The Dealer Playbook
Michael CirilloThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episo... more
| Publishes | Weekly | Episodes | 718 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
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Latest Episodes
Most dealers are fighting over a sliver of traffic while the majority goes unclaimed. Matt Copley, Co-Founder, Chairman, and Chief Revenue Officer of Hrizn, joins Michael to unpack it. With over 25 years across media, adtech, and martech, including a... more
Average production has a cost, and it usually shows up long before someone notices it in their paycheck.
After 18 years in automotive retail, Raul stepped away from the general sales manager position and returned to the showroom floor as a client ad... more
Every operator has felt it: too many fires, no clear order of attack, and the creeping sense that whatever you fix first is a guess.
This episode centers on a simple decision-making framework: plot every project against how easy it is to achieve and... more
Jonathan Dawson has spent over 20 years training dealerships as the president and founder of Sellcology and co-founder of the Pinnacle Society. A year ago, he became an owner and operator himself at Cherokee Mitsubishi.
This episode centers on one s... more
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Recent Guests
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Reviews
- Energy. Insights. Humor.
Michael Cirillo is a fantastic host who brings energy, wit, and real knowledge of the dealer world to every conversation.
I had a great time joining him on The Dealer Playbook to trade insights and also learn from his perspective.
He asked sharp questions that pushed the discussion beyond surface-level marketing and into what really makes dealership events stand out.
The episode covers everything from knowing your audience to elevating experiences through partnerships, sports lessons, and ... more
Apple Podcasts5ORT D.Point
United Statesa year ago - Great podcast
Michael is an innovator in this industry and the messages he puts out are poignant for all within the auto world. This is a MUST FOLLOW for industry leaders like myself!
Apple Podcasts5Mike Wood, U of LUnited States2 years ago - 10/10 Love this Podcast!
The Dealer Playbook is a fantastic podcast. If you’re in the automotive industry or an adjacent industry- listen to this podcast. There is so much helpful information that is shared and great guest speakers that shed light on the industry from a macro point of view and industry trends. Michael is an awesome host that brings good perspective, positivity and inspiration to this industry and his work.
Apple Podcasts5Gabi AbinionUnited States2 years ago - Revolutionizing Sales Strategies with Expert Insights
The Dealer Playbook podcast, especially the episode with Shari Levitin on utilizing video in sales, brilliantly showcases the importance of evolving sales tactics in today's digital landscape. The insights offered in this episode are not only informative but also highly applicable, providing listeners with actionable strategies to enhance their sales processes. This podcast is a valuable resource for sales professionals looking to adapt and thrive in an increasingly digital sales environment.
Apple Podcasts5I value the unique angle
Austria3 years ago - A must-listen!
The Dealer Playbook has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Apple Podcasts5mvelasco07United States3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #69 |  Philippines/Business/Entrepreneurship |
Apple Podcasts | #93 |  Ukraine/Business/Entrepreneurship |
Apple Podcasts | #199 |  New Zealand/Business/Entrepreneurship |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About The Dealer Playbook
What is The Dealer Playbook about and what kind of topics does it cover?
The show centers on practical strategies for automotive retail leaders, with episodes that mix mindset shifts, operational rigor, and technology adoption. Across conversations with automotive executives, marketers, and industry thinkers, the host surfaces actionable takeaways on ROI-focused meetings, data-driven decision making, and human-centered selling in a digital age. Notable throughlines include the tension between AI tools and human judgment, the importance of back-to-basics CRM and lead handling, and how brands can build trust through storytelling, governance, and authentic content. This program often features guests who are hands-on operators or strategic visionaries, offering frameworks listeners can apply to improve profitability... more
Where can I find podcast stats for The Dealer Playbook?
Rephonic provides a wide range of podcast stats for The Dealer Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Dealer Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Dealer Playbook get?
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What are the audience demographics for The Dealer Playbook?
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How many subscribers and views does The Dealer Playbook have?
To see how many followers or subscribers The Dealer Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Dealer Playbook?
These podcasts share a similar audience with The Dealer Playbook:
1. Car Dealership Guy Podcast
2. Automotive News Daily Drive
3. THE ED MYLETT SHOW
4. Motivation Daily by Motiversity
5. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
How many episodes of The Dealer Playbook are there?
The Dealer Playbook launched 12 years ago and published 718 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Dealer Playbook?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Dealer Playbook?
Rephonic pulls ratings and reviews for The Dealer Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
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How do I access podcast episode transcripts for The Dealer Playbook?
Rephonic provides full transcripts for episodes of The Dealer Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Dealer Playbook?
Recent guests on The Dealer Playbook include:
1. Matt Copley
2. Raul Tomsa
3. Gary LaDue
4. Jonathan Dawson
5. Rob Dell
6. Charlie Spradlin
7. Ryan Osten
8. Dan Collingridge
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.