The Data Malarkey Podcast

Sam Knowles

Artificial Intelligence

Narrative Cognition

Four-Day Week

Return On Inclusion

London, United Kingdom

Data Storytelling

Starship Technologies

Lewes FC

Data Quality

Ultra-Processed Data

Public Relations

Brew

Social Media

Primal Intelligence

Diversity, Equity and Inclusion

UK Economy

Advertising

Women's Football

Gender Equality

Sussex Four-Day Week Project

The Data Malarkey podcast – and it's audio-visual twin, the Data Malarkey Show on YouTube – a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there'd be rather less data malarkey about.

11 ratings

Publishes	Twice monthly	Episodes	72	Founded	3 years ago
Number of Listeners		Categories	BusinessMarketing

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Latest Episodes

"Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week

What were the standout moments from Season 10 of Data Malarkey?

In this end-of-season special, host and Master Data Storyteller, Sam Knowles, looks back at some of the best bits, biggest ideas, and sharpest soundbites from across Season 10. This "g... more

26 May 2026 • 58 min

How the four-day week boosts sleep, wellbeing, and output with Charlotte Rae

The four-day week gets talked about a lot, but what happens when you stop talking about the theory and start measuring impact properly?

In this episode of Data Malarkey - the podcast about using data, smarter - Master Data Storyteller, Sam Knowles,... more

12 May 2026 • 54 min

Why comms teams fail, even with great tools | Dino Delić

What if the problem is not your tool?

In this episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, speaks with Dino Delić of Meltwater, the global leader in media intelligence. Sam and Dino cover data, comms, capability-build... more

28 Apr 2026 • 57 min

From Skype to delivery robots: Ahti Heinla on data, deep tech and solving the last mile problem

Ahti Heinla has built category-defining tech in two completely different worlds. First, he helped architect Skype, making internet communication simple enough to spread like wildfire. Then he co-founded Starship Technologies, tackling the "last mile ... more

15 Apr 2026 • 45 min

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Recent Guests

Dino Delić

Strategic customer advisor for Meltwater

Meltwater

Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week

Harriet Kingaby

Co-chair of Conscious Advertising Network

Conscious Advertising Network

Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week

Ahti Heinla

Co-founder and CTO of Skype; founder of Starship Technologies

Starship Technologies

Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week

Kerry Watkins

Season 9 Data Malarkey alumna; Social for Good in Brighton

Social for Good

Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week

Charlotte Rae

Associate Professor in Psychology at the University of Sussex; lead of the Sussex Four-Day Week research project

University of Sussex

Episode: How the four-day week boosts sleep, wellbeing, and output with Charlotte Rae

Karen Dobres

Board member at Lewes FC; author and feminist advocate

Lewes FC

Episode: "Equality FC": Karen and Charlie Dobres on Lewes FC, equity, attention, and the imbalance in FA Cup prize money between the men's and women's competitions

Charlie Dobres

Co-founder of Lewes FC; former board member; marketing/communications expert

Lewes FC

Episode: "Equality FC": Karen and Charlie Dobres on Lewes FC, equity, attention, and the imbalance in FA Cup prize money between the men's and women's competitions

Ali Hanan

Founder and executive director, Creative Equals

Creative Equals

Episode: Return On Inclusion: Why inclusive marketing drives growth (Ali Hanan, Creative Equals)

Kelly Beaver

Chief Executive of Ipsos UK and Ireland; prominent advocate in Market Research

Ipsos UK and Ireland

Episode: "Start Making Sense": Data Malarkey Season Nine greatest hits

Reviews

5.0 out of 5 stars from 11 ratings

Really useful and entertaining
A thoughtful and entertaining interviewer on a really relevant topic. The Stephen Pinker episode is exceptional.
Apple Podcasts
5
SaskiaK2
United Kingdom3 years ago
Brilliant
Brilliantly clever and brilliantly entertaining. Wouldn’t expect anything less from
Sam Knowles. Definitely worth a listen
Apple Podcasts
5
Culture hungry
United Kingdom3 years ago
This a dream podcast for Marketers
I remember when I first heard Sam Knowles speak at a marketing summit I was attending. I’d never thought intentionally about blending narrative and numbers, but Sam has inspired me to hone this skill and this podcast is a must listen for fellow Marketers.
Apple Podcasts
5
Adam (Entrepreneur)
United Kingdom3 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host keeps conversations engaging and practical for marketers and data people.

A go-to for anyone wanting to connect data with business impact.

High-quality discussions that blend theory with real-world applications.

Thoughtful interviewer with relevant topics; great balance of insights and storytelling.

Guests and topics feel timely and actionable for your own data storytelling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#15	Belgium/Business/Marketing
Apple Podcasts	#170	Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

"Equality FC": Karen and Charlie Dobres on Lewes FC, equity, attention, and the imbalance in FA Cup prize money between the men's and women's competitions

Q: What role did allyship and internal culture play in making Equality FC possible, and how did you navigate resistance?

Male allies were crucial, with both Charlie and Ed starting the initiative. Allyship helped integrate women into conversations, ensure inclusive communication, and maintain radical momentum even when external support was not immediate. The change required internal culture shifts—reframing the club's identity, updating social handles, and demonstrating through action that equity could work financially and reputationally, not just as a moral stance.

"Equality FC": Karen and Charlie Dobres on Lewes FC, equity, attention, and the imbalance in FA Cup prize money between the men's and women's competitions

Q: Can you describe how Lewes became the first and still the only club in the world to pay its men and women's teams the same, providing the same playing budgets and shared resources?

The decision was rooted in a two-part approach: a historical commitment to equality and a concrete, implementable plan. Ed Ramston drafted a manifesto for Equality FC, and Karen and Charlie both agreed to push the change through a board that could implement it, despite sponsorship uncertainty. The plan involved an across-the-board equalization of budgets, access to facilities, and esteem, followed by a sustained effort to secure sponsors and internal funding until the model could be funded without risk to the club.

Best of Series 8: Perception, Purpose, and Persuasion - The Data Malarkey Podcast

Q: What are the structural similarities and differences between neural networks and the brain, especially with transformers versus recurrence?

Neural networks are like a simplified brain with units and weighted connections, but transformers operate with a single pass of attention to predict the next thing, whereas the brain is highly recurrent, generating self-sustaining patterns of activation over time.

Best of Series 8: Perception, Purpose, and Persuasion - The Data Malarkey Podcast

Q: Could you just unpack a little bit about how just predicting actually gets large language models surprisingly close to something that we might call thinking?

The mechanism is very simple: models predict what's going to happen next and adjust their parameters to make better predictions, which captures a core, though simplified, form of learning that mirrors one of the brain's predictive strategies.

Empowering people through information: Inside the ICO

Q: What are the ICO's three core priorities around AI, and how do you balance regulation with innovation?

AI is a priority alongside other core issues; the ICO seeks to enable responsible innovation, model good practices, and provide regulatory guidance to ensure data protection law applies to AI technologies.

Audience Metrics

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Frequently Asked Questions About The Data Malarkey Podcast

What is The Data Malarkey Podcast about and what kind of topics does it cover?

A data-forward conversation series that centers on the practical applications of data storytelling in business, marketing, and technology. Episodes frequently blend rigorous analysis with human-centered narrative, covering topics like inclusive marketing, AI ethics, data quality, and the social impact of technology. Notable throughlines include turning data into action, measuring real-world impact, and exploring how storytelling can elevate data-driven decision making across industries from sports and entertainment to public sector settings. The show often features practitioners and pioneers who translate complex data concepts into approachable, impact-focused guidance for leaders, marketers, and researchers alike.

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These podcasts share a similar audience with The Data Malarkey Podcast:

1. The Rest Is Entertainment
2. The Rest Is Politics: US
3. The Rest Is Classified

How many episodes of The Data Malarkey Podcast are there?

The Data Malarkey Podcast launched 3 years ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Data Malarkey Podcast?

Recent guests on The Data Malarkey Podcast include:

1. Dino Delić
2. Harriet Kingaby
3. Ahti Heinla
4. Kerry Watkins
5. Charlotte Rae
6. Karen Dobres
7. Charlie Dobres
8. Ali Hanan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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