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Artwork for The Best of the Brutal Truth about B2B Sales & Selling

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

Sales Author and Career Salesperson - Brian Burns
B2B Sales
Sales
Sales Process
Sales Strategies
Sales Training
Sales Techniques
Sales Performance
Sales Strategy
Sales Leadership
Empathy In Sales
Enterprise Sales
Customer Relationships
Networking
Sales Mindset
Sales Psychology
Prospecting
Sales Management
Complex Sales
Client Relationships
Sales Skills

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, sp... more

PublishesTwice weeklyEpisodes262Founded8 years ago
Number of ListenersCategories
How ToEducation

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Artwork for The Best of the Brutal Truth about B2B Sales & Selling

Latest Episodes

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Amanda Machado
Enterprise IT sales professional with telecom/IT services background
Managed service provider (current)
Episode: WHAT IT TAKE TO BECOME AN A-PLAYER IN B2B SALES
Alan Whitall
Dental sales professional, New York Dental Consultant
Henry Schein Dental
Episode: THE MINDSET THAT CAN SUCCEED IN THE TOUGHEST OF SITUATIONS
Steph Dem Bestie
Sales professional with psychology background; guest on the episode
Episode: HOW TO DEVELOP THE #1 DIFFERENTIATOR OF GREAT SALESPEOPLE
Travis Luther
Medical devices sales professional with 14 years in the GI space; startup founder
Medical devices (GI/Endoscopy)
Episode: THE SECRET TO MANAGING YOUR #1 RESOURCE
Paul Lesser
Sales expert focused on complex enterprise sales; former AT&T and Nectar Services Corp executive
Nectar Services Corp
Episode: HOW TO IDENTIFY A REAL DEAL FROM FAKE
Dean Wiener
Sales professional with 20+ years in enterprise software
Unspecified company (long-time employee)
Episode: THE SECRET QUESTIONS ONLY THE BEST ASK...
Jeffrey Peaschuk
Enterprise sales veteran, guest on the show
Independent/IBMer background mentioned
Episode: HOW TO MASTER THE SKILLS OF B2B SELLING
Keishan Patel
Regional Sales Manager at Splunk
Splunk
Episode: THE SECRETS TO CLOSING ENTERPRISE DEALS
Scott Saldinger
Sales leader with a background in media and technology
Former TV news photographer, technology sales leader, ed tech entrepreneur
Episode: IF YOU BUILT THIS SUPERPOWER THERE WILL BE NOTHING THAT CAN STOP YOU

Host

Brian Burns
Host of the show; long-form discussions on B2B sales, enterprise selling, and practical strategies. Often focuses on no-fluff approaches and real-world results.

Reviews

4.5 out of 5 stars from 337 ratings
  • Valuable insights coming from who really lives B2B Sales

    For those who wants to rise and shine in B2B sales, this podcast is an essencial and valuable source o knowledge and insights, coming from who truly knows what is talking about. Brian share his experience in sales, spiced up with an intelligent sense of humor. Highly recommended.

    Apple Podcasts
    5
    Nownaofunciona
    Brazil3 years ago
  • we deal with so much BS with sales and training- nice to hear someone who gets it

    Audible
    5
    DavidAEisley
    United States4 years ago
  • Brian is one of the best. Honest approach.

    we deal with so much BS with sales and training- nice to hear someone who gets it

    Audible
    5
    DavidAEisley
    United States4 years ago
  • Some excellent fundamentals here.

    I heard some excellent stuff here about the transition from features and benefits ‘selling’ to asking questions.

    It’s at the very heart of how to be a professional salesperson.

    Apple Podcasts
    4
    Andy3rdeye
    United Kingdom5 years ago
  • Contact

    Hi Brian. Awesome listening but having trouble finding Ian's details. Could you help me out Pls. Thanks

    Apple Podcasts
    5
    vico12334
    United Arab Emirates6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show occasionally promotes training resources, which can be valuable but is noticeable.
Consistently current and focused on real-world outcomes in enterprise selling.
No fluff, practical B2B sales insights from a veteran. Great for listeners who actually sell.
Guests are credible and bring actionable, field-tested tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#200
United States/Education/How To
Apple Podcasts
#184
United Kingdom/Education/How To
Apple Podcasts
#246
Canada/Education/How To
Apple Podcasts
#98
Italy/Education/How To
Apple Podcasts
#156
Australia/Education/How To
Apple Podcasts
#189
Germany/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

WHAT IT TAKE TO BECOME AN A-PLAYER IN B2B SALES
Q: What is the biggest epiphany you had in your career that changed how you sell?
Realizing that sometimes saying less is more, embracing silence, and letting the client lead the conversation was transformative, enabling better discovery and more effective positioning of value.
WHAT IT TAKE TO BECOME AN A-PLAYER IN B2B SALES
Q: How did you develop as a rep, given the technical complexity and ongoing changes in telecom and IT?
She describes starting in engineering and operations before moving into sales, learning through hands-on experience, and continuously studying technology and industry trends to stay ahead and build credibility with IT professionals.
HOW TO IDENTIFY A REAL DEAL FROM FAKE
Q: Hey, Paul, thanks for joining us today. There's a way of getting started. Give us a little background on yourself.
Paul shares his evolution from jewelry retail to B2B sales via AT&T, emphasizing early training in cold calling, the value of structured sales training, and a long-term passion for complex deals that require a methodical discovery process and champion-driven navigation.
THE TOP SKILLS NO ONE WILL TELL YOU ABOUT BUT ME...
Q: Hey Phil, thanks for doing the show today. As a way of getting started, give us a little background on yourself.
Phil shares a long, hands-on career starting from IBM-typewriters to today, emphasizing a lifelong passion for sales, a strong family foundation, and a deep appreciation for the personal growth that comes from diverse selling experiences.
THE SECRET QUESTIONS ONLY THE BEST ASK...
Q: How do you manage focus accounts and ensure you're progressing opportunities rather thanjust collecting activity?
He uses an ABC framework, dedicates most time to A accounts, keeps B accounts warmed for potential seven-figure deals, and continuously judges whether each action advances the deal toward a decision.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical, no-nonsense B2B sales guidance with a focus on enterprise selling. Episodes emphasize understanding buying patterns, moving away from scripted pitches, and delivering genuine customer value through discovery, empathy, and disciplined processes. Frequent themes include navigating complex deals, top-down versus bottom-up influence, and building trust with senior buyers, often through real-world stories and frameworks rather than fluff. A notable strength is a consistent emphasis on actionable tactics and long-term client relationships, plus a willingness to critique traditional sales education and promote practical training resources. Listeners who value grounded, results-oriented selling in technical or enterpr... more

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this podcast launched 8 years ago and published 262 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Amanda Machado
2. Alan Whitall
3. Steph Dem Bestie
4. Travis Luther
5. Paul Lesser
6. Dean Wiener
7. Jeffrey Peaschuk
8. Keishan Patel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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