The Exchange
The Greenbook Podcast NetworkWelcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is y... more
| Publishes | Weekly | Episodes | 62 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEducation | |||
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Latest Episodes
AI money is pouring into market research, but who actually owns the data feeding it? Kerry Hecht and Lenny Murphy dig into Simile's $2B valuation, the C-suite shakeup at Ipsos, and why a $20M-funded AI interview startup might be chasing scale it can'... more
AI agents are quietly rewriting how people shop, and most brands haven't noticed. Karen Lynch and Lenny Murphy dig into what happens when chatbots become the new path to purchase, why old measurement standards are cracking under the weight of streami... more
The research industry is having a reckoning with trust. Fresh funding is pouring into measurement and event intelligence, Nielsen just walked away from MRC accreditation, and AI-moderated qual is forcing a hard question: when is talking to a syntheti... more
AI is quietly rewiring the research industry from the inside out, not through hype cycles but through everyday workflow integration. Episode 138 digs into what's actually changing: how platforms are embedding intelligence where people already work, w... more
In this solo edition of The Exchange, Lenny Murphy breaks down the biggest developments shaping the insights industry while Karen Lynch reports from IIEX Europe. From Samba TV's acquisition of Best Ever AI to NewtonX's launch of B2B synthetic persona... more
AI is reshaping the entire research stack, from how analytics gets done to how consumers shop and what data actually matters. In episode 135 of The Exchange Karen Lynch and Lenny Murphy cover the product launches, funding rounds, and infrastructure s... more
AI is reshaping how research gets done, how data gets valued, and who owns the intelligence that drives decisions. This episode covers Meta's push into agentic business tools, a $10M bet on social video intelligence, the rise of embedded AI agents in... more
With IIEX Europe weeks away, this episode zooms out from the logistics to tackle the bigger questions reshaping the insights industry: who survives an agentic future, and how?
From a $250M raise rewriting how AI finds information on the web, to the ... more
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Frequently Asked Questions About The Exchange
What is The Exchange about and what kind of topics does it cover?
The series centers on market research, data, and AI-enabled decision making, with a two-host format that blends industry news, practical strategies, and live event takeaways. Episodes frequently cover AI agents, data governance, data quality, and the evolving infrastructure powering insights—from synthetic data and multi-agent workflows to enterprise platforms and AI-enabled dashboards. Notable threads include major deals, platform shifts, and the move toward product-like capabilities in research tooling, as well as live updates from industry events. A key strength is the pragmatic, conversational approach that translates complex tech trends into actionable guidance for practitioners, agencies, and brands alike. The show often includes cand... more
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How many listeners does The Exchange get?
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What are the audience demographics for The Exchange?
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Which podcasts are similar to The Exchange?
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How many episodes of The Exchange are there?
The Exchange launched a year ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Exchange?
Recent guests on The Exchange include:
1. Tim Lynch
2. Susan Griffin
3. Rick Candelaria
4. Melanie Courtright
5. Niels Schillewaert
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.