Rephonic
Artwork for The Lawn Care CEO
Leadership
Lawn Care Industry
Lawn Care CEO
Artificial Intelligence
Scythe Robotics
Robotic Mowing
Lawn Care
Kyle Flanagan
Google
College Football
Hoas
Profitability
Performance-Based Pay
Time Management
Close Rate
Turf 212
Hiring A Players
Early Order Planning
Financial Health
Jude Salvaggio

We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO. Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches. Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO.

PublishesTwice monthlyEpisodes60Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for The Lawn Care CEO

Latest Episodes

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Dan walked into a $5 million lawn care company and asked every leader the same question.

"What is winning for you?"

Most of them couldn't answer it.

They knew their tasks. They knew their responsibilities. But they couldn't defin... more

YouTube

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A garage door repairman showed up, fixed the spring, and charged $250.

Dan Ralphs paid him — and then told him he should have charged double.

Not because Dan wanted to pay more. Because the repairman had no idea how much his custo... more

YouTube

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You don't have a marketing problem.

You have a conversion problem. And until you fix it, every dollar you spend on ads is half as effective as it should be.

In this episode, Dan Ralphs introduces Jordan Richards — Lawn Care CEO's ... more

YouTube

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Four employees showed up to a restaurant on a Saturday night — on their own time, without being asked, without getting paid.

They identified a problem with underperforming team members, debated solutions over lunch, built a system,... more

YouTube

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Justin Simpson
Owner of Lifestyle Outdoor, HOA-focused lawn care leader
Lifestyle Outdoor
Episode: He Has Grown By $1M a Year and Only Lost 1 Client - A True Story
Stephanie Hitchens
Leader whisperer, consultant who works with leaders
Stephanie Hitchens, Consulting
Episode: The CEO Whisperer Who Makes Million-Dollar Leaders Cry — In the Best Way Possible
Jason James
Owner, Turf 212
Turf 212
Episode: He Bought a $400K Business for $45K, Doubled His Profit, and Never Ran a Single Ad
Miranda DeNanaNanaNana
Fractional CEO / Coach
Self-described as Fractional CEO on the podcast
Episode: He Bought a $400K Business for $45K, Doubled His Profit, and Never Ran a Single Ad
Sam Gustin
Rain Man of Lawn Care, fractional CEO coach
The Lawn Care CEO / Rain Man of Lawn Care
Episode: How to @#$%ing Get Ranked on Google
Kyle Flanagan
Master of building lawn care, fertilization, weed control businesses; founder of Lawn Ace
Lawn Ace (Augusta, GA)
Episode: He Had 1,900 Five-Star Reviews and Almost Quit. Here's Why.
Miranda Dayna
Coach at The Lawn Care CEO
The Lawn Care CEO
Episode: How to Be the Lawn Care Success Whisperer
Will Hall
Owner, CEO, founder of Hippo Turf Care
Hippo Turf Care
Episode: From 89 to 800 Turf Clients in 24 months
Jude Salvaggio
Owner, Tyler Landscape Maintenance
Tyler Landscape Maintenance
Episode: How One Lawn Care Owner Doubled Revenue in 12 Months

Hosts

Dan Ralphs
Host of The Lawn Care CEO podcast and co-host of coaching-driven lawn care content
Aaron Suttenfield
CEO of The Lawn Care CEO; co-host and guest-turned-host focused on scalable growth and coaching

Reviews

4.6 out of 5 stars from 38 ratings
  • Wonderful

    You can’t afford to miss this information

    Apple Podcasts
    5
    Guy McGhee
    United States10 months ago
  • Essential Info for small lawn care business owners

    I’m a small business owner and have had the opportunity to attend a work shop with Aaron and Dan as well as a devoted listener. IF YOU CARE ABOUT GROWING YOUR BUSINESS: listen to these guys! Every time I listen to a podcast (wish they had more content) I come away with something I can plan or implement into my own business. In person, they’re as hospitable as they seem on the show and more than willing to chat with you about business. Dan has a good eye for marketing for the green industry. Aaro... more

    Apple Podcasts
    5
    RideOnSprayerHater
    United Statesa year ago
  • Great show.

    Thanks guys for the great info. I own a pest control company and looking at launching fert. next year. If I could give some constructive criticism: you guys interrupt / talk over each other show multiple times a show and it can be a little distracting.

    Overall fantastic podcast though. Keep up the great work. I enjoy listening and will continue to do so!!

    Apple Podcasts
    5
    Bobby Joe Jackson
    United States2 years ago
  • A Must Listen for Any Business Owner

    This advice, although primarily aimed at lawn care business owners, is applicable to any service-based enterprise. It's evident that the speakers are deeply passionate and knowledgeable about their subjects, offering invaluable insights into the minds of established and successful entrepreneurs. An outstanding resource, I would rate it 10/10.

    Apple Podcasts
    5
    Alittledity
    United States2 years ago
  • Thumbs up

    This my favorite podcast right now!

    Keep up the good work fellas, thanks!

    Apple Podcasts
    5
    f0rseti
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging takeaways for growing lawn care businesses
Content is practical and implementation-focused
Audiences appreciate leadership and systems insights

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Talking Points

Recent interactions between the hosts and their guests.

He Has Grown By $1M a Year and Only Lost 1 Client - A True Story
Q: Why did you choose to specialize in HOAs and not chase broader residential or commercial markets?
He explains prioritizing expertise and scalability by owning a niche, which allows a consistent standard of service and pricing across properties, building a strong reputational moat.
He Has Grown By $1M a Year and Only Lost 1 Client - A True Story
Q: What started you on your path to building Lifestyle Outdoor?
The guest explains how his background with HOAs and management relationships in Nashville and Kansas City led him to start Lifestyle Outdoor in 2021, filling a market gap with high-end HOA focus.
From 89 to 800 Turf Clients in 24 months
Q: How did you go from 89 clients to 800 in two years?
It was a combination of faith-driven community support, a very visible and consistent brand, smart hiring like a VA, and relentless networking and referrals, plus a simple but effective sales and marketing approach that kept calling and delivering on promises.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About The Lawn Care CEO

What is The Lawn Care CEO about and what kind of topics does it cover?

This show targets lawn care business owners and operators who want to scale profitability while reducing headaches. Episodes routinely explore leadership, culture, sales optimization, and practical growth strategies—often through host-led coaching, real-world case studies, and tactical frameworks. Listeners can expect deep dives into growth levers like acquisition, branding, pricing, and systems, with a strong emphasis on people, processes, and disciplined execution. A notable strength is the blend of founder-driven storytelling with actionable coaching insights, making it useful for those aiming to build multi-location operations or reach seven-figure revenue, often through niche focus, performance-based incentives, and disciplined leaders... more

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Which podcasts are similar to The Lawn Care CEO?

These podcasts share a similar audience with The Lawn Care CEO:

1. Lawn Care Blueprint
2. The Home Service Expert Podcast
3. Turf Nerds: A Lawn Care Podcast
4. Lawn Care Launch Podcast
5. Green Industry Podcast

How many episodes of The Lawn Care CEO are there?

The Lawn Care CEO launched 3 years ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Lawn Care CEO?

Recent guests on The Lawn Care CEO include:

1. Justin Simpson
2. Stephanie Hitchens
3. Jason James
4. Miranda DeNanaNanaNana
5. Sam Gustin
6. Kyle Flanagan
7. Miranda Dayna
8. Will Hall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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