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Artwork for The Business of Content

The Business of Content with Simon Owens

Simon Owens
Youtube
Substack
Local News
Creator Economy
Local Journalism
Berkeleyside
Buzzfeed
Covid-19
Tiktok
Finance
Zyn
Journalism
B2B Media
Book Publishing
Trail Running
The Tilt
Artificial Intelligence
Digital Media
Alts.co
Alternative Investments

The show about how publishers create, distribute, and monetize their digital content.

PublishesTwice weeklyEpisodes290Founded8 years ago
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NewsNews Commentary

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Artwork for The Business of Content

Latest Episodes

My newsletter: simonowens.substack.com/

When Will Richards first started compiling news about startups, he wasn't trying to launch a media company. He was working at a family office and needed a better way to track what was happening across... more

My newsletter: simonowens.substack.com/

When Sipho Kings and his co-founder Simon Allison launched The Continent in 2020, they wanted to rethink how journalism is distributed online. Instead of chasing search traffic and social algorithms, ... more

My newsletter: simonowens.substack.com/

For years, Hollywood writer Aaron Tracy built his career inside the traditional television system, writing for shows like Law & Order and navigating the endless cycle of pilots, canceled series, and d... more

YouTube

My newsletter: simonowens.substack.com/

After spending several years helping launch food and travel magazines in London, Krista Faist returned to Toronto with a simple idea: replicate the free magazine model that was thriving across the UK ... more

YouTube

Key Facts

Accepts Guests
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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Aaron Paul
Actor and producer collaborating on audio drama projects, including The Coldest Case
Audio drama producer and performer
Episode: This former TV writer now produces prestige audio dramas for Audible, iHeart, and Spotify
Krista Faist
Founder of Twenty Two Media Group, Toronto
Twenty Two Media Group
Episode: This independent magazine publisher doubled down on print
James Capo
CEO of Omeda
Omeda
Episode: Publishers are sitting on valuable audience data — many just aren't using it well
Derek Mead
Chief Content Officer at Straight Arrow News
Straight Arrow News
Episode: This media startup is trying to reach readers exhausted by political noise
Grahame Lynch
Founder of Communications Day, a niche B2B telecom publication in Australia
Communications Day (Comms Day)
Episode: The 30-year-old PDF newsletter with a 98% market penetration rate
Matt Wasserlauf
Founder of Blockboard
Blockboard
Episode: The $100 billion problem lurking inside digital video ads
Andrew Palermo
Founder of Prudent Reviews, former marketing executive
Prudent Reviews
Episode: This product review blog pivoted to video to protect itself from AI
Rick Erwin
CEO of Adstra
Adstra
Episode: Can media companies ever claw back advertising revenue from big tech?
Jessica Dante
Founder/CEO of Dante Media; travel content creator
Dante Media
Episode: How a niche YouTube channel became a multi-platform travel business

Host

Simon Owens
Host of The Business of Content, focusing on how publishers create, distribute, and monetize digital content.

Reviews

4.7 out of 5 stars from 57 ratings
  • Awesome Guests

    Awesome guests — a few episodes in and I’ve already had some super valuable takeaways. Really happy I found this. Subscribed and will be adding this to my future rotation.

    Apple Podcasts
    5
    T&M1985
    South Africa3 years ago
  • Excellent Podcast

    Simon is brilliant and thorough. This podcast is full of value. Very important resource for people who want to get better at what they do.

    Apple Podcasts
    5
    Nancy0707
    United States4 years ago
  • Insightful

    A must for anyone trying to figure out the creators economy.

    Apple Podcasts
    5
    caminodelsol
    France5 years ago
  • The host is excellent

    So are his guests. I really appreciate where Simon steers the conversations, the topics he chooses and how raw and genuine these talks are. I’d suggest every J school in the country to listen to this one (actually recommended some of my former professors..) while they all are pondering on where the journalism is headed, this podcast actually shows where it currently is with all the changing landscape of content production.

    Apple Podcasts
    5
    Regina Revazova
    United States6 years ago
  • Questions are awesome.... the whole vibe is awesome

    Great questions.... I like every episode so far....never heard of some these businesses until now....

    Apple Podcasts
    5
    123marketing
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host steers conversations with thoughtful questions and raw, genuine perspectives.
Guests consistently deliver valuable, practical insights for media and advertising professionals.
Listeners appreciate the depth on monetization and data-driven strategies for publishers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

This former TV writer now produces prestige audio dramas for Audible, iHeart, and Spotify
Q: What goes into the premiere and promotion of the show once it goes live?
Marketing for audio drama is varied; some shows receive heavy press and billboard campaigns, while others rely on the cast doing interviews and traditional podcast appearances. Audible's algorithm also helps target potential listeners based on past behavior.
This former TV writer now produces prestige audio dramas for Audible, iHeart, and Spotify
Q: Okay, let's jump into the interview. Hey Aaron, thanks for joining us.
Thank you for having me. I'm excited to be here.
Publishers are sitting on valuable audience data — many just aren't using it well
Q: What is the two to three year future for publishers using Omeda?
Expect greater efficiency, editorial reinvestment, deeper personalization at scale, and a seamless, connected reader journey across channels and products, enabling more niche monetization.
Publishers are sitting on valuable audience data — many just aren't using it well
Q: How can a publisher use data to lower churn?
Publishers can track multi-channel signals (web visits, email opens, clicks) and deploy automated, targeted messaging based on user segments and product preferences to re-engage hesitant readers.
Publishers are sitting on valuable audience data — many just aren't using it well
Q: How does Omeda integrate with CMSs and newsletters?
Omeda provides a JavaScript integration to pull metadata from CMSs, supports headless deployment for newsletters, and offers plugins for platforms like WordPress to align content and audience data in a unified system.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Business of Content

What is The Business of Content about and what kind of topics does it cover?

Listeners are likely industry professionals who work with publishers, advertisers, and creators to understand monetization, audience data, and distribution across digital channels. Conversations frequently center on first-party data strategies, ad tech, AI in media, and scalable newsroom or content ecosystems, with guest expertise ranging from founder journeys to platform-specific monetization models. A notable strength is its practical, practitioner-focused angle—often featuring operators who have built or transformed media businesses, along with clear takeaways for improving revenue, audience engagement, and operational efficiency. The show tends to attract listeners who value data-driven decision making, transparency in advertising, and ... more

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To see how many followers or subscribers The Business of Content has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business of Content?

These podcasts share a similar audience with The Business of Content:

1. Channels with Peter Kafka
2. My First Million
3. Mixed Signals from Semafor Media
4. Big Technology Podcast
5. The Grill Room

How many episodes of The Business of Content are there?

The Business of Content launched 8 years ago and published 290 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Content?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for The Business of Content from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Business of Content?

Recent guests on The Business of Content include:

1. Aaron Paul
2. Krista Faist
3. James Capo
4. Derek Mead
5. Grahame Lynch
6. Matt Wasserlauf
7. Andrew Palermo
8. Rick Erwin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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