The Dealer Playbook
Michael CirilloThe Dealer Playbook is the top-rated podcast for automotive professionals who want to dominate the retail industry. Hosted by Michael Cirillo, this show delivers expert interviews, proven strategies, and actionable insights to help you sell more cars, lead stronger teams, and grow thriving dealerships. Whether you work in sales, service, F&I, marketing, or management, you’ll gain the tools and con... more
| Publishes | Weekly | Episodes | 690 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | AutomotiveLeisure | |||
Listen to this Podcast
Latest Episodes
Do dealership buildings actually sell cars, or do they quietly kill the experience?
In this episode of The Dealer Playbook, we sit down with Josh Keough, Licensed Architect and Studio Director at Gensler, to unpack how dealership architecture, layou... more
What if the reason things didn’t click in 2025 has less to do with your tools and more to do with your willingness to change?
In this solo year in review episode, I’m slowing things down to reflect on what 2025 actually taught us. Not the highlight ... more
What if your success today could quietly sabotage your future, unless you build a plan beyond the next car deal?
In this episode of The Dealer Playbook, I sit down with Tustin Ulrich, General Manager of Roper Kia (one of the most dominant Kia stores... more
What happens when precision from aviation meets creativity in automotive marketing?
In this episode, Ashley Brockhurst, Director of Marketing and Health & Safety at Charlesglen Toyota in Calgary, Alberta — “Alberta’s Celebration Destination” — share... more
Key Facts
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Recent Guests
Host
Reviews
- Energy. Insights. Humor.
Michael Cirillo is a fantastic host who brings energy, wit, and real knowledge of the dealer world to every conversation.
I had a great time joining him on The Dealer Playbook to trade insights and also learn from his perspective.
He asked sharp questions that pushed the discussion beyond surface-level marketing and into what really makes dealership events stand out.
The episode covers everything from knowing your audience to elevating experiences through partnerships, sports lessons, and ... more
Apple Podcasts5ORT D.Point
United States4 months ago - Great podcast
Michael is an innovator in this industry and the messages he puts out are poignant for all within the auto world. This is a MUST FOLLOW for industry leaders like myself!
Apple Podcasts5Mike Wood, U of LUnited Statesa year ago - 10/10 Love this Podcast!
The Dealer Playbook is a fantastic podcast. If you’re in the automotive industry or an adjacent industry- listen to this podcast. There is so much helpful information that is shared and great guest speakers that shed light on the industry from a macro point of view and industry trends. Michael is an awesome host that brings good perspective, positivity and inspiration to this industry and his work.
Apple Podcasts5Gabi AbinionUnited States2 years ago - Revolutionizing Sales Strategies with Expert Insights
The Dealer Playbook podcast, especially the episode with Shari Levitin on utilizing video in sales, brilliantly showcases the importance of evolving sales tactics in today's digital landscape. The insights offered in this episode are not only informative but also highly applicable, providing listeners with actionable strategies to enhance their sales processes. This podcast is a valuable resource for sales professionals looking to adapt and thrive in an increasingly digital sales environment.
Apple Podcasts5I value the unique angle
Austria2 years ago - A must-listen!
The Dealer Playbook has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Apple Podcasts5mvelasco07United States3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #95 | United States/Leisure/Automotive |
Apple Podcasts | #100 |  Canada/Leisure/Automotive |
Apple Podcasts | #188 |  United Kingdom/Leisure/Automotive |
Apple Podcasts | #203 |  Germany/Leisure/Automotive |
Apple Podcasts | #11 |  Ukraine/Leisure/Automotive |
Apple Podcasts | #29 |  Philippines/Leisure/Automotive |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The Dealer Playbook
What is The Dealer Playbook about and what kind of topics does it cover?
Aimed at automotive professionals, this podcast offers a wealth of insights into dominating the retail car industry. Topics frequently include innovative sales strategies, the impact of social media on dealerships, and the intricacies of customer engagement in a digital landscape. Episodes feature expert guests from various sectors within the automotive industry, shedding light on current trends, such as electric vehicles and the importance of emotional connections in sales. The engaging discussions not only provide actionable tips for enhancing dealership performance but also prioritize fostering a proactive and adaptable culture within automotive organizations. Listeners can expect a blend of practical advice and inspirational stories tha... more
Where can I find podcast stats for The Dealer Playbook?
Rephonic provides a wide range of podcast stats for The Dealer Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Dealer Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Dealer Playbook get?
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What are the audience demographics for The Dealer Playbook?
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How many subscribers and views does The Dealer Playbook have?
To see how many followers or subscribers The Dealer Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Dealer Playbook?
These podcasts share a similar audience with The Dealer Playbook:
1. Car Dealership Guy Podcast
2. LotParty Podcast powered by Lotpop
3. vAuto Podcast
4. Bedros Keuilian Podcast Show
5. The Shawn Ryan Show
How many episodes of The Dealer Playbook are there?
The Dealer Playbook launched 12 years ago and published 690 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Dealer Playbook?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Dealer Playbook?
Rephonic pulls ratings and reviews for The Dealer Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
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How do I access podcast episode transcripts for The Dealer Playbook?
Rephonic provides full transcripts for episodes of The Dealer Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Dealer Playbook?
Recent guests on The Dealer Playbook include:
1. Josh Keough
2. Tustin Ulrich
3. Ashley Brockhurst
4. JB Burnett
5. Noella Salter
6. Nir Bashan
7. Yolanda Biswah
8. Marion Cain
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.