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The Fresh Ideas Show

Fruitnet
Fruit Logistica
Middle East Conflict
Global Shipping
Blueberries
Freshfel Europe
Fresh Produce Consumption
El Niño
Tropicals
Fresh Produce Supply Chains
Messe Berlin
Berlin
Oil Prices
Fertilizers
Berry Congress
Robotics and AI
Fresh Produce
India Market
Consumer Behavior
Avocados
Italy Avocado Market

Mike Knowles and Maura Maxwell host Fruitnet's news podcast, which features exclusive interviews with fresh produce business leaders, expert analysis of market trends, and the latest stories shaping the future of fresh fruit and veg. Stay up to date with key developments and deepen your understanding of how fresh produce is produced, distributed, sold, and marketed.

Hosted on Acast. See acast.com... more

PublishesTwice monthlyEpisodes16Foundeda year ago
Number of ListenersCategories
MarketingTechnologyBusiness

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Artwork for The Fresh Ideas Show

Latest Episodes

Bananas might be the world’s most popular fruit, but disease, climate pressures, and a lack of genetic diversity mean that Cavendish – the variety most people buy in the shops – faces a serious threat to its future survival.

In this episode of The F... more

YouTube

New Zealand kiwifruit brand Zespri is all set for major growth in North America, as it uses an array of marketing activities to push its SunGold and Ruby Red varieties to buyers and consumers.

As the company’s regional sales director Chris Wilson ex... more

Faced with changing consumer demand, fiercer competition, and the effects of a warming climate, Italian company Cherry Passion had no choice but to rethink its business model.

In just a few years, it has transformed its fresh fruit and veg export bu... more

Cesena-based company Jingold is aiming to repeat its recent success with branded kiwifruit by introducing Italian consumers to homegrown avocados.

So why has one of the world’s leading kiwifruit brands decided to start selling avocados as well? And ... more

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Mike and Maura return with their latest episode of The Fresh Ideas Show to discuss a new trend towards premium and local in tropical categories like avocados, pineapples and mangoes, the potential impact on the fresh produce business from what’s been... more

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Nick Chambers, head of global market development at Danish company 4XRobots, tells the Fresh Ideas Show that the fresh produce business has now reached a tipping point when it comes to robotics.

Why? Well. as he explains, in the face of rising costs... more

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Most people recognise the importance of eating fresh fruits and vegetables, yet consumption rates continue to decline. Why is that so?

For the latest episode of the Fresh Ideas Show, Mike Knowles and Maura Maxwell are joined by Chris White, managing... more

YouTube

What can the fruit and vegetable business do to boost consumption of its products?

At its 25th annual meeting in Sicily, European association Freshfel Europe published a new manifesto that calls for all industry stakeholders to do their part in help... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Alessandro Fornari
General Manager of Jingold in Italy
Jingold
Episode: From tropical to typical: Jingold’s avocado advance
Chris White
Managing director of Fruitnet Media International
Fruitnet Media International
Episode: When will people eat more fruit and veg?
Fred Searle
Editor of Fresh Produce Journal, UK coverage lead for the event
Fresh Produce Journal
Episode: Keep calm and berry on
Thomas Eskesen
Founder of Eskesen Advisory; former global head of the reefer business at Maersk Line
Eskesen Advisory
Episode: ‘Some fruit supply chains may no longer be viable’
David Ruetz
Senior Vice President of Messe Berlin
Messe Berlin
Episode: How to keep Fruit Logistica fresh and relevant
Mario Tobias
CEO of Messe Berlin
Messe Berlin
Episode: How to keep Fruit Logistica fresh and relevant
John Hey
Managing Director of Fruitnet Asia
Fruitnet
Episode: Asia’s appeal, apple and pear trends, and Europe’s worker scandal
Gavin Phelps
Head of Sourcing at Oddbox
Oddbox
Episode: Summer sales, blueberries or bust, and magic magnets
Rozalin Aliramaei
CEO of Elenovations
Elenovations
Episode: Summer sales, blueberries or bust, and magic magnets

Hosts

Mike Knowles
Host of The Fresh Ideas Show
Maura Maxwell
Co-host / Managing editor, Fruitnet The Fresh Ideas Show

Reviews

3.0 out of 5 stars from 1 ratings
  • Interesting Podcast

    I listen to a lot of fresh produce podcast and came across this one - I watched the video as well, but it’s very dry and they don’t talk to the audience. Looking forward to seeing where it goes.

    Apple Podcasts
    3
    Produce Geek
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistent coverage of market trends and techAngle
Strong industry insights and guest lineup.
Audience engagement could improve; some find it dry.
Good for listeners who want practical, industry-specific takeaways.
Could benefit from more audience Q&A or interactive segments.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#21
South Africa/Business/Marketing
Apple Podcasts
#233
South Africa/Business

Talking Points

Recent interactions between the hosts and their guests.

Summer sales, blueberries or bust, and magic magnets
Q: What makes Alegra's Ondine Flat Nectarine special for this summer's market?
Ondine combines a distinctive dark red skin with white flesh and a balanced sweet-tart flavor, positioned as a premium summer product to drive brand storytelling and cross-market promotions.
‘Some fruit supply chains may no longer be viable’
Q: Thomas, how significant a problem is this conflict for the global shipping of fresh produce?
He describes the situation as a 'black swan' event with a global reach, noting that shipments are being disrupted, rerouted, and delayed, which creates cascading effects on price, availability, and insurance, and stresses the need to engage closely with shipping lines and decision-makers to navigate the disruptions.
The real reasons behind the rise of blueberries
Q: What do you see for the blueberry market in the next ten years?
The guest predicts at least a doubling or more of total supply driven by ongoing demand, continued genetics and segmentation advances, more balanced global consumption across North America, Europe, and Asia, and the emergence of new growth markets like Southeast Asia and Africa, with continued expansion of SKUs and occasions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Fresh Ideas Show

What is The Fresh Ideas Show about and what kind of topics does it cover?

A practical, industry-focused show featuring executives, analysts, and practitioners from the fresh produce sector. Episodes frequently center on market dynamics, branding, supply chain innovation, and policy impacts, with recurring deep-dives into regional developments (Europe, Asia) and technology-enabled productivity (robotics, digitalization). Distinctive strengths include a steady stream of high-profile, regionally diverse guests and a tangible emphasis on actionable insights for retailers, growers, and marketers. The format often blends market analysis with real-world case studies, sponsorships, and event contexts from major industry gatherings. This combination makes it a strong pick for listeners who want current, C-suite–level pers... more

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How many episodes of The Fresh Ideas Show are there?

The Fresh Ideas Show launched a year ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Fresh Ideas Show?

Recent guests on The Fresh Ideas Show include:

1. Alessandro Fornari
2. Chris White
3. Fred Searle
4. Thomas Eskesen
5. David Ruetz
6. Mario Tobias
7. John Hey
8. Gavin Phelps

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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