Rephonic
Artwork for The Best of the Brutal Truth about B2B Sales & Selling

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

Sales Author and Career Salesperson - Brian Burns
B2B Sales
Sales
Sales Process
Sales Strategies
Sales Techniques
Sales Performance
Sales Training
Sales Strategy
Enterprise Sales
Empathy In Sales
Customer Relationships
Sales Leadership
Networking
Sales Mindset
Prospecting
Complex Sales
Leadership
Sales Management
Sales Skills
Sales Relationships

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, sp... more

PublishesTwice weeklyEpisodes262Founded9 years ago
Number of ListenersCategories
How ToEducation

Listen to this Podcast

Artwork for The Best of the Brutal Truth about B2B Sales & Selling

Latest Episodes

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

Recent Guests

Jay Ruffner
Guest with experience in B2B sales and sales technology
Earmarks / earmarks.com
Episode: HOW THE BEST SALESPEOPLE ARE WINNING IN TODAY'S MARKET
Craig Hodges
Sales veteran with 20+ years, formerly purchasing agent; extensive enterprise software experience
Episode: HOW TO GET THE ORDER THROUGH THE PURCHASING PROCESS
Nikki Calhoun
Sales professional with experience in healthcare and patient advocacy; keynote guest sharing practical prospecting techniques
None explicitly stated
Episode: HOW THIS REP IS GETTING INTO NEW ACCOUNTS
Brian Copeland
Sales professional with Pfizer background and med device experience
3T Midsurge
Episode: WHAT NO ONE TELLS YOU ABOUT B2B SALES
Guillaume Chabannel
Finance/FinTech sales leader with global experience
FIS (guest's current/previous role discussed in episode)
Episode: WHAT IS WORKING FOR THIS TOP PERFORMING REP
Trevor Lewis
Representative at In-store Design Displays
In-store Design Displays
Episode: THE ONE CHANGE THAT MADE ALL THE DIFFERENCE
Amanda Machado
Enterprise IT sales professional with telecom/IT services background
Managed service provider (current)
Episode: WHAT IT TAKE TO BECOME AN A-PLAYER IN B2B SALES
Alan Whitall
Dental sales professional, New York Dental Consultant
Henry Schein Dental
Episode: THE MINDSET THAT CAN SUCCEED IN THE TOUGHEST OF SITUATIONS
Steph Dem Bestie
Sales professional with psychology background; guest on the episode
Episode: HOW TO DEVELOP THE #1 DIFFERENTIATOR OF GREAT SALESPEOPLE

Host

Brian Burns
Host of the show; long-form discussions on B2B sales, enterprise selling, and practical strategies. Often focuses on no-fluff approaches and real-world results.

Reviews

4.5 out of 5 stars from 337 ratings
  • Valuable insights coming from who really lives B2B Sales

    For those who wants to rise and shine in B2B sales, this podcast is an essencial and valuable source o knowledge and insights, coming from who truly knows what is talking about. Brian share his experience in sales, spiced up with an intelligent sense of humor. Highly recommended.

    Apple Podcasts
    5
    Nownaofunciona
    Brazil3 years ago
  • we deal with so much BS with sales and training- nice to hear someone who gets it

    Audible
    5
    DavidAEisley
    United States4 years ago
  • Brian is one of the best. Honest approach.

    we deal with so much BS with sales and training- nice to hear someone who gets it

    Audible
    5
    DavidAEisley
    United States4 years ago
  • Some excellent fundamentals here.

    I heard some excellent stuff here about the transition from features and benefits ‘selling’ to asking questions.

    It’s at the very heart of how to be a professional salesperson.

    Apple Podcasts
    4
    Andy3rdeye
    United Kingdom5 years ago
  • Contact

    Hi Brian. Awesome listening but having trouble finding Ian's details. Could you help me out Pls. Thanks

    Apple Podcasts
    5
    vico12334
    United Arab Emirates7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show occasionally promotes training resources, which can be valuable but is noticeable.
Consistently current and focused on real-world outcomes in enterprise selling.
No fluff, practical B2B sales insights from a veteran. Great for listeners who actually sell.
Guests are credible and bring actionable, field-tested tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

HOW TO MAKE YOUR SUCCESS AUTOMATIC
Q: What's your view on habits and how they affect sales performance?
Habits form the backbone of consistent results; without a system, momentum fades. The guest argues for focusing on small, daily routines that compound over time, avoiding big, unsustainable goals.
THE ONE CHANGE THAT MADE ALL THE DIFFERENCE
Q: And how does that structure help you in sales?
Trevor talks about daily discipline, coaching, and a clear focus on controllable activities, which translates into consistent coaching, better time management, and the ability to scale through repeatable processes.
THE ONE CHANGE THAT MADE ALL THE DIFFERENCE
Q: And is it a standard persona at these companies that owns this responsibility, or is it all over the map?
He says ownership varies by account type, with defined roles in blue-chip enterprise accounts, but broader variation across mid-market and SMB, often involving both marketing and sales, plus agencies for larger programs.
THE ONE CHANGE THAT MADE ALL THE DIFFERENCE
Q: Cool. And what's the hardest part of the sale?
Trevor explains that the hardest part is managing the complexity of large programs, coordinating milestones, and ensuring the retailer and brand teams align on a compelling plan that can be sold and executed across a long timeline.
WHAT IT TAKE TO BECOME AN A-PLAYER IN B2B SALES
Q: What is the biggest epiphany you had in your career that changed how you sell?
Realizing that sometimes saying less is more, embracing silence, and letting the client lead the conversation was transformative, enabling better discovery and more effective positioning of value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical, no-nonsense B2B sales guidance with a focus on enterprise selling. Episodes emphasize understanding buying patterns, moving away from scripted pitches, and delivering genuine customer value through discovery, empathy, and disciplined processes. Frequent themes include navigating complex deals, top-down versus bottom-up influence, and building trust with senior buyers, often through real-world stories and frameworks rather than fluff. A notable strength is a consistent emphasis on actionable tactics and long-term client relationships, plus a willingness to critique traditional sales education and promote practical training resources. Listeners who value grounded, results-oriented selling in technical or enterpr... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of this podcast are there?

this podcast launched 9 years ago and published 262 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jay Ruffner
2. Craig Hodges
3. Nikki Calhoun
4. Brian Copeland
5. Guillaume Chabannel
6. Trevor Lewis
7. Amanda Machado
8. Alan Whitall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days