The Great Indian BrandWagon
HT Smartcast OriginalsBranding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India? Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychol... more
| Publishes | Twice monthly | Episodes | 10 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingCareers | ||||
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The paradigms of marketing are continually changing. And more so now than ever. The mantle of creation doesn't just rest with companies anymore. Consumers are becoming active participants in the creation journey. The gears of consumerism are shifting... more
The story of the 'changing India' has been told many times over. Diverse, fragmented, and chaotic as it may seem, India and its people have navigated their way to a newer reality that has been revealed over a period of time. Today, the people of Indi... more
Just like the automobile became a cultural artefact in the beginning of the twentieth century, leading to a social and cultural revolution across the world, the mobile phone is doing just the same in India. Not only has it led to an unprecedented gro... more
Today's moms are calm, composed and collected. They have their emotions in check..or atleast on Instagram! From being the drill sergeant or helicopter parent of the past, they are a lot more real and embracing of their own imperfections. Possibly bec... more
India is ageing. And that isn't a bad thing at all. It's a golden opportunity, waiting to be unfolded. With the population of senior citizens touching close to 300 million by 2026, here is a market of educated, well-established, financially secure in... more
While patriotism and nationalistic narratives have dominated the marketing world for decades now, there is a new & alternative discourse emerging. One that is reflective of the confident new-age Indian. One that marries the traditional with the conte... more
From perfection to realness. The beauty industry in India is undergoing an interesting shift. As women become more woke, brands have to follow the cue. The idea of difference and imperfection is being embraced and a new narrative of 'aspirational rea... more
Not owning stuff is the new 'owning stuff'! Sounds strange and ironic, right? From scarcity to abundance and now to conscious consumerism, branding in India has gone through quite a journey and continues to evolve.
But, is this concept of conscious... more
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