
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp t... more
| Publishes | Twice monthly | Episodes | 35 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEducation | |||

What makes a business, brand, or insights professional truly relevant in the age of AI? Aksel Bedikyan, founder of OhGee Insights, joins Lenny Murphy to explore how technology is reshaping research, brand relationships, and entrepreneurship. Drawing ... more
Kristi Zuhlke went from insights leader at Procter & Gamble to founding Knowledge Hound, the industry's first search-driven survey analytics platform, and is now one of the most practical voices on AI in market research.
In this episode, she joins L... more
Patrick Comer, CEO of Cint, has spent over 20 years building the backbone of market research — from founding Lucid to running one of the industry's most critical pieces of infrastructure.
In this episode, he joins Lenny Murphy to discuss why direct ... more
Adrien Vermeirsch, Founder and CEO of Enlightn, shares why he left the traditional sample industry to build a smarter research recruitment platform, discusses the growing challenges of fraud and data quality, and explains how AI-powered semantic matc... more
Rhiannon Price, Senior Director at Simpson Carpenter, has spent 22 years in qualitative research, and she's not scared of AI.
In this episode of the CEO Series, she explains why the technology frees researchers to focus on empathy and insight, share... more
In this CEO Series conversation, Vin DeRobertis joins Lenny Murphy to discuss why first-party behavioral data is becoming one of the most valuable assets in the AI era. From his journey through Dynata and Savanta to leading Generation Lab, Vin shares... more
In this episode, Rob Wengel shares how the insights industry is evolving through AI, strategic transformation, and a renewed focus on delivering real business impact. From leading innovation at Nielsen BASES to guiding Radius Insights through acquisi... more
As AI accelerates the pace of decision-making, this conversation dives into a growing tension in the insights industry: faster outputs versus trustworthy data.
Margie Strickland and Sean Miller unpack why traditional methods are struggling to keep u... more
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This series centers on high-level conversations with chief executives and leaders driving the market research and insights industry forward. Episodes explore AI, data integration, and the shift toward scalable, tech-enabled approaches—covering topics from passive behavioral data and synthetic data to fraud prevention, data privacy, and the evolving role of human insight in an increasingly automated landscape. Guests tend to be founders, CEOs, and senior strategists from market research firms, tech-enabled agencies, and data-centric platforms, offering practical leadership lessons, go-to-market pivots, and concrete perspectives on how AI and data shape decision-making. A notable strength is the willingness to challenge incumbents, discuss co... more
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CEO Series launched a year ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on CEO Series include:
1. Aksel Bedikyan
2. Kristi Zuhlke
3. Patrick Comer
4. Adrien Vermeirsch
5. Rhiannon Price
6. Vin DeRobertis
7. Rob Wengel
8. Margie Strickland
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