The Briefcase | Sutherland Weston
Sutherland WestonSutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase! Listen in on our quick conversations -- born from everyday observations -- that deliver practical marketing ideas that you can carry with you! Consider these "brief" "case" studies! Gotta question for the Sutherland Weston team? Connect with us at SutherlandWeston.com!
| Publishes | Weekly | Episodes | 54 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Sometimes, even when you put in the work and fork over the cash, the numbers still look like they don't care. You might start to wonder if you've been ripped off! On this episode of The Briefcase, Makaila Hickey, Sutherland Weston's Digital Content S... more
On this episode of Sutherland Weston's The Briefcase, Shelley Sund, Vice President and Director of Client Services of Sutherland Weston, leads us down the rabbit hole of brand consistency. What makes a clean image? Why is it so important? Who else is... more
On this episode of Sutherland Weston's The Briefcase, CEO Elizabeth Sutherland joins Ric Tyler and continues their discussion on the art of the podcast and how to ensure it works as intended. You might have ten hundred hits, but how do you get those ... more
On this episode of Sutherland Weston's The Briefcase, CEO Elizabeth Sutherland joins Ric Tyler as they get a little meta with this all, and talk about just what makes a podcast pull its weight. How do you make sure your program isn't just an ego expe... more
Everyone has dreams of "going viral", but is that really what you should be aiming for? Or should your sights be aimed at an audience that's a little more... broad? On this episode of The Briefcase, Ric Tyler talks about the myth of virality, the hit... more
While spokespeople can generate attention and credibility, they also carry personal risks that can quickly become brand liabilities. Cautionary examples illustrate how once-beloved figures can turn into public scandals, forcing companies to sever tie... more
Between pants and purses, what draws people to your products? It seems like in the world of fashion, sometimes the model takes a paradoxical backseat to the material. This week on Sutherland Weston's The Briefcase, Ric Tyler takes a brief dive into t... more
You might get someone to like your product, but you're not going to be able to get someone to love your product. However, there's a guy you can call for that... you just need to make them up! On this episode of The Briefcase, Sutherland Weston's Podc... more
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| Listeners per Episode | Gender Skew | Location | |||
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Frequently Asked Questions About The Briefcase
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How many episodes of The Briefcase are there?
The Briefcase launched a year ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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