The Business of Content with Simon Owens
Simon OwensThe show about how publishers create, distribute, and monetize their digital content.
| Publishes | Twice weekly | Episodes | 294 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | NewsNews Commentary | |||
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Latest Episodes
My newsletter: simonowens.substack.com/
For more than a decade, Erin Millar has been trying to answer a question that has plagued the journalism industry: What should replace the local newspaper model after it collapses? Her first attempt c... more
My newsletter: simonowens.substack.com/
When Mike Rogge purchased Mountain Gazette in early 2020, he wasn't acquiring a thriving media business. For $5,000 and the cost of a couple beers, he bought a dormant outdoor magazine brand whose mai... more
My newsletter: simonowens.substack.com/
For years, HubSpot was known as a pioneer of content marketing, building a huge library of articles that helped attract potential customers to its software products. But more recently, the company has... more
My newsletter: simonowens.substack.com/
When Aaron Wilbur launched The Coaches Site in 2010, he simply wanted to solve a problem he kept seeing in hockey: the best coaches were constantly sharing ideas with each other, but that knowledge ra... more
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Reviews
- Awesome Guests
Awesome guests — a few episodes in and I’ve already had some super valuable takeaways. Really happy I found this. Subscribed and will be adding this to my future rotation.
Apple Podcasts5T&M1985
South Africa3 years ago - Excellent Podcast
Simon is brilliant and thorough. This podcast is full of value. Very important resource for people who want to get better at what they do.
Apple Podcasts5Nancy0707
United States4 years ago - Insightful
A must for anyone trying to figure out the creators economy.
Apple Podcasts5caminodelsol
France5 years ago - The host is excellent
So are his guests. I really appreciate where Simon steers the conversations, the topics he chooses and how raw and genuine these talks are. I’d suggest every J school in the country to listen to this one (actually recommended some of my former professors..) while they all are pondering on where the journalism is headed, this podcast actually shows where it currently is with all the changing landscape of content production.
Apple Podcasts5Regina RevazovaUnited States6 years ago - Questions are awesome.... the whole vibe is awesome
Great questions.... I like every episode so far....never heard of some these businesses until now....
Apple Podcasts5123marketingUnited States7 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #241 |  Canada/News/News Commentary |
Apple Podcasts | #132 |  Russia/News/News Commentary |
Apple Podcasts | #187 |  Finland/News/News Commentary |
Apple Podcasts | #248 |  Philippines/News/News Commentary |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
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Frequently Asked Questions About The Business of Content
What is The Business of Content about and what kind of topics does it cover?
Listeners are likely industry professionals who work with publishers, advertisers, and creators to understand monetization, audience data, and distribution across digital channels. Conversations frequently center on first-party data strategies, ad tech, AI in media, and scalable newsroom or content ecosystems, with guest expertise ranging from founder journeys to platform-specific monetization models. A notable strength is its practical, practitioner-focused angle—often featuring operators who have built or transformed media businesses, along with clear takeaways for improving revenue, audience engagement, and operational efficiency. The show tends to attract listeners who value data-driven decision making, transparency in advertising, and ... more
Where can I find podcast stats for The Business of Content?
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How many listeners does The Business of Content get?
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What are the audience demographics for The Business of Content?
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How many subscribers and views does The Business of Content have?
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Which podcasts are similar to The Business of Content?
These podcasts share a similar audience with The Business of Content:
1. My First Million
2. Mixed Signals from Semafor Media
3. TBPN
4. The a16z Show
5. Channels with Peter Kafka
How many episodes of The Business of Content are there?
The Business of Content launched 8 years ago and published 294 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Business of Content?
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Where can I see ratings and reviews for The Business of Content?
Rephonic pulls ratings and reviews for The Business of Content from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
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How do I access podcast episode transcripts for The Business of Content?
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What guests have appeared on The Business of Content?
Recent guests on The Business of Content include:
1. Jonathan Hunt
2. Aaron Wilbur
3. Will Richards
4. Sipho Kings
5. Aaron Paul
6. Krista Faist
7. James Capo
8. Derek Mead
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.