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Artwork for 2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

David C. Baker and Blair Enns
Creative Entrepreneurship
Entrepreneurship
Sales
Client Relationships
Pricing Strategy
Marketing Strategy
Work-Life Balance
Artificial Intelligence
Creative Firms
Theory Of Leisure
Mergers and Acquisitions
Ethical Advisory Practices
Remote Work
Creativity
Earnouts
Strategy
Client Engagement
Email Marketing
Company Culture
Value-Based Pricing

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

PublishesTwice monthlyEpisodes243Founded9 years ago
Number of ListenersCategories
BusinessEntrepreneurshipManagement

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Artwork for 2Bobs—with David C. Baker and Blair Enns

Latest Episodes

Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves every two years while keeping a watchful eye on c... more

Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes over time, especially when they've created significant economic value at the beginning of a long-term en... more

Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect starting and running an agency in this fast-changing global economy.

Links "Employment Law + Economic... more

Blair identifies three recurring categories of lost sales in creative firms and offers solutions to each. Fixing two of these patterns can reap the dividends immediately, and adjusting your sales approach for all three will pay off for years.

LINKS... more

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Hosts

David C. Baker
Host of 2Bobs and Conversations on the Art of Creative Entrepreneurship; long-standing expert in creative entrepreneurship and pricing.
Blair Enns
Co-host of 2Bobs; renowned expert on agency new business and positioning.

Reviews

4.9 out of 5 stars from 480 ratings
  • Genuine inspiration

    I select an episode to listen to every time I have a meeting with a new prospect. Great way to reframe my thinking and bring my best self to the table.

    Apple Podcasts
    5
    LFR777
    United States2 years ago
  • One of the best podcasts out there for agencies and professional services

    This podcast has driven and inspired strategic direction for my agency. What I love most is that it inspires strategic changes that lead to profitability. And it challenges and gets me thinking differently about how we can operate. I always look forward to new episodes. Truly, one of the best podcast out there.

    Apple Podcasts
    5
    namaakiii
    United States2 years ago
  • All killer no filler

    A friend, and fellow agency owner, recommended you to me last week. Great presentation and content, lots of useful takeaways to unpack, thanks chaps

    Apple Podcasts
    5
    bob_marshmallows
    United Kingdom3 years ago
  • Great content from industry experts

    I love their takes and content. Very specific and relevant to creative agencies and their sales efforts

    Apple Podcasts
    5
    etagwerker
    United States3 years ago
  • Love the back & forth banter

    These guys are legends - when it comes to b2B expertise this (and their books) is the #1 place I send my friends - they have helped me unlearn so much from the generic sales advice we all consume. I recommend this podcast without any reservation

    Apple Podcasts
    5
    Mike G in the Philippines
    Philippines3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful and practical, with clear takeaways for agency growth.
Guests and topics consistently align with real-world agency challenges.
Most episodes feel like a masterclass in creative entrepreneurship.
The depth of experience shines through—high signal, low fluff.
Listeners appreciate the candor and humor that keeps tough topics engaging.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Four Priorities of Winning New Business
Q: What should you do if none of the previous steps are possible?
The fourth priority is to walk away if it doesn't seem like a good fit.
The Four Priorities of Winning New Business
Q: What is the third priority in the process?
The third priority is to try to gain the inside track, assuming that there is always an advantaged player in the competition.
The Four Priorities of Winning New Business
Q: If winning without pitching is not possible, what is the second step?
The second priority is to derail the pitch, which involves influencing the client's understanding of their needs.
The Four Priorities of Winning New Business
Q: What is the first priority to winning new business?
The first priority is to win without pitching, which means not giving away free ideas during the sales process.
What to Ask, Sign, and Share With a Potential Buyer
Q: What questions should you ask when a buyer expresses interest?
You should ask about their motivations for buying, why they are approaching you specifically, who else they are talking to, and their previous experience in the acquisition market.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About 2Bobs—with David C. Baker and Blair Enns

What is 2Bobs—with David C. Baker and Blair Enns about and what kind of topics does it cover?

The show centers on practical strategies for running and growing creative businesses, especially agencies and professional services firms. Episodes regularly explore topics like pricing and business models (including productized services and value-based pricing), client acquisition and retention, differentiating in a competitive market, and evolving industry dynamics such as AI's impact and the shift away from traditional moats. The hosts balance sharp, experience-led insights with candid humor, often contrasting US and European practices, and they frequently ground advice in real-world firm challenges, from hiring and leadership to governance and profitability. A standout is the consistent emphasis on doing meaningful work without sacrific... more

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Which podcasts are similar to 2Bobs—with David C. Baker and Blair Enns?

These podcasts share a similar audience with 2Bobs—with David C. Baker and Blair Enns:

1. The Futur with Chris Do
2. Marketing Against The Grain
3. My First Million
4. The Artificial Intelligence Show
5. A Bit of Optimism

How many episodes of 2Bobs—with David C. Baker and Blair Enns are there?

2Bobs—with David C. Baker and Blair Enns launched 9 years ago and published 243 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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