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The Innovative Agency

Sharon Toerek
Digital Marketing
Client Management
Client Onboarding
Fractional CMO Services
Marketing Agencies
Workflow Automation
Agency Operations
SEO
Goal Setting
Sales and Marketing
Lead Generation
Time Tracking
Artificial Intelligence
Business Development
Project Management Systems
Marketing Metrics
Marketing Strategy
Agency-Client Relationships
Profitability
Email Marketing

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: "What's Next?". How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we'll talk with agencies who are at the cutting edge ... more

PublishesWeeklyEpisodes300Founded7 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for The Innovative Agency

Latest Episodes

This episode of The Innovative Agency Podcast welcomes Harv Nagra, host of The Handbook podcast and Head of Brand Communications at Scoro, to unpack a hard truth many agency owners overlook: growth stalls when operational maturity can't keep up with ... more

This episode of The Innovative Agency Podcast features a guest that has truly seen our industry from every angle. Armando Turco, President of Mojo Supermarket, has built a career that spans major creative agencies, brand consultancies, media companie... more

On this episode of The Innovative Agency Podcast Sharon Toerek welcomes CEO and co-owner of Mason Interactive, Brook Shepard, for a conversation about one of the most pressing realities every agency leader is feeling right now: uncertainty.

Brook o... more

On this episode of The Innovative Agency Podcast Sharon Toerek is joined by someone who understands the real pressures agency owners face in today's results-driven digital world. Sam Piliero, Founder of The Moonlighters, went from running entrepreneu... more

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Recent Guests

Brook Shepard
CEO, founder and co-owner of Mason
Mason
Episode: 328. Find Opportunity in Uncertainty, with Brook Shepard
Sam Piliero
Founder of The Moonlighters
The Moonlighters
Episode: 327. Cracking the ROI Code, with Sam Piliero
Ari Galper
One of the world's foremost experts on trust building.
Episode: 326. Breaking the Trust Recession, with Ari Galper
Aya Kikimova
CEO and founder of LeapEngine
LeapEngine
Episode: 325. Your Agency + Small Businesses = Big Opportunities, with Aya Kikimova
Aaron Burnett
CEO and founder of Wheelhouse Digital Marketing
Wheelhouse Digital Marketing
Episode: 324. Turn Data Privacy into Profit, with Aaron Burnett
Pete Sena
Founder and brand builder with expertise in integrating AI into marketing strategies
Holding company for marketing agencies
Episode: 321. AI, Your Agency & Keeping the Human Connection, with Pete Sena
Logan Lyles
B2B marketing expert and founder of DemandShift
DemandShift
Episode: 320. Are Webinars Your Agency's Secret Advantage? with Logan Lyles
Carl Holden
Agency owner and expert in AI's impact on SEO
RankBot
Episode: 318. Leveraging AI for SEO Advantage, with Carl Holden
Justin Rashidi
Co-founder of SeedX, a growth marketing agency
SeedX
Episode: 316. Partnerships that End Churn, with Justin Rashidi

Host

Sharon Toerek
Host and marketing law and intellectual property lawyer, passionate about helping agencies navigate legal and business challenges.

Reviews

5.0 out of 5 stars from 42 ratings
  • Great agency podcast

    Sharon has great guests that are knowledgeable on specific areas of running an agency. I’ve gotten a lot of ideas from listening to her for my own company.

    Apple Podcasts
    5
    acb017
    United Statesa year ago
  • A must-listen for agency owners

    Sharon does such a nice job of bringing her perspective and expertise to her episode and finding guests from a diverse background.

    Apple Podcasts
    5
    Kbkleido
    United States2 years ago
  • Fantastic!

    Your podcasts are fantastic! I enjoyed the latest episode with Josh Golden discussing the significance of embracing disruption and staying ahead in the industry. It's truly inspiring for marketing agency leaders. Great work!

    Apple Podcasts
    5
    Mezar C
    Philippines2 years ago
  • Insights for agency owners

    This is a great podcast for agency owners looking for actionable insights to get to the next level. If this is you, I highly recommend listening!

    Apple Podcasts
    5
    @coreyquinn
    United States3 years ago
  • One of the best! 👏

    Excellent resource for all listeners! Sharon is a fantastic host, and her guests are some of the most informative in this space. It’s a must-listen podcast to hear these incredible conversations!

    Apple Podcasts
    5
    Adarcus
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the diverse backgrounds of guests and their expertise, which keeps the content relevant and engaging.
Overall, the podcast is highly recommended for agency leaders aiming to innovate and stay ahead in the market.
The host's legal knowledge is seen as a valuable asset that adds depth to the business discussions.
The discussions are insightful and packed with actionable strategies for navigating agency growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#190
Singapore/Business

Talking Points

Recent interactions between the hosts and their guests.

328. Find Opportunity in Uncertainty, with Brook Shepard
Q: How do you build the relationships or build the conversations as an agency leader with your clients that cause them to pause about typical measurements of success?
Building trust involves being honest about projections and outcomes, offering solutions, and showing clients the full picture.
327. Cracking the ROI Code, with Sam Piliero
Q: What was your journey to starting The Moonlighters?
I began with agency-side experience at VaynerMedia, then started my own agency as I wasn't satisfied working in a corporate environment. I wanted to offer a more personal touch in managing client relationships.
325. Your Agency + Small Businesses = Big Opportunities, with Aya Kikimova
Q: What challenges do small businesses face when it comes to understanding marketing needs?
They often don't recognize the necessity of professional marketing and may try to handle it through basic tactics without understanding the complexities involved.
325. Your Agency + Small Businesses = Big Opportunities, with Aya Kikimova
Q: How have you tweaked your strategy for targeting smaller businesses?
It's been primarily referrals so far, but we are planning to roll out lead generation ads to attract clients who already recognize their need for marketing.
325. Your Agency + Small Businesses = Big Opportunities, with Aya Kikimova
Q: What advice do you have for agency owners who want to serve small and mid-sized companies profitably?
It depends on your company structure; consider hiring freelancers on a project basis to maintain profit margins and adapt to market conditions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Innovative Agency

What is The Innovative Agency about and what kind of topics does it cover?

This podcast serves as a critical resource for marketing agency leaders seeking to stay ahead of industry trends and business challenges. With episodes featuring industry experts and agency leaders, it explores various topics, including ROI management, data privacy, client retention, and the impact of AI on marketing strategies. Each conversation not only highlights innovative approaches and strategies that agencies can implement but also provides practical insights to enhance client relationships and operational efficiency. The host's legal expertise complements discussions on how to protect agency assets and pivot in response to evolving market pressures, making it a unique blend of business acumen and legal guidance for successful agency... more

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Which podcasts are similar to The Innovative Agency?

These podcasts share a similar audience with The Innovative Agency:

1. Build a Better Agency Podcast
2. The Artificial Intelligence Show
3. Freakonomics Radio
4. This American Life
5. Interesting Times with Ross Douthat

How many episodes of The Innovative Agency are there?

The Innovative Agency launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Innovative Agency?

Recent guests on The Innovative Agency include:

1. Brook Shepard
2. Sam Piliero
3. Ari Galper
4. Aya Kikimova
5. Aaron Burnett
6. Pete Sena
7. Logan Lyles
8. Carl Holden

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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