The Bottom Liine: Growth Strategies For Healthcare Practices
LiineA bite-sized podcast for healthcare practices that want to grow smarter and faster.Join us for short easy-to-digest discussions featuring new guests each episode. Hear success stories from successful medical practices. Learn from healthcare marketing experts. And get ready to run your healthcare practice like a healthcare business.
| Publishes | Weekly | Episodes | 17 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Categories | ManagementBusiness | ||||
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Latest Episodes
Google has recently opened up Local Service Ads to a variety of healthcare specialties. These lesser-known ad types can provide much higher ROI and help get your practice ahead of the competition. Bill Fukui from MedShark Digital joins us to explain ... more
We recently analyzed data from over 600,000 new patient inquiries and have uncovered some common performance gaps. In this episode we cover three critical takeaways relating to lead conversion rates, staff performance, and marketing channels. These m... more
When is it appropriate to build separate microsites for specific services or locations? We talked with Joshua Lott-Suchanek, a fractional CMO with nearly a decade of healthcare marketing experience, to learn the pros and cons of splitting content off... more
On today's episode, Bailey Daniel shares how she and her portfolio's practices are tracking phone staff performance, as well as the best way to provide effective feedback. Bailey is the Senior Manager of Lifecycle Marketing for Aesthetic Partners, an... more
"Specialty healthcare may be the only industry that I can think of where theres this much money being spent on leads that are this valuable...but where the people handling lead intake are not trained, monitored, and incentivized." more
How effective are your marketing channels and campaigns at driving revenue? Keith Jensen is a 20-year marketing veteran working with healthcare groups. Today we discusses his methodology for reporting marketing ROI based on lifetime patient value. Jo... more
Dylan Kemna joins us to discuss best practices for new patient phone calls, bringing over 15 years of experience managing healthcare call staff. Today, Dylan shares insights into his call structures that are proven to convert more leads into booked a... more
Judy Kozlicki joins us to talk about hiring and retaining top talent for your practice. Judy is a management consultant with Skytale Group, and has over 17 years of experience working with aesthetics practices. We talk about her team building approac... more
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Apple Podcasts | #134 |  United Kingdom/Business/Management |
Apple Podcasts | #200 |  Chile/Business/Management |
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