The Immortal Life of Agencies
Co:defineryFancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest ... more
| Publishes | Weekly | Episodes | 79 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessManagementMarketing | |||
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Latest Episodes
Today’s guest is John Connors, CEO of the Boston-based, full-service agency, Boathouse.
John argues that agencies have become too transactional, weakening client relationships as well as their impact on business outcomes. So he’s built a client-cent... more
Today’s guests are Courtney Worthman and Stacey Gersten, Co-Founders of Main Character, the celebrity partnership specialists helping brands stop buying celebrities and start buying into culture.
Drawing on two decades of experience across entertain... more
Today’s guest is Micky Ogando, CEO and Chief Creative Officer of the 80-person, Austin-based independent creative agency, Bakery.
Unpacking the trend of big brands choosing indies, Micky explains why many clients misunderstand what they’re actually ... more
Today’s guest is Måns Hosk, Co-CEO of Eidra, the Swedish consultancy collective that’s grown from five founding businesses into a 1,500-person organisation spanning Europe and the US.
Måns shares how Eidra was built around a simple idea: modern clie... more
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Apple Podcasts | #144 |  Germany/Business/Marketing |
Apple Podcasts | #195 |  Ireland/Business/Marketing |
Apple Podcasts | #233 |  Sweden/Business/Marketing |
Apple Podcasts | #250 |  Norway/Business/Marketing |
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Frequently Asked Questions About The Immortal Life of Agencies
What is The Immortal Life of Agencies about and what kind of topics does it cover?
This show centers on high‑level conversations with senior agency leaders, strategists, and technology experts who are reshaping how modern agencies operate. Across episodes, hosts explore culture shifts, productization of services, value‑based pricing, and the growing influence of AI on creativity, delivery, and client relationships. Guests bring hands‑on experience with independent and networked agencies, spanning branding, digital experiences, profitability models, talent strategies, and governance. The tone is practical and optimistic, with real‑world anecdotes about scaling, partnerships, and navigating industry disruption. Listeners likely include agency decision‑makers, marketeers, and tech/ops leaders seeking actionable frameworks fo... more
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How many listeners does The Immortal Life of Agencies get?
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Which podcasts are similar to The Immortal Life of Agencies?
These podcasts share a similar audience with The Immortal Life of Agencies:
1. Uncensored CMO
2. 2Bobs—with David C. Baker and Blair Enns
3. The Rest Is Politics: US
4. Feel Better, Live More with Dr Rangan Chatterjee
5. FT News Briefing
How many episodes of The Immortal Life of Agencies are there?
The Immortal Life of Agencies launched 2 years ago and published 79 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Immortal Life of Agencies?
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What guests have appeared on The Immortal Life of Agencies?
Recent guests on The Immortal Life of Agencies include:
1. Stacey Gersten
2. Courtney Worthman
3. Micky Ogando
4. Måns Hosk
5. Josh Campo
6. James Greenfield
7. Marcel Petitpas
8. Enda King
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.