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The Business of Content with Simon Owens

Simon Owens
Buzzfeed
Berkeleyside
Local News
Trail Running
Pitchcraft
Wake Up To Politics
Travel Journalism
GAMURS Group
Free Trail
Public Relations
Adweek
Journalism
Non-Profit Journalism
Linkedin
Esports
The Daily Aus
Podcasting
Living Cozy
Zoom Calls
Freelance Writing

The show about how publishers create, distribute, and monetize their digital content.

PublishesTwice weeklyEpisodes275Founded8 years ago
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NewsNews Commentary

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Artwork for The Business of Content

Latest Episodes

My newsletter: simonowens.substack.com/

For most of his career, Scott Brown has operated at the crossroads of Hollywood and the creator economy. After first breaking into digital media during the early days of web series, Scott went on to w... more

YouTube

My newsletter: simonowens.substack.com/

Pat Walls didn't originally set out to build a media company. In 2017, he was simply interviewing founders as a side project while working a full-time job, hoping the conversations might spark his nex... more

YouTube

My newsletter: simonowens.substack.com/

Founded during the pandemic, the The News Movement set out with a simple but radical premise: what if journalism were designed entirely for the platforms where younger audiences already consume inform... more

My newsletter: simonowens.substack.com/

In 2004, Eric Hochberger co-founded Mediavine, which would eventually become one of the most influential ad management companies on the open web. The company didn't start as an ad tech firm — it began... more

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Recent Guests

Rebecca Hutson
Editor-in-Chief of The News Movement
The News Movement / Calibre
Episode: The playbook behind one of the fastest-growing social-first newsrooms
Eric Hochberger
Founder of Mediavine
Mediavine
Episode: The accidental ad tech founder: Eric Hochberger's 20-Year bet on the open web
Michael Fritzell
Former hedge fund analyst and creator of the Asian Century Stocks newsletter.
Asian Century Stocks
Episode: How a former hedge fund analyst built a six-figure newsletter covering Asia's overlooked stocks
Nathan Thornburgh
Co-founder of Roads & Kingdoms and former Time correspondent.
Roads & Kingdoms
Episode: He Shut Down Time's Moscow Bureau. Then He Built His Own Magazine
Jim Louderback
Writer behind a newsletter called Inside the Creator Economy, media veteran, and former CEO of VidCon.
Inside the Creator Economy
Episode: Should the media be afraid of Google Zero?
Kit Chilvers
Co-founder of Pubity Group
Pubity Group
Episode: A couple teenagers launched a media company that now drives 240 billion annual views
Danny Frenkel
Co-founder of Punchup, a platform for comedians
Punchup
Episode: This company wants to fix the broken economics of standup comedy
Suryansh Tibarewala
Co-founder of Essentially Sports
Essentially Sports
Episode: How a few college students bootstrapped one of the largest sports media websites in the world
Max Towey
Co-founder of Roca News, involved in innovative news content creation aimed at engaging a younger audience
Roca News
Episode: This social-first news outlet turned street interviews into a 600,000-subscriber YouTube channel

Host

Simon Owens
Host of conversations focusing on the media landscape, exploring strategies related to content creation, distribution, and monetization.

Reviews

4.7 out of 5 stars from 56 ratings
  • Awesome Guests

    Awesome guests — a few episodes in and I’ve already had some super valuable takeaways. Really happy I found this. Subscribed and will be adding this to my future rotation.

    Apple Podcasts
    5
    T&M1985
    South Africa3 years ago
  • Excellent Podcast

    Simon is brilliant and thorough. This podcast is full of value. Very important resource for people who want to get better at what they do.

    Apple Podcasts
    5
    Nancy0707
    United States4 years ago
  • Insightful

    A must for anyone trying to figure out the creators economy.

    Apple Podcasts
    5
    caminodelsol
    France4 years ago
  • The host is excellent

    So are his guests. I really appreciate where Simon steers the conversations, the topics he chooses and how raw and genuine these talks are. I’d suggest every J school in the country to listen to this one (actually recommended some of my former professors..) while they all are pondering on where the journalism is headed, this podcast actually shows where it currently is with all the changing landscape of content production.

    Apple Podcasts
    5
    Regina Revazova
    United States6 years ago
  • Questions are awesome.... the whole vibe is awesome

    Great questions.... I like every episode so far....never heard of some these businesses until now....

    Apple Podcasts
    5
    123marketing
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners express enjoyment of the engaging questions and overall atmosphere, noting the discovery of innovative businesses during the episodes.
Many appreciate the thoroughness and brilliance of the host, highlighting the significant value offered to participants looking to improve their expertise.
The expertly steered conversations and choice of topics received high praise, suggesting that even journalism students could benefit from the discussions.
Listeners commend the show for featuring awesome guests with invaluable insights that prompt valuable takeaways.
Comments reflect that it's a must-listen for anyone trying to navigate the creator economy and the current state of journalism.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The playbook behind one of the fastest-growing social-first newsrooms
Q: What is the SaySo app and how does it fit into your creator strategy?
SaySo is an invitation-only, vetting-based creator platform designed to host verified, credible content from creators, with plans for revenue sharing and eventual broader access; it aims to provide a high-quality space that mirrors The News Movement's standards without the noise of major platforms.
The playbook behind one of the fastest-growing social-first newsrooms
Q: How many people are involved across Calibre and The News Movement, and who runs what?
Calibre employs about 60 people; The News Movement has around 20 editorial staff across London and New York who are triple-threat journalists capable of shooting, editing, and publishing, with a separate production unit for more complex visuals.
The playbook behind one of the fastest-growing social-first newsrooms
Q: So talk me through your weekly production process.
The team used to shoot for every platform with the same content, but now they tailor formats by platform (Instagram favors presenter-led, TikTok favors actuality, YouTube Shorts is more flexible) and balance short-form, carousels, and occasional longer-form pieces to maximize reach and engagement.
He Shut Down Time's Moscow Bureau. Then He Built His Own Magazine
Q: How did Bourdain become involved with the business?
He was impressed by the work of Roads & Kingdoms and saw it as a potential landing spot for his post-television career.
From Hedge Fund Analyst to Independent Publisher: How Asian Century Stocks Built a Six-Figure Research Business
Q: Where can people find you work online?
Michael shares that people can find his work on his website, asiancenturystocks.com, and on Twitter.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Business of Content

What is The Business of Content about and what kind of topics does it cover?

Focusing on the evolving landscape of digital media, the content presents insightful conversations with industry professionals about how they navigate the challenges of content creation, distribution, and monetization. Featuring a variety of guests, each episode highlights unique strategies and experiences in sectors such as finance, culinary journalism, and sports media, providing a comprehensive view of contemporary content practice. The show is particularly noteworthy for its in-depth discussions, often addressing the intersection of media and technology, as well as the innovative business models shaping the future of journalism and publishing.

Listeners can expect valuable insights and personal anecdotes that help demystify the often c... more

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Which podcasts are similar to The Business of Content?

These podcasts share a similar audience with The Business of Content:

1. My First Million
2. Masters of Scale
3. The Startup Ideas Podcast
4. All-In with Chamath, Jason, Sacks & Friedberg
5. David Senra

How many episodes of The Business of Content are there?

The Business of Content launched 8 years ago and published 275 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business of Content?

Recent guests on The Business of Content include:

1. Rebecca Hutson
2. Eric Hochberger
3. Michael Fritzell
4. Nathan Thornburgh
5. Jim Louderback
6. Kit Chilvers
7. Danny Frenkel
8. Suryansh Tibarewala

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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