
The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: "What's Next?". How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we'll talk with agencies who are at the cutting edge ... more
| Publishes | Weekly | Episodes | 300 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

This episode of The Innovative Agency Podcast features Martin Calvert, Marketing Director at ICS-digital joining the podcast from Leeds, England. Martin breaks down the challenges agencies face when expanding into new markets, particularly when it co... more
On this episode of The Innovative Agency Podcast, Sharon Toerek welcomes Andy Nathan, Founder of Fortnight Collective, to reimagine the traditional agency model.
Andy shares how Fortnight has built a powerful hybrid collective structure, combining ... more
On this episode of The Innovative Agency Podcast, Sharon Toerek welcomes back Dan Englander from Sales Schema for a deep dive into why relationships still drive agency business development.
Dan breaks down exactly why scaling referrals is elusive f... more
On this episode of The Innovative Agency Podcast, Sharon Toerek welcomes Jesse Lipson, Founder of Levitate and a seasoned technology entrepreneur, for an insightful conversation about staying genuinely connected in a world overflowing with automation... more
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Sharon has great guests that are knowledgeable on specific areas of running an agency. I’ve gotten a lot of ideas from listening to her for my own company.
Sharon does such a nice job of bringing her perspective and expertise to her episode and finding guests from a diverse background.
Your podcasts are fantastic! I enjoyed the latest episode with Josh Golden discussing the significance of embracing disruption and staying ahead in the industry. It's truly inspiring for marketing agency leaders. Great work!
This is a great podcast for agency owners looking for actionable insights to get to the next level. If this is you, I highly recommend listening!
Excellent resource for all listeners! Sharon is a fantastic host, and her guests are some of the most informative in this space. It’s a must-listen podcast to hear these incredible conversations!
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
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The show centers on helping marketing and creative agency leaders stay ahead of the curve, with episodes frequently exploring AI adoption, pricing transformations, content strategy, and performance optimization for client work. Guests include agency founders, consultants, and technology experts who share practical frameworks for growth, governance, marketing technology, and innovative services. Noteworthy threads include turning AI into repeatable value, monetizing IP and content, improving post-click experiences, and aligning operations with ambitious business goals. Listeners can expect actionable tactics, real-world case studies, and legal or risk-management context that helps agencies scale with integrity and craft durable client relati... more
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These podcasts share a similar audience with The Innovative Agency:
1. 2Bobs—with David C. Baker and Blair Enns
2. Build a Better Agency Podcast
3. All-In with Chamath, Jason, Sacks & Friedberg
4. The Artificial Intelligence Show
5. The Indicator from Planet Money
The Innovative Agency launched 8 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Innovative Agency include:
1. Dan Englander
2. Jesse Lipson
3. Scott Brandon
4. Steve Boehler
5. Robin Boehler
6. Matt Cyr
7. Mike Barton
8. Roger Nairn
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