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The Business of Content with Simon Owens

Simon Owens
Buzzfeed
Berkeleyside
Local News
Trail Running
Pitchcraft
Wake Up To Politics
Travel Journalism
GAMURS Group
Free Trail
Public Relations
Adweek
Journalism
Non-Profit Journalism
Linkedin
Esports
Podcasting
Living Cozy
Covid-19 Pandemic
Zoom Calls
Freelance Writing

The show about how publishers create, distribute, and monetize their digital content.

PublishesWeeklyEpisodes252Founded8 years ago
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Artwork for The Business of Content

Latest Episodes

My newsletter: simonowens.substack.com/

One day in the 1990s, Alan Jay received a surprising phone call at work from Jeff Bezos’s assistant, who said the Amazon founder wanted to meet with him during an upcoming trip to the UK. That meeting... more

My newsletter: simonowens.substack.com/

If Stuart Schuffman were in his early 20s today and building an independent media career, he’d probably be a TikTok influencer, but when he launched Broke Ass Stuart in the early 2000s, the natural me... more

My newsletter: simonowens.substack.com/

By the time Eric Coffie launched his YouTube channel in 2016, he was already one of the most successful federal government contractors in the US and employed an entire team that specialized in erectin... more

My newsletter: simonowens.substack.com/

The Coppell Chronicle isn’t your average Substack newsletter. For one, the headlines are incredibly boring. Secondly, there’s really no free version of it, since every issue that’s sent out includes a... more

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Recent Guests

Stuart Schuffman
Creator of Broke Ass Stuart, a local San Francisco media brand
Broke Ass Stuart
Episode: How a San Francisco print zine evolved into a thriving local blog
Eric Coffie
Entrepreneur and successful federal government contractor turned media creator
Episode: How a government contractor built a media empire around his niche content
Dan Koller
Owner of the Coppell Chronicle and former editor at the Dallas Morning News
Coppell Chronicle
Episode: This local newsletter covering a Dallas suburb has the highest paid conversion rate on Substack
Dave Anderson
Former Amazon executive and newsletter creator
Scarlet Inc.
Episode: This former Amazon executive generates over $200,000 from a newsletter he sends just once a week
Melissa Lawton
Chief Content Officer at SailGP
SailGP
Episode: How a professional sailing league built massive reach on YouTube and social media
Aarron Walter
Co-host and co-owner of the Design Better podcast, with experience in design education and leadership.
InVision
Episode: This Stanford lecturer co-hosts one of the most popular design podcasts
Kevin Raposo
Founder of KnowTechie and PR consultant
KnowTechie
Episode: How a PR consultant launched a thriving tech news outlet
Spencer Macnaughton
Former producer for 60 Minutes and The Wall Street Journal, founder of Uncloseted Media
Uncloseted Media
Episode: How a former 60 Minutes producer raised six figures to launch a LGBTQ-focused media outlet
Beth Silvers
One of the hosts of Pantsuit Politics
Pantsuit Politics
Episode: How the Pantsuit Politics podcast built a huge audience outside the DC beltway

Host

Simon Owens
Host of discussions surrounding digital content creation, distribution, and monetization strategies in the media industry.

Reviews

4.7 out of 5 stars from 55 ratings
  • Awesome Guests

    Awesome guests — a few episodes in and I’ve already had some super valuable takeaways. Really happy I found this. Subscribed and will be adding this to my future rotation.

    Apple Podcasts
    5
    T&M1985
    South Africa3 years ago
  • Excellent Podcast

    Simon is brilliant and thorough. This podcast is full of value. Very important resource for people who want to get better at what they do.

    Apple Podcasts
    5
    Nancy0707
    United States4 years ago
  • Insightful

    A must for anyone trying to figure out the creators economy.

    Apple Podcasts
    5
    caminodelsol
    France4 years ago
  • The host is excellent

    So are his guests. I really appreciate where Simon steers the conversations, the topics he chooses and how raw and genuine these talks are. I’d suggest every J school in the country to listen to this one (actually recommended some of my former professors..) while they all are pondering on where the journalism is headed, this podcast actually shows where it currently is with all the changing landscape of content production.

    Apple Podcasts
    5
    Regina Revazova
    United States5 years ago
  • Questions are awesome.... the whole vibe is awesome

    Great questions.... I like every episode so far....never heard of some these businesses until now....

    Apple Podcasts
    5
    123marketing
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the host's thorough approach and the high value of insights provided in each episode.
Many commend the excellent range of guests featured, noting the real-world applicability of the discussions.
Comments often highlight the show's relevance for anyone involved in the creator economy and digital media.
The quality of conversations and the raw authenticity of the host's style are frequently praised.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How a government contractor built a media empire around his niche content
Q: What does the future hold for your media company now?
Eric plans to focus on expanding his contracting business and will produce media content without monetizing it.
How a government contractor built a media empire around his niche content
Q: What was the turning point that made you realize you could turn your content into a business?
A subscriber suggested a clear monetization strategy, highlighting the potential for organized courses and coaching based on his existing content.
How a government contractor built a media empire around his niche content
Q: How did you decide to branch into podcasting after YouTube?
He wanted to interview diverse experts in government contracting to expand the information available beyond his own experience.
How a government contractor built a media empire around his niche content
Q: What prompted you to start creating content on YouTube?
Eric wanted to educate people about government contracting due to misconceptions and a lack of awareness.
How a government contractor built a media empire around his niche content
Q: How did you come up with the idea from leapfrogging from real estate to construction?
After the market crash, Eric learned about government contracting from friends in the industry and decided to transition into that field.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About The Business of Content

What is The Business of Content about and what kind of topics does it cover?

Focused on the evolving landscape of digital content, the discussions center around how publishers effectively create, distribute, and monetize their digital offerings. The episodes feature a range of experts delving into various facets of content strategy, media operations, and the challenges of navigating the shifting dynamics of audience engagement and revenue generation. A distinctive aspect includes insights into the integration of innovative technologies such as augmented reality and the impact of social media on content reach, making it particularly relevant for professionals in the media and publishing sectors looking for actionable strategies to enhance their content initiatives.

Where can I find podcast stats for The Business of Content?

Rephonic provides a wide range of podcast stats for The Business of Content. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Business of Content and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Business of Content get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Business of Content, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Business of Content?

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How many subscribers and views does The Business of Content have?

To see how many followers or subscribers The Business of Content has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business of Content?

These podcasts share a similar audience with The Business of Content:

1. The Rebooting Show
2. The Startup Ideas Podcast
3. The Publisher Podcast by Media Voices
4. Newsletter Operator
5. Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

How many episodes of The Business of Content are there?

The Business of Content launched 8 years ago and published 252 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Content?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Business of Content?

Rephonic pulls ratings and reviews for The Business of Content from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Business of Content?

Rephonic provides full transcripts for episodes of The Business of Content. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Business of Content?

Recent guests on The Business of Content include:

1. Stuart Schuffman
2. Eric Coffie
3. Dan Koller
4. Dave Anderson
5. Melissa Lawton
6. Aarron Walter
7. Kevin Raposo
8. Spencer Macnaughton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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