The New GTM Playbook: Winning in the Margins for B2B Tech
The GTM Playbook by James KaikisThe traditional GTM Playbook is under attack as new, innovative motions emerge in B2B tech. Join James Kaikis, Chief Revenue & Experience Officer at TestBox, as he interviews b2b operating experts redefining the playbook by ‘winning in the margins’—tactics that focus on incremental innovation and leveraging non-obvious advantages. Tune in to stay ahead in the ever-changing world of go-to-market st... more
| Publishes | Daily | Episodes | 16 | Founded | a year ago |
|---|---|---|---|---|---|
| Category | Business | ||||
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Latest Episodes
In this game-changing episode, Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, explains why we’re experiencing the most revolutionary period in go-to-market history. With 25 years of experience and a front-row seat to GTM innovatio... more
Stephen Morse, founder of the Sales Engineering Leadership Institute, brings three decades of experience to this discussion about AI’s impact on go-to-market strategies. Having lived through the client-server, cloud, and now AI paradigms at companies... more
The go-to-market playbook has fundamentally changed, and Gal Aga, CEO of Aligned, is helping to lead the charge. In this episode, Gal shares his journey from 17 years in sales to building a digital sales room platform that’s revolutionizing buyer ena... more
The traditional go-to-market playbook is dead. Brett Queener, who literally wrote the original SaaS playbook at Salesforce, explains why everything we’ve learned about GTM over the past 20 years is becoming obsolete in the age of AI agents.
As Mana... more
In this episode of The New GTM Playbook, host James Kaikis sits down with Zach Lawryk, Solutions Leader at OpenAI, for a deep dive into AI-native selling and the future of go-to-market strategies.
With 25 years of experience spanning Salesforce, Box... more
Bart Fanelli has lived through multiple hyperscale journeys, including Splunk’s incredible growth from $60M to $1.5B revenue in seven years. In this episode, he reveals why go-to-market fundamentals consistently outperform the latest trends and tacti... more
In this episode, Jordan Crawford breaks down go-to-market engineering — a role that’s becoming critical as companies need data moats in the AI era. Unlike RevOps professionals who consume business strategy, GTM engineers drive strategy by connecting ... more
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