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Artwork for The Cyber Funnel Podcast

The Cyber Funnel Podcast

Thorn Compton
Cybersecurity
Amplifyed
Product Marketing
Artificial Intelligence
Redseal
AI Readiness
Buyer Intent
B2B SEO
AI Search
Data Modernization
Cybersecurity Marketing
Brand
Llms
Category Creation

This is The Cyber Funnel Podcast by Amplifyed, a show about cybersecurity and the industry leaders shaping the future of digital protection.

PublishesTwice monthlyEpisodes8Founded2 months ago
Number of ListenersCategories
TechnologyBusiness

Listen to this Podcast

Artwork for The Cyber Funnel Podcast

Latest Episodes

Thereasa Roy is the Director of Product Marketing at Oversight, an AI-powered finance risk intelligence company that helps organizations uncover spend risk, strengthen compliance, and automate audits. With more than 15 years in B2B technology marketi... more

Melissa Goldberger is the Chief Marketing Officer at Nagomi Security, an AI-powered exposure management company that helps security teams identify, prioritize, and eliminate real cyber risk. A five-time cybersecurity CMO with more than 20 years of ma... more

Tom Baker is the Consulting Manager of Technical Advisory Services at Integrated Solutions Group (ISG), a consulting firm helping organizations execute complex transformation initiatives. In his role, Tom advises clients on data modernization, techni... more

Thorn Compton is a Search Engine Optimization Strategist at Amplifyed, an SEO and GEO agency that helps cybersecurity companies win visibility in Google and AI search. A former journalist, he brings an interview-driven mindset to content strategy, us... more

Renee Haas is the Senior Manager of Digital Marketing and Demand Generation at RedSeal, an AI-enabled exposure management company that helps organizations reduce cyber risk across hybrid environments. Renee helps shape go-to-market strategy, drive mu... more

Scott Johnson is the Founder and President of Amplifyed, an SEO agency that helps cybersecurity and SaaS companies boost search visibility and drive qualified leads through strategic SEO and GEO marketing. With over a decade of experience in search o... more

Thorn Compton is a Search Engine Optimization Strategist at Amplifyed, an SEO and GEO agency that helps cybersecurity companies win visibility in Google and AI search. A former journalist, he brings an interview-driven mindset to content strategy, us... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Theresa Roy
Oversight Product Marketing Leader
Oversight
Episode: AI, Audience Insight, and the Future of Product Marketing With Thereasa Roy
Melissa Goldberger
Five-time CMO in cybersecurity companies, expert in cybersecurity marketing
Cybersecurity marketing executive (various roles)
Episode: How AI, Buyer Intent, and Trust Are Reshaping Cyber Marketing With Melissa Goldberger
Tom Baker
data modernization expert
Independent/Consultant
Episode: Are You Ready for AI Adoption? AI Readiness With Tom Baker
Renee Haas
Senior Digital Marketing Manager at RedSeal
RedSeal
Episode: Balling on a Budget: Small-Team Cybersecurity Marketing Tips With Renee Haas for RedSeal
Scott Johnson
President and founder of Amplifyed
Amplifyed
Episode: Cybersecurity SEO Tips: Boost Traffic, Conversions, and AI Visibility With Scott Johnson
Chad Franzen
Guest from Rise25, experienced interviewer and entrepreneur
Rise25
Episode: How B2B SEO and AI Search Drive Better Leads With Thorn Compton

Host

Thorn Compton
Host of The Cyber Funnel Podcast

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#82
Russia/Business

Talking Points

Recent interactions between the hosts and their guests.

Balling on a Budget: Small-Team Cybersecurity Marketing Tips With Renee Haas for RedSeal
Q: With the lightning round, are you ready?
Renee confirms readiness and shares quick personal preferences, including favorite books and travel tastes, to reveal personality and background.
How B2B SEO and AI Search Drive Better Leads With Thorn Compton
Q: What is Amplifyed's approach to tying SEO to business outcomes?
Amplifyed emphasizes a reverse funnel—focusing on leads and conversions first, then aligning content and SEO with the needs of business development and sales teams to drive measurable ROI.
How B2B SEO and AI Search Drive Better Leads With Thorn Compton
Q: What is EEAT and why is it important in this context?
EEAT stands for expertise, experience, authority, and trustworthiness, and it's used to explain how content quality is judged beyond mere keyword use, influencing both Google and AI search rankings.
How B2B SEO and AI Search Drive Better Leads With Thorn Compton
Q: How does Thorn describe the shift from interviewer to interviewee, and what does that reveal about his approach to conversations?
He notes it's unusual for him to be on the other side, which highlights a flexible, collaborative approach to conversations and a focus on drawing out expert insights through dialogue.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Social Media Reach

Frequently Asked Questions About The Cyber Funnel Podcast

What is The Cyber Funnel Podcast about and what kind of topics does it cover?

The show concentrates on cybersecurity marketing, SEO for B2B tech firms, and practical strategies for building visibility and qualified leads in a security-focused landscape. Episodes frequently feature practitioners and industry marketers discussing AI-assisted content, geo-targeted SEO, buyer-centric messaging, and how to run campaigns with lean teams. A standout pattern is the integration of technical cybersecurity context with marketing tactics, plus founder perspectives and cross-promotion strategies, often anchored by a sponsor-focused angle. Listeners are likely marketers, agency professionals, and security practitioners seeking actionable tactics, real-world case studies, and frameworks to accelerate demand generation in cybersecur... more

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How many episodes of The Cyber Funnel Podcast are there?

The Cyber Funnel Podcast launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Cyber Funnel Podcast?

Recent guests on The Cyber Funnel Podcast include:

1. Theresa Roy
2. Melissa Goldberger
3. Tom Baker
4. Renee Haas
5. Scott Johnson
6. Chad Franzen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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