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The Focus Group Podcast

The Bulwark
Donald Trump
Republican Party
Democratic Party
Focus Groups
Joe Biden
Kamala Harris
Trump Administration
Swing Voters
Trump
2024 Election
Gen Z
Biden Administration
Economy
Immigration Policy
Covid-19
Ice
2024 Presidential Election
Epstein Files
Immigration
JD Vance

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. www.thebulwa... more

PublishesWeeklyEpisodes167Founded5 years ago
Number of ListenersCategories
PoliticsNewsSociety & Culture

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Artwork for The Focus Group Podcast

Latest Episodes

The battle lines of the next Republican primary are being drawn in Florida's Republican primary for governor. There's a 'MAGA Establishment' frontrunner running with Donald Trump's endorsement (but who a lot of Republicans aren't that excited about),... more

After Sen. Lindsey Graham’s passing in July, South Carolina is holding a special Republican primary to replace him as the nominee for U.S. Senate. His sister, Sen. Darline Graham, has President Trump’s endorsement. But the polls (and our focus group)... more

At the end of one of the most expensive Democratic primaries for Senate in American history, Abdul El-Sayed appears to be pulling away. We've been talking to Democratic primary voters in Michigan about El-Sayed and Rep. Haley Stevens, and what they l... more

In Pennsylvania, Gov. Josh Shapiro is on track for a pretty big win in November. And he can't do that without winning over a lot of former Trump voters, including the ones in our focus group. Cook Political Report editor in chief Amy Walter returns t... more

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Recent Guests

Darline Graham
Lindsey Graham's sister running for Senate
Political candidate (SC)
Episode: S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard)
Meg Kinnard
National politics reporter for the Associated Press based in South Carolina
Associated Press
Episode: S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard)
David French
Opinion columnist at The New York Times and co-host of Advisory Opinions on The Dispatch
The New York Times; The Dispatch
Episode: S6 Ep50: David French: Character Counts For Less
Kyle Clark
Host of Next with Kyle Clark on Nine News in Denver
Nine News Denver
Episode: S6 Ep47: Kyle Clark: Colorado's Mad Libs
Patrick Svitek
National political reporter
CNN
Episode: S6 Ep46: Patrick Svitek: Texas & Maine Swing Voters Sound Off
Peter Hamby
Founder of Puck News and a commentator on California politics
Puck News
Episode: S6 Ep43: Peter Hamby: California Is The Progressive Id
Greg Bluestein
Co-host of the Politically Georgia podcast and author of Flipped
The Atlanta Journal-Constitution / author
Episode: S6 Ep41: Greg Bluestein: Georgia's Root Canal Primary
David Frum
Staff writer for The Atlantic, host of The David Frum Podcast
The Atlantic
Episode: S6 Ep38: America's 'House of Cards' Mentality (with David Frum)
Rotimi Adeoye
Contributing New York Times opinion writer; author of American Pursuit
New York Times, American Pursuit
Episode: S6 Ep37: Trump Promised Lower Prices. Everything Got Worse! (w/ Rotimi Adeoye)

Hosts

Sarah Longwell
Host of The Focus Group Podcast
Rachel Janfaza
Host identified in episode intro

Reviews

4.8 out of 5 stars from 3.3k ratings
  • Amy is really good, so…

    No need to ask “right?“ In the middle of every other sentence.

    Apple Podcasts
    5
    Billybill1984
    United Statesa month ago
  • Sarah Rocks!

    Love the broad views and comparative group messages! How about a group of mental health professionals?

    Apple Podcasts
    5
    DocDawn17
    United Statesa month ago
  • David French is a liar

    Hit my limit. He’s obsessed with constructing false values and morality where none existed. Maybe that’s just cope but we can’t keep lying about important things. His latest nonsense is about the deep “integrity” and “politeness” of the Reagan administration! The Iran - Contra corruption scheme ran from 1981-1986. It wasn’t a sideshow. It was emblematic of what a group of people very much wanted and how we’ve arrived at our current timeline. What a joke to pretend it wasn’t a huge deal, emblemat... more

    Apple Podcasts
    1
    nbsfmc
    United Statesa month ago
  • Fascinating episode that was frustratingly off format

    I adore The Focus Group, but this latest episode about character, while absolutely enlightening, was also incredibly frustrating.

    I listen to this podcast, even with its irregular schedule, because I want to hear from voters and understand the state of different voter groups. I am not tuning in to hear Sarah and former Republicans venting to one another. I understand that those conversations are part of the broader Bulwark ecosystem, but that is precisely why it felt so frustrating to have an e... more

    Apple Podcasts
    3
    skinnyass
    United Statesa month ago
  • July 18 focus group pod

    Thank you for the thoughtful conversation on character that I’ve heard or read in years.

    Apple Podcasts
    5
    27607
    United Statesa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are usually well-informed and able to translate complex ideas for a broad audience
Listeners praise the use of real focus-group voices to ground politics in everyday experiences
Some feedback calls for more host facilitation and balanced dialogue during discussions

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#116
United States/News/Politics
Apple Podcasts
#174
Canada/News/Politics
Apple Podcasts
#229
United Kingdom/News/Politics
Apple Podcasts
#189
Australia/News/Politics
Apple Podcasts
#118
Argentina/News/Politics
Apple Podcasts
#151
Chile/News/Politics

Talking Points

Recent interactions between the hosts and their guests.

S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard)
Q: What are voters in this group most concerned about when evaluating Lindsey Graham's successor?
Voters express a desire for a strong, credible conservative who can defend the republic, while also projecting whether the successor can navigate party dynamics and work with different factions, including voters wary of too much compromise.
S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard)
Q: Is South Carolina going to impact the presidential calendar this time around, and what would that mean for the rest of the race?
Meg explains that South Carolina has historically influenced the nomination process, and its open primary could provide a testing ground for how candidates resonate with Black voters and conservative voters, while also shaping momentum for the eventual nominee.
S6 Ep46: Patrick Svitek: Texas & Maine Swing Voters Sound Off
Q: How does Platner fit into the Maine race beyond his baggage?
Voters see Platner as a disruptor capable of signaling urgency and normalizing a more confrontational approach, which could resonate with independents and some Democrats looking for a change from Collins.
S6 Ep46: Patrick Svitek: Texas & Maine Swing Voters Sound Off
Q: What are the biggest pulls and pushes for Paxton in Texas according to the voters?
Voters acknowledge Paxton's baggage but see his alignment with core Republican priorities and the energy Trump brings, which could mobilize the base even if some are uneasy about his personal history.
S6 Ep37: Trump Promised Lower Prices. Everything Got Worse! (w/ Rotimi Adeoye)
Q: How do you see a policy like House by 30 actually working in practice?
By tying down-payment assistance to years worked and local housing production, and by connecting this to a broader effort to reform zoning and streamline permit processes so more housing can be built and more people can participate in the American dream.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Focus Group Podcast

What is The Focus Group Podcast about and what kind of topics does it cover?

The show centers on real voters and how they think about politics, policy, and current events, with candid discussions drawn from focus groups across the country. Episodes frequently dissect hot-button issues—housing, inflation, immigration, crime, foreign policy, and AI's impact on work and media—through the lens of ordinary participants, complemented by sharp analysis from political journalists, strategists, and policy thinkers. A standout characteristic is the structured, data-informed approach to voter sentiment, often juxtaposed with provocative messaging and fresh perspectives from guests with deep industry expertise. This combination tends to attract listeners who want humanized, data-grounded insight into how different demographics ... more

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Which podcasts are similar to The Focus Group Podcast?

These podcasts share a similar audience with The Focus Group Podcast:

1. The Next Level
2. The Illegal News with Sarah Longwell
3. Bulwark Takes
4. The Bulwark Daily
5. Hacks On Tap

How many episodes of The Focus Group Podcast are there?

The Focus Group Podcast launched 5 years ago and published 167 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Focus Group Podcast?

Recent guests on The Focus Group Podcast include:

1. Darline Graham
2. Meg Kinnard
3. David French
4. Kyle Clark
5. Patrick Svitek
6. Peter Hamby
7. Greg Bluestein
8. David Frum

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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