The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy
FexingoLucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or w... more
| Publishes | Daily | Episodes | 79 | Founded | a month ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Episode 79 of The Google Ads Podcast unpacks callout extensions—the underused ad extension that lets you showcase free shipping, 24/7 support, or price-match guarantees right in your search ad. Lucas and Luna walk through a real 2026 campaign for a m... more
Dig into Dynamic Search Ads (DSA) with Lucas and Luna. They explore how Google's crawler matches your website content to search queries automatically, the shift toward AI-generated headlines, and a concrete example of an e-commerce client using DSA t... more
This episode of The Google Ads Podcast with Fexingo drills into how Responsive Search Ads (RSAs) use machine learning to mix headlines and descriptions in real time. Lucas and Luna explore a specific case: a mid-size B2B SaaS company that tested RSA ... more
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into the power of audience segmentation for Google Ads in 2026. They explore how moving beyond basic demographics to layered, behavior-based segments can dramatically improve... more
In Episode 74 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into how Google Ads location extensions have evolved to drive measurable in-store foot traffic. They break down the difference between location extensions and location assets, ... more
Lucas and Luna dig into a recent Google internal study showing that broad match keywords drive different conversion behavior depending on whether you use Maximize Conversions, Target CPA, or Maximize Conversion Value. They walk through the data: broa... more
Episode 72 of The Google Ads Podcast digs into one of the most underused optimization tools: experiments. Lucas and Luna walk through a real case where a mid-size e-commerce brand ran a 50/50 split test between their existing product page and a new s... more
In Episode 71 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into Google Ads Brand Lift studies — the ad-measurement tool that lets advertisers gauge the real-world impact of their campaigns on brand awareness, ad recall, and considerati... more
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Frequently Asked Questions About The Google Ads Podcast
What is The Google Ads Podcast about and what kind of topics does it cover?
Two hosts deliver a practical, data-driven look at Google Ads—covering search, display, and PPC strategy through a consistent, repeatable framework. Episodes emphasize how real campaigns perform, with detailed breakdowns of bidding approaches, Quality Score dynamics, tracking accuracy, and ROAS considerations. Expect structured, action-oriented tactics rather than generic tips: how to tighten location and audience targeting, optimize bidding signals, manage ad rank pressures, improve landing-page performance, and measure incremental impact with guardrails and holdout checks. A notable strength is the commitment to transparency and testable processes, with real-world anecdotes that illustrate when and why certain optimizations work. The disc... more
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How many episodes of The Google Ads Podcast are there?
The Google Ads Podcast launched a month ago and published 79 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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