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Artwork for Consumer VC

Consumer VC

Mike Gelb
Venture Capital
Health and Wellness
Consumer Brands
Consumer Packaged Goods
Consumer Products
E-Commerce
Direct-To-Consumer
Consumer Trends
Direct-To-Consumer Brands
Chomps
Trader Joe's
Hedgehog Company
Beauty and Personal Care
Retail
Women's Health
Gaming
Men's Fashion
Ozempic
Consumer Behavior
Innovation

Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep tra... more

PublishesTwice monthlyEpisodes407Founded7 years ago
Number of ListenersCategories
BusinessInvesting

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Artwork for Consumer VC

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This episode is brought to you by The Hidden Gems.Hiring agencies is risky — most overpromise and underdeliver. The Hidden Gems connects founders with highly vetted, brand-beloved boutique agencies across media, creative, dev/design, events, social, ... more

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Recent Guests

Krishna Kaliannan
Founder of Catalina Crunch
Catalina Crunch
Episode: How a Diabetic Built One of the Fastest-Growing Cereal Brands in America with Krishna Kaliannan
Craig Dubitsky
Entrepreneur known for transforming household products into beloved brands.
Co-founder of Happy
Episode: The Emotional Secret Behind Billion-Dollar Brands ft. Craig Dubitsky
Brian Tate
Former professional poker player turned entrepreneur, founder of Oats Overnight
Oats Overnight
Episode: From World-Class Poker Player to DTC Powerhouse ft. Brian Tate
Tyler Mayoras
Managing director at Mannatree, investing in nutrition and longevity brands.
Mannatree
Episode: The “Better-For-You” Food Lie No One Talks About ft. Tyler Mayoras
Alec Jaffe
Founder and CEO of Alec's Ice Cream
Alec's Ice Cream
Episode: He Launched a Tiny Ice Cream Factory, Now It’s a National Brand ft. Alec Jaffe
Akash Raju
Founder and CEO of Glimpse
Glimpse
Episode: How to Protect Your Margin When You're in Retail ft. Akash Raju
Rich Gersten
Co-founder of True Beauty Ventures
True Beauty Ventures
Episode: Harsh Truth Behind Beauty Exits ft. Rich Gersten
Alex Cantwell
Founder of Cartograph Ventures and former GM at JUUL
Cartograph Ventures
Episode: Untold Truth Behind JUUL’s Explosive Growth ft. Alex Cantwell
Jake Bullock
Co-founder and CEO of Cann
Cann
Episode: From Garage Startup to Celebrity-Backed Brand ft. Jake Bullock

Host

Mike Gelb
Host of Consumer VC, focused on early-stage consumer investing and brands.

Reviews

4.8 out of 5 stars from 187 ratings
  • Best interviews

    Consumer VC lets you hear interviews with people otherwise wouldn’t get to learn from. Great content.

    Apple Podcasts
    5
    emilyree
    United States2 months ago
  • Fun interview with Daniel Gluck

    I highly enjoyed it!

    Apple Podcasts
    5
    klarajag
    United States2 years ago
  • My Favorite Podcast For CPG

    As a CPG founder, CEO and passionate student of the space, I love Mike’s podcast. Mike always has top tier guests, asks insightful questions and delivers informative content. I’m thankful for the golden nuggets found in each episode. Highly recommend!

    Apple Podcasts
    5
    bussie110
    United States3 years ago
  • MUST listen for business and non-business people

    Mike does a great job bringing on an amazing variety of guests to talk about their companies, backgrounds, challenges, and advice. I’ve discovered new companies I was never aware of and learned a lot about a variety of industries that I never knew (ex. the distribution laws that vary between beer, wine and spirits).

    If you’re interested in starting a business, listen to this podcast

    Apple Podcasts
    5
    bretbball1212
    United States3 years ago
  • A Great Mix of People

    Mike Gelb has a great blend of people on this show. Other brands, investors, VCs, and more. It keeps the show fresh and exciting.

    Apple Podcasts
    5
    TVartanian
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A highly practical show for founders and investors in consumer spaces.
Consistently high-quality guests and insights for fundraising prep.
Excellent cross-pollination between brands and investors in each episode.
The host asks sharp, actionable questions with real-world takeaways.
Guests bring deep domain expertise in CPG, DTC, and retail.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is Early-Stage Consumer VC Broken? with Manica Blain
Q: What are potential alternatives that could improve alignment and outcomes for founders?
Alternatives include SPV-based investments with explicit skin-in-the-game and direct investment vehicles where the GP's capital is at stake, or blending advisory work with equity and cash to ensure founders receive hands-on support without sacrificing alignment or over-reliance on management fees.
Is Early-Stage Consumer VC Broken? with Manica Blain
Q: Why do you believe the GPLP structure is fundamentally broken for early-stage consumer investing?
The core issue is misalignment of incentives: GPs often rely on management fees across funds, while upside (carry) is delayed by the whole fund waterfall, meaning their economic return can lag behind when a strong winner occurs, which can discourage deep hands-on involvement with portfolio companies.
The Emotional Secret Behind Billion-Dollar Brands ft. Craig Dubitsky
Q: What inspirations led to the naming of Happy?
The name Happy was inspired by Craig's wife, who loves coffee. He wanted to create a brand that could make her coffee and evoke happiness.
The “Better-For-You” Food Lie No One Talks About ft. Tyler Mayoras
Q: What ingredients would lead you to write a company off as not better for you?
Tyler mentions sucralose as a red flag ingredient but suggests that small amounts might still be considered if the overall investment is sound.
The “Better-For-You” Food Lie No One Talks About ft. Tyler Mayoras
Q: What got you interested in studying agriculture, sustainability, and food?
Tyler shares how he transitioned from private equity to food investing, sparked by an experience working on a farm bankruptcy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Consumer VC

What is Consumer VC about and what kind of topics does it cover?

This program focuses on early-stage consumer investing and the consumer brand ecosystem. Episodes feature founders building consumer-facing businesses, and investors who back CPG, DTC, beverage, beauty, and related sectors, with practical takes on fundraising, product-market fit, distribution, and growth. A distinctive angle is highlighting not just fundraising strategies but actionable operator insights, including brand messaging, margins, retail partnerships, and how macro trends shape consumer startups. Bonus episodes further explore topics like brand strategy and governance, offering tangible guidance for founders and investors alike.

Where can I find podcast stats for Consumer VC?

Rephonic provides a wide range of podcast stats for Consumer VC. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Consumer VC and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Consumer VC get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Consumer VC, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Consumer VC?

Rephonic provides comprehensive predictive audience data for Consumer VC, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Consumer VC have?

To see how many followers or subscribers Consumer VC has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Consumer VC are there?

Consumer VC launched 7 years ago and published 407 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Consumer VC?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Consumer VC?

Rephonic pulls ratings and reviews for Consumer VC from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Consumer VC?

Rephonic provides full transcripts for episodes of Consumer VC. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Consumer VC?

Recent guests on Consumer VC include:

1. Krishna Kaliannan
2. Craig Dubitsky
3. Brian Tate
4. Tyler Mayoras
5. Alec Jaffe
6. Akash Raju
7. Rich Gersten
8. Alex Cantwell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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