Rephonic
Artwork for The Business of Content

The Business of Content with Simon Owens

Simon Owens
Buzzfeed
Berkeleyside
Local News
Trail Running
Pitchcraft
Wake Up To Politics
Travel Journalism
GAMURS Group
Free Trail
Public Relations
Adweek
Non-Profit Journalism
Journalism
Linkedin
Esports
The Daily Aus
Podcasting
Living Cozy
Covid-19 Pandemic
Zoom Calls

The show about how publishers create, distribute, and monetize their digital content.

PublishesTwice weeklyEpisodes248Founded8 years ago
Number of ListenersCategories
News CommentaryNews

Listen to this Podcast

Artwork for The Business of Content

Latest Episodes

My newsletter: simonowens.substack.com/

If you ask Dave Anderson what he does for a living, he’ll probably tell you he’s retired, but that’s not entirely true. While he did leave his last full-time job at Amazon back in 2020, he still write... more

YouTube

My newsletter: simonowens.substack.com/

Andrew Fogliato never set out to be a marketing consultant. He was simply trying to succeed as a real estate agent and began creating local online content to promote his listings. His colleagues at RE... more

YouTube

My newsletter: simonowens.substack.com/

SailGP is only a little over five years old, and yet the competitive sailing league has already built out a substantial fan base all across the world. Not only are its competitions broadcast on linear... more

YouTube

My newsletter: simonowens.substack.com/

When Eli Woolery and Aarron Walter launched the Design Better podcast, they did it on behalf of InVision, a tech platform used by designers and other creatives. Aaron was the head of content at the co... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Rebooting Show
The Rebooting ShowBrian Morrissey
Channels with Peter Kafka
Channels with Peter KafkaVox Media Podcast Network
Morning Brew Daily
Morning Brew DailyMorning Brew
The Grill Room
The Grill RoomAudacy | Puck

Recent Guests

Melissa Lawton
Chief Content Officer at SailGP
SailGP
Episode: How a professional sailing league built massive reach on YouTube and social media
Aarron Walter
Co-host and co-owner of the Design Better podcast, with experience in design education and leadership.
InVision
Episode: This Stanford lecturer co-hosts one of the most popular design podcasts
Kevin Raposo
Founder of KnowTechie and PR consultant
KnowTechie
Episode: How a PR consultant launched a thriving tech news outlet
Spencer Macnaughton
Former producer for 60 Minutes and The Wall Street Journal, founder of Uncloseted Media
Uncloseted Media
Episode: How a former 60 Minutes producer raised six figures to launch a LGBTQ-focused media outlet
Beth Silvers
One of the hosts of Pantsuit Politics
Pantsuit Politics
Episode: How the Pantsuit Politics podcast built a huge audience outside the DC beltway
Sarah Stewart Holland
One of the hosts of Pantsuit Politics
Pantsuit Politics
Episode: How the Pantsuit Politics podcast built a huge audience outside the DC beltway
Jonathan Skogmo
Media entrepreneur known for founding Jukin Media and now focusing on travel media
Lostin
Episode: He disrupted the viral video clip economy — and is now doing the same in travel media
Josh Weidling
Creator of the YouTube channel Digital Tour Bus, known for interviewing musicians about their tour experiences.
Digital Tour Bus
Episode: This YouTuber built a massive following by interviewing touring musicians
Josh Kaplan
Co-founder of Smooth Media Creative Holdings and former employee of Morning Brew
Smooth Media Creative Holdings
Episode: How three Morning Brew alums struck out to build their own niche media network

Host

Simon Owens
Host of discussions surrounding digital content creation, distribution, and monetization strategies in the media industry.

Reviews

4.7 out of 5 stars from 55 ratings
  • Awesome Guests

    Awesome guests — a few episodes in and I’ve already had some super valuable takeaways. Really happy I found this. Subscribed and will be adding this to my future rotation.

    Apple Podcasts
    5
    T&M1985
    South Africa2 years ago
  • Excellent Podcast

    Simon is brilliant and thorough. This podcast is full of value. Very important resource for people who want to get better at what they do.

    Apple Podcasts
    5
    Nancy0707
    United States4 years ago
  • Insightful

    A must for anyone trying to figure out the creators economy.

    Apple Podcasts
    5
    caminodelsol
    France4 years ago
  • The host is excellent

    So are his guests. I really appreciate where Simon steers the conversations, the topics he chooses and how raw and genuine these talks are. I’d suggest every J school in the country to listen to this one (actually recommended some of my former professors..) while they all are pondering on where the journalism is headed, this podcast actually shows where it currently is with all the changing landscape of content production.

    Apple Podcasts
    5
    Regina Revazova
    United States5 years ago
  • Questions are awesome.... the whole vibe is awesome

    Great questions.... I like every episode so far....never heard of some these businesses until now....

    Apple Podcasts
    5
    123marketing
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the host's thorough approach and the high value of insights provided in each episode.
Many commend the excellent range of guests featured, noting the real-world applicability of the discussions.
Comments often highlight the show's relevance for anyone involved in the creator economy and digital media.
The quality of conversations and the raw authenticity of the host's style are frequently praised.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why a marketing consultant bought the largest real estate trade magazine in Canada
Q: How did you go from doing that?
Andrew explains how he transitioned from running a marketing agency to purchasing Real Estate Magazine and revitalizing it.
Why a marketing consultant bought the largest real estate trade magazine in Canada
Q: So you were blogging on like blogger?
Andrew reminisces about blogging on Google Blogger and how it helped him gain traction in local real estate.
How the Pantsuit Politics podcast built a huge audience outside the DC beltway
Q: How has your live event strategy evolved over time?
We focus on one-off events that create a community gathering for our listeners rather than extensive touring.
How the Pantsuit Politics podcast built a huge audience outside the DC beltway
Q: Did you feel like you were finding an audience and how did it find that audience?
We quickly realized the importance of being featured by New and Noteworthy on iTunes, which helped us find our audience.
How the Pantsuit Politics podcast built a huge audience outside the DC beltway
Q: Could you tell me about how you two came up with the idea for your podcast?
We thought we could do a podcast where we just talk about politics from two different perspectives, and that was where the idea originated from.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business of Content

What is The Business of Content about and what kind of topics does it cover?

Focused on the evolving landscape of digital content, the discussions center around how publishers effectively create, distribute, and monetize their digital offerings. The episodes feature a range of experts delving into various facets of content strategy, media operations, and the challenges of navigating the shifting dynamics of audience engagement and revenue generation. A distinctive aspect includes insights into the integration of innovative technologies such as augmented reality and the impact of social media on content reach, making it particularly relevant for professionals in the media and publishing sectors looking for actionable strategies to enhance their content initiatives.

Where can I find podcast stats for The Business of Content?

Rephonic provides a wide range of podcast stats for The Business of Content. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Business of Content and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Business of Content get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Business of Content, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Business of Content?

Rephonic provides comprehensive predictive audience data for The Business of Content, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Business of Content have?

To see how many followers or subscribers The Business of Content has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business of Content?

These podcasts share a similar audience with The Business of Content:

1. The Rebooting Show
2. Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
3. Channels with Peter Kafka
4. Morning Brew Daily
5. The Grill Room

How many episodes of The Business of Content are there?

The Business of Content launched 8 years ago and published 248 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Content?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Business of Content?

Rephonic pulls ratings and reviews for The Business of Content from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Business of Content?

Rephonic provides full transcripts for episodes of The Business of Content. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Business of Content?

Recent guests on The Business of Content include:

1. Melissa Lawton
2. Aarron Walter
3. Kevin Raposo
4. Spencer Macnaughton
5. Beth Silvers
6. Sarah Stewart Holland
7. Jonathan Skogmo
8. Josh Weidling

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days