The Contraindication
Elly MakinsonIn medical aesthetics, it’s easy to feel like you’re guessing - what actually works, what’s changing, and what no one’s saying out loud. The Contraindication brings you the conversations most people keep behind closed doors. Real insight into the business, marketing, and culture of the UK aesthetics industry - without the fluff, and without the filter. Whether you’re trying to grow, stand out, or ... more
| Publishes | Weekly | Episodes | 21 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
What happens when your patients arrive at their consultation with a treatment plan already diagnosed by artificial intelligence?
In this episode of The Contraindication, I explore the rising trend of patients using AI tools like ChatGPT or Claude to... more
Are you letting valuable leads and rebookings silently leak out of your aesthetic clinic?
In this final episode of our AI mini-series, I tie everything together by exploring the hidden system gaps that cost clinics money. From missed social media en... more
Are you making crucial financial decisions for your aesthetic clinic using data that is already out of date?
In this episode of The Contraindication, I share why relying on a monthly or quarterly P&L statement is like driving by looking in the rearv... more
Is a signed form in the waiting room really enough to protect your aesthetic clinic when something goes wrong?
In this episode of The Contraindication, I dive into the hidden consent problem that nobody in medical aesthetics is talking about. Moving... more
Are you treating compliance as a once-a-year headache rather than a live, continuous system for your aesthetics clinic?
In this episode of The Contraindication, I explore how artificial intelligence can transform your clinic's compliance from a drea... more
Are you unknowingly crossing the line where artificial intelligence stops being a helpful tool and starts becoming a serious legal liability for your aesthetic clinic?
In this episode of The Contraindication, I dive into the high-stakes reality of u... more
Are you letting artificial intelligence strip the personality out of your aesthetic clinic's brand?
In this episode of The Contraindication, I kick off my six-part mini-series exploring the role of AI in medical aesthetics. We dive into the "creatio... more
Every year it happens. The diary gets a little quieter. Enquiries slow down. And that familiar panic sets in.
The summer slowdown is real, it's industry-wide, and it's coming regardless of what you do. What you can control is what you do with it.
I... more
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| Listeners per Episode | Gender Skew | Location | |||
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Frequently Asked Questions About The Contraindication
What is The Contraindication about and what kind of topics does it cover?
The show provides hard-edged analysis of the business, marketing, and regulatory realities facing UK aesthetics professionals. Across recent episodes, topics span the impact of AI on clinical consultations and consent, operational use of AI to improve bookings and retention without compromising clinical authority, and frameworks for compliant, trust-building patient communications. Local marketing, search visibility, referral networks, and device launches are covered with practical steps aimed at clinic owners, practitioners, and marketers who want measurable outcomes. A notable through-line is balancing rigorous clinical judgment and authority with scalable, marketing-forward strategies, all while navigating evolving advertising rules, lic... more
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How many episodes of The Contraindication are there?
The Contraindication launched 7 months ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Contraindication?
Recent guests on The Contraindication include:
1. Hannah Marshall
2. Hannah Nelson
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