
The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: "What's Next?". How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we'll talk with agencies who are at the cutting edge ... more
| Publishes | Weekly | Episodes | 300 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

On this episode of The Innovative Agency Podcast Sharon Toerek is joined by Marcel Petitpas, CEO and co-founder of Parakeeto. Their conversation focuses on one of the most persistent and misunderstood challenges facing agency leaders today: profitabi... more
On this episode of The Innovative Agency Podcast Sharon Toerek welcomes Christy and Whit Hiler of Cornett, for a candid conversation about what happens when leadership, legacy, and marriage all intersect.
As a married couple stepping into agency ow... more
Branding is often treated like decoration. Something you polish after the "real" business decisions are made. But when agencies are navigating growth, mergers, acquisitions, or fundraising, that mindset can quietly erode value.
Today on The Innovat... more
So many agency owners struggle with the tension between wanting to be visible and waiting until their message feels "perfect." On this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Carrolee Moore, CEO and founder of Podcast P... more
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Sharon has great guests that are knowledgeable on specific areas of running an agency. I’ve gotten a lot of ideas from listening to her for my own company.
Sharon does such a nice job of bringing her perspective and expertise to her episode and finding guests from a diverse background.
Your podcasts are fantastic! I enjoyed the latest episode with Josh Golden discussing the significance of embracing disruption and staying ahead in the industry. It's truly inspiring for marketing agency leaders. Great work!
This is a great podcast for agency owners looking for actionable insights to get to the next level. If this is you, I highly recommend listening!
Excellent resource for all listeners! Sharon is a fantastic host, and her guests are some of the most informative in this space. It’s a must-listen podcast to hear these incredible conversations!
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Recent interactions between the hosts and their guests.
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This podcast serves as a critical resource for marketing agency leaders seeking to stay ahead of industry trends and business challenges. With episodes featuring industry experts and agency leaders, it explores various topics, including ROI management, data privacy, client retention, and the impact of AI on marketing strategies. Each conversation not only highlights innovative approaches and strategies that agencies can implement but also provides practical insights to enhance client relationships and operational efficiency. The host's legal expertise complements discussions on how to protect agency assets and pivot in response to evolving market pressures, making it a unique blend of business acumen and legal guidance for successful agency... more
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Recent guests on The Innovative Agency include:
1. Marcel Petitpas
2. Christy Hiler
3. Whit Hiler
4. Carrolee Moore
5. Harv Nagra
6. Brook Shepard
7. Sam Piliero
8. Ari Galper
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