The Contraindication
Elly MakinsonIn medical aesthetics, it’s easy to feel like you’re guessing - what actually works, what’s changing, and what no one’s saying out loud. The Contraindication brings you the conversations most people keep behind closed doors. Real insight into the business, marketing, and culture of the UK aesthetics industry - without the fluff, and without the filter. Whether you’re trying to grow, stand out, or ... more
| Publishes | Weekly | Episodes | 13 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
This is the first ever guested episode of The Contraindication and a quick note before we get into it: I have no commercial relationship with either guest or with Wish Skin Health UK.
The aesthetics industry is saturated with brands promising the wo... more
This week I want to talk about one of those quiet, under-the-radar things that’s probably holding your local visibility back without you even realising it.
In this Marketing Monday episode of The Contraindication, I explain why citation consistency ... more
This week I want to talk about something that doesn’t involve Google at all.
In this Marketing Monday episode, I shift the focus from online visibility to the power of local referral partnerships - the trusted relationships that turn other local bus... more
I wanted to record this episode because I see the same thing happening again and again. Clinics invest in incredible new technology, the expectations are high, the finance agreement starts ticking, and then… it just doesn’t land.
In this episode of ... more
This week I want to talk about the massive opportunity most aesthetic clinics are still missing.
In this Marketing Monday episode of The Contraindication, I dive into why local search is now the entire game for clinics and what the numbers really me... more
This week I want to talk about the one thing most aesthetic clinics are still missing when it comes to being found by patients in their local area.
In this Marketing Monday episode of The Contraindication, I break down why local SEO matters more tha... more
Google just dropped something HUGE and I believe it’s going to change how aesthetic clinics show up online for years to come.
In this episode of The Contraindication, I break down Google’s new official guidance on AI search and what it really means ... more
This week I’m staying with Google because your reviews only work properly when the rest of your profile is pulling its weight.
In this Marketing Monday episode of The Contraindication, I talk about why so many beautiful, premium aesthetic clinics ar... more
Key Facts
Chart Rankings
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Apple Podcasts | #24 |  United Kingdom/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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The Contraindication launched 4 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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