The Contraindication
Elly MakinsonIn medical aesthetics, it’s easy to feel like you’re guessing - what actually works, what’s changing, and what no one’s saying out loud. The Contraindication brings you the conversations most people keep behind closed doors. Real insight into the business, marketing, and culture of the UK aesthetics industry - without the fluff, and without the filter. Whether you’re trying to grow, stand out, or ... more
| Publishes | Weekly | Episodes | 15 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Are you letting artificial intelligence strip the personality out of your aesthetic clinic's brand?
In this episode of The Contraindication, I kick off my six-part mini-series exploring the role of AI in medical aesthetics. We dive into the "creatio... more
Every year it happens. The diary gets a little quieter. Enquiries slow down. And that familiar panic sets in.
The summer slowdown is real, it's industry-wide, and it's coming regardless of what you do. What you can control is what you do with it.
I... more
This is the first ever guested episode of The Contraindication and a quick note before we get into it: I have no commercial relationship with either guest or with Wish Skin Health UK.
The aesthetics industry is saturated with brands promising the wo... more
This week I want to talk about one of those quiet, under-the-radar things that’s probably holding your local visibility back without you even realising it.
In this Marketing Monday episode of The Contraindication, I explain why citation consistency ... more
This week I want to talk about something that doesn’t involve Google at all.
In this Marketing Monday episode, I shift the focus from online visibility to the power of local referral partnerships - the trusted relationships that turn other local bus... more
I wanted to record this episode because I see the same thing happening again and again. Clinics invest in incredible new technology, the expectations are high, the finance agreement starts ticking, and then… it just doesn’t land.
In this episode of ... more
This week I want to talk about the massive opportunity most aesthetic clinics are still missing.
In this Marketing Monday episode of The Contraindication, I dive into why local search is now the entire game for clinics and what the numbers really me... more
This week I want to talk about the one thing most aesthetic clinics are still missing when it comes to being found by patients in their local area.
In this Marketing Monday episode of The Contraindication, I break down why local SEO matters more tha... more
Key Facts
Recent Guests
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #16 |  United States/Business/Marketing |
Apple Podcasts | #102 |  United Kingdom/Business/Marketing |
Apple Podcasts | #226 |  Canada/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About The Contraindication
What is The Contraindication about and what kind of topics does it cover?
The series focuses on the business, marketing, and culture of the UK aesthetics industry, with practical guidance for clinics, brands, and distributors to grow visibility, trust, and bookings. Across episodes, hosts tackle local search and online reputation, device launches, patient education, and content strategies that genuinely differentiate practices in a competitive market. A standout throughline is turning education, patient storytelling, and authentic partnerships into sustainable growth, while repeatedly warning against gimmicks or discount-driven tactics. Noteworthy is the emphasis on thoughtful, actionable tactics—ranging from local SEO and Google profiles to leveraging reviews, referrals, and real-world clinical storytelling—deli... more
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How many listeners does The Contraindication get?
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What are the audience demographics for The Contraindication?
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How many episodes of The Contraindication are there?
The Contraindication launched 5 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Contraindication?
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What guests have appeared on The Contraindication?
Recent guests on The Contraindication include:
1. Hannah Marshall
2. Hannah Nelson
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.