The Dealer Playbook
Michael CirilloThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episo... more
| Publishes | Weekly | Episodes | 698 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurship | |||
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Latest Episodes
Matt Lasher pulls back the curtain on one of the most expensive and preventable problems in automotive retail. The moment a customer falls in love with a car, spends five hours at the dealership, and then the deal collapses in finance because nobody ... more
What if the reason your marketing isn’t driving growth… is because it was never invited into the strategy conversation in the first place?
That question sits at the heart of this conversation with my good friend Ashley Cavazos, Digital Performance C... more
What if your newest salesperson could perform like your best one every single time?
That's not a hypothetical. That's what Jay Ku, founder and CEO of Hey Greenlight, is actually building. And after sitting down with him at NADA, I have to be honest ... more
Dealers are spending more on advertising than ever… and according to Subi Ghosh, many of them are still playing the game wrong.
This conversation from NADA 2026 might be one of the most important shifts we’ve discussed on The Dealer Playbook.
She b... more
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- Energy. Insights. Humor.
Michael Cirillo is a fantastic host who brings energy, wit, and real knowledge of the dealer world to every conversation.
I had a great time joining him on The Dealer Playbook to trade insights and also learn from his perspective.
He asked sharp questions that pushed the discussion beyond surface-level marketing and into what really makes dealership events stand out.
The episode covers everything from knowing your audience to elevating experiences through partnerships, sports lessons, and ... more
Apple Podcasts5ORT D.Point
United States7 months ago - Great podcast
Michael is an innovator in this industry and the messages he puts out are poignant for all within the auto world. This is a MUST FOLLOW for industry leaders like myself!
Apple Podcasts5Mike Wood, U of LUnited States2 years ago - 10/10 Love this Podcast!
The Dealer Playbook is a fantastic podcast. If you’re in the automotive industry or an adjacent industry- listen to this podcast. There is so much helpful information that is shared and great guest speakers that shed light on the industry from a macro point of view and industry trends. Michael is an awesome host that brings good perspective, positivity and inspiration to this industry and his work.
Apple Podcasts5Gabi AbinionUnited States2 years ago - Revolutionizing Sales Strategies with Expert Insights
The Dealer Playbook podcast, especially the episode with Shari Levitin on utilizing video in sales, brilliantly showcases the importance of evolving sales tactics in today's digital landscape. The insights offered in this episode are not only informative but also highly applicable, providing listeners with actionable strategies to enhance their sales processes. This podcast is a valuable resource for sales professionals looking to adapt and thrive in an increasingly digital sales environment.
Apple Podcasts5I value the unique angle
Austria2 years ago - A must-listen!
The Dealer Playbook has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Apple Podcasts5mvelasco07United States3 years ago
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Frequently Asked Questions About The Dealer Playbook
What is The Dealer Playbook about and what kind of topics does it cover?
Targeting automotive professionals across various roles, this podcast offers a wealth of expert insights and strategies aimed at driving success in the retail automotive industry. With a consistent focus on evolving market dynamics, the conversations frequently revolve around sales techniques, digital marketing, customer experience, and innovative approaches to dealership operations. Unique to this podcast is its emphasis on blending modern technology—such as AI and social media—with traditional sales practices, providing listeners with a holistic toolkit that combines operational efficiency and authentic customer connection.
Listeners can expect to engage with a wide range of industry leaders and pioneers who share their experiences and i... more
Where can I find podcast stats for The Dealer Playbook?
Rephonic provides a wide range of podcast stats for The Dealer Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Dealer Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Dealer Playbook get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Dealer Playbook, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Dealer Playbook?
Rephonic provides comprehensive predictive audience data for The Dealer Playbook, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Dealer Playbook have?
To see how many followers or subscribers The Dealer Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Dealer Playbook?
These podcasts share a similar audience with The Dealer Playbook:
1. Car Dealership Guy Podcast
2. Next Level Podcast with Jeremy Miner
3. Millionaire Car Salesman Podcast
4. THE ED MYLETT SHOW
5. Dropping Bombs
How many episodes of The Dealer Playbook are there?
The Dealer Playbook launched 12 years ago and published 698 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Dealer Playbook?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Dealer Playbook?
Rephonic pulls ratings and reviews for The Dealer Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Dealer Playbook?
Rephonic provides full transcripts for episodes of The Dealer Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Dealer Playbook?
Recent guests on The Dealer Playbook include:
1. Matt Lasher
2. Ashley Cavazos
3. Jay Ku
4. Rob Ruth
5. Matt Birkhead
6. Josh Keough
7. Ashley Brockhurst
8. JB Burnett
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.