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Artificial Intelligence
Advertising
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Welcome to The Prodcast. This is your fix for everything innovative in advertising production. On each episode MurphyCobb's founder and CEO Pat Murphy speaks to the movers and shakers who are driving the agenda and shaping the world of production for the future. He'll be asking searching questions about their views of what will be coming round the corner so brands can act smarter and with greater ... more

PublishesTwice monthlyEpisodes42Founded4 years ago
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Latest Episodes

This week on The MCA Prodcast, Pat Murphy is joined by Mark Knowles, Global Solutions Officer at dentsu, where he sits at the intersection of media, content, technology, and innovation. Having begun his career in CGI and visual effects, Mark moved to... more

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This week on The MCA Prodcast, Pat Murphy is joined by Mary Bekhait, Group CEO of YMU, one of the world’s most powerful talent management companies. Representing global names across entertainment, music, sport and business - from Ant & Dec and Graham... more

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This week on The MCA Prodcast Pat Murphy is joined by Nick Manning, one of the most respected and influential voices in media transparency. Co-founder of Manning Gottlieb (now OMD), former CEO of OMD UK, and founder of independent consultancy Encyclo... more

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This week on The MCA Prodcast Pat Murphy is joined by PJ Pereira, co-founder and Creative Chairman of Pereira O’Dell and founder of AI-first creative lab SilverSide. A Brazilian-born creative leader, martial artist and novelist, PJ has spent three de... more

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Recent Guests

Nick Manning
Co-founder of Manning Gottlieb, now part of OMD; consultant on media strategy and governance
Encyclomedia International (consultancy)
Episode: Nick Manning – Who's Speaking for the Advertiser?
PJ Pereira
Co-founder of Pereira O'Dell and SilverSide
Pereira O'Dell / SilverSide
Episode: PJ Pereira – Pirates of Thought: Creativity, AI and the Human Edge
David Wheldon
President of the World Federation of Advertisers (WFA)
World Federation of Advertisers (WFA)
Episode: David Wheldon – It’s a ‘We Thing’: Creativity, Humility and Advertising’s Future
Ed East
Founder of Billion Dollar Boy
Billion Dollar Boy (BDB)
Episode: The Best of Season 4
Steve Davies
CEO of the Advertising Producers Association
Advertising Producers Association (APA)
Episode: The Best of Season 4
Nils Leonard
Founder of Uncommon Creative Studio
Uncommon Creative Studio
Episode: The Best of Season 4
Simon Elms
Founder of Eclectic Music and Bach
Eclectic Music / Bach
Episode: The Best of Season 4

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Talking Points

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David Wheldon – It’s a ‘We Thing’: Creativity, Humility and Advertising’s Future
Q: What distinguishes the best CMOs and brand leaders from merely busy ones?
The best are humble, curious, empathetic, defend their team's work, hire well, and manage external talent effectively, creating teams that can deliver great work at pace and scale.
David Wheldon – It’s a ‘We Thing’: Creativity, Humility and Advertising’s Future
Q: How do you view the integration of AI and new technologies with big, enduring brand ideas?
He argues that marketing isn't about new ideas per se, but about leveraging technology to enhance the speed and effectiveness of brand platforms while preserving a core human-centered connection with the audience.
David Wheldon – It’s a ‘We Thing’: Creativity, Humility and Advertising’s Future
Q: What did you really understand about marketing after working inside a big company as opposed to advising it?
The guest explains that sitting inside a company revealed the breadth of business beyond advertising, highlighted the importance of cross-functional collaboration, and showed how powerful internal insight and collaboration are for true brand success.
PJ Pereira – Pirates of Thought: Creativity, AI and the Human Edge
Q: What is your favorite ad of all time?
An old-school newspaper ad called Litany for The Independent, admired not for complexity but for its masterful writing and timeless quality that underscores how creativity can be simple yet profoundly effective.

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Which podcasts are similar to The Prodcast?

These podcasts share a similar audience with The Prodcast:

1. The Rest Is Entertainment

How many episodes of The Prodcast are there?

The Prodcast launched 4 years ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Prodcast?

Recent guests on The Prodcast include:

1. Nick Manning
2. PJ Pereira
3. David Wheldon
4. Ed East
5. Steve Davies
6. Nils Leonard
7. Simon Elms

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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