The Dealer Playbook
Michael CirilloThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episo... more
| Publishes | Weekly | Episodes | 730 | Founded | 13 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
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Latest Episodes
How many salespeople at your dealership know they should be creating content but keep finding reasons to put it off?
They don't know what to post. They don't like being on camera. They're worried about looking stupid. Or they spend so much time tryi... more
The vendor hype machine has dealers buying AI SEO, GEO and AI visibility on faith. Brooke Furniss shows you what to verify before you write the next check.
Every few months there’s another marketing acronym dealers are told they need to understand. ... more
Could your dealership be missing out on 50 additional car sales every month?
Luke Godwin, a third-generation car dealer, founder of Godwin Consulting Group, and co-host of the Independent Dealer Podcast, believes many franchise dealers are overlooki... more
This is one of those episodes where you'll want to pull up your own website halfway through.
Michael sits down with his neighbor, Wade of Kerzie.ai, to talk about why AI keeps skipping right past dealership websites. Wade's been tracking how fast se... more
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Recent Guests
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Reviews
- Practical, no pitch
Michael runs a show where dealers get straight answers, not sales pitches. Being a guest, I saw how much he prepares and how well he keeps the conversation on what a store can actually do Monday morning. If you run a dealership or a group, it's worth the time.
Apple Podcasts5Wade Kerzie
United States24 days ago - Dealer Playbook Delivers
The Dealer Playbook is one of those podcasts that actually feels useful. Great conversations, real-world insight, and plenty of takeaways you can put to work in the dealership. Definitely worth a listen if you’re in the automotive business.
Apple Podcasts5DealerDefenderUnited States2 months ago - Industry experts
I only wish I would have found this podcast sooner
Apple Podcasts5Rtomsa1United States3 months ago - Energy. Insights. Humor.
Michael Cirillo is a fantastic host who brings energy, wit, and real knowledge of the dealer world to every conversation.
I had a great time joining him on The Dealer Playbook to trade insights and also learn from his perspective.
He asked sharp questions that pushed the discussion beyond surface-level marketing and into what really makes dealership events stand out.
The episode covers everything from knowing your audience to elevating experiences through partnerships, sports lessons, and ... more
Apple Podcasts5ORT D.PointUnited Statesa year ago - Great podcast
Michael is an innovator in this industry and the messages he puts out are poignant for all within the auto world. This is a MUST FOLLOW for industry leaders like myself!
Apple Podcasts5Mike Wood, U of LUnited States2 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #128 |  Philippines/Business/Entrepreneurship |
Apple Podcasts | #155 |  New Zealand/Business/Entrepreneurship |
Apple Podcasts | #241 |  South Africa/Business/Entrepreneurship |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The Dealer Playbook
What is The Dealer Playbook about and what kind of topics does it cover?
The series centers on actionable strategies for running and growing auto dealerships, with a steady mix of leadership, sales, marketing, and technology discussions. Episodes frequently cover practical operations, AI adoption, inventory management, coaching, and culture—delivered through real-world show-and-tell and coaching stories from dealer principals and executives. The format tends to favor concrete frameworks, measurable improvements, and human-centered leadership, making it useful for practitioners aiming to boost profitability, customer experience, and team performance. A notable strength is bringing together operators who translate big ideas into repeatable, day-to-day wins while staying focused on ethical leadership and durable gr... more
Where can I find podcast stats for The Dealer Playbook?
Rephonic provides a wide range of podcast stats for The Dealer Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Dealer Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Dealer Playbook get?
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What are the audience demographics for The Dealer Playbook?
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How many subscribers and views does The Dealer Playbook have?
To see how many followers or subscribers The Dealer Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Dealer Playbook?
These podcasts share a similar audience with The Dealer Playbook:
1. Car Dealership Guy Podcast
2. Dropping Bombs
3. The Iced Coffee Hour
4. Automotive News Daily Drive
5. The Game with Alex Hormozi
How many episodes of The Dealer Playbook are there?
The Dealer Playbook launched 13 years ago and published 730 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Dealer Playbook?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Dealer Playbook?
Rephonic pulls ratings and reviews for The Dealer Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Dealer Playbook?
Rephonic provides full transcripts for episodes of The Dealer Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Dealer Playbook?
Recent guests on The Dealer Playbook include:
1. Raffi Mouchmouchian
2. Brooke C Furniss
3. Luke Godwin
4. Wade Kerzie
5. Kevin Rudolph
6. Charlie Czerniawski
7. Hank Ebeling
8. Rob Ruth
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.