The Unlock Show
Zan BennettAn Exactius Production. We talk to experts about how to scale companies.
| Publishes | Weekly | Episodes | 9 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Paul Hurley, and Zan Bennett discuss the need for good data systems that connect sales, marketing, and finance. They outline how robust data infrastructure is fundamental to scaling businesses efficiently.
Paul gives an example from his past work to... more
“Why do startups drown in chaos? Misaligned teams," says Dan Hurwitz.
Dan Hurwitz, go-to-market expert and CRO, joins us to share his insights on scaling startups and aligning teams.
Dan discusses the common pitfalls in early-stage companies, the s... more
In this episode, David focus's on the importance of setting the right KPIs at different stages of a company's growth. He explains how to transition from simple cost per click metrics to sophisticated lifetime value metrics and the strategic decisions... more
When and where do agencies fit into your growth strategy?
David Manela, joins us to discuss the role of agencies in different stages of company growth. He breaks down the types of agencies, the integration of branding and performance, and the risks ... more
Zan Bennett and David Manela talk about the converging worlds of B2C and B2B marketing. In this episode we discuss the competitive landscape of various business types, and the impact of new technologies like AI on performance marketing.
David Manela and Zan Bennett explore the crucial role of data in making informed business decisions for growth. They delve into the concept of establishing a single source of truth, the challenges of attribution in marketing, and the impact of data o... more
Kyle Richless and Zan Bennett unpack how to build a sales team from scratch. Focusing on strategies for building and optimizing sales teams in both startups and established companies.
Join us for a deep dive into effective sales strategies, the inte... more
Paul Hurley and Zan Bennett discuss entrepreneurship and leveraging data for business growth.
The conversation also touches on the challenges and opportunities presented by the current economic landscape, particularly the importance of data in drivi... more
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Apple Podcasts5Billymackny
United States9 months ago
Chart Rankings
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Apple Podcasts | #130 |  China/Business/Marketing |
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Audience Metrics
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The Unlock Show launched a year ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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