Artwork for The Best of the Brutal Truth about B2B Sales & Selling

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

Sales Author and Career Salesperson - Brian Burns

B2B Sales

Sales Ethics

Sales Habits

Sales Process

Customer Engagement

Closing Deals

Sales Leadership

Mental Health

Empathy

Emotional Regulation

Sales Strategies

Kai Lawrence

Mindfulness

Complex Sales

Sales Techniques

The Commodity Trap

B2B Selling

Netflix Documentary

Federal Sales

Software Sales

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, sp... more

200 ratings

Publishes	Weekly	Episodes	262	Founded	8 years ago
Number of Listeners		Categories	How ToEducation

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Guests Host Reviews Charts Talking Points

Latest Episodes

HOW TO WIN EVEN WHEN YOU ARE VIEWED AS A COMMODITY

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

14 Oct 2025 • 45 min

THE SECRET TO BUILDING TRUST WITH C-LEVEL EXECS

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

7 Oct 2025 • 54 min

WHAT IT TAKES TO GROW TO THE NEXT LEVEL IN YOUR CAREER

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

29 Sep 2025 • 50 min

WHAT CHARLIE SHEEN TAUGHT ME ABOUT B2B SALES AND SELLING

Here is a FAQ Video on the Courses: youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: youtu.be/JM_jgS8M-iU

www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

• 1 ... more

25 Sep 2025 • 29 min

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People also subscribe to these shows.

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.Brian Burns

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30 Minutes to President's Club | No-Nonsense SalesArmand Farrokh & Nick Cegelski

Recent Guests

Frank Adams

Senior Vice President for Atlantic Packaging Products

Atlantic Packaging Products

Episode: HOW TO WIN EVEN WHEN YOU ARE VIEWED AS A COMMODITY

Joey Russo

Salesperson with a background in technology and former hospitality worker.

Minerva Labs

Episode: THE SECRET TO BUILDING TRUST WITH C-LEVEL EXECS

Vipul Gidda

Sales professional with experience in tech sales and a background in other industries including healthcare and golf.

Episode: WHAT IT TAKES TO GROW TO THE NEXT LEVEL IN YOUR CAREER

James Walker

Sales professional with a profound understanding of communication and empathy in sales due to personal experiences.

Progio

Episode: HOW TO SELL THE HARDEST OF THE HARD AND STILL WIN

Michael Pavia

Experienced sales professional with a background in security and comedy

Anomaly

Episode: WHAT WORKING SMARTER LOOKS LIKE AND HOW YOU CAN DO IT TOO

Herb Klan

Account Manager at Cisco Systems, former finance major at Penn State, and has experience in navigating B2B sales processes.

Cisco Systems

Episode: HOW TO LEVERAGE YOUR CURRENT SKILLS TO SELL BIGGER DEALS

Johnny Farrow

Medical salesperson and motivational speaker with personal experiences overcoming adversity.

Café Ro Shoes

Episode: HOW TO BUILD AN A-PLAYER MINDSET IN B2B SALES

Tony Jalen

Vice President of Sales with Heartland, experienced in building sales rapport and leadership development

Heartland

Episode: HOW THIS REP HAS MASTERED BUILDING RAPPORT TO CLOSE DEALS

Josh Atkins

Leader in Life Sciences vertical at Qualtrics

Qualtrics

Episode: THE SECRET TO GETTING YOUR CLIENTS TO OPEN UP AND SHARE

Host

Brian Burns

Host and sales expert focused on B2B sales. He emphasizes practical, no-nonsense tactics for succeeding in sales, built on over 25 years of experience in the field. The approach is direct, avoiding fluff while offering actionable insights into the sales process.

Reviews

4.5 out of 5 stars from 200 ratings

Valuable insights coming from who really lives B2B Sales
For those who wants to rise and shine in B2B sales, this podcast is an essencial and valuable source o knowledge and insights, coming from who truly knows what is talking about. Brian share his experience in sales, spiced up with an intelligent sense of humor. Highly recommended.
Apple Podcasts
5
Nownaofunciona
Brazil2 years ago
we deal with so much BS with sales and training- nice to hear someone who gets it
Audible
5
DavidAEisley
United States3 years ago
Brian is one of the best. Honest approach.
we deal with so much BS with sales and training- nice to hear someone who gets it
Audible
5
DavidAEisley
United States3 years ago
Some excellent fundamentals here.
I heard some excellent stuff here about the transition from features and benefits ‘selling’ to asking questions.
It’s at the very heart of how to be a professional salesperson.
Apple Podcasts
4
Andy3rdeye
United Kingdom4 years ago
Contact
Hi Brian. Awesome listening but having trouble finding Ian's details. Could you help me out Pls. Thanks
Apple Podcasts
5
vico12334
United Arab Emirates6 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A mixture of positive reviews praising actionable content and some criticisms about focus on promoting personal courses.

Valuable insights from real sales professionals.

Offers practical strategies that can be directly applied to improve sales performance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#84	United States/Education/How To
Apple Podcasts	#108	Canada/Education/How To
Apple Podcasts	#141	United Kingdom/Education/How To
Apple Podcasts	#76	France/Education/How To
Apple Podcasts	#195	Italy/Education/How To
Apple Podcasts	#206	Germany/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

WHAT IT TAKES TO GROW TO THE NEXT LEVEL IN YOUR CAREER

Q: What was some of the epiphanies in your sales career that kind of opened up?

Vipul identifies the importance of focusing on customer problems over the product itself and maintaining continuous conversations in B2B sales.

WHAT IT TAKES TO GROW TO THE NEXT LEVEL IN YOUR CAREER

Q: How did you develop that skill? Was that something you always had?

Vipul shares that developing empathy in sales comes from being comfortable with being uncomfortable and not having all the answers.

WHAT IT TAKES TO GROW TO THE NEXT LEVEL IN YOUR CAREER

Q: What motivates you? What's your driver?

Vipul mentions that beyond money, he is driven by the challenges presented in sales and learning from interactions with diverse accounts.

WHAT IT TAKES TO GROW TO THE NEXT LEVEL IN YOUR CAREER

Q: Tell us about these hobbies. I think golf is probably beyond a hobby for you, right?

Vipul explains that golf is more of a lifestyle for him, reflecting on how it parallels the learning process in sales.

HOW TO SELL THE HARDEST OF THE HARD AND STILL WIN

Q: What does grit mean to you in the context of sales?

Grit refers to the resilience and determination to keep improving and not settling for minimal success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content primarily revolves around practical insights and strategies for enhancing B2B sales processes. Notable topics discussed include advanced selling techniques, effective cold calling strategies, and the significance of emotional intelligence in sales interactions. The host frequently interviews experienced sales professionals who share their personal journeys, emphasizing innovative approaches to building rapport and closing deals. This podcast stands out for its focus on the Maverick Selling Method, which avoids traditional sales fluff in favor of actionable advice that can significantly impact sales performance. It aims to equip listeners with the tools necessary to navigate complex sales environments effectively.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
2. Sales Gravy: Jeb Blount
3. Sales Logic - Selling Strategies That Work
4. The Sales Management. Simplified. Podcast with Mike Weinberg
5. 30 Minutes to President's Club | No-Nonsense Sales

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 262 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Frank Adams
2. Joey Russo
3. Vipul Gidda
4. James Walker
5. Michael Pavia
6. Herb Klan
7. Johnny Farrow
8. Tony Jalen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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