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The MadTech Podcast

ExchangeWire
Google
Apple
Tiktok
Retail Media
Microsoft
Netflix
Meta
NFL
Openai
Youtube
Fortnite
Digital Services Act
AI Mode
Linkedin
Tripledot Studios
Applovin
Texas
Microsoft Advertising
WBD Storyverse
Roblox

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

PublishesDailyEpisodes500Founded7 years ago
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Tech NewsTechnologyNews

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Latest Episodes

In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ellie McDonough, programmatic director at Dentsu.

They discuss how TikTok's US business could be impacted by investment from the... more

In today's MadTech Daily, Dot discusses Apple opposing the EU's regulations, Google taking its Epic case ruling to the Supreme Court, and Microsoft partnering with OpenAI rival, Anthropic.

Today's MadTech Daily covers Novacap acquiring IAS for USD$1.9bn, Microsoft plotting an AI marketplace for publishers, and LinkedIn training AI on member profiles. It also discusses Canadian watchdogs concluding TikTok fails on child data protection.... more

In today’s MadTech Daily, we discuss double-digit growth ahead for digital adspend, Alibaba unveiling a multimodal AI, and eBay moving to buy Tise.

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Recent Guests

Rich Ashton
Managing partner at FirstPartyCapital
FirstPartyCapital
Episode: FirstPartyCapital’s Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&A
Kathryn Bean
Media planning lead at Miroma Founders Network
Miroma Founders Network
Episode: Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage
Teodora Tepavicharova
Programmatic Strategy at Balenas
Balenas
Episode: Teodora Tepavicharova on Meta Inflating Ad Performance, TikTok’s AI Mandate, and AI Invading Journalism
Ross Jenkins
EMEA and APAC CEO of Mediahub
Mediahub
Episode: The MadTech Podcast: Mediahub's Ross Jenkins on Meta AI; Zero-Click Search; and Agencies
Chloe Singleton
Performance Director at 8&4
8&4
Episode: “We’re drowning in ads, but at the same time, we’re barely noticing them”: eight&four’s Chloe Singleton on Attention through the Lens of Paid Social
Simi Gill
Head of Digital at The Kite Factory
The Kite Factory
Episode: The Kite Factory’s Simi Gill on Grok Introducing Ads, Google vs Publishers, and Instagram’s New Map Feature
Georgia Goodwin
Chief Client Officer at Global Influencer Marketing Agency, Digital Voices
Digital Voices
Episode: Digital Voices’ Georgia Goodwin on Evolving News Consumption Habits, Skyrocketing Influencer Rates and Reddit vs Snap
Kate Ross
Co-founder and CEO of A104
A104
Episode: AI Special with eight&four’s Kate Ross: Netflix’s First Use of AI, Meta Against the EU’s AI Code of Practice, and UK AI Audit Standards
Chris Andrews
Head of marketing technology at Miroma Founders Network
Miroma Founders Network
Episode: Chris Andrews of Miroma Founders Network on OpenAI Launching a Web Browser, Trust as a Business Driver, and UK Ad Agencies Calling for a Ban on Fossil Fuel Ads

Host

Dot
Host of the MadTech Daily and key figure in presenting insightful news and discussions on advertising technology and marketing trends.

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Apple Podcasts
#247
Ukraine/Technology

Talking Points

Recent interactions between the hosts and their guests.

FirstPartyCapital’s Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&A
Q: How does this partnership impact the ad tech landscape?
John highlights that the partnership is significant as it represents a new advertising avenue across competing platforms, while Rich emphasizes it strengthens Amazon's position in the market.
FirstPartyCapital’s Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&A
Q: How serious is this FTC investigation if it's found that both companies have been misleading advertisers?
Rich notes that it's serious due to the substantial advertising revenue involved, but he also cautions that such investigations often lead to negligible outcomes for the companies involved.
Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage
Q: What kind of role can data play in addressing the challenges of TV fragmentation?
Data can help clients optimize their campaigns by providing insights on audience engagement and informing planning based on first-party data.
Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage
Q: How can linear TV remain relevant amidst the rise of CTV?
Linear TV can offer a holistic view of inventory and take planning learnings to engage audiences during key moments, helping to drive bigger reach quickly.
Kathryn Bean of Miroma Founders Network on How Advertisers can use TV Fragmentation to their Advantage
Q: How could advertisers use TV fragmentation to their advantage?
Advertisers could leverage the fragmented landscape to reach younger audiences on platforms like YouTube, balancing between quality content and volume of impacts.

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Frequently Asked Questions About The MadTech Podcast

What is The MadTech Podcast about and what kind of topics does it cover?

This podcast offers a comprehensive examination of the dynamic intersection of media, advertising, and technology, often focusing on the latest developments and trends in the ad tech landscape. Episodes feature insightful discussions on notable industry shifts such as the rise of artificial intelligence, the evolving role of influencers in media consumption, and the regulatory challenges faced by major tech platforms. It stands out for including both daily news updates and in-depth interviews with industry leaders, providing listeners with a rich variety of content that blends quick news bites with expert perspectives.

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Rephonic provides a wide range of podcast stats for The MadTech Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The MadTech Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The MadTech Podcast get?

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To see how many followers or subscribers The MadTech Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The MadTech Podcast?

These podcasts share a similar audience with The MadTech Podcast:

1. The FPC Podcast
2. The Big Story
3. Hard Fork
4. Marketecture: Get Smart. Fast.
5. AdTechGod Pod

How many episodes of The MadTech Podcast are there?

The MadTech Podcast launched 7 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The MadTech Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The MadTech Podcast?

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What guests have appeared on The MadTech Podcast?

Recent guests on The MadTech Podcast include:

1. Rich Ashton
2. Kathryn Bean
3. Teodora Tepavicharova
4. Ross Jenkins
5. Chloe Singleton
6. Simi Gill
7. Georgia Goodwin
8. Kate Ross

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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