The Brand Atelier Show
Shayne MackeyThe Brand Atelier Show Most brand advice chases trends. This podcast builds brands that last. Hosted by Shayne Mackey, a brand strategist with over 30 years working with Fortune 500 companies and legacy brands, The Brand Atelier Show cuts through the noise of viral tactics and flavor-of-the-month marketing to focus on what actually matters: strategic positioning, enduring identity, and brands buil... more
| Publishes | Twice weekly | Episodes | 11 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessDesignArtsMarketing | |||
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Latest Episodes
Episode 11: Patagonia Case Study — When Mission Costs Money (And Why That’s the Point)
In this episode of The Brand Atelier, Shayne Mackey breaks down Patagonia — not as inspiration, but as infrastructure.
Following Episode 10’s deep dive on “Missi... more
Most brands have a mission statement. Very few actually use it.
In this episode of The Brand Atelier, Shayne Mackey reframes mission entirely—not as inspiration, purpose, or poetic language, but as a decision-making mechanism. Because if your missio... more
What makes a brand endure for generations — not just succeed for a season?
In this long-form case study, Shayne Mackey explores the story behind LEGO — a brand often admired for creativity, but rarely understood for its discipline.
At the height of... more
We talk a lot about brand trust, loyalty, and emotional connection — but what if those instincts form long before someone has buying power?
In this episode of The Brand Atelier, Shayne Mackey sits down with three kids ages 9–13 to explore how brand ... more
As the year comes to a close, everyone is vision casting — setting intentions, choosing a word for the year, building Pinterest boards for the life they want next.
But very few people do this for their brand.
And yet, your brand is the very thing t... more
This isn’t an interview. It’s a conversation between two people obsessed with craft.
In this episode of The Brand Atelier, Shayne sits down with one of her closest collaborators and creative soulmates — Jimmy Sardelli, founder of The In Gate — for a... more
Everyone hated it. I thought it was genius.
When Pantone announced the 2026 Color of the Year—a soft, milky, almost-not-there neutral—the backlash was swift and brutal. Design Twitter called it “a mistake,” Reddit said it looked like drywall, and Fa... more
What makes Aesop one of the most strategically disciplined brands in the world?
In this episode, Shayne Mackey explores Aesop not as a beauty brand, but as an extraordinary lesson in sensory strategy— the idea that brand is not merely visual, but arc... more
Key Facts
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Reviews
- My Brand is Alive
My brand is living and breathing! What a fresh and empowering perspective on building my brand. Shayne brings experience, engaging communication, and hope through her podcast. I’ve had my focus on so many of the wrong things that have brought lots of stress. I’m encouraged and can’t wait to hear more.
Apple Podcasts5Terri L Lee
United Statesa month ago - Branding Clarity at Its Finest!
This podcast is a goldmine for anyone building a brand with intention. Every episode is packed with clarity, creativity, and strategy that actually makes branding feel simple and doable.
Apple Podcasts5Tina L AndrewsUnited States2 months ago - Love this show!!
The Brand Atelier is a breath of fresh air. Many so-called gurus will have you jumping through hoops to build your brand while Shayne offers solid advice backed by years of experience. Shayne is the real deal and this show is exactly what you need if you want to build/grow a brand that will stand the test of time.
Apple Podcasts5TLDHenryUnited States3 months ago - So Much Wisdom
Shayne has so much wisdom to give. If you want to build a brand that lasts listen to this podcast. So much wisdom from decades of experience in this field and creating amazing brands. I love listening to her talk I always gain and learn something from her.
Apple Podcasts5Tamatha GUnited States3 months ago - Shayne Is the BEST
I’ve worked with Shayne to rebrand my business and she is a wealth of knowledge. Her time and expertise is invaluable!!
Apple Podcasts5J. McCormack, Better BooksUnited States3 months ago - Branding with excellence!
Having worked with Shayne firsthand and Brandi a marketing I know that she has the edge that everyone is looking for. This podcast helps you get an inside look at the incredible 30 years of experience she's had building legacy brands.
Apple Podcasts5MomCEOLifeUnited States3 months ago
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Apple Podcasts | #161 |  Canada/Business/Marketing |
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Frequently Asked Questions About The Brand Atelier Show
What is The Brand Atelier Show about and what kind of topics does it cover?
Content centers on building enduring brands through strategic and thoughtful approaches rather than chasing fleeting trends. Discussions often emphasize fundamental aspects such as brand identity, long-term brand strategy, and the importance of aligning with core values to create memorable and trustworthy connections with consumers. The conversations are enriched by insights drawn from decades of experience in the branding industry, providing valuable lessons for founders, brand strategists, and creative professionals looking to focus their efforts on building sustainable and impactful brands that can thrive over time.
Where can I find podcast stats for The Brand Atelier Show?
Rephonic provides a wide range of podcast stats for The Brand Atelier Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Brand Atelier Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Brand Atelier Show get?
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What are the audience demographics for The Brand Atelier Show?
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How many subscribers and views does The Brand Atelier Show have?
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How many episodes of The Brand Atelier Show are there?
The Brand Atelier Show launched 3 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Brand Atelier Show?
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Where can I see ratings and reviews for The Brand Atelier Show?
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How do I access podcast episode transcripts for The Brand Atelier Show?
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What guests have appeared on The Brand Atelier Show?
Recent guests on The Brand Atelier Show include:
1. Jimmy Sardelli
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.