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Artwork for 2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

David C. Baker and Blair Enns
Creative Entrepreneurship
Entrepreneurship
Artificial Intelligence
Sales
Client Relationships
Pricing Strategy
Marketing Strategy
Work-Life Balance
Strategy
Mergers and Acquisitions
Creative Firms
Theory Of Leisure
Ethical Advisory Practices
Remote Work
Creativity
Earnouts
Client Engagement
Email Marketing
Company Culture
Value-Based Pricing

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

PublishesTwice monthlyEpisodes252Founded10 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for 2Bobs—with David C. Baker and Blair Enns

Latest Episodes

Blair has been thinking about how, as AI continues to streamline more administrative tasks over time, we will be left to focus on the things we humans are good at – interacting with other humans. Because of this, the interesting people will win in se... more

We all know how valuable external input from trusted advisors can be for our business. But what does that look like for independent agencies who don't have investors to answer to?

LINKS "Do Independent Firms Need A Board?" by David C. Baker for pun... more

Categorizing AI-generated copy as "human vs AI" is not as binary as with AI-generated images or video. So Blair has developed an AI Contribution Scale to help us all be more transparent when using LLMs in the creation of written communication intende... more

In a recent article, David discloses the questions all creative agency principals need to answer whenever they are ready to find the right buyer and successfully navigate the merger and acquisition (M&A) process to complete the sale.

LINKS

"How S... more

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Hosts

David C. Baker
Host of the show; recognized expert in agency strategy, pricing, and positioning; co-creator of the format.
Blair Enns
Co-host; renowned for agency new-business strategy and positioning, author, and frequent guest on related shows.

Reviews

4.9 out of 5 stars from 673 ratings
  • Genuine inspiration

    I select an episode to listen to every time I have a meeting with a new prospect. Great way to reframe my thinking and bring my best self to the table.

    Apple Podcasts
    5
    LFR777
    United States2 years ago
  • One of the best podcasts out there for agencies and professional services

    This podcast has driven and inspired strategic direction for my agency. What I love most is that it inspires strategic changes that lead to profitability. And it challenges and gets me thinking differently about how we can operate. I always look forward to new episodes. Truly, one of the best podcast out there.

    Apple Podcasts
    5
    namaakiii
    United States2 years ago
  • All killer no filler

    A friend, and fellow agency owner, recommended you to me last week. Great presentation and content, lots of useful takeaways to unpack, thanks chaps

    Apple Podcasts
    5
    bob_marshmallows
    United Kingdom3 years ago
  • Great content from industry experts

    I love their takes and content. Very specific and relevant to creative agencies and their sales efforts

    Apple Podcasts
    5
    etagwerker
    United States3 years ago
  • Love the back & forth banter

    These guys are legends - when it comes to b2B expertise this (and their books) is the #1 place I send my friends - they have helped me unlearn so much from the generic sales advice we all consume. I recommend this podcast without any reservation

    Apple Podcasts
    5
    Mike G in the Philippines
    Philippines3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Deep, experience-driven insights on pricing, positioning, and client management; entertaining too.
Engaging, practical, and surprisingly candid conversations for agency leaders.
High signal-to-noise; the hosts challenge conventional wisdom with data-backed guidance.
A must-listen for agency principals; values-driven with real-world takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Do You Need an Advisory Board?
Q: How big should a Board of Advisors be and should it be paid?
The consensus is that for a mid‑sized firm the board should have at least two and up to four members, with possible compensation in the tens of thousands per year to ensure commitment and expertise.
Do You Need an Advisory Board?
Q: What should a good board be able to do for a small agency?
A good board should clarify roles, guide business strategy and succession planning, provide access to staff insights, and ensure risk management and pricing approaches are aligned with long‑term goals.
Do You Need an Advisory Board?
Q: Who's protecting the firm from you?
The guest explains that in independent firms there is no formal mechanism like a public company board to safeguard against poor leadership, so advisory boards can provide essential checks and strategic guidance.
The Four Priorities of Winning New Business
Q: What should you do if none of the previous steps are possible?
The fourth priority is to walk away if it doesn't seem like a good fit.
The Four Priorities of Winning New Business
Q: What is the third priority in the process?
The third priority is to try to gain the inside track, assuming that there is always an advantaged player in the competition.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About 2Bobs—with David C. Baker and Blair Enns

What is 2Bobs—with David C. Baker and Blair Enns about and what kind of topics does it cover?

This show targets creative agencies and professional services, delivering practical guidance on pricing, positioning, productization, and client management through candid, data-informed conversations. Episodes blend real-world experience with frameworks for reducing risk, improving conversion, and building resilient firms, often exploring how to differentiate in crowded markets, productize offerings, and price for value rather than time. An engaging, results-oriented tone pairs sharp insights with humor, making complex topics approachable for agency principals, consultants, and startups in the creative space.

What sets it apart is the willingness to challenge conventional wisdom with evidence, long-form discussions between experienced hosts... more

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Which podcasts are similar to 2Bobs—with David C. Baker and Blair Enns?

These podcasts share a similar audience with 2Bobs—with David C. Baker and Blair Enns:

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How many episodes of 2Bobs—with David C. Baker and Blair Enns are there?

2Bobs—with David C. Baker and Blair Enns launched 10 years ago and published 252 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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