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The Innovative Agency

Sharon Toerek
Digital Marketing
Client Expectations
Client Management
Client Onboarding
Fractional CMO Services
Agency Operations
Workflow Automation
SEO
Sales and Marketing
Goal Setting
Lead Generation
Time Tracking
Artificial Intelligence
Business Development
Project Management Systems
Marketing Metrics
Marketing Strategy
Agency-Client Relationships
Profitability
Email Marketing

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: "What's Next?". How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we'll talk with agencies who are at the cutting edge ... more

PublishesWeeklyEpisodes300Founded8 years ago
Number of ListenersCategory
Business

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Artwork for The Innovative Agency

Latest Episodes

On this episode of The Innovative Agency Podcast Sharon Toerek is joined by Marcel Petitpas, CEO and co-founder of Parakeeto. Their conversation focuses on one of the most persistent and misunderstood challenges facing agency leaders today: profitabi... more

On this episode of The Innovative Agency Podcast Sharon Toerek welcomes Christy and Whit Hiler of Cornett, for a candid conversation about what happens when leadership, legacy, and marriage all intersect.

As a married couple stepping into agency ow... more

Branding is often treated like decoration. Something you polish after the "real" business decisions are made. But when agencies are navigating growth, mergers, acquisitions, or fundraising, that mindset can quietly erode value.

Today on The Innovat... more

So many agency owners struggle with the tension between wanting to be visible and waiting until their message feels "perfect." On this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Carrolee Moore, CEO and founder of Podcast P... more

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Recent Guests

Marcel Petitpas
Owner and founder and CEO of Parakeeto, specializing in agency profitability.
Parakeeto
Episode: 334. Create Predictable Profitability, with Marcel Petitpas
Christy Hiler
CEO of Cornett, a creative agency.
Cornett
Episode: 333. Succession Under Pressure, with Christy & Whit Hiler
Whit Hiler
Chief Creative Officer of Cornett.
Cornett
Episode: 333. Succession Under Pressure, with Christy & Whit Hiler
Carrolee Moore
CEO and Founder of the Podcast Pitching Society
Podcast Pitching Society
Episode: 331. Visibility Beats Perfection, with Carrolee Moore
Harv Nagra
Host of The Handbook, an Agency Operations Podcast
Scoro
Episode: 330. Advance Your Agency's Operational Maturity, with Harv Nagra
Brook Shepard
CEO, founder and co-owner of Mason
Mason
Episode: 328. Find Opportunity in Uncertainty, with Brook Shepard
Sam Piliero
Founder of The Moonlighters
The Moonlighters
Episode: 327. Cracking the ROI Code, with Sam Piliero
Ari Galper
One of the world's foremost experts on trust building.
Episode: 326. Breaking the Trust Recession, with Ari Galper
Aya Kikimova
CEO and founder of LeapEngine
LeapEngine
Episode: 325. Your Agency + Small Businesses = Big Opportunities, with Aya Kikimova

Host

Sharon Toerek
Host and marketing law and intellectual property lawyer, passionate about helping agencies navigate legal and business challenges.

Reviews

5.0 out of 5 stars from 42 ratings
  • Great agency podcast

    Sharon has great guests that are knowledgeable on specific areas of running an agency. I’ve gotten a lot of ideas from listening to her for my own company.

    Apple Podcasts
    5
    acb017
    United States2 years ago
  • A must-listen for agency owners

    Sharon does such a nice job of bringing her perspective and expertise to her episode and finding guests from a diverse background.

    Apple Podcasts
    5
    Kbkleido
    United States2 years ago
  • Fantastic!

    Your podcasts are fantastic! I enjoyed the latest episode with Josh Golden discussing the significance of embracing disruption and staying ahead in the industry. It's truly inspiring for marketing agency leaders. Great work!

    Apple Podcasts
    5
    Mezar C
    Philippines2 years ago
  • Insights for agency owners

    This is a great podcast for agency owners looking for actionable insights to get to the next level. If this is you, I highly recommend listening!

    Apple Podcasts
    5
    @coreyquinn
    United States3 years ago
  • One of the best! 👏

    Excellent resource for all listeners! Sharon is a fantastic host, and her guests are some of the most informative in this space. It’s a must-listen podcast to hear these incredible conversations!

    Apple Podcasts
    5
    Adarcus
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the diverse backgrounds of guests and their expertise, which keeps the content relevant and engaging.
Overall, the podcast is highly recommended for agency leaders aiming to innovate and stay ahead in the market.
The host's legal knowledge is seen as a valuable asset that adds depth to the business discussions.
The discussions are insightful and packed with actionable strategies for navigating agency growth.

Talking Points

Recent interactions between the hosts and their guests.

334. Create Predictable Profitability, with Marcel Petitpas
Q: What are the three Rs that you recommend for dealing with low project profitability?
Marcel suggests a sequence of recapture, rescope, and replace to address low project profitability, starting with understanding and adjusting scope and pricing strategically.
334. Create Predictable Profitability, with Marcel Petitpas
Q: What do you think most agency owners don't understand or ignore when it comes to profitability principles related to their agency?
Most agency owners ignore the foundational framework for measuring their business's performance and jump straight to accounting and bookkeeping data.
332. The Value of Brand Today, with Marc Rust
Q: Why do you think it's so hard for others to give brand value its due?
It's difficult to assess the return on brand investment, which makes businesses hesitant to maintain and invest in branding.
332. The Value of Brand Today, with Marc Rust
Q: What are some of the biggest missed opportunities that a business in transition sees or misses when they are trying to grow?
A major missed opportunity is failing to allow creative and marketing to converse with sales, which can impede efficiency and innovative risk-taking.
332. The Value of Brand Today, with Marc Rust
Q: How do you talk with your clients about the value of their brand and what it means to their financial bottom line?
Branding should never be seen as an afterthought; instead, it should be front of mind as it relates to business growth and how people relate to your company.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Innovative Agency

What is The Innovative Agency about and what kind of topics does it cover?

This podcast serves as a critical resource for marketing agency leaders seeking to stay ahead of industry trends and business challenges. With episodes featuring industry experts and agency leaders, it explores various topics, including ROI management, data privacy, client retention, and the impact of AI on marketing strategies. Each conversation not only highlights innovative approaches and strategies that agencies can implement but also provides practical insights to enhance client relationships and operational efficiency. The host's legal expertise complements discussions on how to protect agency assets and pivot in response to evolving market pressures, making it a unique blend of business acumen and legal guidance for successful agency... more

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Which podcasts are similar to The Innovative Agency?

These podcasts share a similar audience with The Innovative Agency:

1. 2Bobs—with David C. Baker and Blair Enns

How many episodes of The Innovative Agency are there?

The Innovative Agency launched 8 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Innovative Agency?

Recent guests on The Innovative Agency include:

1. Marcel Petitpas
2. Christy Hiler
3. Whit Hiler
4. Carrolee Moore
5. Harv Nagra
6. Brook Shepard
7. Sam Piliero
8. Ari Galper

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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