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Artwork for Salon Goals

Salon Goals

Lauren Lappin
Beauty Industry
Client Retention
Salon Management
Beauty Business
Business Growth
Time Management
Leadership
Burnout
Hiring Practices
Content Creation
Marketing Strategies
Staff Management
Work-Life Balance
Client Engagement
Client Experience
Pricing Strategies
Price Increase
Marketing
Social Media Marketing
Profitability

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time. I’m Lauren Lappin, a 7-figure salon owner and business coach. I’ve spent the last 12 years building and running a staff-led beauty business, and coaching other salon owners through the same challenges.... more

PublishesWeeklyEpisodes206Founded5 years ago
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EntrepreneurshipBusinessMarketing

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Artwork for Salon Goals

Latest Episodes

Try LED lashes with 10% off the Lash Plus LED Tweezer with my code LAUREN: lash-plus.com/discount/LAUREN?redirect=%2Fproducts%2Fled-tweezer%3Fref%3DLauren

The Salon Goals Academy: www.laurenlappin.com.au/salon-goals-academy

Sarah's ... more

The Salon Goals Academy - doors are OPEN! www.laurenlappin.com.au/salon-goals-academy

"I see a lot of people closing their big salons and choosing to downsize, or going back to working solely on their own on a specific thing like training or... more

Salon Goals Academy - doors are OPEN! www.laurenlappin.com.au/salon-goals-academy

"I want to niche down to mainly SPMU treatments. I'm currently mainly nails. How can I grow this?"

That's the first of three listener questions I'm answering ... more

Salon Goals Academy - doors are OPEN! www.laurenlappin.com.au/salon-goals-academy

"How do I know when to hire a front desk person or a manager, and how do I afford to do it?"

This question came through more than once when I asked for your l... more

Key Facts

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Number of Listeners
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Recent Guests

Denise Duffield-Thomas
Entrepreneur and author known for Get Rich, Lucky Bitch and Chill & Prosper
Denise DT
Episode: Ep. 201: Denise Duffield-Thomas on Money Blocks, Salon Pricing, Community, and Navigating Business with ADHD
Jessica Conrick
Finance expert, CPA and women's wealth financial strategist
Independent consultant
Episode: Ep. 172: Building a Bigger and Better Financial Future with Jessica Conrick (Educator & CPA)
Alicia Phoenix
CEO and owner of Prolong Lash, an expert in AI applications in the beauty industry
Prolong Lash
Episode: Ep. 162: Stop Wasting Time: How Beauty Business Owners Should Be Using AI with Alicia Phoenix
Gabrielle Hill
Owner of The Lash House Newcastle and The Lash Academy, and founder of Lash Mami Pro.
The Lash House Newcastle
Episode: Ep. 122: Gabrielle Hill on Starting & Growing 'The Lash House Newcastle', Moving Beyond the Home Salon, Risk Taking, and Getting Clients to Rebook - p1/2

Host

Lauren Lappin
Host of Salon Goals

Reviews

5.0 out of 5 stars from 158 ratings
  • The Best

    Love all Lauren trainings and podcasts

    Apple Podcasts
    5
    SvetshkaMama
    United States3 months ago
  • She knows her stuff!

    June 2022 - Lauren is incredibly knowledgeable! I am enjoying this podcast so much. I am away on holiday at the moment in Spain and I have been lying by the pool all day listening to This podcast I feel like I’m really going to up my game in my lash business when I return to Ireland.

    June 2026 - still listening to this podcast on holiday in Spain! Lauren is just so knowledgeable. I have learned so much from her!

    Apple Podcasts
    5
    lashenvyire
    Ireland4 months ago
  • Real and helpful!

    I love listening to Lauren’s podcasts! I found her shoe on a long car ride and have binged every episode 😂 Thanks so much for the awesome business content and keeping it real and honest, plus all the tips on how to succeed in the beauty industry. Ellie x

    Apple Podcasts
    5
    Ellie ModelSkin
    Australiaa year ago
  • Thankyou!

    Hey Lauren

    I'm a little late to the piece, I've just found your episode on branding and starting your business!

    I'm not too far away from launching a cosmeceutical brand called Sunshe

    And you have just instilled so much confidence and reassurance that every step I've taken is correct!

    I had those voices of self doubt keeping in but after listening to your advice and your journey

    I now feel so empowered and I know my business is going to thrive!

    Cheers to a fab 2025

    Hannah

    Sunshe skin

    Apple Podcasts
    5
    Sunshe skin
    Australia2 years ago
  • The guru!

    Lauren is the absolute queen of building a successful lash salon and her podcast is no exception 👏👏 definitely a must listen for anyone in the industry or considering becoming a lash tech!

    Apple Podcasts
    5
    kirsten91193
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is seen as a reliable, motivating resource for beauty-business owners aiming to level up their operations.
Guests and coaching programs are valued for providing deeper, structured help beyond episodic tips.
Listeners consistently praise the host for being knowledgeable and practical, with real-world guidance that translates to tangible business results.
The content is described as honest, actionable, and focused on sustainable growth rather than flashy trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 204: Can I Switch My Salon's Niche Without Losing Money?
Q: How do you manage time and plan given ADHD and persistent planning struggles?
Use strict time-blocking: assign three priority tasks per day, block dedicated time with clear labels, include downtime, and treat blocks as appointments. If a block is missed, reschedule it promptly. This routine, plus a structured course module on time management, helps improve consistency and productivity.
Ep. 204: Can I Switch My Salon's Niche Without Losing Money?
Q: Should apprentices be working to get clients in the door too, and when should they start covering their own wage?
Apprentices should not be expected to market themselves; as the employer, you should provide the channel and training for client generation. They should contribute in other ways (e.g., social media support, front-desk tasks) and as soon as possible contribute to covering their wage through productive work, with ownership of client acquisition remaining with the business owner.
Ep. 204: Can I Switch My Salon's Niche Without Losing Money?
Q: I want to niche down to mainly SPMU treatments. How can I grow this while transitioning from nails?
Streamline the current nail menu by removing low-profit or undesired services, raise prices to create calendar space, and actively market SPMU—using your existing satisfied nail clients as early adopters for testimonials or models. Build content that showcases results, educate on the new direction, and gradually convert bookings as you regain capacity to handle the new service focus.
Ep. 203: "How do I afford a receptionist?" The maths, the timing and the risk
Q: What duties are best outsourced to a manager or an IC (individual contributor)?
Define the responsibilities clearly in a position description, decide what to offload, and consider whether the role will handle client communications, scheduling, and administrative tasks versus direct client services, adjusting as the business evolves.
Ep. 203: "How do I afford a receptionist?" The maths, the timing and the risk
Q: When is the right time to hire a front desk or a manager?
Waiting until you are consistently booked and financially able to cover the wage is advised; you should also consider what duties you want outsourced and how it will free up your time to focus on growth and core operations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Salon Goals

What is Salon Goals about and what kind of topics does it cover?

A practical, no-fluff look at building a profitable, scalable beauty business. Episodes emphasize leadership, systems, pricing, hiring, and delegation, with a strong focus on turning a salon into an asset that can run with limited owner involvement. Listeners can expect actionable frameworks, checklists, and real-world stories about growing teams, improving client experience, and sustaining growth without burnout. A standout aspect is the founder's emphasis on long-term sustainability, mentorship, and coaching programs that help owners move from survival to strategic, asset-backed operations.

Where can I find podcast stats for Salon Goals?

Rephonic provides a wide range of podcast stats for Salon Goals. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Salon Goals and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Salon Goals get?

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What are the audience demographics for Salon Goals?

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How many subscribers and views does Salon Goals have?

To see how many followers or subscribers Salon Goals has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Salon Goals?

These podcasts share a similar audience with Salon Goals:

1. Salon Rising
2. Lash Biz Babes
3. Beauty Business School
4. Aspire with Emma Grede
5. Thriving Stylist Podcast

How many episodes of Salon Goals are there?

Salon Goals launched 5 years ago and published 206 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Salon Goals?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Salon Goals?

Rephonic pulls ratings and reviews for Salon Goals from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Salon Goals?

Recent guests on Salon Goals include:

1. Denise Duffield-Thomas
2. Jessica Conrick
3. Alicia Phoenix
4. Gabrielle Hill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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