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Artwork for Lawn Care Blueprint

Lawn Care Blueprint

Ezra McCarthy
Lawn Care Industry
Google Business Profile
Lawn Care
Customer Experience
Branding
Jason Mcleod
Budgeting
Lawn Care Marketing
Latimer Lawns
Fertilization and Weed Control
Mike Pennington
Leadership
Buy Back Your Time
Lawn Care Business
Jim Penman
Personal Finance
Google Ads
Myservicearea
Cutscape LLC
Paver King

Welcome to Lawn Care Blueprint! This podcast is for lawn and landscape professionals who are ready to grow their business. Whether you're looking to scale from six to seven figures or need actionable steps to grow, this is the right place. Each episode provides tips, stories, and ideas to help you stand out, generate more leads, and build a strong online brand. Our guests and episodes serve as a b... more

PublishesDailyEpisodes109Foundeda year ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Lawn Care Blueprint

Latest Episodes

📍 Do Google Ads actually work for lawn care and landscaping businesses, or are they just a waste of money? In this episode, Ezra McCarthy breaks down how Google Ads really work, how to capture high-intent buyers, and why many companies fail to see r... more

🏔️ What if the biggest problem in your landscaping business isn't leads or competition, but how you run the company? Kevin Scott, president of Muskoka Landscapers and partner at The Wealthy Landscaper, shares the lessons behind building a highly pro... more

🌱 What does it really take to double a lawn care business in a single year? Caleb from Yellow Hat Lawn and Landscape shares the lessons he learned growing from a small crew to a rapidly scaling company. In this episode, we discuss hiring for charact... more

🏆 What does it take to scale a landscape business past 100 employees and survive a recession? In this episode, Frank Bourque shares his journey from teenage hustler to building and selling multiple companies. We talk hard lessons from 2008, building... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Green Industry PodcastPaul Jamison | Lawn Care + Landscaping
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LCR Media PodcastNaylor Taliaferro

Recent Guests

Kevin Scott
Landscape business owner and industry leader in Canada
The Wealthy Landscaper
Episode: 107. How to Build a More Profitable Landscape Company | Kevin Scott
Caleb Nyguen
Owner, Yellow Hat Mowers
Yellow Hat Lawn and Landscape
Episode: 106. How to Double a Lawn Business Without Losing Control | Caleb Nyguen
Frank Bourque
Award-winning hardscape professional who built and sold multiple landscaping businesses
Independent entrepreneur / coach
Episode: 105. From Prison Therapy to 110 Employees: A Landscape Growth Story | Frank Bourque
Samuli Väänänen
CEO of SmartYard
SmartYard
Episode: 104. Are Robotic Mowers the Future of Lawn Care? | Samuli Väänänen
Cameron Herold
COO who helped scale 1-800-Got-Junk from ~2M to >100M in revenue; author of Vivid Vision; founder of the COO Alliance
1-800-Got-Junk / COO Alliance
Episode: 103. From $2M to $100M: The Systems Behind Explosive Growth | Cameron Herold
Gary Ashton
Australian lawn care entrepreneur who pivoted to commercial contracts and robotic mowers
Self-employed / Lawn Care Business owner
Episode: 102. Robotic Mowers in Lawn Care: What Actually Works | Gary Ashton
Adam Forbes
Commercial risk advisor helping business owners with insurance needs
IMACorp
Episode: 101. The Insurance Mistakes That Cost Business Owners Six Figures | Adam Forbes
Nick Carlson
Founder/CEO of Dawson Manufacturing, inventor of the Mulch Mate
Dawson Manufacturing
Episode: 98. How One Lawn Care Business Owner Scaled, Sold, and Reinvented His Career | Nick Carlson
Courtney Krstich
Founder or co-founder of EarthaPro
EarthaPro
Episode: 97. Why Lawn Care Businesses Are Done Running on Sticky Notes | Courtney Krstich

Hosts

Des
Host of Lawn Care Blueprint; appears across episodes with Ezra and others
Ezra
Host and co-host focusing on growth strategies and local marketing

Reviews

5.0 out of 5 stars from 74 ratings
  • Actionable Content

    Great podcast for anyone in the lawn and landscape industry. Ezra brings on solid guests and talks about real systems that actually help you grow your business. I’ve picked up several useful ideas just from a few episodes. Definitely worth the listen.

    I first heard Ezra on the Green Grind podcast a couple years ago and ended up hiring him to build our website. Solid guy. Solid content.

    Apple Podcasts
    5
    CutScape🫡
    United States18 days ago
  • A Game-Changer for Growing a Lawn Care Business

    As the owner of Motivated Mowers LLC, I’ve gained tremendous value from the Lawncare Blueprint Podcast. The insights shared are practical, encouraging, and directly applicable to the lawn care industry. On top of that, Ezra and his team at Green Frog Web Design did an outstanding job helping us build a solid, professional website for our lawn mowing business. Their guidance, communication, and industry knowledge made the process smooth and effective. Highly recommend both the podcast and the Gre... more

    Apple Podcasts
    5
    Motivated Mowers LLC
    United States2 months ago
  • Insightful and clean

    When I heard Ezra on other podcasts I hoped that he would develop his own. Let me tell you he doesn’t disappoint. I binge listened to his first 40 casts and leaves me hungry for more. Excellent job!!

    Apple Podcasts
    5
    MGM7469
    United States3 months ago
  • Deep End

    Wow we really went off The Deep End. Ezra knows how to ask questions that allow his guests to tell deep stories. I’m a big Fan!

    Apple Podcasts
    5
    The Pond Digger
    United States3 months ago
  • Absolute Gem

    I thought that Ezra was great at building websites via Green Frog Web Design but this podcast is an absolute gem. 100% recommend this to any and everybody with a business.

    Apple Podcasts
    5
    Wendys Eudora
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host asks sharp questions that unlock deeper, usable takeaways for business owners.
Listeners describe the show as highly actionable with real-world systems you can implement quickly.
Guests are diverse, bringing practical growth insights across marketing, branding, and operations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

106. How to Double a Lawn Business Without Losing Control | Caleb Nyguen
Q: What is your revenue split between winter and summer, and how has that affected planning?
Winter tends to be heavier in Syracuse due to snow; we use overages and seasonal contracts to manage revenue, with adjustments planned for the next season to protect profitability and client retention.
107. How to Build a More Profitable Landscape Company | Kevin Scott
Q: How did you pivot from a small startup to a goal-oriented, scalable business?
We prioritized building a strong team, implementing SOPs and standards, and continually investing in leadership development, which created a replicable operation and allowed us to pursue higher-value, lower-volume projects with profitability at the core.
107. How to Build a More Profitable Landscape Company | Kevin Scott
Q: What was your origin story and path to running a landscape business?
I came from the golf industry, moved back to Muskoka, and gradually shifted from working for others to starting my own business to pursue greater earnings and leadership opportunities, eventually building a high-end design-build operation.
16. How to Build a Business That Serves You—Not the Other Way Around
Q: What would you say now drives you or keeps you pushing in business today?
He emphasizes continuing responsibility to his family, the desire to help others in the industry, and a motivation to grow, not out of fear but out of purpose and impact within his community.
16. How to Build a Business That Serves You—Not the Other Way Around
Q: Before we get into a little bit, will you tell us who are you and what was your goal when you first started in the lawn care industry?
The guest explains he was transitioning from a retail background, aiming to become a professional contractor who could provide for his family, draw on his business experience, and eventually grow a scalable lawn care operation that would replace his retail income.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About Lawn Care Blueprint

What is Lawn Care Blueprint about and what kind of topics does it cover?

Lawn Care Blueprint focuses on practical, battle-tested growth strategies for lawn care and landscaping businesses. Episodes center on scaling revenue, developing repeatable systems, branding, pricing, and leveraging technology like local SEO and robotics. Guests range from operators growing to seven figures, to software founders and industry experts, often sharing actionable playbooks, templates, and real-world case studies. The show stands out by combining hands-on operations guidance with growth-minded storytelling, appealing to operators seeking tangible steps to improve efficiency, win higher-value clients, and build durable brands. Potential listeners will likely value concrete tactics, industry benchmarks, and a practical lens on pro... more

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How many listeners does Lawn Care Blueprint get?

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Which podcasts are similar to Lawn Care Blueprint?

These podcasts share a similar audience with Lawn Care Blueprint:

1. Turf Nerds: A Lawn Care Podcast
2. Mowing In The Dark LAWN CARE Podcast
3. Profits with Pajak
4. Green Industry Podcast
5. LCR Media Podcast

How many episodes of Lawn Care Blueprint are there?

Lawn Care Blueprint launched a year ago and published 109 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lawn Care Blueprint?

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What guests have appeared on Lawn Care Blueprint?

Recent guests on Lawn Care Blueprint include:

1. Kevin Scott
2. Caleb Nyguen
3. Frank Bourque
4. Samuli Väänänen
5. Cameron Herold
6. Gary Ashton
7. Adam Forbes
8. Nick Carlson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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