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The Focus Group Podcast

The Bulwark
Donald Trump
Republican Party
Democratic Party
Focus Groups
Joe Biden
Kamala Harris
Trump Administration
Swing Voters
Trump
2024 Election
Gen Z
Biden Administration
Economy
Immigration Policy
Covid-19
ICE
2024 Presidential Election
Epstein Files
Immigration
JD Vance

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. www.thebulwa... more

PublishesWeeklyEpisodes176Founded5 years ago
Number of ListenersCategories
PoliticsNewsSociety & Culture

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Latest Episodes

There are a lot of red states with big elections this year where Democrats are 'sayin' there's a chance,' like Mississippi, Nebraska, South Carolina, or Iowa, where they may have more than just a chance. The Atlantic's Elaine Godfrey joins Sarah to t... more

YouTube

Republicans have been on a long winning streak in Florida...but they might be playing defense in 2026...because they have one candidate who's REALLY into data centers, and another candidate running what's being called a 'Joe Biden Basement' campaign.... more

YouTube

It’s October, and the political environment is really, really, REALLY bad for the Republican Party. Cook Political Report editor in chief Amy Walter explains how Cook is approaching its race ratings this year, and she and Sarah discuss the ever-growi... more

YouTube

Ohio used to be the biggest swing state in the country. It's turned pretty red, (Trump won it by 11 points in 2024) but it's very hotly contested this year, and there's one big overarching local issue driving it. Signal Ohio state government and poli... more

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Recent Guests

Kimberly Leonard
Author of Florida Playbook, Politico
Politico
Episode: S6 Ep62: Republicans Thought Florida Was Safe. Then Everything Changed (with Kimberly Leonard)
Amy Walter
Editor of the Cook Political Report
Cook Political Report
Episode: S6 Ep61: These Trump Voters Are Considering the Unthinkable: Voting for a Democrat (with Amy Walter)
Andrew Tobias
State Government and Politics Reporter at Signal Ohio
Signal Ohio
Episode: S6 Ep60: Republicans Are Suddenly Fighting for Their Lives in Ohio (with Andrew Tobias)
Sarah Longwell
CEO and Publisher of The Bulwark; author of How to Eat an Elephant, One Voter at a Time
The Bulwark
Episode: S6 Ep59: LIVE from San Francisco: Focus Groups Are Revealing a HUGE Weakness for Republicans
Christopher Hooks
Former senior editor and contributing writer at The Texas Monthly
Texas Monthly
Episode: S6 Ep58: Something's Happening in Texas (with Chris Hooks)
Christopher Cooper
Political science professor at Western Carolina University and author of Anatomy of a Purple State
Western Carolina University
Episode: S6 Ep57: The GOP is MIA in North Carolina (with Chris Cooper)
Adam Reilly
Political reporter at WGBH in Boston
WGBH
Episode: S6 Ep56: Why Ed Markey May Survive a Revolt Against Old Candidates (with Adam Reilly)
Will Sommer
Author of The Bulwark's false flag newsletter
The Bulwark
Episode: S6 Ep54: MAGA's Future is in Florida (with Will Sommer)
Darline Graham
Lindsey Graham's sister running for Senate
Political candidate (SC)
Episode: S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard)

Host

Sarah Longwell
Host of The Focus Group Podcast

Reviews

4.8 out of 5 stars from 3.3k ratings
  • Love the Bulwark, can't take the Longwell show

    Tim and JVL are the reason I listen. They're sharp, funny, and they've actually reckoned with where they came from. Sarah Longwell is the reason I hit skip.

    Every episode comes with the same reminder: she's a Republican, you see. A real one. A "socially liberal, fiscally conservative" one (eye roll). We get it. It stopped being an insight years ago, and now it's just a brand she can't put down. The tough-girl act is part of the same routine: always proving she's the hard-nosed realist in the ro... more

    Apple Podcasts
    1
    Md713
    United States16 days ago
  • The commercial is gross

    Love your podcast but that Eating Interrupted commercial is gross and disturbing - totally throwing off the vibe

    Thank you for your attention to this matter .

    Apple Podcasts
    5
    oldasshousewife
    United States20 days ago
  • Sarah’s great

    First I just bought your book!

    Listening to these focused group participants are very informative, but at the same time it’s troubling to take in the lack of intellectual fervour particularly the former Trump voters.

    Their reasoning for the conclusions they draw or fail to draw sounds like crazy people yapping.

    The one ladies says she was not with the whole Covid thing, critically judging the Democratic candidate for her actions during the pandemic when my recollection was the Governor Dewine... more

    Apple Podcasts
    5
    Central Valley Ca listener
    United Statesa month ago
  • 12/21/2024

    I just listened to this episode randomly, probably a couple factors were the date and Tim joining. I would love to follow up with some of these people and learn what they think about their predictions about Kash Patel and Kegsbreath.

    Apple Podcasts
    4
    My Girls' Mama
    United Statesa month ago
  • Exceptional insights!

    Fantastic program weaving voter commentary, interviews, and Sarah’s smart and savvy insights to illuminate voter sentiment (red and blue) across the country and in specific states/races. If you are a political poll watcher this is an important podcast companion (along with Sarah’s book!) to layer qualitative insights with the quantitative data. I have a background in consumer products marketing and have sat in many focus group back rooms over the years, I value listening to consumers. Brilliant ... more

    Apple Podcasts
    5
    SusyWendy
    United Statesa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and rigorous analysis, though some episodes can feel compartmentalized by format.
Some feedback notes strong reactions to guests and format, including desire for fewer pundits and more voter perspectives.
Thoughtful, data-driven discussions with real voter voices.
Listeners praise the host's questions and the live focus-group dynamic, with occasional calls for more balance in guest viewpoints.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#71
United States/News/Politics
Apple Podcasts
#212
United States/News
Apple Podcasts
#224
Canada/News/Politics
Apple Podcasts
#237
United Kingdom/News/Politics
Apple Podcasts
#97
Australia/News/Politics
Apple Podcasts
#127
Italy/News/Politics

Talking Points

Recent interactions between the hosts and their guests.

S6 Ep60: Republicans Are Suddenly Fighting for Their Lives in Ohio (with Andrew Tobias)
Q: What tactical differences are you seeing between the 2024 and 2026 campaigns in Ohio, especially around data centers?
Campaigns have shifted from defensive stances to more proactive attacks on opponents' records, with Brown pushing back on industry narratives and Husted's team trying to refine their message on jobs and regulation, while the data-center issue continues to dominate the discourse and ads.
S6 Ep57: The GOP is MIA in North Carolina (with Chris Cooper)
Q: How does Roy Cooper manage to stay politically durable and avoid major scandals?
Cooper's presentation of self as approachable and non-divisive, combined with careful political maneuvering and effective behind-the-scenes leadership, helps him avoid missteps and maintain broad appeal in a polarized environment.
S6 Ep57: The GOP is MIA in North Carolina (with Chris Cooper)
Q: Why hasn't Michael Watley gained name recognition despite being the Republican nominee?
Voters report a lack of introductory messaging for Watley and a flood of negative ads about Cooper that dominate the landscape, making it hard for Watley to establish his own brand.
S6 Ep57: The GOP is MIA in North Carolina (with Chris Cooper)
Q: What makes North Carolina a purple state, and can this be a nationalizable trend?
The guest explains that NC combines a stable, moderate electorate with strong rural-urban divides, where statewide offices can be Democratic while the federal level leans Republican, suggesting outcomes depend on candidate quality and local alignment with state-specific issues rather than national partisan waves.
S6 Ep55: Sarah Had to Double-Check: “These Are All Trump Voters?” (with Amy Walter)
Q: What do these Georgia focus-group results suggest about Ossoff's electability in 2028?
The discussion suggests Ossoff could win by appealing to 'the little guy' and expanding beyond a single anti-Trump narrative, potentially building a broader coalition in a purple state if he can demonstrate substantive governance and empathy for everyday voters.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Focus Group Podcast

What is The Focus Group Podcast about and what kind of topics does it cover?

A deep-dive into voter attitudes through real focus-group conversations, with analysis from political reporters, strategists, and policy experts. Episodes cover candidate dynamics, identity politics, policy trade-offs, and how local concerns (like data centers, housing, taxes) shape national narratives. Notable moments include live debunking of debate questions, debates on AI, healthcare, and foreign policy, and robust discussions about how voters interpret leadership, character, and coalition-building. The show stands out for its data-driven focus-group format, candid voter voices, and a willingness to explore both substantive policy questions and the messy realities of electoral psychology. It's likely to appeal to listeners who want nuan... more

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Which podcasts are similar to The Focus Group Podcast?

These podcasts share a similar audience with The Focus Group Podcast:

1. The Next Level
2. The Illegal News with Sarah Longwell
3. Bulwark Takes
4. The Bulwark Daily
5. To The Contrary with Charlie Sykes

How many episodes of The Focus Group Podcast are there?

The Focus Group Podcast launched 5 years ago and published 176 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Focus Group Podcast?

Recent guests on The Focus Group Podcast include:

1. Kimberly Leonard
2. Amy Walter
3. Andrew Tobias
4. Sarah Longwell
5. Christopher Hooks
6. Christopher Cooper
7. Adam Reilly
8. Will Sommer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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