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Artwork for The Independent Dealer Podcast

The Independent Dealer Podcast

Jeff Watson & Luke Godwin
Buy Here Pay Here
Inventory Management
Buy Here, Pay Here
Tax Season
Used Car Dealership
Automotive Industry
Artificial Intelligence
Reinsurance
Customer Service
Customer Experience
Used Car Sales
Customer Engagement
Cash Flow Management
Electric Vehicles
Used Car Dealerships
Buy Here, Pay Here Dealerships
Core Values
Used Car Market
NIADA
Theory Of Constraints

A podcast for Independent Used Car Dealers to get help on how to improve their dealerships and their life. As current used car dealers, Luke and Jeff find the best advice from industry experts and other successful dealers. If you want to learn and grow your business with like minded used car dealers tune in each week. "Dealers Helping Dealers"

PublishesTwice weeklyEpisodes479Founded7 years ago
Number of ListenersCategories
LeisureAutomotive

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Artwork for The Independent Dealer Podcast

Latest Episodes

Welcome to the Monday Minute – your weekly reset to lead better, think clearer, and build your independent dealership with intention.

You could take the same million dollars and put it into a dealership, the stock market, an HVAC company, or a dozen ... more

In this episode of the Independent Dealer Podcast, Jeff Watson and Luke Godwin are coming to you live from Denver, Colorado at the NIADA 2026 National Convention. No guest, no studio — just two guys in rocking chairs sharing what they're seeing, hear... more

Welcome to the Monday Minute – your weekly reset to lead better, think clearer, and build your independent dealership with intention.You can buy right, market well, and sell a car every day – and still run out of cash. Because nothing in this busines... more

This episode of the Independent Dealer Podcast is brought to you by Buckeye Risk Services — the reinsurance and wealth strategy partner for independent dealers.

Learn more at theindependentdealer.com/buckeye

In this episode, Jeff Watson an... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Mark Fuerbacher
President of Universal Imports of Rochester
Universal Imports of Rochester
Episode: #439 - They Said He Was Too Small for Reinsurance. Buckeye Disagreed.
Dan Reel
Owner of Reel's Auto Sales
Reel's Auto Sales
Episode: #439 - They Said He Was Too Small for Reinsurance. Buckeye Disagreed.
Sam Brenner
Owner of Brenner Car Credit
Brenner Car Credit (Pennsylvania)
Episode: #437 - When Recon Goes Sideways
Melissa Rowan
Owner, Red White and Blue Autos
Red White and Blue Autos
Episode: #436 - The Dealer who Delivers Cars in Pajamas: How Red White & Blue Went 97% Digital
Bill Hancock
Owner of Bill Hancock Motors; Alabama dealer known for wholesale-to-retail growth and community efforts
Bill Hancock Motors
Episode: #434 - The 2-Week Job That Turned Into 30 Years | The Bill Hancock Story
Jason Gosnell
Chief Revenue Officer for Buckeye
Buckeye Risk Services
Episode: #432 - The Other Side of the Glass: What Vendors See That Dealers Don't
Bill Neylan
President & CEO of Tax Max
Tax Max
Episode: #432 - The Other Side of the Glass: What Vendors See That Dealers Don't
Mike Downey
President of Auto Master Systems
Auto Master Systems
Episode: #432 - The Other Side of the Glass: What Vendors See That Dealers Don't
Ariad Sommer
CEO, Ituran USA
Ituran USA
Episode: #432 - The Other Side of the Glass: What Vendors See That Dealers Don't

Hosts

Luke Godwin
Host of The Independent Dealer Podcast
Jeff Watson
Co-host of The Independent Dealer Podcast; host/guest discussions on industry topics

Reviews

4.9 out of 5 stars from 126 ratings
  • Dave’s GreenLight Autos

    Jeff Watson and Luke Godwin provide an invaluable service to the automotive dealer community. The Independent Dealer podcast is both informative and entertaining and is my go-to while driving to and from auctions.

    Apple Podcasts
    5
    Dave Bearley
    United States3 years ago
  • Valuable

    Thank you both for adding value to our segment. I just finished listening to the last podcast so now I will start listening to them again. I’m more powerful in the market because of your information. Thank you Luke and Jeff.

    Apple Podcasts
    5
    Chrlpoll
    United States3 years ago
  • Great Pod

    Great content by two great dealers.

    Apple Podcasts
    5
    GoGators1555
    United States3 years ago
  • Listen weekly

    I own an independent retail car dealership and though Luke and Jeff do buy here pay here I still get massive value from the information, advice, vendors and experience they share. I highly recommend this podcast for an independent dealer no matter what step of the process you are in!

    Apple Podcasts
    5
    mr_noceiling
    United States3 years ago
  • Your new favorite pod!

    Independent dealers - look no further. You’ve found your new favorite podcast! Luke and Jeff are a dynamic hosting duo who bring you all the actionable insights and business strategies you need to level up your dealership. Highly recommend tuning in!

    Apple Podcasts
    5
    oliviabaker13
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently deliver actionable info and market-relevant strategies.
Listeners praise hosting duo for straight talk and real-world vendor insights.
Proves incredibly practical for dealers looking to level up operations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#431 - EV is coming to BHPH/LHPH: Are You Ready?
Q: What year is the limit of the supercharging for Teslas?
Supercharging limits for older Teslas vary by model and year, with some unlimited or transferable codes that expire or change, but generally newer models have different terms and the ability to access charging networks has become more restricted over time.
#432 - The Other Side of the Glass: What Vendors See That Dealers Don't
Q: What is it that you're seeing out there that dealers are not seeing?
Vendors highlighted the risk management and decision-boundary aspects of AI, the need for policy, and how automation can enable operations to function with fewer staff while maintaining compliance and customer service.
#430 - FTC Sends 97 Warning Letters to Car Dealers — Are You Next? | Patrick O'Brien
Q: What is the practical impact of the FTC letters for a typical dealer?
Dealers should review and reform pricing disclosures, ensure out-the-door prices include mandatory charges, and avoid hiding or omitting fees; these letters serve as a clear warning that non-compliant practices will be scrutinized and punished.
#424 - Reducing Repos with GPS Technology: What Independent Dealers Need to Know
Q: What are practical best practices for dealers beginning with GPS integrations?
Dealers should audit processes regularly, train managers, and implement quarterly retraining; ensure front-line compliance with checklists, and verify installations to avoid common failures.
#424 - Reducing Repos with GPS Technology: What Independent Dealers Need to Know
Q: What's new in the world of GPS and how has AI been integrated to make GPS smarter for dealers?
The guest explains that the latest GPS systems focus on actionable alerts and Critical Business Events (CBEs) by leveraging big data and AI-like analytics to identify items dealers should act on, rather than just location data, to improve efficiency and reduce losses.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Independent Dealer Podcast

What is The Independent Dealer Podcast about and what kind of topics does it cover?

A practical show centered on helping independent used-car dealers improve profitability and operations. Episodes cover buying strategies, inventory management, compliance, and tech adoption—from formal buying plans and FTC considerations to GPS-based loss prevention, AI in dealerships, and website optimization. Hosts emphasize real-world tactics, vendor showcases, and hands-on lessons drawn from live events and dealer-to-dealer experiences, with a strong focus on actionable steps, measurable outcomes, and scalable systems. Noteworthy angles include bridging offline and online strategies, leveraging sponsorships for tools and services, and cultivating a community of peers who share best practices.

Listeners can expect clear, battle-tested g... more

Where can I find podcast stats for The Independent Dealer Podcast?

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How many listeners does The Independent Dealer Podcast get?

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What are the audience demographics for The Independent Dealer Podcast?

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How many subscribers and views does The Independent Dealer Podcast have?

To see how many followers or subscribers The Independent Dealer Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Independent Dealer Podcast?

These podcasts share a similar audience with The Independent Dealer Podcast:

1. The BHPH Morning Show
2. Car Dealership Guy Podcast
3. The Dealer Playbook
4. Auto Remarketing Podcast
5. REAL AF with Andy Frisella

How many episodes of The Independent Dealer Podcast are there?

The Independent Dealer Podcast launched 7 years ago and published 479 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Independent Dealer Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Independent Dealer Podcast?

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How do I access podcast episode transcripts for The Independent Dealer Podcast?

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What guests have appeared on The Independent Dealer Podcast?

Recent guests on The Independent Dealer Podcast include:

1. Mark Fuerbacher
2. Dan Reel
3. Sam Brenner
4. Melissa Rowan
5. Bill Hancock
6. Jason Gosnell
7. Bill Neylan
8. Mike Downey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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