Rephonic
Artwork for The Focus Group Podcast

The Focus Group Podcast

The Bulwark
Donald Trump
Biden Administration
Tiktok
2024 Election
Focus Groups
Covid-19
Republican Voters Against Trump
Bytedance
Congress
Joe Biden
Gen Z
National Security
Data Privacy
Republican Party
2024 Presidential Election
Swing Voters
Georgia
China
Israel-Hamas War
Michael Steele

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. www.thebulwa... more

PublishesWeeklyEpisodes148Founded5 years ago
Number of ListenersCategories
Society & CultureNewsPolitics

Listen to this Podcast

Artwork for The Focus Group Podcast

Latest Episodes

Donald Trump and Pope Leo XIV are probably the two most prominent Americans in the world right now, and they're fighting. So we asked American Catholics (including those who voted for Trump) what they thought of their feud, and about Trump's Truth So... more

On this bonus episode of The Focus Group, Rachel and guest Sami Sage of Betches Media wonder whether millennials are truly still ‘cringe.’ They also discuss the Gen Z gender gap, and how some politically moderate young women are navigating that polit... more

YouTube

If there's a blue wave in the 2026 elections, it'll be either because new people start voting for Democrats, or the current Republican base gets sad and stays home. So we convened a focus group of 2020 and 2024 Trump voters who are unhappy with his a... more

The Iran War has been going on for a month, and it’s deeply, DEEPLY unpopular. Plus, we get reactions from swing voters on the characters inside the Trump administration who they like (like Marco Rubio), or REALLY dislike (listen to find out). Atlant... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Amy Walter
Editor-in-Chief of The Cook Political Report with Amy Walter
The Cook Political Report
Episode: S6 Ep33: The Sad, Mad GOP Base (with Amy Walter)
Ashley Parker
Staff writer at The Atlantic and White House reporter
The Atlantic
Episode: S6 Ep32: It's "Messing With Me Mentally" (with Ashley Parker)
Megan McArdle
Economics columnist for The Washington Post; host of reasonably optimistic podcast; co-host of Central Air with Josh Barrow and Ben Dreyfus
The Washington Post; The Dispatch; The Bulwark (podcast appearances)
Episode: S6 Ep31: PSA: AI is NOT Your Boyfriend!! (with Megan McArdle)
Anderson Clayton
Chair of the North Carolina Democratic Party
North Carolina Democratic Party
Episode: S6 Ep30: ‘All of You Could Be Democrats’ (with Anderson Clayton)
Bill Kristol
Co-author of Morning Shots and editor at large of The Bulwark
The Bulwark
Episode: S6 Ep28: BONUS POD: Iran Fears &...Focus Groups Love The Bulwark?
Ed Elson
Host of the Prof G Markets podcast with Scott Galloway
Prof G Markets
Episode: S6 Ep27: What's a "Rug Pull"? (with Ed Elson)
Elaine Godfrey
Staff writer at The Atlantic
The Atlantic
Episode: S6 Ep26: Twitter vs. Texans (with Elaine Godfrey)
Eric Benson
Senior writer at Texas Monthly
Texas Monthly
Episode: S6 Ep25: Texas-Sized Scandal (with Eric Benson)
Margie Omero
Principal at GBAO and frequent contributor to the New York Times
GBAO
Episode: S6 Ep24: Two Qual Researchers Walk Into a Bar (with Margie Omero)

Host

Sarah Longwell
Host of The Focus Group Podcast

Reviews

4.8 out of 5 stars from 3.2k ratings
  • Anti-progressive lesbian who's "not" MAGA... yet.

    Podcast Addict
    1
    FLMikey
    21 days ago
  • A shorter work week? Yay!!!!

    Oh wait – they’re not going to pay me the same for that, are they?

    Apple Podcasts
    1
    Billybill1984
    United States22 days ago
  • Rachel Janfaza

    While I’m looking forward to Sarah’s return, I think Rachel did a great job filling in. Thanks for stepping in and providing interesting conversations and thoughtful questions.

    Apple Podcasts
    5
    Flipper-san
    United Statesa month ago
  • Texas

    Always a worthwhile listen bc I learn something but some raise my blood pressure more than others. Trump voters make me crazy!

    Apple Podcasts
    5
    Mrvlous
    Canada2 months ago
  • Can’t Miss

    Such a great show with thoughtful framing of the concepts being discussed in the focus groups. Sometimes it’s hard to listen to the answers, but it’s important to hear what people are actually saying.

    Apple Podcasts
    5
    Karicooks
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are highly credible, bringing depth to focus-group data.
Advertising cadence is a point of contention for بعض listeners.
Voters' perspectives are clearly foregrounded, offering actionable insights for messaging.
Some listeners crave more host-led discussion and less crowd-driven dialogue.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#15
United States/News/Politics
Apple Podcasts
#50
United States/News
Apple Podcasts
#43
Canada/News/Politics
Apple Podcasts
#95
United Kingdom/News/Politics
Apple Podcasts
#124
Canada/News
Apple Podcasts
#211
United Kingdom/News

Talking Points

Recent interactions between the hosts and their guests.

S6 Ep30: ‘All of You Could Be Democrats’ (with Anderson Clayton)
Q: What role do local issues play in motivating young voters in NC?
Local issues like wage levels, higher education funding, and energy costs are highlighted as more impactful for young people than federal politics, reinforcing the need for practical, relatable policy messaging at the state and local level.
S6 Ep30: ‘All of You Could Be Democrats’ (with Anderson Clayton)
Q: How important is authenticity and presence on social media for outreach?
Clayton argues that social media is essential; candidates should have a visible, genuine voice online, including short, digestible updates and direct engagement, to counteract misinformation and build trust with young voters.
S6 Ep30: ‘All of You Could Be Democrats’ (with Anderson Clayton)
Q: What strategies are you using to reach young voters and explain policy?
The approach combines nonpartisan education, digital outreach, and a push to empower young people to participate through clubs (teen dems, college dems, young dems), adding a focus on creating relatable content and showcasing concrete local successes.
S6 Ep30: ‘All of You Could Be Democrats’ (with Anderson Clayton)
Q: What is your one-word description of the Democratic Party in North Carolina versus the national party?
She says the state party has energy and a local identity that resonates with voters, while suggesting the national party feels less connected to local concerns, emphasizing the need for a consistent, locally grounded message.
S6 Ep30: ‘All of You Could Be Democrats’ (with Anderson Clayton)
Q: Can you walk us through your day-to-day as state party chair across a large state?
Clayton describes a strenuous schedule of fundraising, meetings across multiple counties, class visits to engage students, and an ongoing push to build local party infrastructure with staff, volunteers, and a YouTube presence to educate voters about policy and the party's work.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Focus Group Podcast

What is The Focus Group Podcast about and what kind of topics does it cover?

This show provides on-the-ground insights from focus groups to illuminate how everyday voters think about politics, policy, and current events. Episodes consistently tackle voter sentiment on topics like electability, immigration, health care, economic issues, and partisan dynamics, often through conversations with guests who are journalists, pollsters, or policy analysts. A standout feature is the fly-on-the-wall format that foregrounds ordinary voters' perspectives, sometimes sparked by high-profile political moments, and then contextualized by expert hosts and guests. The show's openness to a wide range of viewpoints—paired with detailed qualitative data—offers listeners a nuanced view of how different voter segments reason and talk abou... more

Where can I find podcast stats for The Focus Group Podcast?

Rephonic provides a wide range of podcast stats for The Focus Group Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Focus Group Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Focus Group Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Focus Group Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Focus Group Podcast?

Rephonic provides comprehensive predictive audience data for The Focus Group Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Focus Group Podcast have?

To see how many followers or subscribers The Focus Group Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Focus Group Podcast?

These podcasts share a similar audience with The Focus Group Podcast:

1. The Next Level
2. The Illegal News with Sarah Longwell
3. Bulwark Takes
4. The Bulwark Podcast
5. The Mona Charen Show

How many episodes of The Focus Group Podcast are there?

The Focus Group Podcast launched 5 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Focus Group Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Focus Group Podcast?

Rephonic pulls ratings and reviews for The Focus Group Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Focus Group Podcast?

Rephonic provides full transcripts for episodes of The Focus Group Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Focus Group Podcast?

Recent guests on The Focus Group Podcast include:

1. Amy Walter
2. Ashley Parker
3. Megan McArdle
4. Anderson Clayton
5. Bill Kristol
6. Ed Elson
7. Elaine Godfrey
8. Eric Benson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days