuring impact in regional markets. A standout aspect is the heavy emphasis on data references, industry forecasts, and strategic pivots for local media players, making it especially valuable for agencies, marketers, and sponsors f... more
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How many listeners does The Local Marketing Trends Podcast get?
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Which podcasts are similar to The Local Marketing Trends Podcast?
These podcasts share a similar audience with The Local Marketing Trends Podcast:
1. Leading Local Insights
2. The Sales Management. Simplified. Podcast with Mike Weinberg
3. The GaryVee Audio Experience
4. The Varsity
5. The Tim Ferriss Show
How many episodes of The Local Marketing Trends Podcast are there?
The Local Marketing Trends Podcast launched 7 years ago and published 170 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Local Marketing Trends Podcast?
Recent guests on The Local Marketing Trends Podcast include:
1. David Oxenford
2. Cassidy Lewis
3. Jessica Reyna
4. Dave Rivera
5. Kelli Turner
6. Shannon Kinney
7. Bob Pittman
8. Rosie O'Meara
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.