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Artwork for The Best of the Brutal Truth about B2B Sales & Selling

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

Sales Author and Career Salesperson - Brian Burns
B2B Sales
Sales Process
Sales
Sales Strategies
Sales Training
Sales Techniques
Sales Strategy
Sales Performance
Empathy In Sales
Sales Leadership
Customer Relationships
Networking
Enterprise Sales
Sales Psychology
Sales Mindset
Sales Management
Prospecting
Leadership
Mentorship
Client Relationships

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, sp... more

PublishesTwice weeklyEpisodes262Founded8 years ago
Number of ListenersCategories
How ToEducation

Listen to this Podcast

Artwork for The Best of the Brutal Truth about B2B Sales & Selling

Latest Episodes

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Tyler McGrath
Senior Strategic Team at Samsara, IoT company
Samsara
Episode: HOW TO STAY OUT OF THE REP ZONE - THE PLACE DEALS DIE
Michael Watt
Sales professional with MBA, specialized in complex solution selling
Expert AI (startup in Rockville, MD)
Episode: THE TIPPING POINT FOR THIS REP THAT ENABLE HIM TO CRUSH IT
Matt Baker
Sales professional and founder/leader at Charge Forward Group
Charge Forward Group
Episode: THE TOP 3 REASONS THIS REP IS CRUSHING IT AND YOU CAN TO
Ken Stank
Sales professional with experience in finance-to-sales transition, recruiting, and branding
American Solutions for Business
Episode: THE SECRET TO DEVELOPING YOUR SALES SUPERPOWER
Todd Siegler
Sales professional at Salesforce, former Apple executive with extensive enterprise sales experience
Salesforce, formerly Apple
Episode: HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE
Scott McKenzie
Enterprise B2B sales leader and host's interview guest
Lattice
Episode: WHY THIS REP CHOOSE B2B SALES OVER ALL THE OTHER ALTERNATIVES
Scott Bland
Sales Director, regional leadership; former mentor-driven development
KSS Enterprises
Episode: HOW THIS REP TURNED THINGS AROUND TO BECOME GREAT IN B2B SALES
John Silverman
Director of Sales at Sky (formerly Kenshoo), extensive SaaS and Ad Tech background
Sky
Episode: HOW THIS CAREER CHANGE MADE ALL THE DIFFERENCE
Bill McGarry
CEO of Widenhammer's digital transformation practice, expert in B2B software/services sales
Widenhammer
Episode: HOW THIS SURPRISING APPROACH IS WORKING TODAY

Host

Brian
Host of the show, conducting the interview

Reviews

4.5 out of 5 stars from 201 ratings
  • Valuable insights coming from who really lives B2B Sales

    For those who wants to rise and shine in B2B sales, this podcast is an essencial and valuable source o knowledge and insights, coming from who truly knows what is talking about. Brian share his experience in sales, spiced up with an intelligent sense of humor. Highly recommended.

    Apple Podcasts
    5
    Nownaofunciona
    Brazil3 years ago
  • we deal with so much BS with sales and training- nice to hear someone who gets it

    Audible
    5
    DavidAEisley
    United States3 years ago
  • Brian is one of the best. Honest approach.

    we deal with so much BS with sales and training- nice to hear someone who gets it

    Audible
    5
    DavidAEisley
    United States3 years ago
  • Some excellent fundamentals here.

    I heard some excellent stuff here about the transition from features and benefits ‘selling’ to asking questions.

    It’s at the very heart of how to be a professional salesperson.

    Apple Podcasts
    4
    Andy3rdeye
    United Kingdom5 years ago
  • Contact

    Hi Brian. Awesome listening but having trouble finding Ian's details. Could you help me out Pls. Thanks

    Apple Podcasts
    5
    vico12334
    United Arab Emirates6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Often praised for practical tactics and real-world examples applied to enterprise deals.
Valuable insights from practitioners who truly understand B2B sales dynamics.
A few critics call out lack of diversity in guest backgrounds and heavy emphasis on a specific selling philosophy.
Strong appreciation for staying current with selling principles and adapting to modern buying patterns.
Some listeners note promotional elements around courses, but still find the core advice valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#126
United Kingdom/Education/How To
Apple Podcasts
#245
Canada/Education/How To
Apple Podcasts
#95
Australia/Education/How To
Apple Podcasts
#181
France/Education/How To
Apple Podcasts
#218
Germany/Education/How To
Apple Podcasts
#239
Italy/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

THE TIPPING POINT FOR THIS REP THAT ENABLE HIM TO CRUSH IT
Q: What's the core mindset or method you rely on to simplify and win these complex sales?
He describes using a three-step simplification mindset rooted in a problem-solution-ROI framework, with a focus on defining the client's objectives across multiple stakeholders and delivering a clear, concise business case that can be approved at the executive level.
THE TIPPING POINT FOR THIS REP THAT ENABLE HIM TO CRUSH IT
Q: Is that the approach you take? Is that top-down or is it concurrent?
Michael explains that complex deals require a concurrent, multi-threaded approach: you engage both bottom-up and top-down stakeholders, aligning IT, operations, and executive sponsors to ensure everyone understands objectives and approves budgets, while positioning the solution within the client's strategic priorities.
HOW TO STAY OUT OF THE REP ZONE - THE PLACE DEALS DIE
Q: How important is mindset in staying effective when deals take long to close?
Mindset matters as much as process. You must avoid burnout, celebrate small wins, and maintain the belief that your approach is helping a real business solve critical problems, not just chasing quotas; if you lose that spark, it's time to pivot or move on to a different opportunity.
HOW TO STAY OUT OF THE REP ZONE - THE PLACE DEALS DIE
Q: What role does internal advocacy play in closing a big deal?
Internal advocates turn the sale into a company-wide effort; when you compile input from drivers, mid-level management, and IT with clear quotes and a red-yellow-green status, you empower executives to champion the technology to the board, accelerating the path to a win.
HOW TO STAY OUT OF THE REP ZONE - THE PLACE DEALS DIE
Q: What should reps ask during discovery to prevent misalignment later?
Ask about budget, initiative from top down, current technologies, replacement timelines, and any compliance or investment drivers. The goal is to uncover a true project with C-level buy-in before engaging deeply, so you're presenting to the board with solid internal support.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show focuses on B2B enterprise selling, with a emphasis on practical, no-fluff approaches to complex sales cycles. Across episodes, the conversation tends to center on authentic relationship-building, trusted advisor mindsets, and strategies that go beyond traditional “hard pitch” tactics. Guests bring hands-on experience from tech, cybersecurity, manufacturing, and SaaS spaces, sharing frameworks for diagnosing customer needs, coordinating multi-functional deals, and accelerating procurement through thoughtful storytelling, leverage of partnerships, and disciplined process. A standout thread is the emphasis on long-term value and trusted interactions over quick wins, often paired with leadership and coaching insights for sales teams. more

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How many episodes of this podcast are there?

this podcast launched 8 years ago and published 262 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Tyler McGrath
2. Michael Watt
3. Matt Baker
4. Ken Stank
5. Todd Siegler
6. Scott McKenzie
7. Scott Bland
8. John Silverman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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