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Artwork for Lawn Care Blueprint

Lawn Care Blueprint

Ezra McCarthy
Lawn Care Industry
Lawn Care
Google Business Profile
Google
Marketing
Local SEO
Customer Experience
Green Frog Web Design
Lawn Care Business
Equip Expo
Google Ads
Leadership
Profitability
Sales
Entrepreneurship
Branding
Local Service Ads
Ideal Customer Profile
Jason Mcleod
Pricing Strategy

Welcome to Lawn Care Blueprint! This podcast is for lawn and landscape professionals who are ready to grow their business. Whether you're looking to scale from six to seven figures or need actionable steps to grow, this is the right place. Each episode provides tips, stories, and ideas to help you stand out, generate more leads, and build a strong online brand. Our guests and episodes serve as a b... more

PublishesDailyEpisodes145Foundeda year ago
Number of ListenersCategories
EntrepreneurshipMarketingBusiness

Listen to this Podcast

Artwork for Lawn Care Blueprint

Latest Episodes

Why can one lawn care company charge $80 a mow while the guy next door fights for $45? Alexia Lynn of Visual Vibe Design breaks down how logos, colors, trucks, and websites do the selling before a proposal goes out. We get into Dr. Bear's rebrand, wh... more

🎙️ What happens when the man behind Profit First joins the show? Mike Michalowicz shares how he built and sold two companies before 35, lost it all, and rebuilt from a moment involving his daughter's piggy bank. He breaks down the bank account syste... more

🚜 What is the strangest thing that can happen when you are hiring in a town with two gas stations and a Dollar General? Tiffany and Jacob Hartman built Hartman Landscaping in a tiny Washington county where tides flood client lawns and August is a se... more

📈 What does it say about a business when the owner ignores it for ten years and it just keeps growing? Jonathan Pototschnik built CityTurf to multi-millions, then vanished into Service Autopilot and barely looked back, while the thing kept printing ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Michael Michalowicz
Author of Profit First, Clockwork, The Pumpkin Plan
Author
Episode: 143. Why 83% of Businesses Are Broke and How to Never Be One of Them | Mike Michalowicz
Tiffany Hartman
Owner, Hartman Landscaping
Hartman Landscaping
Episode: 142. They Rented a Closet to Beat Google | Tiffany & Jacob Hartman
Jacob Hartman
Owner, Hartman Landscaping
Hartman Landscaping
Episode: 142. They Rented a Closet to Beat Google | Tiffany & Jacob Hartman
Cory Gerlach
Harvard PhD, former senior federal scientist, sailing adventurer
Independent researcher/author
Episode: 140. Why He Walked Away From Saving Taxpayers $100 Billion a Year | Cory Gerlach
Chris Smith
Author of The Conversion Code, sales and marketing expert
The Conversion Code
Episode: 138. The 5-Minute Rule That Wins More Lawn Care Jobs | Chris Smith
Christian Harbison
Owner of Legacy 1 Maintenance, lawn care and landscaping business
Legacy 1 Maintenance
Episode: 137. He Broke a Client's Door and They Sent Him More Work | Christian Harbison
Bryan Clayton
Founder of GreenPal, former owner of Peachtree Landscaping
GreenPal
Episode: 136. The Disappearing Lawn Guy Problem Worth 300,000 Customers | Bryan Clayton
Cassidy Gutter
Director of Client Success; co-presenter on Giftology-based growth strategy
Lawn Care Blueprint team
Episode: 135. Stop Slapping Your Ugly Logo on Everything | Neal Glatt & Cassidy Gutter
Bob Burg
Author and speaker known for The Go-Giver and Endless Referrals
Author and speaker
Episode: 134. The One Question That Unlocks Endless Referrals | Bob Burg

Host

Ezra McCarthy
Host of Lawn Care Blueprint with occasional sponsor mentions; associated with Lawn Care Blueprint and Green Frog Web Design

Reviews

5.0 out of 5 stars from 105 ratings
  • Great podcast for any green industry pro

    Ezra provides great information for any green industry pro looking to grow their business. Highly recommend

    Apple Podcasts
    5
    Jeff'sLawn
    United Statesa month ago
  • Very insightful!

    Lawn Care Blueprint podcast is extremely informative! Great listen!

    Apple Podcasts
    5
    KayleeK648
    United Statesa month ago
  • Great info

    Ezra provides great, practical tips for lawn care biz owners looking to run a more profitable business.

    Apple Podcasts
    5
    Marcus Mire
    United Statesa month ago
  • Great podcast & interviewer

    Really enjoy everything I’ve heard here so far, & Ezra is a great guy!

    Apple Podcasts
    5
    Cory Gerlach
    United States2 months ago
  • Great Podcast!!!

    Ezra may have gotten my attention through websites and SEO, but The LawnCare Blueprint is really about growing as a business owner. Between his experience, unique perspective, and the quality of guests he brings on, every episode seems to have at least one takeaway I can put into practice. I’ve yet to listen to an episode and not learn something new. If you’re serious about building a lawn care business instead of just creating yourself another job, this podcast is worth your time.

    Apple Podcasts
    5
    Spencer’s Lawn Care NC
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Interviews are consistently insightful and practical for growing a lawn & landscape business.
The host draws out actionable takeaways and real-world examples from guests.
Fans describe the show as consistently high-value and well-produced, with a strong host interview style.
Guests deliver sometimes transformative, revenue-focused guidance that listeners can implement.

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Talking Points

Recent interactions between the hosts and their guests.

142. They Rented a Closet to Beat Google | Tiffany & Jacob Hartman
Q: How did you approach expanding your Google presence to new markets like Longview?
We set up a second Google Business Profile for Longview, navigated verification hurdles, and invested in local signaling (office lease, signage) to prove a real presence; this helped Google seed searches in the new area and significantly improve visibility.
133. Why He Killed His Residential Business to Win Commercial | Andrew Breneman
Q: How do you avoid the race-to-the-bottom in commercial work and keep pricing aligned with value?
It comes down to brand positioning and targeting the right clients (Class A/B multifamily, commercial retail, healthcare). We qualify leads, set expectations, and focus on providing high-quality service rather than chasing every dollar. Some segments may still be price-sensitive, but our goal is to win the right opportunities and manage cash flow through stronger contracts.
133. Why He Killed His Residential Business to Win Commercial | Andrew Breneman
Q: In 23, you actually rebranded to Lime Commercial Landscapes. Why did you choose to pivot away from residential?
The rebrand was aimed at scalability and long-term growth beyond my own name or city boundaries. Lime allows us to be a recognized commercial brand with a clear acronym representing Landscape Irrigation, Maintenance and Erosion Control, making expansion easier and more scalable.
138. The 5-Minute Rule That Wins More Lawn Care Jobs | Chris Smith
Q: What differentiates attracting clients from chasing them?
Focus on content marketing and thought leadership to become an authority, so prospects come to you; combine inbound marketing with outbound prospecting to stay active while building credibility.
138. The 5-Minute Rule That Wins More Lawn Care Jobs | Chris Smith
Q: What is the one plus one equals trust formula and how can listeners apply it?
If you lack a long track record, use co-branding and credible stats to establish trust, such as referencing notable clients or measurable outcomes, and combine that with social proof to reassure prospects.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Lawn Care Blueprint

What is Lawn Care Blueprint about and what kind of topics does it cover?

Lawn Care Blueprint delivers practical, systems-driven guidance for lawn and landscape professionals aiming to grow beyond the basics. Episodes consistently center on profitability, scalable operations, marketing and online presence, pricing psychology, and high-value service offerings like premium lighting or fertilization. Guests range from seasoned lawn-care operators to industry technologists and financial coaches, all sharing actionable strategies, real-world experiments, and lessons learned from growing service businesses. The show stands out for its hands-on, what-to-do-next approach, strong emphasis on online marketing and process discipline, and recurring focus on turning thoughtful systems into measurable growth.

Where can I find podcast stats for Lawn Care Blueprint?

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How many listeners does Lawn Care Blueprint get?

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What are the audience demographics for Lawn Care Blueprint?

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How many subscribers and views does Lawn Care Blueprint have?

To see how many followers or subscribers Lawn Care Blueprint has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Lawn Care Blueprint?

These podcasts share a similar audience with Lawn Care Blueprint:

1. Turf Nerds: A Lawn Care Podcast
2. Lawn Care Launch Podcast
3. The Lawn Care CEO
4. Green Industry Podcast
5. Profits with Pajak

How many episodes of Lawn Care Blueprint are there?

Lawn Care Blueprint launched a year ago and published 145 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lawn Care Blueprint?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Lawn Care Blueprint?

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How do I access podcast episode transcripts for Lawn Care Blueprint?

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What guests have appeared on Lawn Care Blueprint?

Recent guests on Lawn Care Blueprint include:

1. Michael Michalowicz
2. Tiffany Hartman
3. Jacob Hartman
4. Cory Gerlach
5. Chris Smith
6. Christian Harbison
7. Bryan Clayton
8. Cassidy Gutter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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