
Mike Knowles and Maura Maxwell host Fruitnet's news podcast, which features exclusive interviews with fresh produce business leaders, expert analysis of market trends, and the latest stories shaping the future of fresh fruit and veg. Stay up to date with key developments and deepen your understanding of how fresh produce is produced, distributed, sold, and marketed.
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| Publishes | Twice monthly | Episodes | 16 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||

Bananas might be the world’s most popular fruit, but disease, climate pressures, and a lack of genetic diversity mean that Cavendish – the variety most people buy in the shops – faces a serious threat to its future survival.
In this episode of The F... more
New Zealand kiwifruit brand Zespri is all set for major growth in North America, as it uses an array of marketing activities to push its SunGold and Ruby Red varieties to buyers and consumers.
As the company’s regional sales director Chris Wilson ex... more
Faced with changing consumer demand, fiercer competition, and the effects of a warming climate, Italian company Cherry Passion had no choice but to rethink its business model.
In just a few years, it has transformed its fresh fruit and veg export bu... more
Cesena-based company Jingold is aiming to repeat its recent success with branded kiwifruit by introducing Italian consumers to homegrown avocados.
So why has one of the world’s leading kiwifruit brands decided to start selling avocados as well? And ... more
Mike and Maura return with their latest episode of The Fresh Ideas Show to discuss a new trend towards premium and local in tropical categories like avocados, pineapples and mangoes, the potential impact on the fresh produce business from what’s been... more
Nick Chambers, head of global market development at Danish company 4XRobots, tells the Fresh Ideas Show that the fresh produce business has now reached a tipping point when it comes to robotics.
Why? Well. as he explains, in the face of rising costs... more
Most people recognise the importance of eating fresh fruits and vegetables, yet consumption rates continue to decline. Why is that so?
For the latest episode of the Fresh Ideas Show, Mike Knowles and Maura Maxwell are joined by Chris White, managing... more
What can the fruit and vegetable business do to boost consumption of its products?
At its 25th annual meeting in Sicily, European association Freshfel Europe published a new manifesto that calls for all industry stakeholders to do their part in help... more
I listen to a lot of fresh produce podcast and came across this one - I watched the video as well, but it’s very dry and they don’t talk to the audience. Looking forward to seeing where it goes.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #21 | |
Apple Podcasts | #233 |









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practical, industry-focused show featuring executives, analysts, and practitioners from the fresh produce sector. Episodes frequently center on market dynamics, branding, supply chain innovation, and policy impacts, with recurring deep-dives into regional developments (Europe, Asia) and technology-enabled productivity (robotics, digitalization). Distinctive strengths include a steady stream of high-profile, regionally diverse guests and a tangible emphasis on actionable insights for retailers, growers, and marketers. The format often blends market analysis with real-world case studies, sponsorships, and event contexts from major industry gatherings. This combination makes it a strong pick for listeners who want current, C-suite–level pers... more
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The Fresh Ideas Show launched a year ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Fresh Ideas Show include:
1. Alessandro Fornari
2. Chris White
3. Fred Searle
4. Thomas Eskesen
5. David Ruetz
6. Mario Tobias
7. John Hey
8. Gavin Phelps
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