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Artwork for Expert In Demand Podcast With Dean Seddon

Expert In Demand Podcast With Dean Seddon

Dean Seddon
Linkedin
Personal Branding
Social Media Marketing
Rishi Sunak
Client Acquisition
Stephen Bartlett
Social Media
Solopreneurship
Feast and Famine
Content Creation
Audience Engagement
Brewdog
Job Seeking
Marketing
Lead Generation
Conservative Party
Content Strategy
Profile Optimization
Sales Strategies
Business Foundations

Expert In Demand is a podcast for coaches, consultants, and experts who want to build a strong, successful business with their knowledge, experience and know-how.

Each episode gives you clear steps to help you:

• Attract ideal clients• Create steady demand for your work• Explain your value with confidence• Build offers people want• Increase your revenue• Improve your sales process• Grow a busine... more

PublishesWeeklyEpisodes164Founded4 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Expert In Demand Podcast With Dean Seddon

Latest Episodes

Discover why most LinkedIn marketing and B2B sales outreach fails - and how to fix it. In this episode, we break down the #1 mistake consultants, coaches, and B2B professionals make: talking about root causes instead of observable problems their buye... more

In this episode, I sit down with Steve Radford to unpack what selling actually looks like in the real world - especially when you’re early in your sales career, hate cold calling, or feel uncomfortable “being salesy”. Steve has spent years building s... more

In this episode, I sit down with James to talk about the realities of running a small business when margins are tight and costs keep creeping up. If you’re a business owner or solopreneur, this conversation is all about protecting your profitability ... more

I’ve always said that increased competition is basically a tax you pay for not being unique enough. If you feel like you’re constantly shouting into a void or defending your prices to people who don't "get" your value, it’s time to stop playing the m... more

How do you grow an online coaching business when referrals run out?

In this video, Dean explains how to grow an online coaching business from scratch using clear, practical steps. No funnels, no ads, no hype.

You will learn:

How to grow an onli... more

We’re in a trust recession.

Buyers aren’t cynical, but they are cautious.

Big promises feel cheap. Engagement can be faked. Testimonials can be bought. Even five-star reviews raise suspicion.

So how do you win clients when people don’t trust what ... more

If referrals keep you afloat but nothing outside referrals converts, there is a single blind-spot creating that pattern.

In this episode, you’ll see where that blind-spot hides in your copy, your positioning and even how you speak about what you do.... more

Everyone’s noticing the same thing on LinkedIn right now:

Their posts stall.

Their reach drops.

Their feed shows the same recycled stuff for days.

This isn’t just an algorithm story.

It’s a content story.

In this episode, I break down why some ... more

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Recent Guests

James Rimmer
Former NHS Finance Director turned solopreneur and expert in cost management
Episode: NHS Finance Director Quits to Become Solopreneur (Interview with James Rimmer)
Aaron Bart
Leadership coach with a background in ad agencies
Episode: From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn
Paul Owen
Sales expert and trainer at All Things Sales
All Things Sales
Episode: Why Selling Still Feels Awkward (And What To Do About It)
Holly Hayes
Social media expert and podcast professional
Episode: Using Podcasts to Build Your Influence
Greg Coe
Account Director in IT and founder of Getlinked.pro
Getlinked.pro
Episode: Ep 95: Don't mess up your LinkedIn profile with guest, Greg Coe
Cameron Harris
Managing Director of TRUTH Fitness, specializing in transforming the health of business leaders
TRUTH Fitness
Episode: Ep 90: The CEO Fitness Revolution with Cameron Harris

Host

Dean Seddon
Host of Mindset, Marketing, & Money, discussing marketing strategies and sales insights tailored for solopreneurs and business owners

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Talking Points

Recent interactions between the hosts and their guests.

NHS Finance Director Quits to Become Solopreneur (Interview with James Rimmer)
Q: What changes do you envision for the UK economy given the links to AI?
There's potential for a skill shift, and AI can fill gaps in data analysis, but human understanding is still essential.
NHS Finance Director Quits to Become Solopreneur (Interview with James Rimmer)
Q: What advice would you give to someone starting a business in the UK?
Work with the best people and invest in your skills and knowledge.
From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn
Q: Why didn't you like the answers you got from the survey?
Because it revealed discomfort with the current culture of my business, which did not align with my values and vision.
From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn
Q: How do you pick a career or make decisions in a space that is constantly changing?
I think the answers to that are internal and not external; it's about filtering out the noise and focusing on what you want.
From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn
Q: What do you reckon the hardest bit of that kind of journey onto LinkedIn was for you?
The biggest challenge was figuring out what I wanted to do after switching from agency work.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Aimed primarily at solopreneurs, this content offers a refreshing perspective on building an online business without resorting to the exhausting demands of constant engagement and flashy marketing trends. It tackles common struggles related to lead generation, personal branding, and sales strategies, advocating instead for simplicity and clarity in business operations. Topics frequently discussed include effective use of LinkedIn for networking and lead generation, the impact of AI on sales, and practical strategies for cultivating demand rather than merely creating content. This approach is likely to resonate with individuals seeking to escape the burnout associated with typical marketing pressures while building a business that not only a... more

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These podcasts share a similar audience with this podcast:

1. Modern Wisdom

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 164 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. James Rimmer
2. Aaron Bart
3. Paul Owen
4. Holly Hayes
5. Greg Coe
6. Cameron Harris

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