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Artwork for The Best of the Brutal Truth about B2B Sales & Selling

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

Sales Author and Career Salesperson - Brian Burns
B2B Sales
Sales Process
Sales
Sales Strategies
Sales Techniques
Sales Training
Sales Strategy
Sales Performance
Sales Leadership
Empathy In Sales
Customer Relationships
Networking
Enterprise Sales
Sales Psychology
Sales Mindset
Customer Engagement
Client Relationships
Prospecting
Cold Calling
Sales Management

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, sp... more

PublishesTwice weeklyEpisodes262Founded8 years ago
Number of ListenersCategories
EducationHow To

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Artwork for The Best of the Brutal Truth about B2B Sales & Selling

Latest Episodes

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

John Silverman
Director of Sales at Sky (formerly Kenshoo), extensive SaaS and Ad Tech background
Sky
Episode: HOW THIS CAREER CHANGE MADE ALL THE DIFFERENCE
Bill McGarry
CEO of Widenhammer's digital transformation practice, expert in B2B software/services sales
Widenhammer
Episode: HOW THIS SURPRISING APPROACH IS WORKING TODAY
Eric Gold
Cybersecurity expert, Orca Security, experienced in sales and growth across Europe
Orca Security
Episode: CREATING YOUR OWN SUPERPOWER TO SELL MORE NOW
Chris McCauley
Sales professional with 25+ years in recruiting and founder of Highlander Talent
Highlander Talent
Episode: HOW TO SELL YOUR WAY AND CRUSH IT IN B2B SALES
Embree Davis
Senior Business Development Manager at Procurement IQ
Procurement IQ (IBIS World division)
Episode: HOW TO DEVELOP YOUR CHAMPION SO THE HELP CLOSE THE DEAL
Dan Juergens
Executive at Payment Works, Boston-based startup
Payment Works
Episode: HOW TO MOVE FROM TRANSACTIONAL TO ENTERPRISE DEALS
Michael Reeves
Founder/CEO of Rev Tax Group, specializes in protesting property taxes and related financing in Texas
Rev Tax Group
Episode: DO YOU HAVE THIS SUPERPOWER???
Scott Swehla
IT technology sales veteran with experience in software/hardware and a VAR business
Independent sales professional / IT technology sales expert
Episode: HOW TO LEVERAGE THE PROOF OF CONCEPT TO WIN THE DEAL
Ryan from Detroit
Sales executive in technology with a background in engineering; LinkedIn advocate and educator
Detroit brand / technology sales
Episode: THE FASTEST WAY TO INCREASE YOUR NET WORTH IN B2B SALES

Host

Brian
Host of the show, conducting the interview

Reviews

4.5 out of 5 stars from 201 ratings
  • Valuable insights coming from who really lives B2B Sales

    For those who wants to rise and shine in B2B sales, this podcast is an essencial and valuable source o knowledge and insights, coming from who truly knows what is talking about. Brian share his experience in sales, spiced up with an intelligent sense of humor. Highly recommended.

    Apple Podcasts
    5
    Nownaofunciona
    Brazil3 years ago
  • we deal with so much BS with sales and training- nice to hear someone who gets it

    Audible
    5
    DavidAEisley
    United States3 years ago
  • Brian is one of the best. Honest approach.

    we deal with so much BS with sales and training- nice to hear someone who gets it

    Audible
    5
    DavidAEisley
    United States3 years ago
  • Some excellent fundamentals here.

    I heard some excellent stuff here about the transition from features and benefits ‘selling’ to asking questions.

    It’s at the very heart of how to be a professional salesperson.

    Apple Podcasts
    4
    Andy3rdeye
    United Kingdom5 years ago
  • Contact

    Hi Brian. Awesome listening but having trouble finding Ian's details. Could you help me out Pls. Thanks

    Apple Podcasts
    5
    vico12334
    United Arab Emirates6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Often praised for practical tactics and real-world examples applied to enterprise deals.
Valuable insights from practitioners who truly understand B2B sales dynamics.
A few critics call out lack of diversity in guest backgrounds and heavy emphasis on a specific selling philosophy.
Strong appreciation for staying current with selling principles and adapting to modern buying patterns.
Some listeners note promotional elements around courses, but still find the core advice valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#190
United States/Education/How To
Apple Podcasts
#225
Canada/Education/How To
Apple Podcasts
#229
United Kingdom/Education/How To
Apple Podcasts
#175
Italy/Education/How To
Apple Podcasts
#184
Germany/Education/How To
Apple Podcasts
#219
France/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

HOW THIS SURPRISING APPROACH IS WORKING TODAY
Q: Give us a sense of how much preparation you put into an average call.
Bill says it typically takes 15 to 30 minutes of targeted prep, varying by industry familiarity; preparation focuses on understanding the buyer, their company, and relevant value levers, with the goal of mapping concrete paths for the conversation.
CREATING YOUR OWN SUPERPOWER TO SELL MORE NOW
Q: What learning helped you become successful in sales?
Mastering the technical domain and asking questions relentlessly, even if you look foolish, to uncover genuine needs and craft the right solution.
CREATING YOUR OWN SUPERPOWER TO SELL MORE NOW
Q: What separates a commodity sale from a strategic, long-term engagement?
Engage in open, bi-directional conversations about what really matters to the client, build trust, and act as a collaborative partner rather than just a seller.
CREATING YOUR OWN SUPERPOWER TO SELL MORE NOW
Q: Why is rapport so critical in complex sales?
Rapport broadens the conversation bandwidth, allowing you to understand the customer's real pressures and align on a shared purpose beyond simple transactions.
HOW TO MOVE FROM TRANSACTIONAL TO ENTERPRISE DEALS
Q: What are the biggest shifts needed to move from transactional to enterprise sales?
Focus on building relationships, stakeholder alignment, and a repeatable process like a mutual action plan; think in terms of long-term value across departments rather than a single close.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show focuses on B2B enterprise selling, with a emphasis on practical, no-fluff approaches to complex sales cycles. Across episodes, the conversation tends to center on authentic relationship-building, trusted advisor mindsets, and strategies that go beyond traditional “hard pitch” tactics. Guests bring hands-on experience from tech, cybersecurity, manufacturing, and SaaS spaces, sharing frameworks for diagnosing customer needs, coordinating multi-functional deals, and accelerating procurement through thoughtful storytelling, leverage of partnerships, and disciplined process. A standout thread is the emphasis on long-term value and trusted interactions over quick wins, often paired with leadership and coaching insights for sales teams. more

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How many episodes of this podcast are there?

this podcast launched 8 years ago and published 262 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. John Silverman
2. Bill McGarry
3. Eric Gold
4. Chris McCauley
5. Embree Davis
6. Dan Juergens
7. Michael Reeves
8. Scott Swehla

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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