The Flywheel - an Amazon Podcast
SellicsAre you also trying to crack Amazon's success code? Join Courtney and Tommaso, Amazon Advertising experts from Sellics, to discuss the latest news and most valuable tips on the hottest eCommerce around.
| Publishes | Weekly | Episodes | 11 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
Listen to this Podcast
Latest Episodes
In the last episode of the first season of The Flywheel, Courtney and Tommaso discuss the importance of rankings, both paid and organic, and ways brands have to improve their placements.
In this episode of The Flywheel, Courtney and Tommaso sit down with Matt, Director of Amazon Advertising at AMPLEX, to discuss what allowed him to rewrite the faith of his advertising account, drop his average ACoS, and win his category back!
Reach... more
What to Do When You Don't Want to Do Your Job, or "The Lazy Episode", covers the very basic things you should check to make sure your Amazon PPC account is running smoothly.
Resources:
* Sellics Advertising
* How Does Ad Scheduling Work in S... more
In this new episode of The Flywheel, Courtney and Tommaso discuss the pros and cons of Ad Scheduling (also referred to as "Day-Parting"), a technology that allows you to intentionally pause and play Amazon Ads at specific times.
Resources:
* S... more
In this new episode of The Flywheel, Courtney and Tommaso discuss the strategy behind Keyword Harvesting and the differences between a manual and automated approach.
Resources:
* Video: The Keyword Harvesting Process
* Optimal Campaign Struc... more
In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC.
Topics:
* Campaign structure: How to group products together
* Naming convention, why is it important?
* Segmentation by campai... more
In this new episode of The Flywheel, Courtney and Tommaso take on the first audience request: Bread & Butter PPC.
Topics:
* The origins of PPC advertising
* Key Performance Metrics on Amazon
* The layered structure of Amazon campaigns
... more
In this new episode of The Flywheel, Courtney and Tommaso have a conversation with Franz Jordan, Sellics' CEO. They discuss the future of the Amazon shopping experience, the relationship between paid media and the "organic world", the latest innovati... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #170 |  Finland/Business/Marketing |
Top Marketing Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
Frequently Asked Questions About The Flywheel
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How many episodes of The Flywheel are there?
The Flywheel launched 5 years ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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