Rephonic
Artwork for CEO Series
Market Research
Artificial Intelligence
Consumer Behavior
Behavioral Data
AI In Market Research
Qualitative Research
Data Quality
Morning Consult
Generative AI
Private Equity
Consumer Insights
Video Interviews
Curious Insights
Service-Based Businesses
Consumer Product Usage Data
Craftful
Amplitude
Mintel
Quilt AI
Synthetic Data

Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp t... more

PublishesTwice monthlyEpisodes35Foundeda year ago
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Artwork for CEO Series

Latest Episodes

What makes a business, brand, or insights professional truly relevant in the age of AI? Aksel Bedikyan, founder of OhGee Insights, joins Lenny Murphy to explore how technology is reshaping research, brand relationships, and entrepreneurship. Drawing ... more

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Kristi Zuhlke went from insights leader at Procter & Gamble to founding Knowledge Hound, the industry's first search-driven survey analytics platform, and is now one of the most practical voices on AI in market research.

In this episode, she joins L... more

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Patrick Comer, CEO of Cint, has spent over 20 years building the backbone of market research — from founding Lucid to running one of the industry's most critical pieces of infrastructure.

In this episode, he joins Lenny Murphy to discuss why direct ... more

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Adrien Vermeirsch, Founder and CEO of Enlightn, shares why he left the traditional sample industry to build a smarter research recruitment platform, discusses the growing challenges of fraud and data quality, and explains how AI-powered semantic matc... more

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Rhiannon Price, Senior Director at Simpson Carpenter, has spent 22 years in qualitative research, and she's not scared of AI.

In this episode of the CEO Series, she explains why the technology frees researchers to focus on empathy and insight, share... more

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In this CEO Series conversation, Vin DeRobertis joins Lenny Murphy to discuss why first-party behavioral data is becoming one of the most valuable assets in the AI era. From his journey through Dynata and Savanta to leading Generation Lab, Vin shares... more

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In this episode, Rob Wengel shares how the insights industry is evolving through AI, strategic transformation, and a renewed focus on delivering real business impact. From leading innovation at Nielsen BASES to guiding Radius Insights through acquisi... more

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As AI accelerates the pace of decision-making, this conversation dives into a growing tension in the insights industry: faster outputs versus trustworthy data.

Margie Strickland and Sean Miller unpack why traditional methods are struggling to keep u... more

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Recent Guests

Aksel Bedikyan
Founder of OhGee Insights, data science and research leader
OhGee Insights
Episode: Staying Relevant in the Age of AI with Aksel Bedikyan
Kristi Zuhlke
Industry influencer in insights and AI strategy
Former Knowledge Hound, YouGov
Episode: The Survey Is Being Replaced and Kristi Zuhlke Is Leading the Charge
Patrick Comer
CEO of Cint, long-time entrepreneur and industry leader
Cint
Episode: How Patrick Comer Built the Pipes That Power Global Research
Adrien Vermeirsch
CEO and founder of Enlighten
Enlighten
Episode: Inside the Fight Against Survey Fraud with Enlightn CEO Adrien Vermeirsch
Rhiannon Price
Senior Director at Simpson Carpenter
Simpson Carpenter
Episode: Rhiannon Price Believes AI Will Make Qual Researchers More Human, Not Less
Vin DeRobertis
CEO of Generation Lab
Generation Lab
Episode: How Vin DeRobertis, CEO of Generation Lab Powers AI with Real Behavioral Insights
Rob Wengel
CEO of Radius Insights
Radius Insights
Episode: Building “One Radius” and the Future of Research with Rob Wengel
Margie Strickland
Vice President of Client Solutions at Luth Research
Luth Research
Episode: Margie Strickland & Sean Miller Reveal Why Your Customer Data Is Lying to You
Sean Miller
Senior Executive Vice President at Luth Research
Luth Research
Episode: Margie Strickland & Sean Miller Reveal Why Your Customer Data Is Lying to You

Host

Lenny Murphy
Host of the CEO Series, Greenbook

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Staying Relevant in the Age of AI with Aksel Bedikyan
Q: Is there a definite framework for achieving relevance in real time with AI, or is it still evolving?
There isn't a single, universal framework yet; the field is evolving as brands experiment with how to balance personalization, privacy, and effectiveness, leveraging AI to augment human insight rather than replace it.
Staying Relevant in the Age of AI with Aksel Bedikyan
Q: Am I making an appropriate assumption about the competitive advantage being rooted in relevance to clients?
Yes. The emphasis is on delivering value by answering the business question effectively and using process as a means, not an end, to create meaningful outcomes for clients.
The Survey Is Being Replaced and Kristi Zuhlke Is Leading the Charge
Q: What is the biggest practical shift you're seeing in how brands should approach AI today?
Brands should focus on hands-on experimentation, blending AI tools with real business use cases, and building flexible strategies that work across multiple models rather than locking into a single solution.
How Vin DeRobertis, CEO of Generation Lab Powers AI with Real Behavioral Insights
Q: How did your background shape your approach at Generation Lab?
Vin explains his non-traditional path, the move from hospitality to tech, and how his experience informed a practical, customer-focused approach to building and scaling a data-driven business.
Rhiannon Price Believes AI Will Make Qual Researchers More Human, Not Less
Q: So for those who don't know, you want to kind of give your origin story?
The guest describes entering market research serendipitously, a long tenure at Northstar, and a passion for people, language, and storytelling as the core that led to a career in qualitative research.

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Frequently Asked Questions About CEO Series

What is CEO Series about and what kind of topics does it cover?

This series centers on high-level conversations with chief executives and leaders driving the market research and insights industry forward. Episodes explore AI, data integration, and the shift toward scalable, tech-enabled approaches—covering topics from passive behavioral data and synthetic data to fraud prevention, data privacy, and the evolving role of human insight in an increasingly automated landscape. Guests tend to be founders, CEOs, and senior strategists from market research firms, tech-enabled agencies, and data-centric platforms, offering practical leadership lessons, go-to-market pivots, and concrete perspectives on how AI and data shape decision-making. A notable strength is the willingness to challenge incumbents, discuss co... more

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Which podcasts are similar to CEO Series?

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1. The Exchange

How many episodes of CEO Series are there?

CEO Series launched a year ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CEO Series?

Recent guests on CEO Series include:

1. Aksel Bedikyan
2. Kristi Zuhlke
3. Patrick Comer
4. Adrien Vermeirsch
5. Rhiannon Price
6. Vin DeRobertis
7. Rob Wengel
8. Margie Strickland

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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