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The Business of Content with Simon Owens

Simon Owens
Buzzfeed
Berkeleyside
Local News
Trail Running
Pitchcraft
Wake Up To Politics
Travel Journalism
GAMURS Group
Free Trail
Public Relations
Adweek
Non-Profit Journalism
Journalism
Linkedin
Esports
The Daily Aus
Podcasting
Living Cozy
Covid-19 Pandemic
Zoom Calls

The show about how publishers create, distribute, and monetize their digital content.

PublishesTwice weeklyEpisodes269Founded8 years ago
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Artwork for The Business of Content

Latest Episodes

My newsletter: simonowens.substack.com/

In 2011, as the golden era of glossy newsweeklies was fading, former Time correspondent Nathan Thornburgh made a bet that serious journalism didn't have to look the way it always had. Alongside food w... more

My newsletter: simonowens.substack.com/

For decades, Diane Salvatore helped lead some of America's most recognizable magazine brands, including Consumer Reports, where rigorous product testing and consumer safety were core to the mission. N... more

My newsletter: simonowens.substack.com/

For today's episode I spoke to Jim Louderback, the writer behind a newsletter called Inside the Creator Economy

Jim is a longtime media veteran who started out in magazine publishing and then eventu... more

YouTube

My newsletter: simonowens.substack.com/

Kit Chilvers started posting memes on Instagram when he was 14, treating the platform like a video game and obsessing over what made posts take off. A decade later, that experimentation has turned int... more

YouTube

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Recent Guests

Jim Louderback
Writer behind a newsletter called Inside the Creator Economy, media veteran, and former CEO of VidCon.
Inside the Creator Economy
Episode: Should the media be afraid of Google Zero?
Kit Chilvers
Co-founder of Pubity Group
Pubity Group
Episode: A couple teenagers launched a media company that now drives 240 billion annual views
Danny Frenkel
Co-founder of Punchup, a platform for comedians
Punchup
Episode: This company wants to fix the broken economics of standup comedy
Suryansh Tibarewala
Co-founder of Essentially Sports
Essentially Sports
Episode: How a few college students bootstrapped one of the largest sports media websites in the world
Max Towey
Co-founder of Roca News, involved in innovative news content creation aimed at engaging a younger audience
Roca News
Episode: This social-first news outlet turned street interviews into a 600,000-subscriber YouTube channel
Max Frost
Co-founder of Roca News, focuses on on-the-ground reporting and original content creation
Roca News
Episode: This social-first news outlet turned street interviews into a 600,000-subscriber YouTube channel
Zakhar Protsiuk
Chief Operating Officer of The Kyiv Independent
The Kyiv Independent
Episode: How the Kyiv Independent used global sympathy to generate membership revenue
Ryan Heafy
Co-founder of 6AM City
6AM City
Episode: How a local newsletter company is leveraging AI to cover hundreds of counties across the US
Brandon Wenerd
Publisher and media entrepreneur at BroBible
BroBible
Episode: Why BroBible's staff bought the website back from the media company that had acquired it

Host

Simon Owens
Host of The Business of Content

Reviews

4.7 out of 5 stars from 56 ratings
  • Awesome Guests

    Awesome guests — a few episodes in and I’ve already had some super valuable takeaways. Really happy I found this. Subscribed and will be adding this to my future rotation.

    Apple Podcasts
    5
    T&M1985
    South Africa3 years ago
  • Excellent Podcast

    Simon is brilliant and thorough. This podcast is full of value. Very important resource for people who want to get better at what they do.

    Apple Podcasts
    5
    Nancy0707
    United States4 years ago
  • Insightful

    A must for anyone trying to figure out the creators economy.

    Apple Podcasts
    5
    caminodelsol
    France4 years ago
  • The host is excellent

    So are his guests. I really appreciate where Simon steers the conversations, the topics he chooses and how raw and genuine these talks are. I’d suggest every J school in the country to listen to this one (actually recommended some of my former professors..) while they all are pondering on where the journalism is headed, this podcast actually shows where it currently is with all the changing landscape of content production.

    Apple Podcasts
    5
    Regina Revazova
    United States6 years ago
  • Questions are awesome.... the whole vibe is awesome

    Great questions.... I like every episode so far....never heard of some these businesses until now....

    Apple Podcasts
    5
    123marketing
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the high-quality guests and the valuable insights gained from episodes.
The host is noted for being thorough and knowledgeable, leading discussions in a direction that benefits the audience.
The content is considered a crucial resource for anyone looking to excel in the digital content landscape.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Should the media be afraid of Google Zero?
Q: What does the emergence of creators mean for the future of traditional media?
The discussion suggests that creators may evolve into their own media companies, challenging traditional Hollywood structures and changing how we view media consumption altogether.
Should the media be afraid of Google Zero?
Q: Where do you think we are on YouTube's growth curve?
Louderback believes we're still in the beginning or middle stages of growth, with more potential for the platform to expand into scripted content and possibly surpass traditional media.
Should the media be afraid of Google Zero?
Q: How significant is it in the mindset of publishers that Google traffic is going away?
Louderback noted that many publishers view the idea of Google Zero as overblown, yet they desire changes to Google's traffic policies due to disruptions caused to their advertising revenues.
A couple teenagers launched a media company that now drives 240 billion annual views
Q: What was your experience in terms of any kind of anxiety that you were feeling, or any kind of algorithmic turmoil that you were facing?
Kit recalls having three or four different accounts taken down and explains how they had to adapt to survive on social media platforms, developing relationships and learning from challenges.
A couple teenagers launched a media company that now drives 240 billion annual views
Q: So, what were you doing?
Kit shares about his early experiences with Facebook and Instagram, testing different content styles before creating a soccer-focused page that grew rapidly during the World Cup.

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Frequently Asked Questions About The Business of Content

What is The Business of Content about and what kind of topics does it cover?

Focusing on the intricate landscape of digital content creation and monetization, the episodes are rich with insights from various entrepreneurs and media professionals who share their journeys and challenges in the industry. Topics often include the transition to subscription models, the impact of social media on content strategy, and the evolution of traditional media in the digital age. The discussions also highlight innovative business strategies and community engagement techniques that resonate with current industry trends, making it an attractive resource for content creators and marketers alike. There's a notable emphasis on independence from traditional advertising, showcasing a commitment to quality content and audience satisfactio... more

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Which podcasts are similar to The Business of Content?

These podcasts share a similar audience with The Business of Content:

1. My First Million
2. The Prof G Pod with Scott Galloway
3. The Indicator from Planet Money
4. Decoder with Nilay Patel
5. The Ezra Klein Show

How many episodes of The Business of Content are there?

The Business of Content launched 8 years ago and published 269 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business of Content?

Recent guests on The Business of Content include:

1. Jim Louderback
2. Kit Chilvers
3. Danny Frenkel
4. Suryansh Tibarewala
5. Max Towey
6. Max Frost
7. Zakhar Protsiuk
8. Ryan Heafy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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