The Exchange
The Greenbook Podcast NetworkWelcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is y... more
| Publishes | Weekly | Episodes | 56 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEducation | |||
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Latest Episodes
AI is reshaping how research gets done, how data gets valued, and who owns the intelligence that drives decisions. This episode covers Meta's push into agentic business tools, a $10M bet on social video intelligence, the rise of embedded AI agents in... more
With IIEX Europe weeks away, this episode zooms out from the logistics to tackle the bigger questions reshaping the insights industry: who survives an agentic future, and how?
From a $250M raise rewriting how AI finds information on the web, to the ... more
Big moves are reshaping how brands access and use data. Publicis bought LiveRamp for $2.2B to solve identity and attribution across platforms. Qualtrics paid $6.75B for healthcare data specialist Prescani. A retail sensor startup raised $170M to trac... more
The research and CX industry is at a crossroads. Traditional platforms are struggling under debt while AI deployment is reshaping how enterprises buy and use analytics tools. This episode explores what happens when private equity leverage meets the n... more
IIEX North America proved to be more than just another conference: it was a turning point showcasing real AI deployments in action, from synthetic sampling to AI-moderated calls. The energy on the floor reflected what's happening across the industry:... more
AI is reshaping the insights industry faster than anyone expected. This week: a wave of well-funded analytics startups, infrastructure plays that signal where the real value is moving, and consumer behavior shifts that are forcing legacy players to a... more
The insights industry is being reshaped by AI and capital flows that prioritize smarter data over bigger data. This episode explores how companies are embedding expert knowledge into enterprise workflows, why users are still experimenting across mult... more
The insights industry is in the middle of a land grab. Vendors are racing to own entire workflows, not just sell you tools. Meanwhile, Anthropic's AI model got so good at hacking that they had to shut it down, subscription prices are climbing so fast... more
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Frequently Asked Questions About The Exchange
What is The Exchange about and what kind of topics does it cover?
A fast-moving, tech-centric look at how AI, data quality, and orchestration are reshaping market research and decision-making. Episodes across the sample consistently flag AI-enabled tooling, synthetic data, and on-device analytics as major shifts, while governance, data ownership, and human judgment remain critical tensions. The hosts often ground debates in real-world moves by big firms, platform shifts, and industry events, offering practical takeaways for agencies, brands, and researchers on balancing speed, cost, and quality. A standout throughline is the evolving role of humans in increasingly automated processes—acting as interpreters, gatekeepers, and strategists in AI-enabled workflows. Listeners are likely professionals seeking to... more
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How many listeners does The Exchange get?
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What are the audience demographics for The Exchange?
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How many subscribers and views does The Exchange have?
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Which podcasts are similar to The Exchange?
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How many episodes of The Exchange are there?
The Exchange launched a year ago and published 56 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Exchange?
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Where can I see ratings and reviews for The Exchange?
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How do I access podcast episode transcripts for The Exchange?
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What guests have appeared on The Exchange?
Recent guests on The Exchange include:
1. Tim Lynch
2. Rick Candelaria
3. Melanie Courtright
4. Niels Schillewaert
5. Susan Griffin
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.