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Artwork for The Fairway to Retail Success: An AGM Podcast

The Fairway to Retail Success: An AGM Podcast

Association of Golf Merchandisers
Golf Retail
AGM
Repspark
Orlando
Baltusrol Golf Club
Austad's Golf
Catapult
PGA Merchandise Show
AGM Retail Conference
A. Putnam
Creative Concepts In Golf Retail
Oak Hill Country Club
Big Cedar Lodge
Pinehurst Resort
Seven Retail Locations / Multi-Location Retail
Great River Golf Club
Wholesale
Golf Genius Golf Shop
AI In Retail
Capital City Club

The AGM Podcast is your go-to resource for all things golf retail, bringing together the voices that shape our industry. Whether you’re looking for fresh marketing ideas, merchandising tips, or simply a bit of inspiration to tackle your next project, you’ll find it here. So, grab a cup of coffee, settle in, and let’s unlock your shop’s full potential—one episode at a time!

PublishesTwice monthlyEpisodes40Founded2 years ago
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LeisureHobbiesMarketingBusiness

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Artwork for The Fairway to Retail Success: An AGM Podcast

Latest Episodes

We sat down with Tracy Moffatt, owner of K&K Consulting and Adjunct Professor at Florida Gulf Coast University, to explore her decades-long impact on golf retail and merchandising education. Tracy has been an AGM member since 1998, served as Past Pre... more

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In this episode of The Fairway to Retail Success, we sat down with Jared Henzlik, PGA, Director of Retail at Big Cedar Lodge and the 2026 PGA of America Merchandiser of the Year – Resort Category. With more than 25 years of experience across golf ope... more

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In this episode of The Fairway to Retail Success, Justine Cook sits down with Jennifer Roddy, AGM’s Vice President and Merchandise Manager at Hyatt Regency Lost Pines Resort and Spa in Austin, Texas. A longtime leader in the golf retail industry, Jen... more

YouTube

In this special episode of The Fairway to Retail Success, Justine Cook is joined by two of the founding members of the Association of Golf Merchandisers, Jackie Jacquemoud and Brett Moore Graham. More than 35 years ago, Jackie and Brett, alongside ot... more

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Recent Guests

Jared Henzlik
Director of Retail at Big Cedar Lodge, 2026 PGA Merchandiser of the Year for Resorts
Big Cedar Lodge, PGA of America
Episode: 039 2026 PGA Merchandiser of the Year - Resorts Jared Henzlik on Vendor Partnerships, Retail Strategy, and Success at Big Cedar Lodge
Jennifer Roddy
Vice President of the AGM and Merchandise Manager at Hyatt Lost Pines Resort and Spa
AGM; Hyatt Lost Pines
Episode: 038 AGM’s Vice President Jennifer Roddy on Merchandising, Leadership, and Industry Growth
Jackie Jacquemoud
Founding member of the Association of Golf Merchandisers
Association of Golf Merchandisers (AGM)
Episode: 037 Jackie Jacquemoud & Brett Moore Graham: Founding Members of the AGM Share Their Story
Brett Graham
Founding member of the Association of Golf Merchandisers
Association of Golf Merchandisers (AGM)
Episode: 037 Jackie Jacquemoud & Brett Moore Graham: Founding Members of the AGM Share Their Story
Susan Shade
Executive from Tharanco
Tharanco
Episode: 036 Live Fireside Chat with Susan Shade & Jake Lecky at the AGM Northeast Regional Event 2026
Jake Lecky
Representative from Hudson Sutler
Hudson Sutler
Episode: 036 Live Fireside Chat with Susan Shade & Jake Lecky at the AGM Northeast Regional Event 2026
Ryan Austad
President and CEO of Austad's Golf
Austad's Golf
Episode: 035 Generations of Golf Retail: Ryan Austad’s Journey at Austad’s Golf
Aimee Ganote
Director of Retail at Capital City Club in Atlanta, Georgia
Capital City Club
Episode: 034 Building Community Through Connection: A Conversation with Aimee Ganote of Capital City Club
Jodi Gascoigne
Merchant leader in private club retail, currently preparing for the Country Club at Mirasol grand opening
Country Club at Mirasol, Mizner Country Club, The Polo Club of Boca Raton
Episode: 033 Jodi Gascoigne on Driving Engagement and Results in Private Club Retail

Host

Justine Cook
Host of The Fairway to Retail Success

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

017 Retail with Heart: Wendy Cash on Joyful Training, Team Spirit & Staying Resilient
Q: How have you approached ladies' apparel and the feedback from focus groups shaped your strategy?
They used focus groups to tailor ladies' items by customer preference, including preferred logos and sizing, which helped increase sales and relevance for female members.
017 Retail with Heart: Wendy Cash on Joyful Training, Team Spirit & Staying Resilient
Q: Amazing. So you've had a really interesting career path from corporate training to golf retail. What first drew you into the golf industry and what's kept you here for nine years?
Wendy was drawn by the opportunity to run a shop and found the golf community welcoming and supportive, which kept her engaged and thriving for years.
039 2026 PGA Merchandiser of the Year - Resorts Jared Henzlik on Vendor Partnerships, Retail Strategy, and Success at Big Cedar Lodge
Q: What are some common misunderstandings between buyers and vendors, and how can they be overcome?
The main issues center on communication, timing, and expectations; he advocates wearing metaphorical 'vendor' and 'buyer' hats to understand pain points, maintaining proactive communication, and using a detailed vendor scorecard to keep conversations focused and productive.
015 Rooted in Excellence: Maggie Flurschutz on Branding, Culture, and Creativity at Baltusrol Golf Club
Q: I know I spoke a little bit about your background in my introduction, but can you take us a little bit more through what your career journey has looked like, how you got started, and what led you to your current role at Baltusrol?
Maggie explains her golf roots as the daughter of a PGA Pro, her education through the PGM/M Methodist University, and a path that included internships at several clubs, culminating in becoming Baltusrol's director of retail in 2021 and shaping her approach through mentorship and hands-on learning.
022 From the Shop to Brand Strategy: Andrew Blatnik on Career Growth and Retail Impact
Q: How important are logo customization and club branding in retail strategies today?
Ultra-customization is increasingly important; clubs now use multiple logos, vintage versions, and special anniversary marks to drive engagement and create exclusive merchandise for members, which in turn boosts loyalty and sales.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers golf retail leadership, merchandising, and club operations, with frequent conversations about building strong retail programs inside golf facilities, vendor partnerships, events, and member engagement. Episodes often explore how shops navigate multi-location branding, show prep for major events, and the balance between private-club polish and public-facility practicality. Notable throughlines include mentorship, education ecosystems (via AGM programs), and hands-on tactics like trunk shows, CRM/open-to-buy processes, and community-building initiatives that drive long-term loyalty and revenue. The format tends to feature practitioners and industry veterans sharing actionable lessons, leadership philosophies, and real-world ... more

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1. The Golfer's Journal Podcast
2. Designing Golf
3. Spittin Chiclets
4. Subpar
5. The Inward Nine with Chandler Withington

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this podcast launched 2 years ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jared Henzlik
2. Jennifer Roddy
3. Jackie Jacquemoud
4. Brett Graham
5. Susan Shade
6. Jake Lecky
7. Ryan Austad
8. Aimee Ganote

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