The Dealer Playbook
Michael CirilloThe Dealer Playbook is the top-rated podcast for automotive professionals who want to dominate the retail industry. Hosted by Michael Cirillo, this show delivers expert interviews, proven strategies, and actionable insights to help you sell more cars, lead stronger teams, and grow thriving dealerships. Whether you work in sales, service, F&I, marketing, or management, you’ll gain the tools and con... more
| Publishes | Weekly | Episodes | 684 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | AutomotiveLeisure | |||
Listen to this Podcast
Latest Episodes
What if your biggest dealership problems aren’t “market problems”… but creativity problems?
In this episode of The Dealer Playbook, Michael sits down with Nir Bashan, world-renowned creativity expert, founder & CEO of The Creator Mindset, LLC, Clio ... more
How should Canadian dealers REALLY be using data to price, appraise, and move inventory in 2025?
In this episode of The Dealer Playbook, Michael sits down with Yolanda Bishwah, President of Canadian Black Book (CBB), the data backbone behind used ve... more
Guest Marion Cain (ACE founder; creator of Kharisma Mastery) breaks down a science-based playbook for dealership sales and F&I teams to own the room, deliver luxury touchpoints (on any brand), and turn trust into revenue. We cover the first 90 second... more
AI vs. Google isn’t theoretical anymore; your buyers are already switching how they search.
In this episode, Marcus Sheridan (author of They Ask, You Answer and Endless Customers) shares fresh data from ~3,000 pros on how often they now use ChatGPT ... more
Key Facts
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Recent Guests
Host
Reviews
- Energy. Insights. Humor.
Michael Cirillo is a fantastic host who brings energy, wit, and real knowledge of the dealer world to every conversation.
I had a great time joining him on The Dealer Playbook to trade insights and also learn from his perspective.
He asked sharp questions that pushed the discussion beyond surface-level marketing and into what really makes dealership events stand out.
The episode covers everything from knowing your audience to elevating experiences through partnerships, sports lessons, and ... more
Apple Podcasts5ORT D.Point
United States3 months ago - Great podcast
Michael is an innovator in this industry and the messages he puts out are poignant for all within the auto world. This is a MUST FOLLOW for industry leaders like myself!
Apple Podcasts5Mike Wood, U of LUnited Statesa year ago - 10/10 Love this Podcast!
The Dealer Playbook is a fantastic podcast. If you’re in the automotive industry or an adjacent industry- listen to this podcast. There is so much helpful information that is shared and great guest speakers that shed light on the industry from a macro point of view and industry trends. Michael is an awesome host that brings good perspective, positivity and inspiration to this industry and his work.
Apple Podcasts5Gabi AbinionUnited States2 years ago - Revolutionizing Sales Strategies with Expert Insights
The Dealer Playbook podcast, especially the episode with Shari Levitin on utilizing video in sales, brilliantly showcases the importance of evolving sales tactics in today's digital landscape. The insights offered in this episode are not only informative but also highly applicable, providing listeners with actionable strategies to enhance their sales processes. This podcast is a valuable resource for sales professionals looking to adapt and thrive in an increasingly digital sales environment.
Apple Podcasts5I value the unique angle
Austria2 years ago - A must-listen!
The Dealer Playbook has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Apple Podcasts5mvelasco07United States3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #215 | United States/Leisure/Automotive |
Apple Podcasts | #93 |  Canada/Leisure/Automotive |
Apple Podcasts | #145 |  Germany/Leisure/Automotive |
Apple Podcasts | #223 |  Australia/Leisure/Automotive |
Apple Podcasts | #8 |  Philippines/Leisure/Automotive |
Apple Podcasts | #31 |  Norway/Leisure/Automotive |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The Dealer Playbook
What is The Dealer Playbook about and what kind of topics does it cover?
Focusing on the dynamic realm of automotive retail, the show engages its audience by featuring expert insights, practical strategies, and real-world applications pertinent to the industry. The content covers a wide array of topics including marketing analytics, customer experience enhancement, sales techniques, and emerging automotive technologies like electric vehicles and artificial intelligence, thereby enriching listeners' understanding of current market trends and challenges. With a vibrant host known for their engaging interview style, this series stands out for its dedication to actionable tips and relatable success stories that resonate with dealership staff across various functions from sales to management.
Listeners can find imme... more
Where can I find podcast stats for The Dealer Playbook?
Rephonic provides a wide range of podcast stats for The Dealer Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Dealer Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Dealer Playbook get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Dealer Playbook, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Dealer Playbook?
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How many subscribers and views does The Dealer Playbook have?
To see how many followers or subscribers The Dealer Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Dealer Playbook?
These podcasts share a similar audience with The Dealer Playbook:
1. Car Dealership Guy Podcast
2. Millionaire Car Salesman Podcast
3. Dropping Bombs
4. LotParty Podcast powered by Lotpop
5. Next Level Podcast with Jeremy Miner
How many episodes of The Dealer Playbook are there?
The Dealer Playbook launched 12 years ago and published 684 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Dealer Playbook?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Dealer Playbook?
Rephonic pulls ratings and reviews for The Dealer Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Dealer Playbook?
Rephonic provides full transcripts for episodes of The Dealer Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Dealer Playbook?
Recent guests on The Dealer Playbook include:
1. Nir Bashan
2. Yolanda Biswah
3. Marion Cain
4. Marcus Sheridan
5. Sebrina Westbrooke
6. Tara Willis
7. Jean-Pierre Lacroix
8. Brad Gelber
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.