The Branded and Gilded Life
Connecting the not-so-obvious branding dotsMarketing is a never-ending set of experiments to understand human behavior. It's still opaque even after billions are spent every year. Predicting human behavior is like the horizon - visible yet hard to reach ideascape.substack.com
| Publishes | Weekly | Episodes | 187 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | MarketingManagementBusiness | ||||
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Latest Episodes
He's known as 'Lipstick Brother' in China
In a pandemic, Li Jiaqi, sold $1.9 billion in goods on the first day of Alibaba’s annual shopping festival in August 2020
He tries on various makeup products on his show, ranging from brands from top compan... more
Or Korean, for that matter. Or even Russian.
The evolution of subtitles and dubbing in films is going in unpredictable directions.
Streaming services are running into problems with respect to dubbing and generating subtitles in multiple languages. more
It started off as a way of getting paralyzed people to walk.
Now, it has evolved into military, healthcare and industrial solutions.
The basic idea is to enhance human capacity for walking, carrying weights or doing repetitive tasks.
The Exoskelet... more
The tweet set off a firestorm.
Imagine printers not being able to recognise a company's cartridges!
We have all grown used to the cat and mouse games that printer manufacturers play.
Replace all the four-color cartridges even though only one of th... more
Chatbots have to simulate human conversations.
And we think they're free flowing, the way dialogue is delivered in movies.
In real life, they are halting, awkward and filled with long pauses. Even between friends and colleagues, conversations dry u... more
His name is Nasir Ahmed and it won't ring a bell.
But hang on a minute because it will all make sense.
He went from Bangalore to the US in the early 60s for higher studies and for his PhD, he came up with the Discrete Cosine Transform - an algorith... more
Imagine eye drops that improve eyesight.
It's the decision most people confront late into their 30s or early 40s
Probably the first sign is when distant objects look clear and one has to hold books a little further away to focus.
Then comes the ha... more
User manuals are dry and factual.
They tell you how to use a product but never how the experience can be enjoyable.
But we need user manuals because that's where user experiences begin.
Take a simple thing like getting the best out of your fridge.... more
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Apple Podcasts | #181 |  South Africa/Business/Marketing |
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The Branded and Gilded Life launched 5 years ago and published 187 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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