Rephonic
Artwork for The Focus Group Podcast

The Focus Group Podcast

The Bulwark
Donald Trump
Republican Party
Democratic Party
Focus Groups
Joe Biden
Kamala Harris
Trump Administration
Swing Voters
Trump
2024 Election
Gen Z
Biden Administration
Economy
Immigration Policy
Covid-19
ICE
2024 Presidential Election
Epstein Files
Immigration
JD Vance

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. www.thebulwa... more

PublishesWeeklyEpisodes170Founded5 years ago
Number of ListenersCategories
PoliticsNewsSociety & Culture

Listen to this Podcast

Artwork for The Focus Group Podcast

Latest Episodes

North Carolina has been a difficult nut for Democrats to crack for nearly two decades. But relatively popular former Gov. Roy Cooper appears to be on the verge of changing that this year, partly because NOBODY knows who his opponent is. Western Carol... more

Why is 80-year-old Ed Markey surviving a Democratic revolt against aging politicians? Sarah Longwell and GBH’s Adam Reilly listen to Massachusetts voters explain why Rep. Seth Moulton’s 'new generation' argument isn’t landing—and what the race reveal... more

Amy Walter returns to the pod for a pundit therapy session. She and Sarah discuss:

*

A recent focus group of Georgia swing voters, and what they think of Sen. Jon Ossoff and his opponent.

*

The massive polling misses in the Wisconsin and Mi... more

YouTube

The battle lines of the next Republican primary are being drawn in Florida's Republican primary for governor. There's a 'MAGA Establishment' frontrunner running with Donald Trump's endorsement (but who a lot of Republicans aren't that excited about),... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Christopher Cooper
Political science professor at Western Carolina University and author of Anatomy of a Purple State
Western Carolina University
Episode: S6 Ep57: The GOP is MIA in North Carolina (with Chris Cooper)
Adam Reilly
Political reporter at WGBH in Boston
WGBH
Episode: S6 Ep56: Why Ed Markey May Survive a Revolt Against Old Candidates (with Adam Reilly)
Darline Graham
Lindsey Graham's sister running for Senate
Political candidate (SC)
Episode: S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard)
Meg Kinnard
National politics reporter for the Associated Press based in South Carolina
Associated Press
Episode: S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard)
Jonathan Cohn
Author of The Breakdown newsletter, health-care wonk
The Bulwark
Episode: S6 Ep52: Jonathan Cohn: Pure Michigan Chaos
David French
Opinion columnist at The New York Times and co-host of Advisory Opinions on The Dispatch
The New York Times; The Dispatch
Episode: S6 Ep50: David French: Character Counts For Less
Kyle Clark
Host of Next with Kyle Clark on Nine News in Denver
Nine News Denver
Episode: S6 Ep47: Kyle Clark: Colorado's Mad Libs
Patrick Svitek
National political reporter
CNN
Episode: S6 Ep46: Patrick Svitek: Texas & Maine Swing Voters Sound Off
Rachel Janfaza
Gen Z contributor, founder of The Up and Up
The Bulwark
Episode: S6 Ep45: Rachel Janfaza: You Kids, Get Off My Lawn!

Host

Sarah Longwell
Host of The Focus Group Podcast

Reviews

4.8 out of 5 stars from 3.3k ratings
  • Amy is really good, so…

    No need to ask “right?“ In the middle of every other sentence.

    Apple Podcasts
    5
    Billybill1984
    United States2 months ago
  • Sarah Rocks!

    Love the broad views and comparative group messages! How about a group of mental health professionals?

    Apple Podcasts
    5
    DocDawn17
    United States2 months ago
  • David French is a liar

    Hit my limit. He’s obsessed with constructing false values and morality where none existed. Maybe that’s just cope but we can’t keep lying about important things. His latest nonsense is about the deep “integrity” and “politeness” of the Reagan administration! The Iran - Contra corruption scheme ran from 1981-1986. It wasn’t a sideshow. It was emblematic of what a group of people very much wanted and how we’ve arrived at our current timeline. What a joke to pretend it wasn’t a huge deal, emblemat... more

    Apple Podcasts
    1
    nbsfmc
    United States2 months ago
  • Fascinating episode that was frustratingly off format

    I adore The Focus Group, but this latest episode about character, while absolutely enlightening, was also incredibly frustrating.

    I listen to this podcast, even with its irregular schedule, because I want to hear from voters and understand the state of different voter groups. I am not tuning in to hear Sarah and former Republicans venting to one another. I understand that those conversations are part of the broader Bulwark ecosystem, but that is precisely why it felt so frustrating to have an e... more

    Apple Podcasts
    3
    skinnyass
    United States2 months ago
  • July 18 focus group pod

    Thank you for the thoughtful conversation on character that I’ve heard or read in years.

    Apple Podcasts
    5
    27607
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and rigorous analysis, though some episodes can feel compartmentalized by format.
Some feedback notes strong reactions to guests and format, including desire for fewer pundits and more voter perspectives.
Thoughtful, data-driven discussions with real voter voices.
Listeners praise the host's questions and the live focus-group dynamic, with occasional calls for more balance in guest viewpoints.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#60
United States/News/Politics
Apple Podcasts
#172
United States/News
Apple Podcasts
#102
Canada/News/Politics
Apple Podcasts
#193
United Kingdom/News/Politics
Apple Podcasts
#230
Australia/News/Politics
Apple Podcasts
#130
Sweden/News/Politics

Talking Points

Recent interactions between the hosts and their guests.

S6 Ep57: The GOP is MIA in North Carolina (with Chris Cooper)
Q: How does Roy Cooper manage to stay politically durable and avoid major scandals?
Cooper's presentation of self as approachable and non-divisive, combined with careful political maneuvering and effective behind-the-scenes leadership, helps him avoid missteps and maintain broad appeal in a polarized environment.
S6 Ep57: The GOP is MIA in North Carolina (with Chris Cooper)
Q: Why hasn't Michael Watley gained name recognition despite being the Republican nominee?
Voters report a lack of introductory messaging for Watley and a flood of negative ads about Cooper that dominate the landscape, making it hard for Watley to establish his own brand.
S6 Ep57: The GOP is MIA in North Carolina (with Chris Cooper)
Q: What makes North Carolina a purple state, and can this be a nationalizable trend?
The guest explains that NC combines a stable, moderate electorate with strong rural-urban divides, where statewide offices can be Democratic while the federal level leans Republican, suggesting outcomes depend on candidate quality and local alignment with state-specific issues rather than national partisan waves.
S6 Ep55: Sarah Had to Double-Check: “These Are All Trump Voters?” (with Amy Walter)
Q: What do these Georgia focus-group results suggest about Ossoff's electability in 2028?
The discussion suggests Ossoff could win by appealing to 'the little guy' and expanding beyond a single anti-Trump narrative, potentially building a broader coalition in a purple state if he can demonstrate substantive governance and empathy for everyday voters.
S6 Ep55: Sarah Had to Double-Check: “These Are All Trump Voters?” (with Amy Walter)
Q: Big opening question, but what do you think we're learning about life after Trump here?
Amy Walter explains that Democrats need more than a fight against Trump; voters want structural change and a candidate who can address real-world concerns beyond partisan battles. She notes evolving attitudes among both parties and highlights the importance of responsiveness to issues like data centers and affordability, while acknowledging the ongoing centrality of Trump in political discourse.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Focus Group Podcast

What is The Focus Group Podcast about and what kind of topics does it cover?

A deep-dive into voter attitudes through real focus-group conversations, with analysis from political reporters, strategists, and policy experts. Episodes cover candidate dynamics, identity politics, policy trade-offs, and how local concerns (like data centers, housing, taxes) shape national narratives. Notable moments include live debunking of debate questions, debates on AI, healthcare, and foreign policy, and robust discussions about how voters interpret leadership, character, and coalition-building. The show stands out for its data-driven focus-group format, candid voter voices, and a willingness to explore both substantive policy questions and the messy realities of electoral psychology. It's likely to appeal to listeners who want nuan... more

Where can I find podcast stats for The Focus Group Podcast?

Rephonic provides a wide range of podcast stats for The Focus Group Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Focus Group Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Focus Group Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Focus Group Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Focus Group Podcast?

Rephonic provides comprehensive predictive audience data for The Focus Group Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Focus Group Podcast have?

To see how many followers or subscribers The Focus Group Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Focus Group Podcast?

These podcasts share a similar audience with The Focus Group Podcast:

1. The Next Level
2. The Illegal News with Sarah Longwell
3. Bulwark Takes
4. The Bulwark Daily
5. Hacks On Tap

How many episodes of The Focus Group Podcast are there?

The Focus Group Podcast launched 5 years ago and published 170 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Focus Group Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Focus Group Podcast?

Rephonic pulls ratings and reviews for The Focus Group Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Focus Group Podcast?

Rephonic provides full transcripts for episodes of The Focus Group Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Focus Group Podcast?

Recent guests on The Focus Group Podcast include:

1. Christopher Cooper
2. Adam Reilly
3. Darline Graham
4. Meg Kinnard
5. Jonathan Cohn
6. David French
7. Kyle Clark
8. Patrick Svitek

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days