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The MadTech Podcast

ExchangeWire
Google
Apple
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Microsoft
Netflix
Retail Media
Meta
NFL
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Youtube
Fortnite
Digital Services Act
AI Mode
Linkedin
Tripledot Studios
Applovin
Texas
Microsoft Advertising
Roblox
WBD Storyverse

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

PublishesDailyEpisodes500Founded7 years ago
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NewsTechnologyTech News

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Latest Episodes

On this week's podcast, Samara Hocihara of the Telegraph joins John Still and Rachel Smith to discuss AI litigation, Reddit's big moment and the new Browser Wars.

*Check out the winners from The Wires Awards 2025*

In today’s MadTech Daily, we cover the EU planning a new probe into Google over news rankings, Tencent’s profit jumping 19% on AI gains, and 58% of UK households holding fewer than three streaming services.

In this special episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Bastiaan Spaans, Chief Commercial Officer at digitalAudience, and Remco Steen, Manager of Advertising Technology at Mediahuis Netherlands, to discuss their com... more

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In today's MadTech Daily, we look at the latest announcements from ITV’s Palooza event, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers.

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Recent Guests

Rich Ashton
Managing partner at FirstPartyCapital
FirstPartyCapital
Episode: FirstPartyCapital’s Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&A
Kathryn Bean
Media planning lead at Miroma Founders Network
Miroma Founders Network
Episode: Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage
Teodora Tepavicharova
Programmatic Strategy at Balenas
Balenas
Episode: Teodora Tepavicharova on Meta Inflating Ad Performance, TikTok’s AI Mandate, and AI Invading Journalism
Ross Jenkins
EMEA and APAC CEO of Mediahub
Mediahub
Episode: The MadTech Podcast: Mediahub's Ross Jenkins on Meta AI; Zero-Click Search; and Agencies
Chloe Singleton
Performance Director at 8&4
8&4
Episode: “We’re drowning in ads, but at the same time, we’re barely noticing them”: eight&four’s Chloe Singleton on Attention through the Lens of Paid Social
Simi Gill
Head of Digital at The Kite Factory
The Kite Factory
Episode: The Kite Factory’s Simi Gill on Grok Introducing Ads, Google vs Publishers, and Instagram’s New Map Feature
Georgia Goodwin
Chief Client Officer at Global Influencer Marketing Agency, Digital Voices
Digital Voices
Episode: Digital Voices’ Georgia Goodwin on Evolving News Consumption Habits, Skyrocketing Influencer Rates and Reddit vs Snap
Kate Ross
Co-founder and CEO of A104
A104
Episode: AI Special with eight&four’s Kate Ross: Netflix’s First Use of AI, Meta Against the EU’s AI Code of Practice, and UK AI Audit Standards
Chris Andrews
Head of marketing technology at Miroma Founders Network
Miroma Founders Network
Episode: Chris Andrews of Miroma Founders Network on OpenAI Launching a Web Browser, Trust as a Business Driver, and UK Ad Agencies Calling for a Ban on Fossil Fuel Ads

Host

Dot
Host of MadTech Daily

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#124
Singapore/Technology
Apple Podcasts
#159
South Africa/Technology
Apple Podcasts
#181
Ireland/Technology
Apple Podcasts
#185
Ukraine/Technology

Talking Points

Recent interactions between the hosts and their guests.

Equativ's Curt Larson on the AI Effect on Consumers and Advertising
Q: What does this mean for the open Internet and the content created on a publisher's site?
Publishers are seeing a decline in traffic but overall revenue has not declined significantly.
Equativ's Curt Larson on the AI Effect on Consumers and Advertising
Q: Do you think brands need to consider having a greater presence within AI ecosystems?
Yes, brands need to be thinking of this as a new channel that consumers are engaging with them in.
Equativ's Curt Larson on the AI Effect on Consumers and Advertising
Q: What do you feel were the key findings that you think were really interesting?
The short answer was, it's very broad across society. The headline answer here was 67 percent of people are using AI more than once a week.
FirstPartyCapital’s Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&A
Q: How does this partnership impact the ad tech landscape?
John highlights that the partnership is significant as it represents a new advertising avenue across competing platforms, while Rich emphasizes it strengthens Amazon's position in the market.
FirstPartyCapital’s Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&A
Q: How serious is this FTC investigation if it's found that both companies have been misleading advertisers?
Rich notes that it's serious due to the substantial advertising revenue involved, but he also cautions that such investigations often lead to negligible outcomes for the companies involved.

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Frequently Asked Questions About The MadTech Podcast

What is The MadTech Podcast about and what kind of topics does it cover?

A blend of tech, media, and marketing discussions, the content covers recent developments and trends within the advertising technology landscape. Episodes feature in-depth analyses of significant corporate events, regulatory discussions, emerging technologies, and market dynamics, particularly focusing on big players like Meta, Amazon, and Google. Additionally, special guest interviews bring insights from industry experts, enhancing the exploration of vital topics such as digital advertising strategies, AI impacts, and evolving consumer behaviors.

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How many listeners does The MadTech Podcast get?

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Which podcasts are similar to The MadTech Podcast?

These podcasts share a similar audience with The MadTech Podcast:

1. The Big Story
2. Marketecture: Get Smart. Fast.
3. AdTechGod Pod
4. The Rest Is Politics
5. The Rest Is Politics: Leading

How many episodes of The MadTech Podcast are there?

The MadTech Podcast launched 7 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The MadTech Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The MadTech Podcast?

Rephonic pulls ratings and reviews for The MadTech Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on The MadTech Podcast?

Recent guests on The MadTech Podcast include:

1. Rich Ashton
2. Kathryn Bean
3. Teodora Tepavicharova
4. Ross Jenkins
5. Chloe Singleton
6. Simi Gill
7. Georgia Goodwin
8. Kate Ross

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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