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The MadTech Podcast

ExchangeWire
Google
Apple
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Retail Media
Microsoft
Netflix
Meta
NFL
Openai
Youtube
Fortnite
Digital Services Act
AI Mode
Linkedin
Tripledot Studios
Applovin
Texas
Microsoft Advertising
Roblox
WBD Storyverse

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

PublishesDailyEpisodes500Founded7 years ago
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Latest Episodes

In this episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content, John Still. They look into OpenAI's foray into media ownership, an AI-publishing crossover, and the streaming market.

T... more

Today’s MadTech Daily covers Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and Paramount debuting a publishing arm amid the exit of a president.

Today’s MadTech Daily covers a leadership shake-up at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments.

In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Baptiste Graffin, VP of sales in APAC for Happydemics, to discuss brand building, brand lift, and performance. Their conversation looks at the importance of br... more

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Recent Guests

Chloe Singleton
Agency executive and quarterly columnist at ExchangeWire
Eight and Four Agencies
Episode: MadTech Mailbag: ExchangeWire on Targeting, LLM Visibility, and Agentic Buying
Emily Roberts
Head of Digital at Responsible Marketing Advisory
Responsible Marketing Advisory
Episode: MadTech Mailbag: ExchangeWire on Targeting, LLM Visibility, and Agentic Buying
Zac Selby
SVP, Global Solutions Data and Technology
Dentsu
Episode: dentsu's Zac Selby on Measurement Standards, Google's AI Landing Pages, and Apple Maps Ads
Rob McLaughlin
Former Sky and Barclays executive, founder of Audiences to pioneer data activation
Audiences
Episode: On Activating First Party Data With AUDIENCES' Rob McLaughlin & easyJet's Sandy Ghuman
Sandy Ghuman
Brand data and transformation leader, EasyJet
EasyJet
Episode: On Activating First Party Data With AUDIENCES' Rob McLaughlin & easyJet's Sandy Ghuman
Rad Arekat
Founder of the Middle East Social Media & Digital Association
Middle East Social Media & Digital Association
Episode: MESMDA's Rad Arekat on Social Media & Digital in MENA
Abdelnabi Alaedinne
Regional director for digital and partnerships in MENA with UM
UM
Episode: UM MENAT's Abdelnabi Alaedinne on Media Planning, AI, and Innovation in MENA
Mazen Mroueh
Head of Performance, Product and Operations in Retail Media at Publicis Media
Publicis Media
Episode: Publicis Media’s Mazen Mroueh on Retail Media and Orchestration in MENA
Shula Sinclair
Chief Strategy Officer at TMP
TMP
Episode: T&P’s Shula Sinclair on Meta’s Scam Ads, AI-Driven Retail Growth, and Older Influencer Audiences

Host

Dot
Host of MadTech Daily, focusing on the latest in media and marketing news with a quick daily wrap-up.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#197
Ukraine/Technology

Talking Points

Recent interactions between the hosts and their guests.

MESMDA's Rad Arekat on Social Media & Digital in MENA
Q: But before you go, what's your hopes for the next three years for the association?
Rad expresses a goal to recruit a broad base of professionals, to enhance recognition and knowledge sharing, and to establish the region as a hub for social media and digital expertise with the potential to expand globally in the future.
MadTech Mailbag: ExchangeWire on Media Planning, Agencies, & Policy Moves
Q: Which current investigations or policy moves do you think have the highest chance of really changing how media is bought and sold in the next few years?
The potential social media ban for under 16s and the EU Digital Markets Act may significantly impact advertising practices and brand strategy.
MadTech Mailbag: ExchangeWire on Media Planning, Agencies, & Policy Moves
Q: Are agencies in trouble?
While some agencies may face challenges with consolidation and structural changes, independent agencies are well-positioned to thrive amidst disruption.
MadTech Mailbag: ExchangeWire on Media Planning, Agencies, & Policy Moves
Q: If you're running a global media plan today, where would you overindex and where would you deliberately de-prioritise spend over the next two to three years?
Focus on investing in retail media and CTV due to increased audience engagement and storytelling potential, while de-prioritizing low-quality display environments reliant on third-party cookies.
ExchangeWire's Ad Tech Quiz: Netflix Subscriptions, Meta’s Scam Ads, and Smartphone Use
Q: What was the smartphone usage rate in the UAE in 2025?
The smartphone usage rate in the UAE was 96%.

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Frequently Asked Questions About The MadTech Podcast

What is The MadTech Podcast about and what kind of topics does it cover?

This podcast provides insightful coverage of the rapidly evolving intersection of media, technology, and advertising, focusing on the latest developments in ad tech, marketing strategies, and industry innovations. Topics frequently discussed include significant investments from tech giants, the impact of AI and automated technologies on advertising, and evolving regulatory landscapes affecting digital platforms. Each episode typically combines current events with expert interviews, offering listeners a deep understanding of trends shaping the future of advertising and media.

Notably, the podcast features interviews with industry leaders that bring exclusive insights into specialized areas, making it an essential resource for professionals ... more

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How many listeners does The MadTech Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The MadTech Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

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To see how many followers or subscribers The MadTech Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The MadTech Podcast?

These podcasts share a similar audience with The MadTech Podcast:

1. The Big Story
2. Marketecture: Get Smart. Fast.
3. Empire: World History
4. The Rest Is History
5. Pivot

How many episodes of The MadTech Podcast are there?

The MadTech Podcast launched 7 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The MadTech Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The MadTech Podcast?

Rephonic pulls ratings and reviews for The MadTech Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of The MadTech Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The MadTech Podcast?

Recent guests on The MadTech Podcast include:

1. Chloe Singleton
2. Emily Roberts
3. Zac Selby
4. Rob McLaughlin
5. Sandy Ghuman
6. Rad Arekat
7. Abdelnabi Alaedinne
8. Mazen Mroueh

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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