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Artwork for The Best of the Brutal Truth about B2B Sales & Selling

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

Sales Author and Career Salesperson - Brian Burns
B2B Sales
Sales Ethics
Sales Habits
Sales Process
Customer Engagement
Closing Deals
Sales Leadership
Mental Health
Empathy
Emotional Regulation
Sales Strategies
Kai Lawrence
Mindfulness
Sales Techniques
Complex Sales
The Commodity Trap
B2B Selling
Netflix Documentary
Federal Sales
Software Sales

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, sp... more

PublishesTwice weeklyEpisodes262Founded8 years ago
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EducationHow To

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Artwork for The Best of the Brutal Truth about B2B Sales & Selling

Latest Episodes

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Key Facts

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Recent Guests

Chris McCauley
Sales professional with 25+ years in recruiting and founder of Highlander Talent
Highlander Talent
Episode: HOW TO SELL YOUR WAY AND CRUSH IT IN B2B SALES
Embree Davis
Senior Business Development Manager at Procurement IQ
Procurement IQ (IBIS World division)
Episode: HOW TO DEVELOP YOUR CHAMPION SO THE HELP CLOSE THE DEAL
Dan Juergens
Executive at Payment Works, Boston-based startup
Payment Works
Episode: HOW TO MOVE FROM TRANSACTIONAL TO ENTERPRISE DEALS
Michael Reeves
Founder/CEO of Rev Tax Group, specializes in protesting property taxes and related financing in Texas
Rev Tax Group
Episode: DO YOU HAVE THIS SUPERPOWER???
Scott Swehla
IT technology sales veteran with experience in software/hardware and a VAR business
Independent sales professional / IT technology sales expert
Episode: HOW TO LEVERAGE THE PROOF OF CONCEPT TO WIN THE DEAL
Ryan from Detroit
Sales executive in technology with a background in engineering; LinkedIn advocate and educator
Detroit brand / technology sales
Episode: THE FASTEST WAY TO INCREASE YOUR NET WORTH IN B2B SALES
Mike Currie
General Manager of Desktop Printing at Nexa3D
Nexa3D
Episode: HOW TO DEVELOP YOUR FUNCTIONAL CURIOSITY TO WIN MORE DEALS
Ryan Kirk
Sales professional with over 13 years of experience, currently working in the AI sector and involved in a startup that recently sold to Salesforce.
Salesforce
Episode: HOW TO WIN THE HARDEST DEALS IN B2B SALES
Steve Calvert
A seasoned sales professional with over 40 years of experience in corporate sales and business management.
Episode: DO YOU HAVE WHAT IT TAKES TO BECOME #1 IN SALES

Host

Brian
Host of the show, conducting the interview

Reviews

4.5 out of 5 stars from 201 ratings
  • Valuable insights coming from who really lives B2B Sales

    For those who wants to rise and shine in B2B sales, this podcast is an essencial and valuable source o knowledge and insights, coming from who truly knows what is talking about. Brian share his experience in sales, spiced up with an intelligent sense of humor. Highly recommended.

    Apple Podcasts
    5
    Nownaofunciona
    Brazil3 years ago
  • we deal with so much BS with sales and training- nice to hear someone who gets it

    Audible
    5
    DavidAEisley
    United States3 years ago
  • Brian is one of the best. Honest approach.

    we deal with so much BS with sales and training- nice to hear someone who gets it

    Audible
    5
    DavidAEisley
    United States3 years ago
  • Some excellent fundamentals here.

    I heard some excellent stuff here about the transition from features and benefits ‘selling’ to asking questions.

    It’s at the very heart of how to be a professional salesperson.

    Apple Podcasts
    4
    Andy3rdeye
    United Kingdom5 years ago
  • Contact

    Hi Brian. Awesome listening but having trouble finding Ian's details. Could you help me out Pls. Thanks

    Apple Podcasts
    5
    vico12334
    United Arab Emirates6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Often praised for practical tactics and real-world examples applied to enterprise deals.
Valuable insights from practitioners who truly understand B2B sales dynamics.
A few critics call out lack of diversity in guest backgrounds and heavy emphasis on a specific selling philosophy.
Strong appreciation for staying current with selling principles and adapting to modern buying patterns.
Some listeners note promotional elements around courses, but still find the core advice valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#195
United States/Education/How To
Apple Podcasts
#125
United Kingdom/Education/How To
Apple Podcasts
#199
Canada/Education/How To
Apple Podcasts
#28
France/Education/How To
Apple Podcasts
#157
Italy/Education/How To
Apple Podcasts
#16
Indonesia/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

HOW TO MOVE FROM TRANSACTIONAL TO ENTERPRISE DEALS
Q: What are the biggest shifts needed to move from transactional to enterprise sales?
Focus on building relationships, stakeholder alignment, and a repeatable process like a mutual action plan; think in terms of long-term value across departments rather than a single close.
HOW TO DEVELOP YOUR CHAMPION SO THE HELP CLOSE THE DEAL
Q: What makes a champion in procurement, and how do you recognize one early in the cycle?
A champion is someone who demonstrates a readiness to challenge the status quo, has a vision for transformation, and can advocate for a cross-functional impact beyond their own department. These signals often appear in behavior and in conversations about broader organizational goals, not just in title.
THE FASTEST WAY TO INCREASE YOUR NET WORTH IN B2B SALES
Q: What drew you to focus on networking as a core sales strategy?
The guest explains that networking turns sales into a scalable, relationship-driven process. By becoming a connector, you create ongoing value for others, which leads to recurring opportunities and trust that shortens sales cycles.
DO YOU HAVE WHAT IT TAKES TO BECOME #1 IN SALES
Q: What do you wish you learned faster?
Understanding the financial aspects of sales to speak the right language with decision-makers.
DO YOU HAVE WHAT IT TAKES TO BECOME #1 IN SALES
Q: What motivates you?
Survival and building trust with clients while solving their problems.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show focuses on B2B enterprise selling, with a emphasis on practical, no-fluff approaches to complex sales cycles. Across episodes, the conversation tends to center on authentic relationship-building, trusted advisor mindsets, and strategies that go beyond traditional “hard pitch” tactics. Guests bring hands-on experience from tech, cybersecurity, manufacturing, and SaaS spaces, sharing frameworks for diagnosing customer needs, coordinating multi-functional deals, and accelerating procurement through thoughtful storytelling, leverage of partnerships, and disciplined process. A standout thread is the emphasis on long-term value and trusted interactions over quick wins, often paired with leadership and coaching insights for sales teams. more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. 30 Minutes to President's Club | No-Nonsense Sales
2. The Sales Management. Simplified. Podcast with Mike Weinberg
3. Sales Gravy: Jeb Blount
4. Huberman Lab
5. The Peter Attia Drive

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 262 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Chris McCauley
2. Embree Davis
3. Dan Juergens
4. Michael Reeves
5. Scott Swehla
6. Ryan from Detroit
7. Mike Currie
8. Ryan Kirk

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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