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The Immortal Life of Agencies

Co:definery

Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest ... more

PublishesWeeklyEpisodes21Foundeda year ago
Number of ListenersCategories
MarketingManagementBusiness

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Latest Episodes

Have you ever attached a 270-foot dragon to the top of the Empire State Building? No, me neither.

And how do your most audacious ideas make it into the world - especially if your agency doesn’t offer clients the reassurance of a readymade creative ... more

Today’s guest is Ruud Wanck, CEO of Candid - who describe themselves as ‘next generation holding company’. Candid’s offering has been specifically designed to address the defining challenge for modern clients - the twin needs for specialisation and i... more

This episode features Omid Farhang, co-founder and CEO of Majority - Adweek's newly crowned Multicultural Agency of the Year. This is a fascinating insight into how one man very consciously transitioned from insecurity to market leadership.

From st... more

“Running an agency is like doing a jigsaw with some of the pieces missing.”

How’s that for candour from GroupM’s EMEA’s CEO Josh Krichefski? This conversation unpacks the joys and challenges of running an agency of international scale - from the ine... more

“The best way to win the game is by not playing the game.”

How’s that for a hot take on the agency business?

It’s from Mischief’s fascinating and thoughtful Chief Creative Officer, Greg Hahn. In this episode, we unpack just how pervasive fear has... more

“Creativity is our ‘special sauce’”. Really, though - is it?

This is the episode I’ve wanted to record for ages. I finally get to address my bemusement at agency leaders claiming that ‘creativity’ is their agency’s point of difference, and then del... more

Just over a year ago, Common Interest burst onto the scene with the acquisition of former Coke and Airbnb CMO Jonathan Mildenhall’s fabled branding agency, TwentyFirstCenturyBrand. It was one hell of an entrance into the global agency space.

Today’s... more

DESCRIPTION

For all the talk in agencies about change, transformation and - kill me now - ‘agility’, what exactly do these words mean in practice? And is blundering through ‘change’ causing more harm than good?

To shine a light on all this, today’... more

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