MediaPost's Intimate marketing, advertising and strategy discussions with top brand marketers.
Publishes | Weekly | Episodes | 180 | Founded | 5 years ago |
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Number of Listeners | Categories | BusinessMarketing |
This week, we sat down with Maria Hokanson, EVP of Marketing at Dairy Queen, to talk about how the team activates across planned and spontaneous moments to stay relevant in the cultural conversation.
In an industry that has such high brand loyalty, how do you change someone's mind? This week, we sat down with Lindsay Smelser, GM of Lexus Marketing at Toyota North America, to hear how she's tackling that at Lexus.
How do you take a single ingredient and turn it into a global lifestyle brand? And how do you balance an aspirational message while still being accessible to the mainstream?
In this week’s Brand Insider, Erin Everhart goes 1:1 with Bruno Cardinali, ... more
Behind Dr Pepper’s Fansville Gameplan with Ben Sylvan
No brand collaboration is as synonymous with college football as Dr Pepper, and that’s by no mistake. Now in its eight season, the leaders behind Fansville’s effervescent brand story are running ... more
I wish there was a companion video component to these interviews. I teach marketing, and would be able to use these videos in my classes. But if I have students listen to a podcast during class, they would get bored and tune out, since there is no video accompanying it.
Living it
Listeners, social reach, demographics and more for this podcast.
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The Brand Insider launched 5 years ago and published 180 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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