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Artwork for Expert In Demand Podcast With Dean Seddon

Expert In Demand Podcast With Dean Seddon

Dean Seddon
Linkedin
Personal Branding
Social Media Marketing
Rishi Sunak
Client Acquisition
Stephen Bartlett
Social Media
Feast and Famine
Solopreneurship
Content Creation
Brewdog
Audience Engagement
Job Seeking
Marketing
Lead Generation
Conservative Party
Content Strategy
Sales Strategies
Profile Optimization
Business Foundations

Expert In Demand is a podcast for coaches, consultants, and experts who want to build a strong, successful business with their knowledge, experience and know-how.

Each episode gives you clear steps to help you:

• Attract ideal clients• Create steady demand for your work• Explain your value with confidence• Build offers people want• Increase your revenue• Improve your sales process• Grow a busine... more

PublishesTwice weeklyEpisodes169Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Expert In Demand Podcast With Dean Seddon

Latest Episodes

If your pipeline is empty and you don't know where to start, this episode gives you three things you can do this week to change that.

Most business owners live on referrals until they dry up.

Then they panic.

Set massive outbound targets. Hate eve... more

I was crippled by content creation for years.

Staring at blank pages. Searching for something original that nobody had ever said before. It nearly stopped me putting anything out there at all.

Then I cracked it. Three frameworks that give me hundre... more

Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever.

And results are getting worse, not better.

In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, an... more

Most LinkedIn creators think more followers and more engagement equals more money.

It doesn't.

In this episode I walk through the full maths behind my $1M year on LinkedIn, including my offer stack, the four client paths I run every week, and why I... more

I sat down with Kris Ward who went from working 16 hour days to six, and built a business that runs without her.

She was pulled away from her business for two years to care for her husband during his cancer journey. When she returned, her clients ha... more

Discover why most LinkedIn marketing and B2B sales outreach fails - and how to fix it. In this episode, we break down the #1 mistake consultants, coaches, and B2B professionals make: talking about root causes instead of observable problems their buye... more

In this episode, I sit down with Steve Radford to unpack what selling actually looks like in the real world - especially when you’re early in your sales career, hate cold calling, or feel uncomfortable “being salesy”. Steve has spent years building s... more

In this episode, I sit down with James to talk about the realities of running a small business when margins are tight and costs keep creeping up. If you’re a business owner or solopreneur, this conversation is all about protecting your profitability ... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Paul Owen
Sales trainer and founder of True Sales.
True Sales
Episode: 3 Things to Do This Week if Your Pipeline Is Empty
James Rimmer
Former NHS Finance Director turned solopreneur and expert in cost management
Episode: NHS Finance Director Quits to Become Solopreneur (Interview with James Rimmer)
Aaron Bart
Leadership coach with a background in ad agencies
Episode: From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn
Holly Hayes
Social media expert and podcast professional
Episode: Using Podcasts to Build Your Influence
Greg Coe
Account Director in IT and founder of Getlinked.pro
Getlinked.pro
Episode: Ep 95: Don't mess up your LinkedIn profile with guest, Greg Coe
Cameron Harris
Managing Director of TRUTH Fitness, specializing in transforming the health of business leaders
TRUTH Fitness
Episode: Ep 90: The CEO Fitness Revolution with Cameron Harris

Host

Dean Seddon
Host of Expert In Demand Podcast, focusing on helping coaches, consultants, and experts build successful businesses by providing actionable insights and strategies.

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Talking Points

Recent interactions between the hosts and their guests.

3 Things to Do This Week if Your Pipeline Is Empty
Q: What would be the three things you'd tell them to do if they need to drum up some business?
Number one, work out who your buyer is. Number two, start small with outreach efforts. Number three, keep your approach simple and predictable, taking small steps to engage potential clients.
She Disappeared For 2 Years. Her Clients Never Noticed
Q: How do you overcome the trust factor when hiring a Virtual Assistant?
You can put things in place to establish trust, and ensure part of the work doesn't require significant barriers of trust to delegate tasks effectively.
NHS Finance Director Quits to Become Solopreneur (Interview with James Rimmer)
Q: What changes do you envision for the UK economy given the links to AI?
There's potential for a skill shift, and AI can fill gaps in data analysis, but human understanding is still essential.
NHS Finance Director Quits to Become Solopreneur (Interview with James Rimmer)
Q: What advice would you give to someone starting a business in the UK?
Work with the best people and invest in your skills and knowledge.
From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn
Q: Why didn't you like the answers you got from the survey?
Because it revealed discomfort with the current culture of my business, which did not align with my values and vision.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the needs of coaches, consultants, and experts, this podcast provides actionable insights and guidance on how to establish and grow a successful business. Through discussions that highlight practical techniques for attracting clients, managing sales processes, and leveraging social media platforms like LinkedIn, it addresses common struggles faced by professionals in these fields. Noteworthy themes include the importance of personal branding, the evolution of sales techniques in the age of AI, and strategies for maintaining client trust in an increasingly skeptical market. Tailored for those eager to optimize their entrepreneurial journey, each episode distills complex topics into simple steps, making it a valuable resource for ... more

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These podcasts share a similar audience with this podcast:

1. Modern Wisdom

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this podcast launched 4 years ago and published 169 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Paul Owen
2. James Rimmer
3. Aaron Bart
4. Holly Hayes
5. Greg Coe
6. Cameron Harris

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