Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business ... more
Publishes | Weekly | Episodes | 13 | Founded | a year ago |
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Categories | BusinessNewsBusiness NewsMarketing |
In Local Edge Episode 12, host Shawna Randolph delves into AdCanada Media Inc.'s distinctive platform, exploring CEO Jeff Beardsworth's insights on connecting media graduates with traditional media. Greg Foster, Client Services Manager, challenges th... more
Discover how the media and creative teams collaborate to deliver compelling messages to rural communities. We explore the delicate balance between online and traditional media campaigns tailored to rural audiences in "Episode 11 of Local Edge". Our g... more
In "Local Edge" Episode 10, host Shawna Randolph and guest Cherilyn Jolly-Nagel delve into the world of marketing to farmers. Cherilyn shares insights into the strong values, modern innovations, and the evolving landscape of farming, emphasizing the ... more
In Episode 9 of "Local Edge," host Shawna Randolph delves into the strength of local investors in smaller markets compared to larger companies, featuring insightful conversations with three esteemed local publishers in western Canada: Brandy Fredrick... more
On Episode 8 of "Local Edge," delve into the profound significance of the phrase "local runs deep." Host Shawna Randolph is joined by Kevin Weedmark, the Editor of Moosomin World-Spectator, who shares his dedicated efforts to promote Moosomin. He dis... more
Unveil the influence of small communities in Canadian advertising on Episode 7 of Local Edge! Join host Shawna Randolph as she engages in a conversation with Ryan McAdams, Group Publisher of Alberta Newspaper Group LP. They delve into the proactive s... more
Tune in to Local Edge Episode 6 and explore the latest and most impactful trends in local media advertising! Hosted by Shawna Randolph, this episode offers valuable insights to help local advertisers gain a competitive edge. In this episode, Scott St... more
Host Shawna Randolph explores how local news and community involvement shape the advertising industry. Chris Ashfield, publisher of Grasslands News Group, shares his fourth-generation newspaper company's history in southeast and east central Saskatch... more
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LOCAL EDGE launched a year ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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