The Brand Atelier Show
Shayne MackeyThe Brand Atelier Show Most brand advice chases trends. This podcast builds brands that last. Hosted by Shayne Mackey, a brand strategist with over 30 years working with Fortune 500 companies and legacy brands, The Brand Atelier Show cuts through the noise of viral tactics and flavor-of-the-month marketing to focus on what actually matters: strategic positioning, enduring identity, and brands buil... more
| Publishes | Weekly | Episodes | 29 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingArtsBusinessDesign | |||
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Latest Episodes
Founder-Led Brand: The Deep Dive
Most people think founder-led brand means the founder is on the homepage. It doesn't. That's founder-fronted, and it's a costume, not an architecture.
In this episode, Shayne opens the Founder-Led Brand pillar with ... more
Expert Brand: A Conversation with Richard Nordstrom
Richard Nordstrom was my first boss. Saatchi and Saatchi. I was fresh out of college and had no idea what I was doing, and Richard was already someone who understood both the market and the work in... more
What the World Saw When It Arrived
A Fourth of July Special
Happy Birthday, America.
I am not a soccer person. My soccer knowledge comes from two places: watching the high school boys I had crushes on way back in the day, and Ted Lasso, which is m... more
I have spent two episodes inside case studies.
IDEO. The Expert Brand that taught the world too well and competed itself into crisis. Ogilvy. The Expert Brand that drifted so far from its founding clarity that its own CEO named the problem out loud.... more
Key Facts
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Recent Guests
Host
Reviews
- LZ
Thoughtful! Insightful! HELPFUL.
Exactly what I needed while building my BEAUTIFUL brand.
🙏🏻❤️
Apple Podcasts5Lawrence Zarian
United States3 months ago - Grounded and Clear
Love the grounded approach with real advice that works in today's world - and will still work in 20 yrs. Really like the long term view. Will be listening more!
Apple Podcasts5Practial Solutions for PTSDUnited States6 months ago - My Brand is Alive
My brand is living and breathing! What a fresh and empowering perspective on building my brand. Shayne brings experience, engaging communication, and hope through her podcast. I’ve had my focus on so many of the wrong things that have brought lots of stress. I’m encouraged and can’t wait to hear more.
Apple Podcasts5Terri L LeeUnited States7 months ago - Branding Clarity at Its Finest!
This podcast is a goldmine for anyone building a brand with intention. Every episode is packed with clarity, creativity, and strategy that actually makes branding feel simple and doable.
Apple Podcasts5Tina L AndrewsUnited States8 months ago - Love this show!!
The Brand Atelier is a breath of fresh air. Many so-called gurus will have you jumping through hoops to build your brand while Shayne offers solid advice backed by years of experience. Shayne is the real deal and this show is exactly what you need if you want to build/grow a brand that will stand the test of time.
Apple Podcasts5TLDHenryUnited States8 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #188 |  Canada/Business/Marketing |
Apple Podcasts | #129 |  Switzerland/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About The Brand Atelier Show
What is The Brand Atelier Show about and what kind of topics does it cover?
This show centers on timeless brand-building principles rather than short-lived tactics. Across episodes, the host examines how missions guide decision-making, preserve brand integrity, and shape long-term strategy. Case studies span LEGO's revival through core values, disciplined design, and clear identity, to Aesop's sensory branding, Pantone's restrained color move, and a shift from influencer branding to founder-led, expertise-driven architectures. Listeners get actionable insights on brand architecture, messaging, and creating lasting customer trust, with a steady emphasis on clarity, craftsmanship, and strategic focus over trends.
A standout quality is the rigorous, experience-backed approach: guests range from founders to design-for... more
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How many listeners does The Brand Atelier Show get?
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How many episodes of The Brand Atelier Show are there?
The Brand Atelier Show launched 8 months ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Brand Atelier Show?
Recent guests on The Brand Atelier Show include:
1. Jimmy Sardelli
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.