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Artwork for The Gorgeous Effect

The Gorgeous Effect

Julie Chenell + Cathy Olson
Marketing
Sales Funnels
Marketing Strategies
Artificial Intelligence
Funnel Gorgeous
Selling
Black Friday Sales
Copywriting
Offer Creation
Audience Building
Funnel Marketing
Rejection
Chatgpt
Claude
Purgatory
Market Research
Funnel Building
Unique Selling Proposition
Conversion Rates
Content Creation

Welcome to The Gorgeous Effect, the go-to podcast for marketers, entrepreneurs, and creatives looking for the “oomph” factor in their marketing that’s missing. Hosted by Julie Chenell and Cathy Olson, the powerhouse duo behind Funnel Gorgeous and FG Funnels, this show is your secret source for marketing strategies that just work…without you having to sacrifice quality or your brand. In each episod... more

PublishesWeeklyEpisodes69Founded2 years ago
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Artwork for The Gorgeous Effect

Latest Episodes

In today’s episode, Julie and Cathy take you into the messy, behind-the-scenes reality of possibly rebranding a growing business. They open up the mic to let you in on a candid conversation about the challenges—and a few hilarious confusions—that com... more

In today’s episode, Julie and Cathy dive deep into the art of crafting irresistible hooks for your marketing funnels—those crucial first lines, visuals, or moments in an ad, email, or social post that snag your audience’s attention in just seconds. T... more

Julie and Cathy dive right into last week’s internet marketing drama, unpacking the viral controversy between Frank Kern and Alex Cattoni over an AI-generated ad. The discussion covers everything from the use (and misuse) of AI in advertising, the ob... more

You've been hearing about AI agents for months. You've also been ignoring them, and honestly, same. But something shifted. In this episode, Cathy and Julie have the conversation they've been putting off: what AI agents actually are, why the scary stu... more

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Recent Guests

Selena Soo
An amazing marketer and coach in the online business space.
Episode: Why Rich Relationships Matter in Business

Hosts

Julie Chenell
Host of The Gorgeous Effect, co-founder of Funnel Gorgeous / FG Funnels
Cathy Olson
Co-founder and host of The Gorgeous Effect (co-founder of Funnel Gorgeous)

Reviews

4.9 out of 5 stars from 40 ratings
  • A binge-able podcast for marketing!

    I love Julie and Cathy’s banter and insights on all things marketing, hot takes, and mindset shifts to help you apply to your business right now away. I love the food for thought style episodes so much!

    Apple Podcasts
    5
    Lydia Klem
    Canada10 days ago
  • Love this podcast

    I wish you’d do 2-3 episodes per week instead of just 1 🤪. I just like to binge listen to your chats and it’s just really cool to listen to you as the creator of the platform I’m using for my business (FunnelsGorgoeus y’all!!! Get it). I love absorbing your funnel wisdom and overall your marketing know-how.

    Apple Podcasts
    5
    Crystal Bantel
    Canada10 months ago
  • Great listen

    I stumbled across this team from Ashlyn Carter, these episodes each seem to have a lot of juicy nuggets in them and I’m really enjoying and benefitting from it. Thanks so much for sharing your wisdom with the small biz world!

    Apple Podcasts
    5
    resmys
    Canada10 months ago
  • Essential listening!

    *Every word* that these gorgeous marketing geniuses share matters. Thank you Cathy and Julie!

    Apple Podcasts
    5
    Shalominess
    United Statesa year ago
  • Love These Humans

    Every episode I listen to I freakin love these ladies more. They are smart & funny; ethical & honest. Seriously some of the best marketing information & actually fun to listen to.

    Apple Podcasts
    5
    Lori Renee Coaching
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, no-nonsense marketing advice and ethical approach.
Quality guest insights and consistent value across episodes.
Loved learning from real experiences and frameworks that translate to their businesses.
Audience quality noted for supportive, actionable insights and humor.

Talking Points

Recent interactions between the hosts and their guests.

Sales Convos Pt 2: The Sales Script Myth
Q: How much of sales do you think is communicating versus understanding?
Understanding is crucial as it involves listening to verbal and nonverbal cues. Sales is less about talking and more about processing these cues.
Structuring Payment Plans for More Sales
Q: What price point should a payment plan be offered?
Once you get to $297 or higher, it's usually worth it to offer some sort of payment plan.
Structuring Payment Plans for More Sales
Q: What do you think are people's hang ups about payment plans from a business owner perspective?
They are worried about chasing someone for payments and the associated costs of managing payment defaults, which may create a negative mindset towards offering payment plans.
Fixing Profitability: Low Ticket and High Ticket Offers
Q: Can you explain about the profit, like what to expect profitability-wise and why you would do a low ticket funnel?
Low ticket funnels can lead to significant scalability and profit, even if they initially require more ad spend, as the funnel itself can generate a massive audience.
Fixing Profitability: Low Ticket and High Ticket Offers
Q: When people are setting up their digital offers, where do you see them wasting money or leaving money on the table?
Most often, people waste money on low-ticket offers by not pricing them correctly and failing to include order bumps and OTOs, which are crucial for profit.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Gorgeous Effect

What is The Gorgeous Effect about and what kind of topics does it cover?

The show targets marketers, entrepreneurs, and creatives seeking practical, proven marketing and funnel strategies that blend design, copy, and offers for higher conversion. Episodes cover AI tools and automation, leading-generation tactics, and mindset shifts for sustainable growth, often with real-world experiments and actionable frameworks. Hosts are known for down-to-earth, ethics-forward coaching and a focus on visuals that convert, making complex topics approachable for listeners building or refining their own funnels and brands. The format tends to mix strategic theory with concrete examples, guest-less deep-dives, and candid reflections on launching and scaling offers within a funnel-focused ecosystem.

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How many episodes of The Gorgeous Effect are there?

The Gorgeous Effect launched 2 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Gorgeous Effect?

Recent guests on The Gorgeous Effect include:

1. Selena Soo

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