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Artwork for The GEO Blueprint: AI Search

The GEO Blueprint: AI Search

George Vlasyev
AI Search
Google
GEO
SEO
Generative Engine Optimization
AI Visibility
Artificial Intelligence
Agentic Shopping
Chatgpt
Artificial Intelligence (AI) In Search
Partner-Led Growth
Openai
Nlweb
Gemini
Doola
Semrush
Profound
Bulldog SEO
Email Octopus
Rev Genius

Master the post-SEO era with The GEO Blueprint. As search evolves from blue links to AI-synthesized answers, we provide the ultimate strategy for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Learn how to get cited in SearchGPT, Perplexity, and Gemini. Each week, we interview top experts to deconstruct AI visibility, entity authority, and citation frequency. Whether yo... more

PublishesWeeklyEpisodes25Founded7 months ago
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Artwork for The GEO Blueprint: AI Search

Latest Episodes

Is SEO dead—or is the way people find your business changing?In this episode of The GEO Blueprint, we explore the shift from traditional SEO to AI search, and what it means for marketers and founders trying to stay visible.The big question: what shou... more

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How do you get your brand recommended in AI search? Ross Hudgens, founder and CEO of Siege Media, joins George Vlasyev to break down generative engine optimization (GEO), AI SEO, and the content strategies that help brands show up in ChatGPT, Google ... more

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In this episode of The GEO Blueprint, Michał Suski, co-founder of Surfer SEO, breaks down Generative Engine Optimization (GEO) and how brands can rank inside AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Learn why writi... more

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Tye DeGrange—founder and CEO of Round Barn Labs—joins me to break down how partner-led growth and AI search are transforming digital marketing strategy.

As traditional ad channels get noisier and search algorithms evolve with AI, building sustainab... more

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Recent Guests

Matt Brown
Founding account executive at Profound, formerly at Attentive
Profound
Episode: How to Get Your Brand Recommended by AI | Profound
Ross Hudgens
Founder and CEO of Siege Media; author-to-be of Generative Engine Optimization, The Definitive Guide to AI SEO
Siege Media
Episode: How to Get ChatGPT to Recommend Your Brand | Ross Hudgens
Michal Suski
Co-founder and head of innovation at Surfer
Surfer
Episode: Surfer SEO Co-Founder: How to Win AI Search | Michal Suski
Tye DeGrange
CEO and founder of Round Barn Labs
Round Barn Labs
Episode: GEO, AI Search & Partner-Led Growth | Tye DeGrange - RoundBarnLabs
Ruan Marinho
Founder of Develomark
Develomark
Episode: AI Search is Replacing Traditional SEO: How to Win with AEO & GEO | Ruan Marinho
Tyler Calder
CMO of PartnerStack
PartnerStack
Episode: CMO of PartnerStack: How to Optimize Your Brand for AI Search & LLMs | Tyler Calder
Chirag Kulkarni
Founder and CEO of TACO
taco.co
Episode: AI Search Optimization: How to Rank Your Brand in the Age of GEO | Chirag Kulkarni
Noah Greenberg
CEO of Stacker, a content distribution platform connecting brands to thousands of newsrooms
Stacker
Episode: The AI Search Strategy Every CMO Is Missing | Noah Greenberg
Mehmet Alp Aysan
Co-founder of Cognizo, former Microsoft search engineer for Copilot
Cognizo
Episode: How to Reverse-Engineer AI Search: The GEO Playbook with a Former Microsoft Copilot Engineer | Alp Aysan

Host

George [full name variations across episodes]
Host of The GEO Blueprint, affiliated with The GEO Blueprint

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How to Get Your Brand Recommended by AI | Profound
Q: So, like, where do you start? Like, what do you do? What's the action plan?
Brown recommends starting with prompt and demand data to identify relevant topics, measuring responses across major AI systems, then prioritizing owned content, third-party coverage, and social opportunities. Profound's AI marketer can turn the findings into recommendations and tasks.
How to Get Your Brand Recommended by AI | Profound
Q: How do AI visibility companies like Profound go about measuring how often does a particular brand get cited or mentioned in LLMs?
Brown says Profound uses persona-based context and measures at scale with many prompts, repeated daily over roughly 10 to 14 days, and varied wording to establish a more representative baseline.
Surfer SEO Co-Founder: How to Win AI Search | Michal Suski
Q: How do you win in AI Search?
You win by making content easy for retrieval, ensuring frequent and credible third-party citations, and building a strong, unique centroid so AI algorithms consistently recognize your brand across platforms.
Surfer SEO Co-Founder: How to Win AI Search | Michal Suski
Q: Are there any SEO practices that are actively hurting brands in AI Search right now? What's your take?
Outdated link-building and content practices that were fine for traditional SEO can waste budget if they don't contribute to AI retrievability; instead, focus on creating content that AI will cite consistently and update SOPs to align with AI visibility needs.
How to Reverse-Engineer AI Search: The GEO Playbook with a Former Microsoft Copilot Engineer | Alp Aysan
Q: What is the very first thing brands should do if they have zero AI visibility today?
Alp advises brands to verify AI can crawl their site, auditing robots.txt and sitemap across subdomains to ensure nothing blocks AI access, then start with a realistic three-to-six-month timeline to build visibility.

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Frequently Asked Questions About The GEO Blueprint: AI Search

What is The GEO Blueprint: AI Search about and what kind of topics does it cover?

This show focuses on how AI-driven search is transforming visibility for brands and marketers, with a strong emphasis on GEO and AEO strategies, citation dynamics in AI assistants, and the shift from traditional SEO to a broader, multi-channel content ecosystem. Episodes frequently feature leading technologists, marketers, and agency founders who share practical frameworks for rising in AI-enabled search, building credible signals across multiple platforms, and leveraging partnerships, data, and content to improve AI-cited visibility. A notable strength is bringing practitioner-focused, action-oriented tactics from SaaS, marketing, and tech ecosystems, often anchored by real-world examples, measurable patterns, and thoughtful commentary on ... more

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Which podcasts are similar to The GEO Blueprint: AI Search?

These podcasts share a similar audience with The GEO Blueprint: AI Search:

1. Marketing Against The Grain
2. Up First from NPR
3. All-In with Chamath, Jason, Sacks & Friedberg
4. My First Million
5. The Artificial Intelligence Show

How many episodes of The GEO Blueprint: AI Search are there?

The GEO Blueprint: AI Search launched 7 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The GEO Blueprint: AI Search?

Recent guests on The GEO Blueprint: AI Search include:

1. Matt Brown
2. Ross Hudgens
3. Michal Suski
4. Tye DeGrange
5. Ruan Marinho
6. Tyler Calder
7. Chirag Kulkarni
8. Noah Greenberg

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