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Artwork for The GEO Blueprint: AI Search

The GEO Blueprint: AI Search

George Vlasyev
AI Search
Google
SEO
Agentic Shopping
Openai
Nlweb
Goodie
Rev Genius
Bulldog SEO
Email Octopus
Agentic Web
Chatgpt
Entity SEO
Gemini
Perplexity
Chatchity/chajupiti
Audience Stack
Go-To-Market
Marketing
Artificial Intelligence

Master the post-SEO era with The GEO Blueprint. As search evolves from blue links to AI-synthesized answers, we provide the ultimate strategy for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Learn how to get cited in SearchGPT, Perplexity, and Gemini. Each week, we interview top experts to deconstruct AI visibility, entity authority, and citation frequency. Whether yo... more

PublishesWeeklyEpisodes13Founded3 months ago
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BusinessMarketing

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Artwork for The GEO Blueprint: AI Search

Latest Episodes

AI search sends less traffic than Google, but the traffic it sends converts at a higher rate. Jason Patel has the data to prove it.In this episode, George Vlasyev sits down with Jason Patel, founder of OpenForge, an AI search analytics platform that ... more

Only 1% of website traffic comes from LLMs right now and Patrick Reinhart has the 3 billion session study from Conductor to prove it.

In this episode, George Vlasyev sits down with Patrick Reinhart, VP of Professional Services at Conductor, where he... more

300 million websites. One of the most unique vantage points on AI search in the world.

In this episode, George Vlasyev sits down with Crystal Carter, Head of AI Search and SEO Communications at Wix, where she helps shape how hundreds of millions of ... more

The internet as we know it is changing faster than most brands realize. And the window to adapt is shorter than anyone wants to admit.

In this episode, George Vlasyev sits down with Bastian Grimm, CEO of Peak ACE, a performance marketing agency base... more

Google traffic is declining. AI search is rising. And most brands have no idea what to do about it.In this episode, George Vlasyev sits down with John Campbell, Head of AI and Innovation at ROAST, a digital marketing agency with offices in London, Ne... more

Here's the full SEO-optimized episode description:

Most brands are tracking thousands of prompts and getting data that tells them almost nothing. There is a better way.

In this episode, George Vlasyev sits down with Genie Jones, Knowledge Graph and... more

Everyone wants to know how to appear in AI search. Most of the advice out there is noise. Yaser Ayub is one of the few people actually testing what works.In this episode, George Vlasyev sits down with Yaser Ayub, founder of Rayze Digital, an SEO and ... more

Most people selling AI visibility guarantees have no idea what they're talking about. And Gareth Bull has been in SEO long enough to spot the difference.In this episode, George Vlasyev sits down with Gareth Bull, founder of Bulldog Digital Media, a l... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Patrick Reinhart
Head of Professional Services at Conductor
Conductor
Episode: SEO Expert: We Analyzed 3 Billion Sessions and Here's What We Found About AI Search | Patrick Reinhart
Crystal Carter
Head of AI Search and SEO Communications
Wix
Episode: Wix's Head of AI Search: What 300M Websites Are Teaching Us About Agentic Shopping | Crystal Carter
Bastian Grimm
Founder of Peak ACE, SEO veteran
Peak ACE
Episode: The Search Expert: Why The Old Internet Is Over (And What Is Replacing It) | Bastian Grimm
John Campbell
Head of AI and Innovation at Roast
Roast
Episode: Why Your Google Traffic Is Dying (And What's Replacing It) | John Campbell
Genie Jones
Genie Jones, researcher at Weike and InLinks, expert in entity SEO and AI visibility
Weike, InLinks
Episode: Stop Tracking 10,000 Prompts. Here's What Actually Works | Genie Jones
Yaser Ayub
Founder of Yaser.UK and Rayze Digital, SEO expert transitioning to AI-driven strategy
Rayze Digital / Yaser.UK
Episode: AI Search Is Picking Winners Right Now — Are You One of Them? (ft. Yaser Ayub)
Gareth Bull
Founder of Bulldog SEO and Email Octopus
Bulldog SEO; Email Octopus
Episode: I Would Call Bullshit: The Truth About AI Visibility Guarantees | Gareth Bull
Antoniya Darova
Avid leader of a 2 million pound SEO portfolio at Dentsu
Dentsu
Episode: From SEO to GEO: How a Global Agency Is Navigating the AI Search Shift | Antoniya Darova
Gerry White
SEO consultant with decades of experience in the industry
Episode: The 60% Click Collapse: What AI Overviews Are Doing to Your Traffic | Gerry White

Hosts

George
Host of The GEO Blueprint
David
Host of The GEO Blueprint: AI Search
Matt
Host of the show (interviewer)
Mostafa ElBermawy
Founder of Goodie, AI Search optimization expert

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#72
Israel/Business/Marketing
Apple Podcasts
#177
Brazil/Business/Marketing
Apple Podcasts
#194
Belgium/Business/Marketing
Apple Podcasts
#225
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why Your Google Traffic Is Dying (And What's Replacing It) | John Campbell
Q: What is your go-to LLM model and why?
Currently moving toward Claude for enterprise use due to better tool integration and flexibility, while still balancing cost and onboarding across the team; migration is staged to avoid fragmentation across projects.
Why Your Google Traffic Is Dying (And What's Replacing It) | John Campbell
Q: How should brands approach GPT apps and staying discoverable as apps integrate with AI chat?
Brands should consider building apps when there is a clear use case, expose necessary data via APIs, and work on discoverability strategies so users encounter the app within the chat rather than needing to visit external stores.
Why Your Google Traffic Is Dying (And What's Replacing It) | John Campbell
Q: Do you think the shopping is going to be a big part of LLMs?
Yes, shopping data will be crucial, with a strong emphasis on shopping feeds and live price data; brands should create dedicated shopping feeds and optimize product information to appear in AI-influenced results.
Wix's Head of AI Search: What 300M Websites Are Teaching Us About Agentic Shopping | Crystal Carter
Q: What's your take on zero click and click collapse because of AI overviews?
She argues that while AI overviews provide quick answers, there is still value in driving traffic to deeper, original content, including fresh and spicy perspectives that incentivize users to click through for the full story.
Wix's Head of AI Search: What 300M Websites Are Teaching Us About Agentic Shopping | Crystal Carter
Q: What is your choice of LLM?
Crystal discusses using a mix of LLMs (Gemini, Claude, perplexity, Copilot) depending on task, emphasizing the importance of citations and dashboards, and the value of using varied tools for different needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The GEO Blueprint: AI Search

What is The GEO Blueprint: AI Search about and what kind of topics does it cover?

This show centers on how AI is reshaping visibility and strategy in search, with a strong emphasis on GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). Episodes feature top practitioners and analysts who break down how AI agents, entity signals, and citations drive brand presence across AI-enabled search ecosystems like SearchGPT, Perplexity, and Gemini. Listeners typically leave with practical frameworks for building durable first‑party data, aligning content and PR with AI-driven discovery, and navigating attribution in an evolving landscape where traditional SEO metrics are increasingly complemented or replaced by AI-centric signals. A standout aspect is the breadth of senior practitioner perspectives—from agency... more

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The GEO Blueprint: AI Search launched 3 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The GEO Blueprint: AI Search?

Recent guests on The GEO Blueprint: AI Search include:

1. Patrick Reinhart
2. Crystal Carter
3. Bastian Grimm
4. John Campbell
5. Genie Jones
6. Yaser Ayub
7. Gareth Bull
8. Antoniya Darova

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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