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The Data Malarkey Podcast

Sam Knowles
Artificial Intelligence
Narrative Cognition
Four-Day Week
Data Analytics
Science Communication
Return On Inclusion
Football
Data Storytelling
Starship Technologies
London, United Kingdom
Lewes FC
Digital Afterlife
Caitlyn Looby
Cambridge United FC
Sussex Four-Day Week Project
Performance Analytics
Public Relations
Diversity, Equity and Inclusion
UK Economy
Brew

The Data Malarkey podcast – and it's audio-visual twin, the Data Malarkey Show on YouTube – a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there'd be rather less data malarkey about.

PublishesTwice monthlyEpisodes75Founded3 years ago
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MarketingBusiness

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Artwork for The Data Malarkey Podcast

Latest Episodes

What happens when platform design, recommendation algorithms, and commercial incentives collide with teenage vulnerability?

In this episode of Data Malarkey, Master Data Storyteller, Sam Knowles, speaks to Andy Burrows, Chief Executive of the Molly... more

What happens to your data when you die?

In this episode of Data Malarkey, Master Data Storyteller, Sam Knowles, welcomes Carl Öhman, Assistant Professor in Political Science at Uppsala University and author of The Afterlife of Data: What Happens to... more

In this live episode of Data Malarkey - recorded live on stage at the 'AI for PR' conference in June 2026 - Master Data Storyteller, Sam Knowles, speaks with Pete Markey, Chief Communications & Marketing Officer at the University of Nottingham. Their... more

What were the standout moments from Season 10 of Data Malarkey?

In this end-of-season special, host and Master Data Storyteller, Sam Knowles, looks back at some of the best bits, biggest ideas, and sharpest soundbites from across Season 10. This "g... more

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Recent Guests

Carl Öhman
Associate Professor of Political Science at the Department of Government, Uppsala University
Uppsala University
Episode: What Happens to Your Data When You Die? │ Data Malarkey with Carl Öhman
Charlotte Rae
Associate Professor in Psychology at the University of Sussex; lead of the Sussex Four-Day Week research project
University of Sussex
Episode: How the four-day week boosts sleep, wellbeing, and output with Charlotte Rae
Dino Delić
Strategic customer advisor for Meltwater; runs data-driven communications research lab
Meltwater
Episode: Why comms teams fail, even with great tools | Dino Delić
Ahti Heinla
Serial entrepreneur, coder and tech pioneer; co-founder/CEO/CTO of Starship Technologies
Starship Technologies
Episode: From Skype to delivery robots: Ahti Heinla on data, deep tech and solving the last mile problem
Karen Dobres
Board member at Lewes FC; author and feminist advocate
Lewes FC
Episode: "Equality FC": Karen and Charlie Dobres on Lewes FC, equity, attention, and the imbalance in FA Cup prize money between the men's and women's competitions
Charlie Dobres
Co-founder of Lewes FC; former board member; marketing/communications expert
Lewes FC
Episode: "Equality FC": Karen and Charlie Dobres on Lewes FC, equity, attention, and the imbalance in FA Cup prize money between the men's and women's competitions
Ali Hanan
Founder and executive director, Creative Equals
Creative Equals
Episode: Return On Inclusion: Why inclusive marketing drives growth (Ali Hanan, Creative Equals)
Harriet Kingaby
Co-chair of the Conscious Advertising Network
Conscious Advertising Network (CAN)
Episode: Harriet Kingaby on AI, Advertising, and the "No-Click Internet"
Kelly Beaver
Chief Executive of Ipsos UK and Ireland; prominent advocate in Market Research
Ipsos UK and Ireland
Episode: "Start Making Sense": Data Malarkey Season Nine greatest hits

Reviews

5.0 out of 5 stars from 11 ratings
  • Really useful and entertaining

    A thoughtful and entertaining interviewer on a really relevant topic. The Stephen Pinker episode is exceptional.

    Apple Podcasts
    5
    SaskiaK2
    United Kingdom3 years ago
  • Brilliant

    Brilliantly clever and brilliantly entertaining. Wouldn’t expect anything less from

    Sam Knowles. Definitely worth a listen

    Apple Podcasts
    5
    Culture hungry
    United Kingdom3 years ago
  • This a dream podcast for Marketers

    I remember when I first heard Sam Knowles speak at a marketing summit I was attending. I’d never thought intentionally about blending narrative and numbers, but Sam has inspired me to hone this skill and this podcast is a must listen for fellow Marketers.

    Apple Podcasts
    5
    Adam (Entrepreneur)
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host keeps conversations engaging and practical for marketers and data people.
A go-to for anyone wanting to connect data with business impact.
High-quality discussions that blend theory with real-world applications.
Thoughtful interviewer with relevant topics; great balance of insights and storytelling.
Guests and topics feel timely and actionable for your own data storytelling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#160
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What should marketing and communications leaders actually do with AI right now?
Q: Advice to a 25-year-old about AI.
Start learning now, use the tools in everyday life, experiment, and gradually build comfort with prompt engineering and tool diversity. Treat AI as a daily capability—practice, iterate, and seek roles that are about guiding and shaping how AI is used rather than just executing tasks.
Measuring what matters: Darryl Sparey on comms, metrics, and making data sing
Q: How do you view AI in relation to PR measurement and the work you do?
AI is both a major opportunity and threat: it can integrate multiple data sources and enable rapid insights, but the human factor—relying on client stories and journalist responses—remains essential for meaningful, credible measurement.
Measuring what matters: Darryl Sparey on comms, metrics, and making data sing
Q: Why did you choose HubSpot over Salesforce for Hard Numbers, and what benefits does that bring?
HubSpot scales with the business, reduces upfront costs, and provides a unified CRM that supports comprehensive stakeholder interaction history, enabling predictive analytics and more efficient data-driven strategy.
Measuring what matters: Darryl Sparey on comms, metrics, and making data sing
Q: First off, can you tell me if that's a good narrative of how you've got to where you are today?
Darryl describes a path from traditional PR practice into data-driven measurement, emphasizing hands-on Excel skills, a move toward CRM-backed data collection, and building a culture that treats measurement as a core ongoing capability rather than a one-off end-of-campaign activity.
Mark Bonner on football, data, and the beautiful balance
Q: Tell us how you spend your time across the calendar in professional football.
Time is dictated by the calendar; roles vary, but the core is balancing club duties with scouting, education, family, and personal interests like music, with data supporting but not dominating daily life.

Audience Metrics

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Frequently Asked Questions About The Data Malarkey Podcast

What is The Data Malarkey Podcast about and what kind of topics does it cover?

A data-forward conversation series that centers on the practical applications of data storytelling in business, marketing, and technology. Episodes frequently blend rigorous analysis with human-centered narrative, covering topics like inclusive marketing, AI ethics, data quality, and the social impact of technology. Notable throughlines include turning data into action, measuring real-world impact, and exploring how storytelling can elevate data-driven decision making across industries from sports and entertainment to public sector settings. The show often features practitioners and pioneers who translate complex data concepts into approachable, impact-focused guidance for leaders, marketers, and researchers alike.

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These podcasts share a similar audience with The Data Malarkey Podcast:

1. Tetragrammaton with Rick Rubin
2. The Rest Is Politics
3. The News Agents
4. The Rest Is Entertainment
5. The News Agents - USA

How many episodes of The Data Malarkey Podcast are there?

The Data Malarkey Podcast launched 3 years ago and published 75 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Data Malarkey Podcast?

Recent guests on The Data Malarkey Podcast include:

1. Carl Öhman
2. Charlotte Rae
3. Dino Delić
4. Ahti Heinla
5. Karen Dobres
6. Charlie Dobres
7. Ali Hanan
8. Harriet Kingaby

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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