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The Innovative Agency

Sharon Toerek
Marketing Agencies
Artificial Intelligence
Business Development
Digital Marketing
Branding
AI In Marketing
Lead Generation
Client Relationships
Content Creation
Influencer Marketing
Agency Culture
Leadership
Content Marketing
Public Relations
Marketing
User-Generated Content
Client Expectations
Mergers and Acquisitions
Profitability
Agency Growth

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: "What's Next?". How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we'll talk with agencies who are at the cutting edge ... more

PublishesWeeklyEpisodes300Founded8 years ago
Number of ListenersCategory
Business

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Artwork for The Innovative Agency

Latest Episodes

This episode of The Innovative Agency Podcast features Martin Calvert, Marketing Director at ICS-digital joining the podcast from Leeds, England. Martin breaks down the challenges agencies face when expanding into new markets, particularly when it co... more

On this episode of The Innovative Agency Podcast, Sharon Toerek welcomes Andy Nathan, Founder of Fortnight Collective, to reimagine the traditional agency model.

Andy shares how Fortnight has built a powerful hybrid collective structure, combining ... more

On this episode of The Innovative Agency Podcast, Sharon Toerek welcomes back Dan Englander from Sales Schema for a deep dive into why relationships still drive agency business development.

Dan breaks down exactly why scaling referrals is elusive f... more

On this episode of The Innovative Agency Podcast, Sharon Toerek welcomes Jesse Lipson, Founder of Levitate and a seasoned technology entrepreneur, for an insightful conversation about staying genuinely connected in a world overflowing with automation... more

Key Facts

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Recent Guests

Dan Englander
Founder of Sales Schema, expert in referral-based growth for agencies
Sales Schema
Episode: 352. Referral Growth Engine, with Dan Englander
Jesse Lipson
Founder of Levitate, serial entrepreneur
Levitate
Episode: 351. AI Meets Authenticity, with Jesse Lipson
Scott Brandon
CEO and founder of Evoq, leading a group of separately branded agencies under one umbrella
Evoq
Episode: 350. Scaling Through Acquisition, with Scott Brandon
Steve Boehler
Co-founder, Mercer Island Group, search consultant for agency business development
Mercer Island Group
Episode: 349. Winning the Agency Search, with Robin and Steve Boehler
Robin Boehler
Co-founder, Mercer Island Group, search consultant for agency business development
Mercer Island Group
Episode: 349. Winning the Agency Search, with Robin and Steve Boehler
Matt Cyr
Founder of Loop AI
Loop AI
Episode: 348. Operationalize AI Without the Chaos , with Matt Cyr
Mike Barton
Head of Communications at AudioEye
AudioEye
Episode: 347. Turn Accessibility into Revenue, with Mike Barton
Roger Nairn
Co-founder of JAR Podcast Solutions
JAR Podcast Solutions
Episode: 346. The Modern Agency Content Playbook, with Roger Nairn
Shamir Duverseau
Managing Director of Smart Panda Labs
Smart Panda Labs
Episode: 345. Win the Post-Click Advantage, with Shamir Duverseau

Host

Sharon Toerek
Host of The Innovative Agency

Reviews

5.0 out of 5 stars from 43 ratings
  • Great agency podcast

    Sharon has great guests that are knowledgeable on specific areas of running an agency. I’ve gotten a lot of ideas from listening to her for my own company.

    Apple Podcasts
    5
    acb017
    United States2 years ago
  • A must-listen for agency owners

    Sharon does such a nice job of bringing her perspective and expertise to her episode and finding guests from a diverse background.

    Apple Podcasts
    5
    Kbkleido
    United States2 years ago
  • Fantastic!

    Your podcasts are fantastic! I enjoyed the latest episode with Josh Golden discussing the significance of embracing disruption and staying ahead in the industry. It's truly inspiring for marketing agency leaders. Great work!

    Apple Podcasts
    5
    Mezar C
    Philippines3 years ago
  • Insights for agency owners

    This is a great podcast for agency owners looking for actionable insights to get to the next level. If this is you, I highly recommend listening!

    Apple Podcasts
    5
    @coreyquinn
    United States3 years ago
  • One of the best! 👏

    Excellent resource for all listeners! Sharon is a fantastic host, and her guests are some of the most informative in this space. It’s a must-listen podcast to hear these incredible conversations!

    Apple Podcasts
    5
    Adarcus
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences note the show's practical takeaways for agency growth and profitability.
Listeners appreciate the practical, real-world examples and risk-aware perspectives.
Guests are described as knowledgeable and the discussions are described as inspiring for agency leaders.
The show is viewed as a strong resource for learning and staying accountable to industry best practices.
Listeners praise the host for credible, actionable insights and diverse, high-caliber guests.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

352. Referral Growth Engine, with Dan Englander
Q: Who should own the referral process in a small to mid-size agency?
It doesn't have to be the owner; a capable Biz Dev person can lead, with owners mentoring and collaborating. The key is to have someone leading the process and to avoid hiring before you have repeatable lead flow.
352. Referral Growth Engine, with Dan Englander
Q: Where do referrals fit in for growing agencies today?
Referrals are growing in importance as a trusted signal and can outperform broad outbound in many cases, especially when paired with a repeatable process and strong relationships.
351. AI Meets Authenticity, with Jesse Lipson
Q: How do you see AI changing keep-in-touch marketing in the next 12-18 months?
AI will evolve from a chat tool to an agent that runs tasks autonomously, surfaces contacts and topics to reach out about, and drafts personalized messages for human finalization, making long-term relationship marketing more practical for small and mid-size agencies.
351. AI Meets Authenticity, with Jesse Lipson
Q: How did Levitate come to be?
The idea grew from observing how a spouse-run agency kept in touch with clients in a personal, authentic way, contrasted with the limitations of traditional CRM and marketing tools, which led to creating a system that scales authentic outreach using AI.
347. Turn Accessibility into Revenue, with Mike Barton
Q: How should agencies approach making accessibility scalable across client websites?
Use a three-pronged approach: start with automated on-site checks, layer in human audits for key pages and templates, and optionally infuse accessibility checks into the development cycle so fixes are tested before go-live.

Audience Metrics

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Frequently Asked Questions About The Innovative Agency

What is The Innovative Agency about and what kind of topics does it cover?

The show centers on helping marketing and creative agency leaders stay ahead of the curve, with episodes frequently exploring AI adoption, pricing transformations, content strategy, and performance optimization for client work. Guests include agency founders, consultants, and technology experts who share practical frameworks for growth, governance, marketing technology, and innovative services. Noteworthy threads include turning AI into repeatable value, monetizing IP and content, improving post-click experiences, and aligning operations with ambitious business goals. Listeners can expect actionable tactics, real-world case studies, and legal or risk-management context that helps agencies scale with integrity and craft durable client relati... more

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Which podcasts are similar to The Innovative Agency?

These podcasts share a similar audience with The Innovative Agency:

1. 2Bobs—with David C. Baker and Blair Enns
2. Build a Better Agency Podcast
3. All-In with Chamath, Jason, Sacks & Friedberg
4. The Artificial Intelligence Show
5. The Indicator from Planet Money

How many episodes of The Innovative Agency are there?

The Innovative Agency launched 8 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Innovative Agency?

Recent guests on The Innovative Agency include:

1. Dan Englander
2. Jesse Lipson
3. Scott Brandon
4. Steve Boehler
5. Robin Boehler
6. Matt Cyr
7. Mike Barton
8. Roger Nairn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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