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The Data Malarkey Podcast

Sam Knowles
Artificial Intelligence
Narrative Cognition
Four-Day Week
Science Communication
Data Analytics
Return On Inclusion
Football
Data Storytelling
Starship Technologies
London, United Kingdom
Lewes FC
Caitlyn Looby
Cambridge United FC
Sussex Four-Day Week Project
Data Quality
Primal Intelligence
Public Relations
Performance Analytics
Diversity, Equity and Inclusion
Brew

The Data Malarkey podcast – and it's audio-visual twin, the Data Malarkey Show on YouTube – a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there'd be rather less data malarkey about.

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Artwork for The Data Malarkey Podcast

Latest Episodes

What happens to your data when you die?

In this episode of Data Malarkey, Master Data Storyteller, Sam Knowles, welcomes Carl Öhman, Assistant Professor in Political Science at Uppsala University and author of The Afterlife of Data: What Happens to... more

In this live episode of Data Malarkey - recorded live on stage at the 'AI for PR' conference in June 2026 - Master Data Storyteller, Sam Knowles, speaks with Pete Markey, Chief Communications & Marketing Officer at the University of Nottingham. Their... more

What were the standout moments from Season 10 of Data Malarkey?

In this end-of-season special, host and Master Data Storyteller, Sam Knowles, looks back at some of the best bits, biggest ideas, and sharpest soundbites from across Season 10. This "g... more

The four-day week gets talked about a lot, but what happens when you stop talking about the theory and start measuring impact properly?

In this episode of Data Malarkey - the podcast about using data, smarter - Master Data Storyteller, Sam Knowles,... more

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Recent Guests

Dino Delić
Strategic customer advisor for Meltwater
Meltwater
Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week
Karen Dobres
Former Lewes FC director and author of Bitch or Pitch Invasion
Lewes FC
Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week
Charlie Dobres
Lewes FC director, referenced with Karen in discussions of Equality FC
Lewes FC
Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week
Ali Hanan
Founder and creative director of Creative Equals
Creative Equals
Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week
Harriet Kingaby
Co-chair of Conscious Advertising Network
Conscious Advertising Network
Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week
Ahti Heinla
Co-founder and CTO of Skype; founder of Starship Technologies
Starship Technologies
Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week
Charlotte Rae
Associate Professor of Psychology, University of Sussex; leads Sussex four-day week research
University of Sussex
Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week
Kerry Watkins
Season 9 Data Malarkey alumna; Social for Good in Brighton
Social for Good
Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week
Susan Etlinger
AI pathfinder and former AI leader at Microsoft; noted for data meaning making
IBM/Microsoft (prior)
Episode: "Start Making Sense": Data Malarkey Season Nine greatest hits

Reviews

5.0 out of 5 stars from 11 ratings
  • Really useful and entertaining

    A thoughtful and entertaining interviewer on a really relevant topic. The Stephen Pinker episode is exceptional.

    Apple Podcasts
    5
    SaskiaK2
    United Kingdom3 years ago
  • Brilliant

    Brilliantly clever and brilliantly entertaining. Wouldn’t expect anything less from

    Sam Knowles. Definitely worth a listen

    Apple Podcasts
    5
    Culture hungry
    United Kingdom3 years ago
  • This a dream podcast for Marketers

    I remember when I first heard Sam Knowles speak at a marketing summit I was attending. I’d never thought intentionally about blending narrative and numbers, but Sam has inspired me to hone this skill and this podcast is a must listen for fellow Marketers.

    Apple Podcasts
    5
    Adam (Entrepreneur)
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host keeps conversations engaging and practical for marketers and data people.
A go-to for anyone wanting to connect data with business impact.
High-quality discussions that blend theory with real-world applications.
Thoughtful interviewer with relevant topics; great balance of insights and storytelling.
Guests and topics feel timely and actionable for your own data storytelling.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

What should marketing and communications leaders actually do with AI right now?
Q: Advice to a 25-year-old about AI.
Start learning now, use the tools in everyday life, experiment, and gradually build comfort with prompt engineering and tool diversity. Treat AI as a daily capability—practice, iterate, and seek roles that are about guiding and shaping how AI is used rather than just executing tasks.
Measuring what matters: Darryl Sparey on comms, metrics, and making data sing
Q: How do you view AI in relation to PR measurement and the work you do?
AI is both a major opportunity and threat: it can integrate multiple data sources and enable rapid insights, but the human factor—relying on client stories and journalist responses—remains essential for meaningful, credible measurement.
Measuring what matters: Darryl Sparey on comms, metrics, and making data sing
Q: Why did you choose HubSpot over Salesforce for Hard Numbers, and what benefits does that bring?
HubSpot scales with the business, reduces upfront costs, and provides a unified CRM that supports comprehensive stakeholder interaction history, enabling predictive analytics and more efficient data-driven strategy.
Measuring what matters: Darryl Sparey on comms, metrics, and making data sing
Q: First off, can you tell me if that's a good narrative of how you've got to where you are today?
Darryl describes a path from traditional PR practice into data-driven measurement, emphasizing hands-on Excel skills, a move toward CRM-backed data collection, and building a culture that treats measurement as a core ongoing capability rather than a one-off end-of-campaign activity.
Mark Bonner on football, data, and the beautiful balance
Q: Tell us how you spend your time across the calendar in professional football.
Time is dictated by the calendar; roles vary, but the core is balancing club duties with scouting, education, family, and personal interests like music, with data supporting but not dominating daily life.

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Frequently Asked Questions About The Data Malarkey Podcast

What is The Data Malarkey Podcast about and what kind of topics does it cover?

A data-forward conversation series that centers on the practical applications of data storytelling in business, marketing, and technology. Episodes frequently blend rigorous analysis with human-centered narrative, covering topics like inclusive marketing, AI ethics, data quality, and the social impact of technology. Notable throughlines include turning data into action, measuring real-world impact, and exploring how storytelling can elevate data-driven decision making across industries from sports and entertainment to public sector settings. The show often features practitioners and pioneers who translate complex data concepts into approachable, impact-focused guidance for leaders, marketers, and researchers alike.

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Which podcasts are similar to The Data Malarkey Podcast?

These podcasts share a similar audience with The Data Malarkey Podcast:

1. Tetragrammaton with Rick Rubin
2. The Rest Is Politics
3. The News Agents
4. Electoral Dysfunction
5. The Rest Is Politics: US

How many episodes of The Data Malarkey Podcast are there?

The Data Malarkey Podcast launched 3 years ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Data Malarkey Podcast?

Recent guests on The Data Malarkey Podcast include:

1. Dino Delić
2. Karen Dobres
3. Charlie Dobres
4. Ali Hanan
5. Harriet Kingaby
6. Ahti Heinla
7. Charlotte Rae
8. Kerry Watkins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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