The Business of Content with Simon Owens
Simon OwensThe show about how publishers create, distribute, and monetize their digital content.
| Publishes | Twice weekly | Episodes | 317 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | News CommentaryNews | |||
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My newsletter: simonowens.substack.com/
When the NBA teamed up with video game publisher Take-Two Interactive to launch an esports league in 2017, the idea was to replicate the traditional sports model within the world of competitive gaming... more
Amy Suto spent years climbing the Hollywood ladder, eventually landing a writing credit on the TV series Condor. But by the time she achieved that milestone, she was already questioning whether she wanted to spend the rest of her career writing other... more
Despite producing critically acclaimed shows like Severance, Slow Horses, and The Morning Show, Apple TV remains one of the smallest players in the streaming industry. It also reportedly loses billions of dollars a year, which raises an interesting q... more
My newsletter: simonowens.substack.com/
After spending more than two decades touring with some of the biggest names in music — including the Jonas Brothers, John Legend, Eminem, and Selena Gomez — Benji Woerly decided it was time to build s... more
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Reviews
- Awesome Guests
Awesome guests — a few episodes in and I’ve already had some super valuable takeaways. Really happy I found this. Subscribed and will be adding this to my future rotation.
Apple Podcasts5T&M1985
South Africa4 years ago - Excellent Podcast
Simon is brilliant and thorough. This podcast is full of value. Very important resource for people who want to get better at what they do.
Apple Podcasts5Nancy0707
United States5 years ago - Insightful
A must for anyone trying to figure out the creators economy.
Apple Podcasts5caminodelsol
France5 years ago - The host is excellent
So are his guests. I really appreciate where Simon steers the conversations, the topics he chooses and how raw and genuine these talks are. I’d suggest every J school in the country to listen to this one (actually recommended some of my former professors..) while they all are pondering on where the journalism is headed, this podcast actually shows where it currently is with all the changing landscape of content production.
Apple Podcasts5Regina RevazovaUnited States6 years ago - Questions are awesome.... the whole vibe is awesome
Great questions.... I like every episode so far....never heard of some these businesses until now....
Apple Podcasts5123marketingUnited States7 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #105 |  United Kingdom/News/News Commentary |
Apple Podcasts | #162 |  Canada/News/News Commentary |
Apple Podcasts | #112 |  South Korea/News/News Commentary |
Apple Podcasts | #122 |  Brazil/News/News Commentary |
Apple Podcasts | #129 |  United Arab Emirates/News/News Commentary |
Apple Podcasts | #159 |  Philippines/News/News Commentary |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The Business of Content
What is The Business of Content about and what kind of topics does it cover?
The show centers on how publishers build, distribute, and monetize digital content, with a strong focus on media business models, audience growth, and the evolving mix of free and paid offerings. Episodes frequently explore strategies around data-driven journalism, cross-format distribution ( newsletters, podcasts, video, and events), and the tension between editorial independence and monetization. Notable through-lines include how independent and niche publishers scale, the role of partnerships and syndication, and creative revenue models—from subscriptions and paid communities to branded content and product-led growth. Guests tend to be founders, editors, and executives who are actively shaping modern media businesses, often with hands-on... more
Where can I find podcast stats for The Business of Content?
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How many listeners does The Business of Content get?
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What are the audience demographics for The Business of Content?
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How many subscribers and views does The Business of Content have?
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Which podcasts are similar to The Business of Content?
These podcasts share a similar audience with The Business of Content:
1. The a16z Show
2. Moneywise
3. My First Million
4. Decoder with Nilay Patel
5. Channels with Peter Kafka
How many episodes of The Business of Content are there?
The Business of Content launched 9 years ago and published 317 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Business of Content?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Business of Content?
Rephonic pulls ratings and reviews for The Business of Content from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Business of Content?
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What guests have appeared on The Business of Content?
Recent guests on The Business of Content include:
1. Amy Suto
2. Jason Krebs
3. Benji Woerly
4. Daniel Scharff
5. Adam Ryan
6. Jeremy Smart
7. Reid Hailey
8. Courtney Hirsch
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.