Rephonic
Artwork for The Data Malarkey Podcast

The Data Malarkey Podcast

Sam Knowles
Artificial Intelligence
Narrative Cognition
Four-Day Week
Data Analytics
Science Communication
Return On Inclusion
Football
London, United Kingdom
Data Storytelling
Starship Technologies
Lewes FC
Cambridge United FC
Performance Analytics
Caitlyn Looby
Data Quality
Ultra-Processed Data
Public Relations
Brew
Social Media
Primal Intelligence

The Data Malarkey podcast – and it's audio-visual twin, the Data Malarkey Show on YouTube – a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there'd be rather less data malarkey about.

PublishesTwice monthlyEpisodes72Founded3 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for The Data Malarkey Podcast

Latest Episodes

What were the standout moments from Season 10 of Data Malarkey?

In this end-of-season special, host and Master Data Storyteller, Sam Knowles, looks back at some of the best bits, biggest ideas, and sharpest soundbites from across Season 10. This "g... more

The four-day week gets talked about a lot, but what happens when you stop talking about the theory and start measuring impact properly?

In this episode of Data Malarkey - the podcast about using data, smarter - Master Data Storyteller, Sam Knowles,... more

What if the problem is not your tool?

In this episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, speaks with Dino Delić of Meltwater, the global leader in media intelligence. Sam and Dino cover data, comms, capability-build... more

Ahti Heinla has built category-defining tech in two completely different worlds. First, he helped architect Skype, making internet communication simple enough to spread like wildfire. Then he co-founded Starship Technologies, tackling the "last mile ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Karen Dobres
Former Lewes FC director and author of Bitch or Pitch Invasion
Lewes FC
Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week
Charlie Dobres
Lewes FC director, referenced with Karen in discussions of Equality FC
Lewes FC
Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week
Ali Hanan
Founder and creative director of Creative Equals
Creative Equals
Episode: "Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week
Charlotte Rae
Associate Professor in Psychology at the University of Sussex; lead of the Sussex Four-Day Week research project
University of Sussex
Episode: How the four-day week boosts sleep, wellbeing, and output with Charlotte Rae
Dino Delić
Strategic customer advisor for Meltwater; runs data-driven communications research lab
Meltwater
Episode: Why comms teams fail, even with great tools | Dino Delić
Ahti Heinla
Serial entrepreneur, coder and tech pioneer; co-founder/CEO/CTO of Starship Technologies
Starship Technologies
Episode: From Skype to delivery robots: Ahti Heinla on data, deep tech and solving the last mile problem
Harriet Kingaby
Co-chair of the Conscious Advertising Network
Conscious Advertising Network (CAN)
Episode: Harriet Kingaby on AI, Advertising, and the "No-Click Internet"
Susan Etlinger
AI pathfinder and former AI leader at Microsoft; noted for data meaning making
IBM/Microsoft (prior)
Episode: "Start Making Sense": Data Malarkey Season Nine greatest hits
Angela Balakrishnan
Executive Director of Strategic Communications and Public Affairs at ICO
UK Information Commissioner's Office
Episode: "Start Making Sense": Data Malarkey Season Nine greatest hits

Reviews

5.0 out of 5 stars from 11 ratings
  • Really useful and entertaining

    A thoughtful and entertaining interviewer on a really relevant topic. The Stephen Pinker episode is exceptional.

    Apple Podcasts
    5
    SaskiaK2
    United Kingdom3 years ago
  • Brilliant

    Brilliantly clever and brilliantly entertaining. Wouldn’t expect anything less from

    Sam Knowles. Definitely worth a listen

    Apple Podcasts
    5
    Culture hungry
    United Kingdom3 years ago
  • This a dream podcast for Marketers

    I remember when I first heard Sam Knowles speak at a marketing summit I was attending. I’d never thought intentionally about blending narrative and numbers, but Sam has inspired me to hone this skill and this podcast is a must listen for fellow Marketers.

    Apple Podcasts
    5
    Adam (Entrepreneur)
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host keeps conversations engaging and practical for marketers and data people.
A go-to for anyone wanting to connect data with business impact.
High-quality discussions that blend theory with real-world applications.
Thoughtful interviewer with relevant topics; great balance of insights and storytelling.
Guests and topics feel timely and actionable for your own data storytelling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Measuring what matters: Darryl Sparey on comms, metrics, and making data sing
Q: How do you view AI in relation to PR measurement and the work you do?
AI is both a major opportunity and threat: it can integrate multiple data sources and enable rapid insights, but the human factor—relying on client stories and journalist responses—remains essential for meaningful, credible measurement.
Measuring what matters: Darryl Sparey on comms, metrics, and making data sing
Q: Why did you choose HubSpot over Salesforce for Hard Numbers, and what benefits does that bring?
HubSpot scales with the business, reduces upfront costs, and provides a unified CRM that supports comprehensive stakeholder interaction history, enabling predictive analytics and more efficient data-driven strategy.
Measuring what matters: Darryl Sparey on comms, metrics, and making data sing
Q: First off, can you tell me if that's a good narrative of how you've got to where you are today?
Darryl describes a path from traditional PR practice into data-driven measurement, emphasizing hands-on Excel skills, a move toward CRM-backed data collection, and building a culture that treats measurement as a core ongoing capability rather than a one-off end-of-campaign activity.
Mark Bonner on football, data, and the beautiful balance
Q: Tell us how you spend your time across the calendar in professional football.
Time is dictated by the calendar; roles vary, but the core is balancing club duties with scouting, education, family, and personal interests like music, with data supporting but not dominating daily life.
How AI Thinks: Chris Summerfield on human brains and machine algorithms
Q: Can AI be trained to be humble and know when to stop?
Yes, by adjusting training regimes and human feedback (e.g., using raters that prefer certainty), but current commercial models often reflect these biases and lack genuine humility due to optimization for user expectations and business needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Data Malarkey Podcast

What is The Data Malarkey Podcast about and what kind of topics does it cover?

A data-forward conversation series that centers on the practical applications of data storytelling in business, marketing, and technology. Episodes frequently blend rigorous analysis with human-centered narrative, covering topics like inclusive marketing, AI ethics, data quality, and the social impact of technology. Notable throughlines include turning data into action, measuring real-world impact, and exploring how storytelling can elevate data-driven decision making across industries from sports and entertainment to public sector settings. The show often features practitioners and pioneers who translate complex data concepts into approachable, impact-focused guidance for leaders, marketers, and researchers alike.

Where can I find podcast stats for The Data Malarkey Podcast?

Rephonic provides a wide range of podcast stats for The Data Malarkey Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Data Malarkey Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Data Malarkey Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Data Malarkey Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Data Malarkey Podcast?

Rephonic provides comprehensive predictive audience data for The Data Malarkey Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Data Malarkey Podcast have?

To see how many followers or subscribers The Data Malarkey Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Data Malarkey Podcast?

These podcasts share a similar audience with The Data Malarkey Podcast:

1. The Rest Is Entertainment

How many episodes of The Data Malarkey Podcast are there?

The Data Malarkey Podcast launched 3 years ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Data Malarkey Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Data Malarkey Podcast?

Rephonic pulls ratings and reviews for The Data Malarkey Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Data Malarkey Podcast?

Rephonic provides full transcripts for episodes of The Data Malarkey Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Data Malarkey Podcast?

Recent guests on The Data Malarkey Podcast include:

1. Karen Dobres
2. Charlie Dobres
3. Ali Hanan
4. Charlotte Rae
5. Dino Delić
6. Ahti Heinla
7. Harriet Kingaby
8. Susan Etlinger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days