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The FPC Podcast

FirstPartyCapital

The FPC podcast covers the latest financial news in the ad tech sector, diving into the latest funding rounds, M&A transactions and economic trends.

Each week we bring you the latest hot takes and interviews with leading entrepreneurs and investors.

Hosted on Acast. See acast.com/privacy for more information.

PublishesMonthlyEpisodes28Foundeda year ago
Number of ListenersCategories
BusinessMarketingInvesting

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Artwork for The FPC Podcast

Latest Episodes

FirstPartyCapital and FirstPartyStudio discuss a new model for corporate innovation in ad tech. How corporates can access market intelligence, co-build products, and invest in the next wave of AI-driven startups.

00:00 Introduction to FPC and Corpor... more

In this edition, we sat down with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and data infrastructure — closing the loop between brand awareness and real-world conversion.

Retail Me... more

00:00 Introduction to digitalAudience and Its Journey

02:50 Ruben Niet's Background and Insights

05:54 The Concept of Data Collaboration

08:59 Market Dynamics and Competition

11:56 Growth and Expansion Plans

15:00 Retail Media and Case Studies

more

00:00 Introduction and Background of Vibe

02:57 Recent Developments in AdTech

06:06 Arthur's Entrepreneurial Journey

09:02 Vibe's Growth Strategy and Funding

12:03 Fixing AdTech: A New Approach

14:57 Targeting the Long Tail of Advertisers

18:02... more

00:00 Introduction and Overview of Recent M&A Activity

02:49 Deep Intent's Acquisition and the Healthcare Ad Tech Landscape

09:15 Bending Spoons Acquires Vimeo: A Strategic Move

17:48 Digiseq's Acquisition by Hawk Infinity: A New Player in Ad Tech... more

00:00 Welcome Back and Upcoming Events

02:28 M&A Activity in European Ad Tech

05:31 Trends in European Ad Tech Acquisitions

09:01 Diversity of Acquirers in Ad Tech

11:50 The Importance of Financial Conversations

14:55 Merging MadTech Money with ... more

Chapters

00:00 Introduction to Audiences and Its Mission

02:48 The Importance of First-Party Data

06:08 How Audiences Differentiates Itself

08:57 Real-Time Data Access and Its Impact

12:03 Competitive Landscape and Market Positioning

14:49 Reve... more

00:00 Introduction to Index Exchange and FPC Fund 2

05:11 Andrew Casale's Early Journey in Ad Tech

09:54 The Evolution of Index Exchange

14:59 Business Model and Market Strategy

19:52 Trends in Ad Tech: AI and Sell-Side Curation

25:03 Index's Co... more

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1. Open Market
2. Marketecture: Get Smart. Fast.
3. People vs Algorithms
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The FPC Podcast launched a year ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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