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Artwork for The Gorgeous Effect

The Gorgeous Effect

Julie Chenell + Cathy Olson
Funnel Gorgeous
Marketing Strategies
Marketing
Artificial Intelligence
Webinars
Entrepreneurship
FG Funnels
Sales Techniques
Sales Psychology
Conversion Rates
Networking
Funnel Marketing
Swipe Files
Sales Funnels
Email Marketing
Funnel Strategies
Teaching Techniques
Thought Leadership
Marketing Funnels
Chatgpt

Welcome to The Gorgeous Effect, the go-to podcast for marketers, entrepreneurs, and creatives looking for the “oomph” factor in their marketing that’s missing. Hosted by Julie Chenell and Cathy Olson, the powerhouse duo behind Funnel Gorgeous and FG Funnels, this show is your secret source for marketing strategies that just work…without you having to sacrifice quality or your brand. In each episod... more

PublishesWeeklyEpisodes93Founded2 years ago
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Artwork for The Gorgeous Effect

Latest Episodes

In this episode, hosts Julie Chenell and Cathy Olson unpack why selling low-ticket digital products is much harder than most people think. They break down the psychology behind the move from free to paid offers, the trust leap every buyer has to take... more

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On this episode of the Gorgeous Effect, Julie Chenell and Cathy Olson are talking about something most coaches don't want to admit out loud: the one-to-one model kind of traps you. You can make good money, sure, but you're also trading hours for doll... more

YouTube

Julie and Cathy dig into pre-launch strategies and why they matter way more than most people think. The big idea? You need to get people excited and actually wanting what you're selling before you ever ask them to buy. They break down the difference ... more

YouTube

This week, Julie Chenell and Cathy Olson are talking about something most people don't say out loud: why sometimes you see someone's big win and feel genuinely happy for them, and other times you just... don't. Maybe you feel a little triggered. Mayb... more

YouTube

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Recent Guests

Selena Soo
An amazing marketer and coach in the online business space.
Episode: Why Rich Relationships Matter in Business

Hosts

Julie Chenell
Host of The Gorgeous Effect and co-founder of Funnel Gorgeous / FG Funnels; a marketing mentor with a focus on visually compelling, high-converting funnels.
Cathy Olson
Co-host and marketing mentor with deep expertise in funnels, copy, and business strategy; part of the Funnel Gorgeous ecosystem.

Reviews

4.9 out of 5 stars from 42 ratings
  • A binge-able podcast for marketing!

    I love Julie and Cathy’s banter and insights on all things marketing, hot takes, and mindset shifts to help you apply to your business right now away. I love the food for thought style episodes so much!

    Apple Podcasts
    5
    Lydia Klem
    Canada6 months ago
  • Love this podcast

    I wish you’d do 2-3 episodes per week instead of just 1 🤪. I just like to binge listen to your chats and it’s just really cool to listen to you as the creator of the platform I’m using for my business (FunnelsGorgoeus y’all!!! Get it). I love absorbing your funnel wisdom and overall your marketing know-how.

    Apple Podcasts
    5
    Crystal Bantel
    Canadaa year ago
  • Great listen

    I stumbled across this team from Ashlyn Carter, these episodes each seem to have a lot of juicy nuggets in them and I’m really enjoying and benefitting from it. Thanks so much for sharing your wisdom with the small biz world!

    Apple Podcasts
    5
    resmys
    Canadaa year ago
  • Essential listening!

    *Every word* that these gorgeous marketing geniuses share matters. Thank you Cathy and Julie!

    Apple Podcasts
    5
    Shalominess
    United Statesa year ago
  • Love These Humans

    Every episode I listen to I freakin love these ladies more. They are smart & funny; ethical & honest. Seriously some of the best marketing information & actually fun to listen to.

    Apple Podcasts
    5
    Lori Renee Coaching
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value ethical, transparent marketing and grounded frameworks over hype.
Many praise depth across AI, funnels, and growth strategies with real-world examples.
Fans wish for more frequent episodes but consistently high-quality content.
Audience notes the hosts' banter is both entertaining and insightful, with actionable marketing nuggets.

Talking Points

Recent interactions between the hosts and their guests.

Sales Convos Pt 2: The Sales Script Myth
Q: How much of sales do you think is communicating versus understanding?
Understanding is crucial as it involves listening to verbal and nonverbal cues. Sales is less about talking and more about processing these cues.
Structuring Payment Plans for More Sales
Q: What price point should a payment plan be offered?
Once you get to $297 or higher, it's usually worth it to offer some sort of payment plan.
Structuring Payment Plans for More Sales
Q: What do you think are people's hang ups about payment plans from a business owner perspective?
They are worried about chasing someone for payments and the associated costs of managing payment defaults, which may create a negative mindset towards offering payment plans.
Fixing Profitability: Low Ticket and High Ticket Offers
Q: Can you explain about the profit, like what to expect profitability-wise and why you would do a low ticket funnel?
Low ticket funnels can lead to significant scalability and profit, even if they initially require more ad spend, as the funnel itself can generate a massive audience.
Fixing Profitability: Low Ticket and High Ticket Offers
Q: When people are setting up their digital offers, where do you see them wasting money or leaving money on the table?
Most often, people waste money on low-ticket offers by not pricing them correctly and failing to include order bumps and OTOs, which are crucial for profit.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Gorgeous Effect

What is The Gorgeous Effect about and what kind of topics does it cover?

A practical, no-nonsense show focused on marketing, funnels, and business growth through real-world experiments, tactics, and mindset. Conversations blend design, copy, and offer strategy with a emphasis on ethical marketing, human-to-human selling, and scalable systems. Episodes frequently cover AI in marketing, pricing, live events or courses, and how to balance automation with personal touch. The format leans into actionable frameworks, case studies, and hosts' own experiences building and monetizing funnels, making it especially useful for marketers, entrepreneurs, and creators seeking concrete results without gimmicks. Noteworthy is the duo's emphasis on authenticity, edge, and a willingness to experiment while staying customer-centere... more

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Which podcasts are similar to The Gorgeous Effect?

These podcasts share a similar audience with The Gorgeous Effect:

1. Million Dollar Grit
2. Good Content with Shannon McKinstrie
3. The Mind Your Business Podcast
4. The Amy Porterfield Show
5. The StoryBrand Podcast

How many episodes of The Gorgeous Effect are there?

The Gorgeous Effect launched 2 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Gorgeous Effect?

Recent guests on The Gorgeous Effect include:

1. Selena Soo

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