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Artwork for The Best of the Brutal Truth about B2B Sales & Selling

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

Sales Author and Career Salesperson - Brian Burns
B2B Sales
Sales Process
Sales
Sales Strategies
Sales Training
Sales Techniques
Sales Strategy
Sales Performance
Sales Leadership
Empathy In Sales
Customer Relationships
Enterprise Sales
Networking
Sales Psychology
Sales Mindset
Sales Management
Prospecting
Client Relationships
Leadership
Mentorship

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, sp... more

PublishesTwice weeklyEpisodes262Founded8 years ago
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Artwork for The Best of the Brutal Truth about B2B Sales & Selling

Latest Episodes

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Matt Baker
Sales professional and founder/leader at Charge Forward Group
Charge Forward Group
Episode: THE TOP 3 REASONS THIS REP IS CRUSHING IT AND YOU CAN TO
Ken Stank
Sales professional with experience in finance-to-sales transition, recruiting, and branding
American Solutions for Business
Episode: THE SECRET TO DEVELOPING YOUR SALES SUPERPOWER
Todd Siegler
Sales professional at Salesforce, former Apple executive with extensive enterprise sales experience
Salesforce, formerly Apple
Episode: HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE
Scott Bland
Sales Director, regional leadership; former mentor-driven development
KSS Enterprises
Episode: HOW THIS REP TURNED THINGS AROUND TO BECOME GREAT IN B2B SALES
John Silverman
Director of Sales at Sky (formerly Kenshoo), extensive SaaS and Ad Tech background
Sky
Episode: HOW THIS CAREER CHANGE MADE ALL THE DIFFERENCE
Bill McGarry
CEO of Widenhammer's digital transformation practice, expert in B2B software/services sales
Widenhammer
Episode: HOW THIS SURPRISING APPROACH IS WORKING TODAY
Eric Gold
Cybersecurity expert, Orca Security, experienced in sales and growth across Europe
Orca Security
Episode: CREATING YOUR OWN SUPERPOWER TO SELL MORE NOW
Chris McCauley
Sales professional with 25+ years in recruiting and founder of Highlander Talent
Highlander Talent
Episode: HOW TO SELL YOUR WAY AND CRUSH IT IN B2B SALES
Embree Davis
Senior Business Development Manager at Procurement IQ
Procurement IQ (IBIS World division)
Episode: HOW TO DEVELOP YOUR CHAMPION SO THE HELP CLOSE THE DEAL

Host

Brian
Host of the show, conducting the interview

Reviews

4.5 out of 5 stars from 201 ratings
  • Valuable insights coming from who really lives B2B Sales

    For those who wants to rise and shine in B2B sales, this podcast is an essencial and valuable source o knowledge and insights, coming from who truly knows what is talking about. Brian share his experience in sales, spiced up with an intelligent sense of humor. Highly recommended.

    Apple Podcasts
    5
    Nownaofunciona
    Brazil3 years ago
  • we deal with so much BS with sales and training- nice to hear someone who gets it

    Audible
    5
    DavidAEisley
    United States3 years ago
  • Brian is one of the best. Honest approach.

    we deal with so much BS with sales and training- nice to hear someone who gets it

    Audible
    5
    DavidAEisley
    United States3 years ago
  • Some excellent fundamentals here.

    I heard some excellent stuff here about the transition from features and benefits ‘selling’ to asking questions.

    It’s at the very heart of how to be a professional salesperson.

    Apple Podcasts
    4
    Andy3rdeye
    United Kingdom5 years ago
  • Contact

    Hi Brian. Awesome listening but having trouble finding Ian's details. Could you help me out Pls. Thanks

    Apple Podcasts
    5
    vico12334
    United Arab Emirates6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Often praised for practical tactics and real-world examples applied to enterprise deals.
Valuable insights from practitioners who truly understand B2B sales dynamics.
A few critics call out lack of diversity in guest backgrounds and heavy emphasis on a specific selling philosophy.
Strong appreciation for staying current with selling principles and adapting to modern buying patterns.
Some listeners note promotional elements around courses, but still find the core advice valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

WHY THIS REP CHOOSE B2B SALES OVER ALL THE OTHER ALTERNATIVES
Q: Give us a why did you get into sales?
Scott explains how a failed path in computer science led him to sales after a Princeton professor suggested it as a viable route for entrepreneurship, and how the practice of sales became a preferred path due to its leverage and impact.
THE SURPRISING WAY THIS REP HAS WON HUGE DEALS IN B2B SALES
Q: How do you handle large, complex deals with long timelines and avoid bottlenecks?
By reframing timelines through increasing perceived value, targeting the person who sets the value, and continuously aligning with the buyer's motives, not just the stated budget or timeline.
THE SURPRISING WAY THIS REP HAS WON HUGE DEALS IN B2B SALES
Q: What, in your view, makes a great salesperson and how do mindset and skills compare?
Mindset matters as much as, or more than, pure technique. Confidence, emotional intelligence, and the ability to influence decisions are central; the mindset carries over from combat to trust-building, value articulation, and timely deal closure.
THE SURPRISING WAY THIS REP HAS WON HUGE DEALS IN B2B SALES
Q: Why did you transition from Elite Close Quarters Combat to sales, and what were your three main motivations?
Autonomy, financial potential without ceilings, and job security were the core reasons; I sought independence, high earnings potential, and a stable career path after teaching combat.
HOW THIS REP TURNED THINGS AROUND TO BECOME GREAT IN B2B SALES
Q: Hey Scott, thanks for joining us today. Where are you getting started? Give us a little background on yourself.
Scott describes a 25+ year career in sales, starting as a manufacturers rep, moving into distribution, and rising to a sales director role where he emphasizes hands-on leadership and staying connected with the field to keep the team aligned.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show focuses on B2B enterprise selling, with a emphasis on practical, no-fluff approaches to complex sales cycles. Across episodes, the conversation tends to center on authentic relationship-building, trusted advisor mindsets, and strategies that go beyond traditional “hard pitch” tactics. Guests bring hands-on experience from tech, cybersecurity, manufacturing, and SaaS spaces, sharing frameworks for diagnosing customer needs, coordinating multi-functional deals, and accelerating procurement through thoughtful storytelling, leverage of partnerships, and disciplined process. A standout thread is the emphasis on long-term value and trusted interactions over quick wins, often paired with leadership and coaching insights for sales teams. more

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How many episodes of this podcast are there?

this podcast launched 8 years ago and published 262 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Matt Baker
2. Ken Stank
3. Todd Siegler
4. Scott Bland
5. John Silverman
6. Bill McGarry
7. Eric Gold
8. Chris McCauley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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